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200917 ()
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119
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200919 KBS-2TV ()
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200920 ()
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200923 MBC-TV ()
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200926 KBS-1TV ()
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159
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200927 ()
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200929 ()
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200932 ()
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200934 ()
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167
167
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200937 ()
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1,700 , 2009 2,571 ()
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()
,
()
189
189
189
190
190
191
191
192
193
194
195
196
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()
200958 KBS-1TV ()
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200959 ()
2007
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200960 ()
200961 ()
200962 2 21 ()
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2009 3 () ()
20091 ()
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20093 KBS-2TV, 1TV ()
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20094 CJB ()
20095 ()
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20097 ()
201
202
203
204
206
207
207
209
210
212
213
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200964 MBC-TV ()
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2009 5 ()
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2009 6 ()
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200965 MBC-TV ()
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200966 21 ()
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214
215
216
216
217
219
220
221
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224
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200968 ()
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200969 ()
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200970 ()
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200972 KBS-1TV ()
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200973 ()
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200974 ()
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20092 KBS-1TV ()
()
200975 1 ()
200976 SBS-TV ()
227
228
229
231
233
235
237
238
239
240
241
241
243
200977 1 ()
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200978 ()
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200980 () YTN ()
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200981 () ()
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200982 KBS-2TV ()
2004 ‘’
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200983 ()
20092 () ()
200984 ()
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200985 iPD ()
KBS KBS
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200986 21 ()
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200911 KBS-1TV ()
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200990 SBS-TV ()
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261
262
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264
266
267
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272
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200911 ()
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2009103 ()
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287
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2009104 ()
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2009108 ()
2009109 YTN ()
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2009111 5.3 ()
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2009113 5.3 ()
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2009114 5.3 ()
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295
297
297
299
301
303
304
304
305
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2009116 ()
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2009117 SBS-TV ()
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2009118 ()
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2009121 ()
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2009131 MBC-TV ()
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2009132 ()
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2009134 SBS-TV ()
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2009135 () ()
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322
324
326
327
328
329
330
332
333
334
336
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2009136 ()
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2009 8 TJB ()
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2009 7 ()
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2009140 21 ()
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2009141 ()
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2009143 SBS-TV ()
‘ ’
()
2009144 ()
339
340
343
344
345
345
347
348
349
351
351
353
355
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2006
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2009145 ()
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2009146 4 ()
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2009147 SBS-TV ()
()
2009148 ()
2009 KBS
()
200911 ()
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2009150 ()
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2009152 ()
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2009155 KBS-1TV ()
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2009156 ()
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2009157 ()
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2009159 ()
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200912 KBS-1TV ()
,
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374
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380
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390
391
392
393
393
394
395
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398
399
400
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2009171 SBS-TV ()
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2009174 ()
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414
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417
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2009191 ()
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2009194 YTN ()
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2009201 SBS-TV ()
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430
431
432
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2009211 mbn ()
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2009215 ()
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2009 12 ()
()
2009 13 ()
436
436
437
437
438
438
439
440
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()
2009218 ()
200917 2 ()
200918 2 ()
200919 2 ()
200920 2 ()
2009 14 ()
2009 15 ()
2009 16 ()
2009 17 ()
2009219 SBS-TV ()
()
2009220 2 ()
446
446
447
448
448
449
450
450
451
451
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2009221 ()
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2009222 ()
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2009223 ()
200921 ()
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2009224 SBS-TV ()
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2009226 SBS-TV ()
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2009227 ()
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20095 ()
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2009228 1 SEOUL ()
,
()
200919 ()
453
454
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457
458
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460
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200920 ()
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2009230 ()
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200921 KBS-1TV ()
5
,
()
2009232 ()
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2009235 KBS-1TV ()
2009236 MBC-TV ()
( )
2009237 SBS-TV ()
()
2009238 YTN ()
()
200912 MBC-TV ()
200927 mom&kids ()
()
2009 8 ()
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2009 6 JTV ()
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2009249 1 ()
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2009277 MBC-TV ()
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2009 12 ()
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()
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2009280 Mnet ()
2009281 3 ()
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526
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528
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200922 ()
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2009286 KBS-1TV ()
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536
537
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543
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200912 ()
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2009308 1 ()
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2009316 mbn ()
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200938 ()
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2009318 1 ()
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2009320 1 ()
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599
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600
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2009336 SBS-TV ()
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607
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200942 6 ()
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2009369 SBSi ()
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2010 2012
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2009374 ()
2010 2012
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2010 2012
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2009381 tvN ()
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2009406 KBS-1TV ()
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702
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706
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2009413 ()
2009414 EBS-R ()
2009415 1 KBS-1TV ()
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2009 22 ()
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2009420 1 KBS-1TV ()
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2009444 KBS-1TV ()
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200927 9 ()
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2009489 ()
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2009 27 MBC-TV ()
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797
798
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800
801
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2009492 YTN ()
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2009494 1 ()
,
2009495 1 ()
,
()
,
2009497 1 ()
,
()
,
()
,
()
2009500 1 ()
()
200961 1 ()
,
()
,
()
,
()
,
()
,
806
806
807
808
808
809
809
810
810
811
812
812
813
813
()
2009502 ()
()
2009503 ()
1
1 ‘ ’
2009504 YTN ()
1
1 ‘ ’
2009505 ()
1
1 ‘ ’
2009506 ()
1
1 ‘ ’
2009507 ()
1
1 ‘ ’ ()
2009508 ()
1
1 ‘ ’ ()
2009509 ()
1
1 ‘ ’ ()
200917 () ()
()
200966 ()
5~7 30
()
2009510 ()
()
2009511 () ()
2009512 ()
,
813
814
815
815
816
817
817
818
818
819
819
821
822
823
824
()
2009514, 521, 523~531, 534~590, 591~600, 610~686, 687, 702~743,
750~793, 796~799, 807, 808,
819~825, 829~832, 838, 853 254 KBS-2TV ()
“ ”
2009589, 590, 598, 732, 822 4 KBS-2TV ()
“ ”
2009515 1 ()
()
2009516 1 ()
()
2009517 1 ()
()
2009518 1 ()
()
2009519 1 ()
()
2009520 ()
()
200928 1 ()
()
2009 20 KBS-1TV ()
()
2009522 MBC-TV ()
()
,
()
2009533 MBC-TV ()
825
826
827
827
828
829
830
830
830
832
832
833
834
,
200967 ()
()
2009601 49 ()
()
2009602 49 ()
()
2009603 49 ()
()
2009604 49 ()
()
2009605 49 ()
()
2009606 49 ()
()
2009607 49 ()
()
2009 21 ()
2009608 ()
()
2009609 ()
()
2009 22 ()
200918 ()
200919 ()
2009688 KBS-1TV ()
2009689 KBS-2TV ()
30
2009690 KBS-2TV ()
30
2009691 IS ()
28 ()
2009692 IS PLUS ()
‘’
28 ()
2009693 ()
28
2009694 ()
28
2009695 ()
28
2009696 ()
()
2009697 ()
2009698 ()
2009699 ()
2009700 ()
2009701 ()
845
845
846
846
847
848
848
849
849
849
850
850
851
851
852
28
2009745 ()
2009746 ()
2009747 ()
,
()
2009748 ()
,
()
2009749 ()
,
2009794 ()
3
( )
2009795 KBS-1TV-1, 2TV ()
2009800 ()
2009801 ()
2009802 ()
2009803 ()
2009804 ()
852
852
853
853
854
855
856
857
858
859
859
860
860
2009806 5 ()
5
()
2009809 SUNDAY ()
,
()
200949 IC ()
IC
( )
2009810 ()
, ()
2009811 ()
, ()
2009812 ()
, ()
2009813 ()
, ()
2009814 ()
, ()
2009815 ()
,
2009816 ()
,
2009817 ()
()
2009818 KBS-1TV ()
200918 MBC-TV ()
()
2009 29 ()
()
()
,
200969 ()
,
200970 ()
,
2009826 ()
()
2009827 ()
‘ ’
()
2009828 ()
‘ ’
()
2009 23 ()
,
2009833 ()
,
()
2009834 ()
()
2009835 ()
2009836 ()
870
871
872
872
872
873
873
874
876
876
877
878
879
880
()
200971 ()
2009839 ()
,
()
200950 ()
, ()
200951 ()
, ()
2009840 ()
,
109 25 50%
()
2009841 ()
,
109 25 50%
()
2009842 ()
,
109 25 50%
2009843 ()
,
109 25 50%
2009844 ()
,
109 25 50%
2009845 ()
,
109 25 50%
2009 31 KBS-1TV ()
880
881
881
882
883
884
885
885
886
886
887
2009846 SBS-TV ()
()
2009847 ()
()
2009848 ()
()
2009849 ()
()
2009850 ()
()
2009851 ()
()
2009852 ()
,
200952 ()
,
2009854 ()
()
2009855 ()
()
2009856 MBC-TV ()
()
200972 1. 2. ()
()
2009857 SUNDAY ()
,
()
887
888
889
890
890
891
891
892
893
894
895
896
897
898
,
()
2009859 ()
50
()
2009860 ()
50
()
2009861 ()
()
2009862 ()
()
2009863 ()
()
2009864 ()
()
2009865 ()
()
2009866 ()
()
200973 ()
()
200953 ()
()
200918 ()
, ()
200919 ()
,
899
900
901
901
902
903
904
905
905
906
907
908
909
()
2009868 ()
‘’ , ,
( )
2009869 ()
200920 ()
()
200921 ()
()
2009870 ()
,
( )
2009871 () KBS-1TV ()
,
()
,
2009873 ()
, ()
2009874 ()
, ()
2009875 ()
, ()
2009876 ()
, ()
2009877 ()
, ()
2009878 ()
‘ ’
2009879 ()
‘ ’
2009880 ()
‘ ’
2009881 ()
‘ ’
2009882 ()
‘ ’
2009883 ()
‘ ’
2009884 ()
2009885 ()
2009886 KBS-1TV ()
,
()
2009887 ()
,
()
2009888 ()
,
()
2009889 ()
,
()
2009890 ()
,
921
922
923
923
923
924
924
925
925
927
927
928
2009891 ()
,
()
2009892 KBS-1TV ()
2009 32 ()
()
()
2009 34 ()
()
2009894 MBC-TV ()
()
,
2009896 iMBC ()
,
2009897 ()
,
2009898 ()
,
2009899 ()
50
,
2009900 ()
50
928
929
929
930
931
932
933
934
935
937
937
938
938
, ()
2009901 ()
()
()
20091 ()
95 ()
( )
20092 ()
95 ()
()
20093 ()
95 ()
( )
20094 ()
95 ()
()
20095 ( )
95 ()
()
20096 ()
95 ()
()
940
941
942
943
947
949
949
950
950
951
()
20098 ()
‘’ ‘’
()
20099 ()
200910 ()
. ()
()
KBS-2TV ‘ ’
( )
200913 ()
()
200914 () mbn ()
()
200916 ()
200917 ()
200918 ()
200919 ()
200920 ()
951
953
954
955
959
960
962
963
964
966
966
968
968
200921 ()
200922 ()
200923 ()
200924 ()
20091 ()
( )
200925 ()
15 ()
200926 ()
200927 ()
()
2009 1 () ()
()
()
200929 ()
, ()
200930 ()
, ()
200931 SBS-TV ()
‘ ’
, ()
200932 () ()
3.6% ( )
200933 ()
SEED()‘
’ ()
200934 ()
SEED()‘
’ ()
200935 () ()
‘ ’
( )
200936 ()
(PR)
()
200938 ()
K
( )
,
()
200939 ()
( )
200940 () ()
,
()
200941 1 ()
()
()
2009 4 ()
()
2009 5 ()
980
981
983
984
985
987
988
989
990
992
993
995
996
()
200942 ()
( )
200943 SBS-TV ()
()
200944 ()
()
3 ,
()
200946 1. 2. () ()
,
( )
200947 Mnet ()
()
, ( )
200949 ()
4
()
200950 ()
4
()
200951 1 ()
,
()
()
200953 MBC-TV ()
()
200954 mbn ()
()
200955 YTN ()
()
200956 ()
()
20091 OBS-TV ()
()
200957 ()
( )
200958 ()
( )
200959 ()
( )
20091 () ()
()
()
200961 ()
()
200962 ()
()
200963 YTN ()
, ()
200964 1 ()
1013
1013
1015
1015
1017
1017
1019
1019
1020
1021
1023
1023
1024
, ()
200965 1 ()
, ()
200966 ()
()
200967 () ()
‘’ 28
()
200968 () ()
‘’ 28
()
200969 () ()
‘’ 28
()
200970 () ()
‘’ 28
()
1,573
2009 1,573 . 2009
619 . 2009
.
699 44.4%, 691 43.9%
, , .
.
,
.
18111.5%
181 11.5%
, .
1 ,
.
73.9%
2009 73.9% . 2007 65%
2008 70% .
. .
2009 87
57.5%
904 57.5% .
, ,
.
KBS-2TV274
KBS-2TV 274 . 55, MBC-TV 42, KBS-1TV 32, SBS-TV 32
, 31 . KBS-2TV 274
“” 266 .
3,594,103
3,594,103 . 2007 3,133,462, 2008
3,331,250, 2009 3,594,103 .
.
111
111
. , 99, 10, 2 .
2009691218
2009 691
218 , 48 35
( 2009 8 7 ).
88 2009
1
1.
2009 1,573 . 2009
619 . 2009
.
< 1-1> 3
2.
, 1,173 74.6%, 103 6.5%,
72 4.6%
. 7 , 1 160 .
< 1-2> 3
2007 2008 2009
2009 89
644 61.7 607 63.6 1,173 74.6
25 2.4 24 2.5 15 1.0
32 3.1 30 3.1 35 2.2
63 6.0 46 4.8 72 4.6
41 3.9 32 3.4 42 2.7
84 8.1 108 11.3 103 6.5
14 1.3 15 1.6 26 1.6
23 2.2 19 2.0 36 2.3
65 6.2 39 4.1 33 2.1
37 3.5 27 2.8 26 1.6
15 1.4 7 0.7 12 0.8
1,043 100.0 954 100.0 1,573 100.0
3.
, 699 44.4%, 691 43.9%
, , .
.
,
.
< 1-3> 3
362 , 286 79.0%
25 6.9% .
< 1-4> 3
4.
2009 1,573 , 847 53.8%
, 21.7%, 13.5% .
.
90 2009
2007 2008 2009
(%) (%) (%) (%)
551 52.8 481 50.4 691 43.9 1,723 48.3
115 11.0 127 13.3 142 9.0 384 10.8
28 2.7 22 2.3 41 2.6 91 2.5
349 33.5 324 34.0 699 44.4 1,372 38.4
1,043 100.0 954 100.0 1,573 100.0 3,570 100.0
(%) (%) (%)
232 83.8 211 72.8 286 79.0
19 6.9 17 5.9 25 6.9
1 0.3
1 0.3
9 3.2 35 12.1 20 5.5
1 0.3 2 0.6
277 100.0 290 100.0 362 100.0
< 1-5> 3
5.
2009 1,573 , 632 40.2%, 459 29.2%,
233 14.8% ,
181 11.5% ,
. 1
. .
< 1-6> 3
(, ())
.
2009
2009 91
2007 2008 2009
525 50.3 523 54.8 847 53.8
101 9.7 32 3.4 74 4.7
62 5.9 52 5.5 64 4.1
145 13.9 180 18.8 341 21.7
10 1.0 11 1.2 4 0.3
176 16.9 142 14.8 212 13.5
24 2.3 14 1.5 31 2.0
1,043 100.0 954 100.0 1,573 100.0
634 60.8 554 58.1 632 40.2
250 24.0 189 19.8 459 29.2
10 1.0 12 1.3 27 1.7
30 2.9 33 3.5 38 2.4
113 10.8 157 16.5 233 14.8
181 11.5
1,043 100.0 954 100.0 1,573 100.0
< 1-7>
(8 7) , 268
29.1% , (, , ,
) 651 70.7% .
< 1-8> ( )
6.
1,457 92.6% .
.
< 1-9> 3
92 2009
2007 2008 2009
953 91.4 899 94.2 1,457 92.6
2 0.2 6 0.6 6 0.4
53 5.1 29 3.0 56 3.6
12 1.1 10 1.0 5 0.3
3 0.3 4 0.4 1 0.1
11 1.0 3 0.3 18 1.1
9 0.9 3 0.3 30 1.9
1,043 100.0 954 100.0 1,573 100.0
1,573 275 210 147 440 1 18 27 38 233 181 3
100.0(%) 17.6 13.2 9.3 28.0 0.1 1.1 1.7 2.4 14.8 11.5 0.2
1. 1~8. 6. 653 168 119 82 113 13 22 20 114 2
8. 7~12.31. 920 107 91 65 327 1 5 5 18 119 181 1
1,573 275 210 147 440 1 18 27 38 233 181 3
100.0(%) 17.5 13.4 9.3 28.0 0.1 1.1 1.7 2.4 14.8 11.5 0.2
7.
80
, 58, 72.5% ,
14,
8 .
8.
2009 , 756 48.1%
. 288 18.3%, 126 8.0%
.
9.
, 849 76.2%
2009
2009 93
(%)
58 72.5
14 17.5
8 10.0
80 100.0
100 6.4
12 0.8
53 3.4
16 1.0
1,573 100.0
.
.
< 1-12> ( )
273 59.5 ,
136 29.6%, 29 6.3%, 18 3.9% . ,
.
< 1-13>
10.
, 904 57.5% .
, ,
94 2009
(%)
136 29.6
18 3.9
849 76.2
16 1.4
4 0.4
10 0.9
4 0.4
3 0.3
9 0.8
1,114 100.0
. .
< 1-14> 3
2009
2009 95
2007 2008 2009
454 43.5 354 37.1 429 27.3
251 24.1 233 24.4 225 14.3
311 29.8 358 37.5 904 57.5
27 2.6 9 0.9 15 0.9
1,043 100.0 954 100.0 1,573 100.0
1.
538 34.2%, 109
6.7%, 88 5.6%, / 267 16.9%, 575 36.6% .
, , , ,
2007 18.6% 2008 13.1% 10% 2009 5.6%
.
< 2-1> 3
2.
2009 73.9% . 2007 65%
2008 70% .
. .
< 2-2>
96 2009
2007 1,043 359 22 32 (2) 194 (5) 42 6 388 (257)
100.0(%) 34.4 2.1 3.1 18.6 4.0 0.6 37.2
2008 954 402 35 17 125 (3) 21 4 350 (237)
100.0(%) 42.1 3.7 1.8 13.1 2.2 0.4 36.7
2009 1,573 538 66 39 88 257 10 575 (361)
100.0(%) 34.2 4.2 2.5 5.6 16.3 0.6 36.6
( ) ()
* = /
* = -
* = + +( )
3.
, 76.0%, 81.7%, 92.5%,
67.0% . 67.0% 73.9% 6.9%
.
< 2-3> 3
2009
2009 97
551 223 12 17 (1) 103 (5) 22 3 171 (94) 63.7
115 52 2 1 22 4 1 33 (25) 71.8
2007 28 7 2 2 17 (14) 80.8
349 77 8 14 (1) 67 14 2 167 (124) 63.1
1,043 359 22 32 (2) 194 (5) 42 6 388 (257) 64.8
481 220 18 9 60 (1) 8 2 164 (104) 72.8
127 56 6 1 12 7 45 (29) 75.8
2008 22 11 2 2 7 (3) 70.0
324 115 11 7 51 (2) 4 2 134 (101) 72.0
954 402 35 17 125 (3) 21 4 350 (237) 72.9
691 286 46 21 50 15 2 271 (180) 76.0
142 67 4 5 3 10 1 52 (36) 81.7
2009 41 13 2 1 25 (24) 92.5
699 172 16 13 33 232 6 227 (121) 67.0
1,573 538 66 39 88 257 10 575 (361) 73.9
(%)
4.
100%, / 79.7%, 78.9%,
78.7%, 75.0%, 71.0%, 68.7% .
.
< 2-4> 3
98 2009
( ) ()
525 165 15 19 (2) 90 (3) 27 3 206 (131) 63.8
101 44 1 2 15 (1) 3 36 (27) 74.5
62 21 1 20 20 (12) 53.2
145 48 3 1 31 7 3 52 (40) 67.4
10 6 4 (4) 100.0
176 65 3 7 38 (1) 4 59 (37) 61.6
24 10 2 1 11 (6) 69.6
1,043 359 22 32 (2) 194 (5) 42 6 388 (257) 64.8
523 221 20 6 69 (3) 13 194 (142) 75.7
32 13 3 2 2 12 (9) 78.1
52 28 1 10 1 12 (5) 66.7
180 70 5 8 19 5 73 (47) 69.7
11 5 6 (5) 90.9
142 60 6 1 22 2 4 47 (29) 69.9
14 5 3 6 35.7
954 402 35 17 125 (3) 21 4 350 (237) 72.9
847 243 15 22 42 240 10 275 (152) 68.7
74 32 6 3 2 2 29 (16) 75.0
64 27 5 1 3 28 (19) 79.7
341 139 21 4 22 12 143 (99) 78.7
4 4 100.0
212 78 17 6 17 3 91 (70) 78.9
31 15 2 3 2 9 (5) 71.0
1,573 538 66 39 88 257 10 575 (361) 73.9
(%)
5.
, 100%, 88.6%, 88.4%, 88.2%,
81.0%, / 80.8% 0.0%,
/ 42.1%, 43.5%, 52.2% .
.
< 2-5>
2009
2009 99
46 21 2 7 5 11 (7) 65.2
4 3 1 75.0
23 8 4 11 (4) 52.2
/ 26 12 1 2 11 (9) 80.8
/ 19 7 2 5 5 (1) 42.1
2 2 0.0
17 9 2 1 5 (1) 70.6
35 28 2 5 (3) 88.6
49 11 1 6 31 (27) 88.4
27 8 2 8 2 2 5 43.5
36 14 3 3 16 (12) 78.8
87 45 4 2 4 1 2 29 (19) 81.0
4 2 2 (2) 100.0
26 2 9 15 (13) 88.2
4 2 2 (1) 75.0
21 9 2 1 9 (6) 75.0
393 52 3 4 6 216 5 107 (41) 55.8
847 243 15 22 42 240 10 275 (152) 68.7
(%)
100 2009
6.
, 94.1%, 92.6%, 84.8%, 78.9%,
71.7%, 61.9% . 2009
.
.
< 2-6> 3
( ) ()
634 226 12 15 (1) 112 (3) 25 244 (172) 68.0
250 71 7 17 (1) 52 (1) 11 1 91 (53) 55.9
10 4 2 2 2 (2) 80.0
30 10 1 6 (1) 1 12 (7) 65.5
113 44 22 5 5 37 (23) 65.0
6 4 2 66.7
1,043 359 22 32 (2) 194 (5) 42 6 388 (257) 64.8
554 241 22 7 69 (3) 5 210 (145) 74.9
189 77 2 5 35 9 61 (27) 58.9
12 5 1 2 4 (1) 50.0
33 15 1 2 15 (15) 93.9
157 62 8 2 17 5 4 59 (49) 80.4
9 2 2 2 2 1 57.1
954 402 35 17 125 (3) 21 4 350 (237) 72.9
632 253 40 24 50 11 3 251 (150) 71.7
459 89 5 7 20 230 3 105 (46) 61.9
27 18 2 7 (7) 92.6
38 12 2 4 20 (18) 94.1
233 118 3 5 14 6 87 (58) 78.9
181 47 16 3 2 6 4 103 (82) 84.8
3 1 2 33.3
1,573 538 66 39 88 257 10 575 (361) 73.9
(%)
7.
, 100%, 100%, 83.3%, 82.1%,
80.0%, 73.4% 67.9% . , 2007 64.5%, 2008
72.4%, 2009 73.4% . 80% ,
2007 .
.
< 2-7> 3
2009
2009 101
953 331 18 29 (1) 185 (5) 38 4 348 (233) 64.5
2 2 0.0
53 21 3 2 (1) 2 25 (18) 81.1
12 1 1 1 3 6 (3) 41.7
3 3 (1) 33.3
11 4 1 1 5 (2) 60.0
9 2 1 4 1 1 50.0
1,043 359 22 32 (2) 194 (5) 42 6 388 (257) 64.8
899 375 35 16 122 (3) 18 4 329 (222) 72.4
6 3 3 (1) 66.7
29 11 1 3 1 13 (10) 75.0
10 5 5 (4) 90.0
4 4 100.0
3 3 100.0
3 1 2 100.0
954 402 35 17 125 (3) 21 4 350 (237) 72.9
1,457 498 63 35 86 249 10 516 (318) 73.4
6 4 2 (2) 100.0
56 20 1 4 2 29 (25) 82.1
5 4 1 80.0
1 1 100.0
18 5 1 6 6 (4) 83.3
30 6 1 2 21 (12) 67.9
1,573 538 66 39 88 257 10 575 (361) 73.9
(%)
21 20 1 7 8 6
9 7 2 6 3
10 10 3 7
31 29 2 11 7 5 1 7
25 23 2 13 1 11
15 15 7 2 1 5
8 8 1 1 6
55 51 1 3 14 15 6 4 16
21 21 5 1 3 12
24 15 9 11 4 9
2 2 1 1
221 201 4 5 11 79 39 15 5 83
1 1 1
3 3 3
1 1 1
1 1 1
2 2 2
1 1 1
1 1 1
3 3 3
3 3 1 1 1
1 1 1
1 1 1
< 2-8>
8.
, KBS-2TV 274 . 55, MBC-TV 42,
KBS-1TV 32, SBS-TV 32, 31 . KBS-2TV 274
“” 266 .
1 1 1
1 1 1
4 4 4
2 2 2
7 7 2 5
3 3 3
1 1 1
2 2 2
14 14 5 4 1 4
3 3 2 1
2 2 2
1 1 1
1 1 1
1 1 1
2 2 2
4 4 4
2 2 1 1
3 3 2 1
2 2 2
1 1 1
2 2 2
1 1 1
1 1 1
2 2 2
2 2 2
1 1 1
2 2 2
210 207 1 1 1 84 5 16 1 2 102
8 8 1 7
5 5 4 1
4 4 4
3 3 3
44 42 2 16 28
2 2 2
1 1 1
1 1 1
1 1 1
2 2 2
3 3 3
KBS-1,2TV 7 6 1 1 2 4
KBS-1TV 32 26 4 2 14 4 2 12
KBS-2TV 274 269 2 3 7 1 226 40
MBC-TV 42 34 6 2 16 7 3 1 1 14
SBS-TV 32 13 9 2 1 7 17 2 3 2 8
EBS-R 1 1 1
388 349 22 2 1 10 4 55 10 12 230 3 78
KBS-1TV 1 1 1
KBS-1TV 2 2 2
KBS-1TV 2 2 2
KBS-1TV 1 1 1
KBS-1TV 3 3 3
KBS-1TV 4 4 3 1
KBS-1TV 2 2 1 1
KBS-1TV 2 2 2
MBC-TV 2 2 2
MBC-TV 1 1 1
MBC-TV 1 1 1
MBC-TV 2 2 2
MBC-TV 2 2 2
MBC-TV 2 2 2
38 35 1 2 23 2 2 11
GTB-TV 1 1 1
J-TV 2 2 2
UBC-TV 2 2 2
-R 2 2 2
TJB-TV 1 1 1
JIBS-TV 2 2 2
15 13 1 1 4 4 7
YTN 7 5 2 2 1 4
MBN 6 5 1 2 4
TVN 3 3 2 1
Mnet 1 1 1
18 13 5 7 2 9
17 16 1 3 1 2 11
21 21 9 1 2 9
38 37 1 12 2 4 20
9 9 4 2 3
21 5 5 4 1
IN 2 2 2
1 1 1
19 18 1 9 5 2 3
2 2 2
6 6 6
1 1 1
Sunday 3 3 3
2 2 2
1 1 1
1 1 1
T
V
2009 105
1 1 1
1 1 1
2 2 2
1 1 1
2 2 2
2 2 2
1 1 1
2 2 2
1 1 1
1 1 1
2 2 2
1 1 1
2 2 2
4 4 4
3 3 3
2 2 2
1 1 1
1 1 1
3 3 3
1 1 1
1 1 1
1 1 1
1 1 1
2 2 2
1 1 1
4 4 4
2 2 2
1 1 1
2 2 2
2 2 2
1 1 1
2 2 2
1 1 1
2 2 2
1 1 1
2 2 2
1 1 1
1 1 1
2 2 2
2 2 2
2 2 2
2 2 2
3 3 3
2 2 2
32 31 1 13 6 3 2 1 7
5 5 4 1
4 4 2 2
1 1 1
1 1 1
1 1 1
1 1 1
5 5 5
HRD 1 1 1
SEOUL 1 1 1
2 2 2
1 1 1
27 20 1 3 2 1 18 2 7
7 7 4 3
5 5 1 1 1 2
12 12 4 1 3 4
5 5 2 3
1 1 1
1 1 1
1 1 1
3 3 1 1 1
1 1 1
2 2 2
1 1 1
e 1 1 1
6 6 6
1 1 1
11 10 1 2 1 2 6
6 6 6
1 1 1
1 1 1
ipd 2 2 2
2 2 2
2 2 2
1 1 1
1 1 1
1 1 1
1 1 1
2 2 2
1 1 1
2 2 2
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
2 2 2
3 3 3
4 4 4
1 1 1
2 2 2
1 1 1
2 2 2
3 3 3
2 2 2
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
2 2 2
2 2 2
2 2 2
2 2 2
1 1 1
8 8 8
1 1 1
2 2 2
4 2 2 1 3
233 221 7 5 118 8 14 6 87
26 23 2 1 10 1 1 14
27 24 2 1 7 1 2 1 16
23 20 2 1 4 4 1 2 12
12 9 2 1 5 1 6
28 26 1 1 9 2 1 16
6 6 1 5
9.
, 76.9%, 67.0% .
, 3 94.9% , 1 87.5% , 7
86.6% . 50.0%, 56.3%, 60.0%
.
2 2 1 1
10 10 2 2 1 5
6 6 1 2 2 1
1 1 1
1 1 1
2 2 2
1 1 1
2 2 2
1 1 1
1 1 1
1 1 1
iMBC 1 1 1
SBSi 1 1 1
KBSi 4 4 4
181 162 1 11 7 47 19 2 6 4 103
1 1 1
1 1 1
1 1 1
3 2 1 1 2
1,573 1,457 6 56 5 1 18 30 538 105 88 257 10 575
2009
1 115 29 14 3 20 (1) 17 32 (24) 69.4 2 101 30 9 (1) 21 10 1 30 (22)
58.9 3 104 42 1 1 9 (1) 3 48 (42) 85.1 4 98 60 2 4 11 21 (13) 76.5
5 111 32 42 (1) 37 (17) 45.0 6 115 31 3 11 (1) 18 3 5 44 (22) 53.3
644 224 20 28 (2) 121 (3) 33 6 212 (140) 64.3 25 10 1 1 (1) 2 11
(5) 73.9
32 13 7 (1) 2 10 (5) 63.3 63 21 4 11 27 (19) 63.5
41 16 9 16 (11) 65.9 84 20 1 24 4 35 (23) 55.0 14 8 2 4 (1) 64.3 23
11 1 11 (7) 78.3 65 19 5 41 (31) 76.9 37 13 11 1 12 (9) 61.1 15 4 2
9 (6) 66.7 399 135 2 4 73 (2) 9 176 (117) 65.6 1,043 359 22 32 (2)
194 (5) 42 6 388 (257) 64.8
1 103 31 15 3 20 3 4 27 (17) 65.6 2 95 47 4 20 (1) 4 20 (14) 72.5 3
112 51 2 3 56 (44) 87.2 4 104 46 5 3 5 4 41 (28) 79.0 5 101 48 2 12
(1) 2 37 (30) 79.8 6 92 45 4 9 1 33 (23) 74.7 607 268 24 12 68 (2)
17 4 214 (156) 76.8 24 5 1 10 (1) 1 7 (2) 34.8
30 18 12 (5) 76.7 46 14 1 3 12 16 (10) 54.3
32 12 2 18 (10) 68.8 108 29 1 1 23 54 (39) 63.9 15 11 2 1 1 (1)
93.3 19 10 9 (4) 73.7 39 19 3 5 12 (5) 69.2 27 9 4 4 3 7 (5) 75.0 7
7 100.0 347 134 11 5 57 (1) 4 136 (81) 66.2 954 402 35 17 125 (3)
21 4 350 (237) 72.9
1 178 47 23 9 1 49 1 48 (42) 87.5 2 173 53 5 1 11 46 4 53 (23) 65.9
3 180 72 9 3 44 52 (48) 94.9 4 177 39 17 10 14 35 1 61 (46) 72.3 5
174 55 11 39 69 (48) 76.3 6 188 78 2 3 9 7 2 87 (34) 63.7 7 103 22
7 2 36 36 (29) 86.6 1,173 366 63 25 49 256 8 406 (270) 76.9 15 8 2
1 4 (4) 85.7
35 18 1 2 14 (2) 60.0 72 36 2 16 18 (13) 68.1
42 20 22 (16) 85.7 103 32 2 9 4 56 (24) 56.3 26 4 22 (19) 88.5 36 9
10 2 15 (8) 50.0 33 18 1 4 10 (2) 60.6 26 15 3 8 (3) 69.2 12 12
100.0 400 172 3 14 39 1 2 169 (91) 67.0 1,573 538 66 39 88 257 10
575 (361) 73.9
(%)
2009 111
< 2-9> 2
10.
2009 221,393,861 3,594,103
. 2007 3,133,462, 2008 3,331,250 2009
3,594,103 .
.
< 2-10> 3
200 500 41.0% . 2007
100 200
.
% 9.6 34.6 28.8 17.3 9.6 100.0
2008 3 9 11 6 3 32
% 9.4 28.1 34.4 18.8 9.4 100.0
2009 6 9 16 4 4 39
% 15.4 23.1 41.0 10.3 10.3 100.0
14 36 42 19 12 123
% 11.4 29.3 34.1 15.4 9.8 100.0
100 ~
2007 1 100,000,000,000 400,663,571 20,000,000 490,000 10,000,000
3,133,462 2,000,000
2008 110,000 10,000,000,000 185,920,574 20,000,000 300,000
10,000,000 3,331,250 2,750,000
2009 100 50,000,000,000 221,393,861 20,000,000 120,000 30,000,000
3,594,103 2,000,000
112 2009
2 2
2007 12 12 14 14
1 1
2008 9 9 10 10
61 30 31
2009 25 20 5 7 3 4 18 12 6 111 65 46
2007 14 12 2
135 103 27 3 2
% 100.0 76.3 20.0 2.2 1.5
3
1.
111
. , 99, 10, 2
.
< 3-1>
2.
, 61 . 25, 18,
7 . 2009 .
.
2009 113
3.
, 20,500,000
1,630,000 .
< 3-3>
114 2009
2007 1,000,000 30,000,000 7,383,333 5,000,000 300,000 3,000,000
1,750,000 1,350,000
2008 5,000,000 30,000,000 15,888,889 15,000,000 900,000 4,000,000
2,322,222 2,000,000
2009 10,000,000 50,000,000 20,500,000 20,000,000 1,000,000
2,500,000 1,630,000 1,750,000
4
21. 4,
7, / 3, 7. , , MBC-
TV, KBS-TV .
2009
2007 21 6 4 10 1 1 17 3 13 7 1
2008 12 4 3 4 1 3 8 1 6 3 3
2009 21 6 2 1 11 1 3 15 3 4 7 3 7
54 16 2 8 25 2 1 7 40 7 23 17 7 7
< 4-2> 2009
2009 115
, ,
1 1 1 1
1 1 1 1
KBS-1TV 2 1 1 1 1 2
3 1 2 1 2 2 1
1 1 1 1
1 1 1 1
2 2 2 1 1
1 1 1 1
1 1 1 1
1 1 1 1
MBC-TV 2 1 1 1 1 2
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
21 6 2 1 11 1 3 15 3 4 7 3 7
1981 44 9 12 (5) 1 2 20 (2) 39.0%
1982 50 19 19 (5) 2 10 (4) 58.3%
1983 71 21 22 (7) 1 1 26 (8) 52.2%
1984 54 12 29 (8) 3 10 (5) 49.0%
1985 59 12 28 (5) 4 15 (7) 43.6%
1986 49 14 10 (2) 1 24 (11) 56.3%
1987 47 10 9 (4) 1 27 (2) 34.8%
1988 55 16 12 (5) 1 26 (13) 63.0%
1989 121 29 35 (10) 6 51 (21) 52.2%
1990 159 42 43 (10) 1 2 71 (40) 59.0%
1991 220 52 48 (9) 3 1 116 (43) 48.1%
1992 381 81 79 (12) 19 202 (107) 55.2%
1993 423 132 96 (16) 8 2 185 (84) 56.2%
1994 541 162 127 (10) 7 245 (128) 56.2%
1995 528 111 150 (25) 26 3 238 (124) 52.1%
1996 556 129 2 7 (1) 169 (21) 9 1 239 (137) 53.1%
1997 490 161 10 5 (1) 79 (13) 8 4 223 (108) 61.3%
1998 602 226 14 10 (2) 97 (8) 5 250 (106) 59.6%
1999 641 244 11 18 (2) 102 (17) 24 5 237 (92) 59.8%
2000 607 198 10 15 (2) 66 (10) 14 2 302 (156) 63.6%
2001 659 229 6 23 (3) 132 (27) 18 2 249 (133) 62.3%
2002 511 182 18 17 (3) 62 (9) 8 1 223 (101) 62.4%
2003 724 287 15 15 (1) 101 (11) 27 3 276 (158) 68.0%
2004 759 283 46 22 (6) 140 (12) 13 255 (148) 66.4%
2005 883 334 31 20 (4) 181 (1) 19 15 283 (160) 62.4%
2006 1,087 356 29 28 226 (2) 22 13 413 (250) 60.6%
2007 1,043 359 22 32 (2) 194 (5) 42 6 388 (257) 64.8%
2008 954 402 35 17 125 (3) 21 4 350 (237) 72.9%
2009 1,573 538 66 39 88 257 10 575 (361) 73.9%
13,891 4,650 315 268 (27) 2,481 (272) 562 86 5,529 (3,003)
62.4%
100.0% 33.5% 2.3% 1.9% 17.9% 4.0% 0.6% 39.8%
116 2009
(%)
( ) () . = / = + + ( ) )
2009 691 218
, 48 35 .
.
2009 218,
119 2008 90 , 99
2009
1981
1982
1984 0
1985 0
1988 37 9 3 16 9 29 2 2 4
1989 180 52 92 36 173 1 6
1990 311 63 169 12 67 301 1 9
1991 264 70 140 16 34 1 3 247 8 3 6
1992 390 123 227 3 34 3 379 11
1993 344 106 228 10 336 1 7
1994 204 58 132 7 7 195 1 8
1995 282 29 131 121 1 271 1 10
1996 310 26 8 122 22 11 117 4 304 1 5
1997 469 21 78 76 182 2 109 1 461 1 7
1998 348 16 14 29 151 137 1 336 2 2 8
1999 240 17 11 20 126 66 234 6
2000 234 54 6 8 67 2 97 213 4 17
2001 231 22 10 9 70 1 119 211 7 13
2002 142 9 88 1 44 129 1 12
2003 237 13 1 41 153 2 20 7 219 2 16
2004 283 7 1 114 68 2 52 21 18 247 14 1 21
2005 278 11 88 24 10 47 85 13 246 8 1 19 3 1
2006 190 4 2 69 22 3 10 73 7 150 9 15 16
2007 202 1 2 80 21 14 30 44 10 127 11 1 20 43
2008 289 4 48 8 30 27 97 75 124 19 1 31 112 2
2009 253 1 97 6 15 93 41 56 15 20 132 29
5,730 717 134 1,923 1,039 304 1,004 418 191 4,992 112 16 271 306
32
100% 12.5% 2.3% 33.6% 18.1% 5.3% 17.5% 7.3% 3.3% 87.1% 2.0% 0.3%
4.7% 5.3% 0.6%
< 1> 1981. 3. 31 ~ 2009. 12. 31.
2009 117
118 2009
2008 192 . 97
(44.5%), 93(42.7%), (
) 6( 2.7%), 1(0.5%) .
.
, 130(59.6%) . 57(26.2%),
19(8.7%), 12(5.5%) . 2007 43, 2008 111,
2009 130 ,
.
, 57 22, 35 (
31, 90) .
.
2005 7 28 2009
8 7 . 2005 180 2005 17, 2006 50, 2007 39
, 2008 26, 2009 48 . 5 180
, 49(27.2%), 61(33.9%), 55(30.6%), 9(5.0%), 6(3.3%)
. 94(52.2%), 85(30.8%), 1
(0.6%) . 59(32.8%), 48(26.7%), 28(15.6%),
19(10.6%), 12(6.7%), 9(5.0%), 5(2.8%) .
2009 8 7 48
1(2.1%), 47(97.9%), 29(60.4%),
22 14 1 1 6
35 21 1 3 10
9 4 2 3
3 2 1
130 1 47 1 6 72 3
218 1 97 6 15 93 6
100% 0.5% 44.5% 2.8% 6.9% 42.7% 2.8%
2009. 1. 1. ~ 2009. 12. 31.
2009
8(16.7%), 3(6.3%), 1(2.1%), 5(11.1%) .
, 35(72.9%), 8(16.7%), 5(10.4%) .
35 29(82.9%), 3(8.6%),
2(5.7%), 1(2.9%) 35 .
2009 119
1 1 1
0
0
1 1 1
1 1 1
48 1 47 35 85 5
100% 2.1% 97.9% 72.9% 16.7% 10.4%
< 3> 2009
2009. 1. 1. ~ 2009. 12. 31.
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