FITA OnlineMedia Kit 2011
Kimberly COHEN ∙ [email protected]
172 Fifth Avenue #118, Brooklyn NY 11217 USA
Reach the U.S. international trade community through FITA Online
Introduction
FITA.org, the official website of FITA - the Federation of International Trade Associations, is
a leading portal to trade leads, country profiles, trade events, market information, and business resources
that inform and promote international trade.
FITA is proud to be a Corporate Partner of the U.S. Commercial Service
Our members include 450 international trade associations in the USA, Canada, and
Mexico that represent more than and 450,000 linked companies and individuals engaged in
global commerce and dedicated to the promotion of international trade, import-export, international logistics management, international finance and more.
FITA’s innovative bi-weekly eNewsletter, Really Useful Sites for International Trade Professionals,
enjoys growing popularity with a worldwide audience of 65,000 subscribers. In addition, FITA houses vast resources
for international trade knowledge through the over 8,000 links to export/import related websites.
FITA’s AudienceWeb visitors and e-Newsletter Subscribers consist of:
Banks
Port authorities
Global corporations
International trade brokers
Exporters and importers
Shipping companies and airlines
Insurance underwriters and brokers
International law and accounting firms
Customs brokers and freight forwarders
Federal, state, and local government offices
FITA.org Web visitors
Key Figures
Key Facts • FITA.org is ranked in top 10 organic search results for 'International Trade' on Google
• 70% increase in global traffic to FITA.org in Q4 2010• 55% of our visitors enter the FITA.org URL directly• 76% of our traffic results from Direct Traffic or Referring Sites• Every visitor returns 1.76 times during a month• Average visitor views : more than 3 pages• 60% of our visits originate within the U.S., 40% originate outside
Source: Google Analytics
75,000
unique visits per month
60,000
visits per month (not including search engine
robots)
175,000
total page views per month
What do we offer?
1. Banner Advertising- Top banners : Long/Med- Medium Rectangle Banners- Button Banners
Reach international trade professionals and decision makers by positioning your
brand on FITA.org! With 75,000 visits per month and 175,000 total page views per
month, FITA.org is a leading source of free information and resources for
international traders on the Internet.
Option 1 :Long or Medium Top Banners
Run-of-site, top banners receive unique
and premium placement at the top of
the home page benefitting from the
greatest visibility.
Choose between long or medium sized banners. Note that two medium sized banners can fit in this advertising space
Option 2:Medium Rectangle Banners
Option 3:Button Banners
Take advantage of FITA.org being one of
Google’s top 10 websites in an organic search
for keywords ‘International Trade’ with a
banner ad. Another great option to position
your brand on FITA.org and to reach
international trade professionals
Run-of-site, button banner ads receive prime placement in the top four positions within the right column.
Option 4:Lead Generation Contact Forms
Sponsor one of our Miniportals related to your services to capture your target audience! Choose from pages such as “Starting in Importing and Exporting Mini-Portal” (shown here)
Logo placement on pages related to your servicePresentation of your servicesInteractive lead generating contact form for users to directly contact you
Click here for an example
Banner Advertising Rates
Large Top Banners Medium Top Banners
Medium Rectangle Banners
Button Banners Lead GeneratingContact Form Banner
Specs Ad Size: 470x50 pixelsFile Size:<100k• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website
Ad Size: 235 x 50 pixelsFile Size:<80k• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website
• Ad Size: 180 x 150 pixels• File Size: < 40K• Format: Format: PNG,JPG,GIF• Animation accepted• Link directly to your website
• Ad Size: 120 x 60 pixels• File Size: < 15K• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website
• Logo size: 125x100• Entire banner size: 150x264 /150x481 when extended• File Size: 17KB -100KB• Format: PNG,JPG,GIF• Animation accepted• Link directly to your website • Text max: 150 characters• Email address required for leads
Rates $900 per month $750 per month $500 per month $350 per month $1,000 per quarter
Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation.
For more information please contact : Kimberly COHEN [email protected]
2. eMailing solutions:
eNewsletter Advertorials
eNewsletter Article Sponsoringand banners
eDirect Mail Advertising (eDM)
eMailing Solutions
65,000
eDM opt-in subscribers
10-15%
Average eDMopen-rate
Key Figures and Subscribers
Source: iContact
CEOs/Presidents
Managers
Involved with product/service acquisition
Hold Bachelor degrees
Earned a Master’s degree
Originate outside the U.S.
45 years or older
Earn more than $100,000 annually
Earn more than $50,000 annually
25%
22%
82%
82%
33%
45%
50%
37%
70%
1%
Average eDMclick-thru rate
Tap the credibility and loyalty FITA enjoys from
65,000 subscribers with an advertorial in Really
Useful Sites for International Trade Professionals!, our bi-weekly
e-Newsletter.
Each issue features:
Profiles of four to five websites useful for international trade
A few sites to enliven your business day
One international job opportunity with a link to the FITA Career
Headquarters
One advertorial, presented in a brief feature article format
Click Here to view an example eNewsletter
Example advertorial:
Option 4:e-Newsletter Advertorials
Option 5:e-Newsletter Article Sponsoring and Banners
Sponsor certain articles and appear in the upper right hand corner of each issue’s feature articlesGain logo visibility with a long banner directly underneath
the introduction
Reach our 65,000 opt-in subscribers with other options for appearing in our e-Newsletter Really Useful Resources for International trade Professionals
eNewsletter Advertorialsto 65,000 subscribers
eNewsletter Banner eNewsletter Article Sponsoring
Specs • Ad Size: 200 words• May include up to three hyperlinks to your website• FITA provides email addresses of all click-thrus• Deadline: Copy and logo art must be received at least 2 business days prior to release
Ad Size: 470x50 pixelsFile Size:<100k• Format: GIF• Animation accepted• Link directly to your website• Located directly under introduction
• Ad Size: 120 x 60 pixels• File Size: < 15K• Format: GIF• Animation accepted• Link directly to your website
Two article options:‘Our featured country’‘Really Useful Sites’
Rates $800 per advertorial $600 $400 each sponsored article
Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation.
eNewsletter Advertising Rates
For more information please contact : Kimberly COHEN [email protected]
Gain direct access to a loyal pool of readers
interested in international trade! Your email
message will be distributed to 65,000 opt-in
subscribers of our bi-weekly newsletter .
Content can be designed in HTML by you and
supplied to us for distribution
A brief introductory message from FITA is added
A concluding tag notice of conformance to the
CANSPAM Act with an opportunity to opt-out
of future email advertising is included
Example eDM:
Option 6:eDirect Mail Advertising(edM)
Option 7:Send an eDM to our 450+ Member Associations
Choose a target audience of 1,000 decision makers in international trade with an electronic direct mail specifically to our 450+member associations:
Click here to search and view the FITA Directory.
•World Trade Centers and Councils;• International Trade Associations• Chambers of Commerce•International Logistics focused Associations• International Trade Support Associations - small business development centers/ organizations, etc. •Exporter Support Associations•Professional Associations
Possibly reach thousands of potential clients by encouraging these associations to multiply the message to their respective members
eMailing Solutions Advertising Rates
For more information please contact : Kimberly COHEN [email protected]
eDirect Mail Advertising to 65,000+ opt in subscribers
eDirect Mail Advertising to 1,000 executives of 450+ Member Associations
Specs • Ad Format: HTML• Animation accepted• FITA routes the EDM for you• FITA provides email addresses of all click-thrus• Deadline: File must be received at least 2 business days prior
• Ad Format: HTML or Text – specified by client• Animation accepted• FITA routes the EDM for you – either as text or attachment for forwarding. Negotiable.• FITA provides email addresses of all click-thrus• Deadline: File must be received at least 2 business days prior
Rates $2500 per mailing $500 per mailing
Terms Volume discounts considered for multiple format purchases. Agency discounts up to 15% accepted. Payment is due with space reservation.