3 Simple Case Studiesto start Personalisation Tomorrow

Karolos Pregkler - General Director DigitalWiseNikos Mitsopoulos - CEO DigitalWise

Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.

Of course, most people won’t actually recall seeing 10,000 messages. This is because, in order to keep our sanity, we’ve developed a screening

process to ignore most advertising messages.Less than 100 of them make it past our “attention wall” each day.

A similar study estimated that we see about 360 per day; of these, only 150-155 are even noted, and far fewer make a strong enough

impact to be recalled, make an impression, and ultimately, make a sale.

Highlights•U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016.

•Internet on PC jumped 10 minutes•Nielsen's data indicates that consumers aren't pulling away from linear TV, but instead are making additional time for these new devices (Apple TV and Roku)

This year in the US, 26.3% of internet

users—more than one in five people in

general—will use an ad blocker

How can we overcome all the above?

Advertise the right product to the right audience at the right time

in other words …Digital Marketing Personalisation

http://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

Personalization happens in real world.Remember when you entering a clothes store or a bank branch

No one tells you about someone else’s money. They compliment you &how beautiful you are in that t-shirt

Does that happen Online?

No it Doesn’t!We all see the same content, the same offers.

There is some work that's has been going on but there still a lot of effort we need and technology advances

one size fit all

http://www.adweek.com/socialtimes/personalization-is-a-big-challenge-for-digital-marketers-infographic/631517

Most Famous Personalization Campaign

Share a coke with

Thanks to the campaign, Coca-Cola’s value sales increased 4.93% year on year to £765 million in the 52 weeks to 17 August, according to IRI Worldwide data

Most Famous Personalization Campaign

Your Nutella, Your Way’ campaign

1,1 M £ Investment - 300.000 labels sold

14% Growth in 8 weeks & 37 million of sales

Most Famous Personalization Campaign

Αυτό δεν είναι personalisation, αλλά customisation

Pre-filled personal details

By remembering purchase information, shipping addresses, or other details, it removes one barrier that would otherwise stop the customer from converting.

Providing the best deals

Personalization helps to find the best, most relevant deals for the customer in particular, which encourages them to convert, as they do not have to hunt for the deal suited to them.

Customised content & Ads

Personalized content can encourage customers to engage and do business with you, such as personalised subject lines, greetings, or references to previous actions taken in email campaigns.Advertisements based on previous purchases and on you sales life cycle

Landing pages

Specific landing pages pre-loaded with customer information

Personalization is…

3 Simple Examples to Start Personalisation Tomorrow

Facebook Remarketing§ For various clients one of our favorite and most efficient type of

advertisement is Remarketing.

§ Dynamic Remarketing in Facebook based on what people have seen on the website, on whether they completed the purchase

ResultsØ We have achieved up to 20% reduction in cost per actionØ More than 15% increase in conversion rate

Facebook Custom Target Audience (email Database)

§ The advantage of having a big and updated list of clients is that you can effectively advertise through various networks

§ Custom Audiences offer great opportunities of personalization since you know your clients and can tailor your messages

ResultsØ We have achieved from 30% – 60% reduction in cost per action

compared to other ads Ø Up to 500% increase in conversion rate

Remarketing in Search

§ A fairly new feature is to show our ads more to people that they have previously searched about the brand

§ Genius right? It is supposed the ad to have better impact to people the have an affinity with the brand compared to others who don’t

ResultsØ We have achieved 20% – 50% reduction in cost per action Ø 100% increase in Conversion rate

Conclusion

§ We must pay attention to personalization§ In theory it may sound difficult and

demanding in terms of technology infrastructure

§ Believe it and make it the most important pillar of your strategy

§ Start tomorrow with the 3 examples we just showed

Thank you J

Karolos Pregkler karolos.pregkler@digitalwise.gr

Nikos Mitsopoulos nikos.mitsopoulos@digitalwise.gr