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LX Design: A Primer

Margaret Weigel

Director, Curriculum & Learning Experience DesignSix Red Marbles | sixredmarbles.com

About Me

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

BrandeisUMassMIT

Project New Media LiteraciesDeveloping Mind and Digital MediaMindTap digital platformInteractive digital media assetsOnline course development

Former bassist for riot grrl bandsLikes IPAs, hates NDAs

Blog: http://margaretweigel.comTwitter: @bambinimedia

About Me

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

North Andover High SchoolNorth Andover Middle SchoolKittredge Elementary school

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Think of one of the best learning experiencesyou had in school.

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Think of one of the best learning experiencesyou had in school.

Think of one of the worst learning experiencesyou had.

What is Learning Experience (LX) Design?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Making learning interesting, memorable and fun.

What is Learning Experience (LX) Design?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

elements of UX design approach, practices + instructional design practices + principles of learning, retention

What is Learning Experience (LX) Design?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

elements of UX design approach, practices + instructional design practices + principles of learning, retention

(… and why should I care?)

What is Learning Experience (LX) Design?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

elements of UX design approach, practices + instructional design practices + principles of learning, retention

Educational technology is a high-growth industry

-- Traditional publishers struggling to reinvent themselves

-- Startups taking advantage of market disruption

-- Boston a national center of ed tech innovation

(… and why should I care?)

What is Learning Experience (LX) Design?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

elements of UX design approach, practices + instructional design practices + principles of learning, retention

Educational technology is a high-growth industry

-- Traditional publishers struggling to reinvent themselves

-- Startups taking advantage of market disruption

-- Boston a national center of ed tech innovation

LX design is meaningful work

-- helping learners of all ages

(… and why should I care?)

What do LX Designers do?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Discovering

Concepting

Wireframing

Testing

What do LX Designers do?

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Discovering

Concepting

Wireframing

Testing

Hey, that’s a lot like UX practices!

LX vs. UX: Similar practices…

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Discovering

Concepting

Wireframing

Testing

… but different conditions

LX vs. UX: Similar practices…

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Discovering

Concepting

Wireframing

Testing

Outcomes

Audiences

Motivations

Environments

… but different conditions

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

Can’t Read

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

Can’t Read

Can’t Write

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

Can’t Read

Can’t Write

Hates Math

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

Can’t Read

Can’t Write

Hates Math

Hates School

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

Can’t Read

Can’t Write

Hates Math

Hates School

Limited Skills

LX vs. UX

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

The Learner

Can’t Read

Can’t Write

Hates Math

Hates School

Cries Easily

Limited Skills

LX vs. UX: Different Outcomes

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Learning Experience User Experience

Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.

No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.

Audiences

Motivations

Environments

LX vs. UX: Different Audiences

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Learning Experience User Experience

Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.

No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.

Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.

All users; in practice, some populations excluded.

Motivations

Environments

LX vs. UX: Different Motivations

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Learning Experience User Experience

Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.

No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.

Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.

All users; in practice, some populations excluded.

Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.

User will not be assessed on quality of participation, minimal impact on future life choices.

Environments

LX vs. UX: Different Environments

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Learning Experience User Experience

Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.

No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.

Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.

All users; in practice, some populations excluded.

Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.

User will not be assessed on quality of participation, minimal impact on future life choices.

Environments Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.

User is persuaded to participate, can choose between different options.

LX vs. UX: Viva La Difference

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Learning Experience User Experience

Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.

No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.

Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.

All users; in practice, some populations excluded.

Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.

User will not be assessed on quality of participation, minimal impact on future life choices.

Environments Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.

User is persuaded to participate, can choose between different options.

LX Design: A Primer | UX Boston Conference #3 | January 21, 2015

Thank you!