Page 1
Data are strictly embargoed until 08:59 Monday 26 June 2017
Notes about this Report
This report shows NRS Average Issue Readership estimates sorted by publication group (daily
newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base.
There are separate reports for All Adults, Scotland, Men and Women.
This report also shows, for comparison, circulation figures (source: ABC, UK only figures
www.abc.org.uk) for national daily and Sunday newspapers. NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies,
the PAMCo Board have mandated that NRS and AMP data should not be compared for
commercial or marketing purposes. This means that this report should not be compared with
previous periods of NRS data.
Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership
provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc.
About NRS Estimates
The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines.
The NRS is a continuous survey based on interviews with a representative sample of around 31,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications.
Further data from NRS
The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: www.nrs.co.uk, or
alternatively, PAMCo. would be happy to assist you.
For further information contact the Publishers Audience Measurement Company (PAMCo):
7/8 Market Place, London, W1W 8AG
Tel: 020 7637 9822
* Some relatively small publications are reported on a 24-month base.
Page 2
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA
APR'16-
MAR'17
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
Daily Newspapers - 6 Day AIR
The Daily Telegraph 1,171 456,574 1,153
The Guardian 898 158,643 903
i 475 279,432 494
The Times 1,049 427,249 1,092
Daily Express 838 394,262 755
Daily Mail 3,215 1,411,097 3,087
Daily Mirror/Record 2,064 833,903 1,856
Daily Mirror 1,691 670,723 1,540
Daily Record 406 163,180 356
Daily Star 769 425,518 753
The Sun 3,653 1,594,213 3,405
Daily Newspapers - 5 Day AIR
London Evening Standard 1,658 892,648 1,632
Metro 3,028 1,409,919 3,072
Daily Morning/Evening Regionals
The Press and Journal 112
The Courier - Dundee 108
The Herald* 94
The Scotsman* 58
Yorkshire Post* 89
Aggregate Daily Newspapers - Net AIR
The National (Net) 3,666 3,483
The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail,
The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands),
The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard,
Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo,
South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports,
Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo,
Swindon Advertiser, The Argus - Brighton and York - The Press.
Sunday Newspapers
The Observer 808 183,496 855
The Sunday Telegraph 1,135 355,514 1,097
The Sunday Times 1,885 680,903 1,830
The Mail on Sunday 3,386 1,179,154 3,218
Sunday Express 842 342,285 795
Sunday People 423 231,715 473
The Sun on Sunday 3,279 1,341,492 3,007
Sunday Mail 506 175,185 505
Sunday Mirror 1,694 609,636 1,612
Sunday Post 385 147,229 370
Daily Star Sunday 494 269,468 497
Scotland on Sunday* 67
Sunday Herald* 101
Page 3
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
Newspaper Supplements: Weekday/Saturday
Evening Standard
ES Magazine 787 805
The Daily Telegraph
Telegraph Magazine 1,146 1,171
Your Money 886 895
The Guardian
Guide 885 912
Weekend 1,002 1,069
The Times on Saturdays
The Times Magazine 1,016 1,082
Saturday Review 1,009 1,080
Daily Express
Saturday 802 806
Daily Mail
Weekend 3,550 3,461
Daily Mirror
We Love TV! 1,434 1,340
Daily Star
Big TV 469 467
Daily Record
Saturday 340 320
The Sun
TV Magazine 3,121 2,983
Page 4
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
Newspaper Supplements: Sunday
The Observer
The Observer Magazine 662 664
Observer Food Monthly 760 774
The Sunday Telegraph
Stella 696 691
Business & Money 719 685
The Sunday Times
The Sunday Times Magazine 1,537 1,506
Style 1,213 1,187
Culture 1,375 1,334
Business 1,065 1,033
Money 1,080 1,053
Mail on Sunday
You 2,529 2,351
Event 2,232 2,079
Sunday Express
S' Magazine 661 643
Sunday People
Love Sunday 304 357
The Sun on Sunday
Fabulous 1,891 1,733
TV Soap 1,916 1,700
Sunday Mail
Seven Days 372 377
Sunday Mirror
Notebook 1,024 928
Daily Star Sunday
TV Life 325 326
Page 5
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: Scotland
*Denotes title published on a 24 month base
12-MONTH DATA 12-MONTH DATA: ABC (SCOTLAND ONLY) 6-MONTH DATA
APR'16-
MAR'17
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 4,223 2,256
EST.POPULATION 15+ (000s) 4,534 4,538
000s 000s
Daily Newspapers - 6 Day AIR
The Daily Telegraph 26 15,437 26
The Guardian 45 8,546 31
i 32 17,305 36
The Times 48 26,665 41
Daily Express 103 43,547 87
Daily Mail 175 83,187 195
Daily Mirror/Record 402 169,354 354
Daily Mirror 44 11,453 54
Daily Record 383 157,901 331
Daily Star 101 43,402 112
The Sun 471 208,787 463
Daily Newspapers - 5 Day AIR
Metro 191 121,571 189
Daily Morning/Evening Regionals
The Press and Journal 112
The Courier - Dundee 108
The Herald* 93
The Scotsman* 54
Sunday Newspapers
The Observer 55 12,510 41
The Sunday Telegraph 38 13,174 26
The Sunday Times 114 49,001 109
The Mail on Sunday 159 71,542 176
Sunday Express 67 24,304 45
Sunday People 10 6,107 9
The Sun on Sunday 342 159,995 331
Sunday Mail 486 168,596 477
Sunday Mirror 41 9,853 37
Sunday Post 303 112,042 283
Daily Star Sunday 52 23,658 55
Scotland on Sunday* 61
Sunday Herald* 82
Page 6
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: Scotland
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 4,223 2,256
EST.POPULATION 15+ (000s) 4,534 4,538
000s 000s
Newspaper Supplements: Weekday/Saturday
Evening Standard
ES Magazine 1 2
The Daily Telegraph
Telegraph Magazine 29 25
Your Money 22 15
The Guardian
Guide 61 43
Weekend 68 50
The Times on Saturdays
The Times Magazine 52 54
Saturday Review 45 40
Daily Express
Saturday 94 81
Daily Mail
Weekend 193 205
Daily Mirror
We Love TV! 29 42
Daily Star
Big TV 50 59
Daily Record
Saturday 323 306
The Sun
TV Magazine 387 377
Page 7
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: Scotland
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 4,223 2,256
EST.POPULATION 15+ (000s) 4,534 4,538
000s 000s
Newspaper Supplements: Sunday
The Observer
The Observer Magazine 46 28
Observer Food Monthly 47 39
The Sunday Telegraph
Stella 17 14
Business & Money 23 13
The Sunday Times
The Sunday Times Magazine 93 87
Style 65 59
Culture 77 76
Business 60 58
Money 57 57
Mail on Sunday
You 123 129
Event 114 120
Sunday Express
S' Magazine 51 39
Sunday People
Love Sunday 10 9
The Sun on Sunday
Fabulous 179 172
TV Soap 214 196
Sunday Mail
Seven Days 357 359
Sunday Mirror
Notebook 28 26
Daily Star Sunday
TV Life 32 33
Page 8
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
General Weekly Magazines
Amateur Gardening* 95
Angler's Mail* 120
Angling Times* 177
Auto Express* 170
Autocar* 202
Autosport* 114
The Big Issue 383
Country Life 208
Horse and Hound 158
Kerrang!* 190
Motorcycle News 225
NME 259
Radio Times 1,828 1,881
Time Out 472
Total TV Guide 445
TV & Satellite Week 348
TV Choice 1,512 1,462
TV Times 912 830
The Week 344
What's on TV 2,209 2,107
Page 9
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
Women's Weekly Magazines
Bella 303
Best 183
Chat 654 585
Closer 629 586
Grazia 276
Heat 584 474
Hello! 889 796
Inside Soap 340
Look 185
My Weekly 197
New! 211
Now 298 228
OK! 1,026 924
People's Friend 343 306
Pick Me Up 353 279
Real People 220
Reveal 252
Star 177
Take a Break 1,616 1,466
That's Life! 408 387
Woman 331
Woman's Own 475 404
Woman's Weekly 534 497
General Fortnightly Magazines
Private Eye 889 924
Women's Fortnightly Magazines
Soaplife 280
Yours 381 376
Page 10
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
General Monthly Magazines
BBC Gardeners' World 1,088 1,013
BBC History Magazine 339
BBC Music Magazine* 280
BBC Top Gear 1,040 955
BBC Wildlife 283
Bike 191
Car* 231
Classic Cars 482 453
Empire 636 566
Esquire* 162
Evo* 138
The Field* 133
FourFourTwo 476
Golf Monthly 286
Golf World 186
GQ 458
Land Rover Owner International 217
Men's Fitness 615 577
Men's Health 975 816
Mojo* 139
Performance Bikes* 137
Practical Boat Owner* 126
Practical Classics 220
Practical Photography 216
Q* 193
Reader's Digest 386 310
Ride* 160
Rugby World 406
Runner's World 287
Saga Magazine 641 524
Sporting Gun 253
Stuff* 181
Today's Golfer 198
Trout and Salmon* 115
What Car? 668 614
What Hi-Fi? 198
World Soccer* 215
Page 11
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: adults
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 31,074 16,639
EST.POPULATION 15+ (000s) 52,440 52,536
000s 000s
Women's Monthly Magazines
25 Beautiful Homes 360
Asda Good Living 2,186 1,864
BBC Easy Cook* 169
BBC Good Food 1,286 1,107
Cosmopolitan 1,270 1,111
Country Homes & Interiors 389
Country Living 710 665
Delicious 200
Elle 687 655
Elle Decoration 232
Glamour 860 797
Good Housekeeping 1,415 1,335
Harper's Bazaar* 148
Hello! Fashion Monthly 198
Homes & Antiques 271
Homes & Gardens 591 481
House & Garden 518 439
House Beautiful 448 399
Ideal Home 831 713
Jamie 385
Living etc* 168
Marie Claire 597 532
Mother And Baby 401
Olive* 159
Period Living* 129
Prima 396 357
Real Homes* 209
Red 337
Sainsbury's Magazine 2,455 2,103
Style at Home* 208
Tatler 176
Tesco 5,321 5,375
Vanity Fair 268
Vogue 1,250 1,243
Waitrose Food 2,844 2,753
Weight Watchers Magazine 499 445
Woman & Home 663 589
Women's Health 505
World of Interiors* 129
Women's Bimonthly Magazines
Boots Health & Beauty 2,753 2,682
Brides 176
Slimming World Magazine 1,793 1,705
You & Your Wedding* 166
General Quarterly Magazines
English Heritage Members Magazine 812 822
The National Trust Magazine 3,764 3,538
Women's Quarterly Magazines
John Lewis Edition 1,197 1,066
Page 12
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
Daily Newspapers - 6 Day AIR
The Daily Telegraph 630 619
The Guardian 446 449
i 274 283
The Times 570 592
Daily Express 451 407
Daily Mail 1,475 1,490
Daily Mirror/Record 1,137 1,068
Daily Mirror 931 897
Daily Record 229 202
Daily Star 536 532
The Sun 2,147 1,950
Daily Newspapers - 5 Day AIR
London Evening Standard 1,012 990
Metro 1,730 1,744
Daily Morning/Evening Regionals
The Press and Journal 47
The Courier - Dundee 51
The Herald* 60
The Scotsman* 30
Yorkshire Post* 46
Aggregate Daily Newspapers - Net AIR
The National (Net) 2,066 1,904
The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail,
The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands),
The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard,
Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo,
South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports,
Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo,
Swindon Advertiser, The Argus - Brighton and York - The Press.
Sunday Newspapers
The Observer 405 426
The Sunday Telegraph 606 572
The Sunday Times 976 944
The Mail on Sunday 1,691 1,609
Sunday Express 439 407
Sunday People 209 227
The Sun on Sunday 1,823 1,656
Sunday Mail 255 246
Sunday Mirror 881 903
Sunday Post 155 148
Daily Star Sunday 291 305
Scotland on Sunday* 37
Sunday Herald* 48
Page 13
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
Newspaper Supplements: Weekday/Saturday
Evening Standard
ES Magazine 357 374
The Daily Telegraph
Telegraph Magazine 550 569
Your Money 526 523
The Guardian
Guide 375 397
Weekend 434 469
The Times on Saturdays
The Times Magazine 480 517
Saturday Review 502 559
Daily Express
Saturday 392 393
Daily Mail
Weekend 1,492 1,530
Daily Mirror
We Love TV! 674 661
Daily Star
Big TV 248 237
Daily Record
Saturday 164 141
The Sun
TV Magazine 1,531 1,419
Page 14
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
Newspaper Supplements: Sunday
The Observer
The Observer Magazine 318 308
Observer Food Monthly 333 336
The Sunday Telegraph
Stella 289 265
Business & Money 467 439
The Sunday Times
The Sunday Times Magazine 748 727
Style 477 436
Culture 645 608
Business 697 650
Money 686 660
Mail on Sunday
You 1,019 912
Event 961 884
Sunday Express
S' Magazine 316 310
Sunday People
Love Sunday 116 133
The Sun on Sunday
Fabulous 746 719
TV Soap 819 741
Sunday Mail
Seven Days 160 165
Sunday Mirror
Notebook 444 448
Daily Star Sunday
TV Life 165 171
Page 15
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
General Weekly Magazines
Amateur Gardening* 46
Angler's Mail* 101
Angling Times* 159
Auto Express* 147
Autocar* 165
Autosport* 94
The Big Issue 157
Country Life 97
Horse and Hound 29
Kerrang!* 106
Motorcycle News 179
NME 169
Radio Times 826 856
Time Out 219
Total TV Guide 185
TV & Satellite Week 195
TV Choice 460 463
TV Times 354 293
The Week 150
What's on TV 712 684
Page 16
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
Women's Weekly Magazines
Bella 18
Best 5
Chat 59 51
Closer 51 57
Grazia 25
Heat 69 40
Hello! 89 70
Inside Soap 54
Look 26
My Weekly 11
New! 14
Now 34 25
OK! 128 89
People's Friend 22 22
Pick Me Up 38 14
Real People 15
Reveal 8
Star 37
Take a Break 254 228
That's Life! 56 60
Woman 7
Woman's Own 12 6
Woman's Weekly 39 35
General Fortnightly Magazines
Private Eye 596 590
Women's Fortnightly Magazines
Soaplife 36
Yours 26 24
Page 17
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
General Monthly Magazines
BBC Gardeners' World 492 457
BBC History Magazine 161
BBC Music Magazine* 140
BBC Top Gear 864 780
BBC Wildlife 125
Bike 153
Car* 209
Classic Cars 399 375
Empire 443 397
Esquire* 120
Evo* 132
The Field* 92
FourFourTwo 455
Golf Monthly 236
Golf World 155
GQ 367
Land Rover Owner International 170
Men's Fitness 571 527
Men's Health 866 736
Mojo* 111
Performance Bikes* 125
Practical Boat Owner* 92
Practical Classics 200
Practical Photography 138
Q* 139
Reader's Digest 161 130
Ride* 143
Rugby World 350
Runner's World 157
Saga Magazine 258 224
Sporting Gun 219
Stuff* 172
Today's Golfer 172
Trout and Salmon* 93
What Car? 556 499
What Hi-Fi? 187
World Soccer* 193
Page 18
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: men
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 13,917 7,480
EST.POPULATION 15+ (000s) 25,645 25,697
000s 000s
Women's Monthly Magazines
25 Beautiful Homes 50
Asda Good Living 552 474
BBC Easy Cook* 38
BBC Good Food 348 316
Cosmopolitan 82 61
Country Homes & Interiors 80
Country Living 175 175
Delicious 29
Elle 48 50
Elle Decoration 22
Glamour 43 33
Good Housekeeping 162 158
Harper's Bazaar* 23
Hello! Fashion Monthly 18
Homes & Antiques 89
Homes & Gardens 158 98
House & Garden 132 104
House Beautiful 39 29
Ideal Home 167 125
Jamie 113
Living etc* 33
Marie Claire 36 25
Mother And Baby 36
Olive* 41
Period Living* 32
Prima 13 24
Real Homes* 68
Red 26
Sainsbury's Magazine 724 596
Style at Home* 20
Tatler 42
Tesco 1,555 1,510
Vanity Fair 60
Vogue 170 168
Waitrose Food 858 857
Weight Watchers Magazine 62 47
Woman & Home 24 4
Women's Health 19
World of Interiors* 52
Women's Bimonthly Magazines
Boots Health & Beauty 235 224
Brides 5
Slimming World Magazine 163 155
You & Your Wedding* 18
General Quarterly Magazines
English Heritage Members Magazine 333 349
The National Trust Magazine 1,559 1,471
Women's Quarterly Magazines
John Lewis Edition 355 324
Page 19
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
Daily Newspapers - 6 Day AIR
The Daily Telegraph 541 534
The Guardian 452 454
i 200 211
The Times 479 500
Daily Express 387 347
Daily Mail 1,740 1,598
Daily Mirror/Record 927 788
Daily Mirror 760 643
Daily Record 177 155
Daily Star 233 220
The Sun 1,506 1,454
Daily Newspapers - 5 Day AIR
London Evening Standard 646 641
Metro 1,298 1,328
Daily Morning/Evening Regionals
The Press and Journal 65
The Courier - Dundee 57
The Herald* 34
The Scotsman* 28
Yorkshire Post* 43
Aggregate Daily Newspapers - Net AIR
The National (Net) 1,600 1,579
The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail,
The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands),
The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard,
Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo,
South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports,
Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo,
Swindon Advertiser, The Argus - Brighton and York - The Press.
Sunday Newspapers
The Observer 403 429
The Sunday Telegraph 530 525
The Sunday Times 909 887
The Mail on Sunday 1,695 1,609
Sunday Express 403 388
Sunday People 214 246
The Sun on Sunday 1,457 1,351
Sunday Mail 251 260
Sunday Mirror 813 709
Sunday Post 230 223
Daily Star Sunday 203 192
Scotland on Sunday* 30
Sunday Herald* 53
Page 20
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
Newspaper Supplements: Weekday/Saturday
Evening Standard
ES Magazine 431 430
The Daily Telegraph
Telegraph Magazine 596 603
Your Money 361 373
The Guardian
Guide 510 515
Weekend 568 600
The Times on Saturdays
The Times Magazine 537 566
Saturday Review 506 521
Daily Express
Saturday 410 412
Daily Mail
Weekend 2,059 1,931
Daily Mirror
We Love TV! 760 678
Daily Star
Big TV 221 230
Daily Record
Saturday 176 179
The Sun
TV Magazine 1,591 1,563
Page 21
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
Newspaper Supplements: Sunday
The Observer
The Observer Magazine 344 356
Observer Food Monthly 427 438
The Sunday Telegraph
Stella 407 426
Business & Money 252 247
The Sunday Times
The Sunday Times Magazine 789 779
Style 736 752
Culture 730 727
Business 367 383
Money 395 393
Mail on Sunday
You 1,510 1,439
Event 1,271 1,195
Sunday Express
S' Magazine 345 333
Sunday People
Love Sunday 188 224
The Sun on Sunday
Fabulous 1,145 1,014
TV Soap 1,097 959
Sunday Mail
Seven Days 213 212
Sunday Mirror
Notebook 579 480
Daily Star Sunday
TV Life 159 155
Page 22
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
General Weekly Magazines
Amateur Gardening* 49
Angler's Mail* 19
Angling Times* 18
Auto Express* 23
Autocar* 37
Autosport* 21
The Big Issue 226
Country Life 111
Horse and Hound 129
Kerrang!* 83
Motorcycle News 46
NME 90
Radio Times 1,002 1,025
Time Out 254
Total TV Guide 260
TV & Satellite Week 153
TV Choice 1,052 999
TV Times 558 537
The Week 194
What's on TV 1,497 1,423
Page 23
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
Women's Weekly Magazines
Bella 285
Best 178
Chat 595 534
Closer 579 530
Grazia 251
Heat 515 434
Hello! 800 727
Inside Soap 286
Look 159
My Weekly 185
New! 197
Now 264 203
OK! 898 835
People's Friend 321 284
Pick Me Up 315 265
Real People 205
Reveal 244
Star 140
Take a Break 1,362 1,238
That's Life! 352 327
Woman 324
Woman's Own 463 398
Woman's Weekly 495 462
General Fortnightly Magazines
Private Eye 294 334
Women's Fortnightly Magazines
Soaplife 244
Yours 355 352
Page 24
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
General Monthly Magazines
BBC Gardeners' World 596 555
BBC History Magazine 179
BBC Music Magazine* 140
BBC Top Gear 176 174
BBC Wildlife 158
Bike 38
Car* 22
Classic Cars 83 79
Empire 193 169
Esquire* 42
Evo* 6
The Field* 40
FourFourTwo 22
Golf Monthly 50
Golf World 32
GQ 90
Land Rover Owner International 47
Men's Fitness 44 50
Men's Health 109 80
Mojo* 28
Performance Bikes* 13
Practical Boat Owner* 34
Practical Classics 20
Practical Photography 78
Q* 54
Reader's Digest 225 179
Ride* 18
Rugby World 56
Runner's World 130
Saga Magazine 383 300
Sporting Gun 34
Stuff* 10
Today's Golfer 26
Trout and Salmon* 22
What Car? 112 115
What Hi-Fi? 11
World Soccer* 22
Page 25
NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending March 2017
Base: women
*Denotes title published on a 24 month base
12-MONTH DATA 6-MONTH DATA
APR'16-
MAR'17
OCT'16-
MAR'17
UNWEIGHTED SAMPLE 17,157 9,159
EST.POPULATION 15+ (000s) 26,795 26,839
000s 000s
Women's Monthly Magazines
25 Beautiful Homes 310
Asda Good Living 1,634 1,390
BBC Easy Cook* 131
BBC Good Food 938 791
Cosmopolitan 1,188 1,051
Country Homes & Interiors 308
Country Living 536 490
Delicious 171
Elle 638 605
Elle Decoration 211
Glamour 817 765
Good Housekeeping 1,253 1,177
Harper's Bazaar* 126
Hello! Fashion Monthly 180
Homes & Antiques 182
Homes & Gardens 434 383
House & Garden 386 335
House Beautiful 408 369
Ideal Home 664 588
Jamie 271
Living etc* 135
Marie Claire 561 507
Mother And Baby 365
Olive* 118
Period Living* 97
Prima 383 333
Real Homes* 141
Red 310
Sainsbury's Magazine 1,731 1,507
Style at Home* 189
Tatler 134
Tesco 3,766 3,865
Vanity Fair 208
Vogue 1,079 1,075
Waitrose Food 1,986 1,896
Weight Watchers Magazine 436 398
Woman & Home 639 584
Women's Health 486
World of Interiors* 77
Women's Bimonthly Magazines
Boots Health & Beauty 2,518 2,458
Brides 171
Slimming World Magazine 1,629 1,550
You & Your Wedding* 148
General Quarterly Magazines
English Heritage Members Magazine 479 473
The National Trust Magazine 2,206 2,067
Women's Quarterly Magazines
John Lewis Edition 842 742
