logStarting aB
How to blog • comment • manage your brand
Don’t hurt your reputation (or anyone else’s)
Blogging Rules:1
Google is the new resume So watch your
spelling and
grammer!
Google is the new resume So watch your
spelling and
grammer!a
Check your factsBlogging Rules:2
Don’t say anything you wouldn’t say in person
Blogging Rules:3
Blogging Rules:
4Watch your language
Disclose potential conflicts of interest
Blogging Rules:5
6Respect confidentialityBlogging Rules:
Hallmarks ofood BloggersG
• Post frequently
• Use catchy headlines
• Have developed their public voice
• Don’t ramble
• Link to other bloggers
• Cater to a niche audience
• Interact with their readers
• Actively participate in the blogosphere
commentsoodHow to writeG
commentsoodHow to writeG
1. Disagree respectfully
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources8. Only link to yourself if relevant
commentsoodHow to writeG
1. Disagree respectfully 2. Extend the conversation3. Go beyond “great post”, “I agree”4. Comment within a day or two5. Read comments before posting6. Stay on topic7. Link to your sources8. Only link to yourself if relevant9. USe email for private comments
Attractingblog comments
Ask readers for input
Attractingblog comments
Ask readers for input
Respond to comments
Attractingblog comments
Ask readers for input
Respond to comments
Respond quickly
Attractingblog comments
Ask readers for input
Respond to comments
Respond quicklyReturn the favor
Attractingblog comments
Attractinga blog audience
Share origi
nal content
Attractinga blog audience
Share origi
nal content
Link to others
Attractinga blog audience
Share origi
nal content
Link to others
Tag for SEO
Attractinga blog audience
Share origi
nal content
Link to others
Tag for SEO
Comment on blogs
Attractinga blog audience
Personal Brand
Managing your
Find theSkeletonsin your cyber closet
Expelthe skeletons
Expelthe skeletons
• Remove compromising pics
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
• Don’t use unprofessional email userids
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
• Don’t use unprofessional email userids
• Monitor your digital identity
Expelthe skeletons
• Remove compromising pics
• Clean up Facebook & Co.
• Bury what you can’t remove in lower GoogleRanks
• Buy your domain name
• Don’t use unprofessional email userids
• Monitor your digital identity
• Set up a vanity Google alert
Remember:
Your actions leave a record
Remember:
Your actions leave a record
Google has a good memory!
Remember:
Credits:Dr. Corinne WeisgerberSt. Edward’s University
Blog: http://socialmediaprclass.blogspot.comEmail: [email protected]