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© Prentice Hall, 2007 Business Communication Essentials, 3eChapter 12 - 1 Planning, Writing, and...

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© Prentice Hall, 2007 Business Communication Essentials , 3e Chapter 12 - 1 Planning, Writing, Planning, Writing, and Completing Oral and Completing Oral Presentations Presentations
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© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 1

Planning, Writing, Planning, Writing, and Completing Oral and Completing Oral

PresentationsPresentations

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 2

Building Your Career Building Your Career with Oral Presentationswith Oral Presentations• Display your skills

• Think on your feet

• Grasp complex issues

• Handle challenges

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 3

Three-Step ProcessThree-Step Process

• Planning

• Writing

• Completing

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 4

Planning the Planning the PresentationPresentation

• Analyze the situation

• Gather the information

• Select the medium

• Organize the message

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 5

Analyzing the SituationAnalyzing the Situation

• Purpose

– Inform

– Persuade

– Collaborate

• Audience

– Emotional state

– Language issues

– Specific circumstances

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 6

Selecting the Right Selecting the Right MediumMedium

• In-person presentations

• Web-based presentations

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 7

Organizing the Organizing the PresentationPresentation

• Define the main idea– One message

– Specific action

• Limit the scope– Time constraints

– Audience expectations

• Choose the approach– Direct

– Indirect

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 8

Create a Planning Create a Planning OutlineOutline

• State purpose and main idea

• Organize major points and subpoints

• Identify introduction, body, and close

• Show the connections

• Show your sources

• Choose a title

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 9

Create a Speaking Create a Speaking OutlineOutline

• Follow the planning outline

• Choose keywords

• Add delivery cues

• Arrange your notes

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 10

Writing the PresentationWriting the Presentation

• Formality

• Audience

• Subject

• Message

• Conclusion

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 11

Creating the IntroductionCreating the Introduction

• Arouse interest

• Build credibility

• Preview the presentation

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 12

Composing the MessageComposing the Message

• Limit the main points

• Connect the ideas

• Engage the audience

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 13

Writing the ConclusionWriting the Conclusion

• Restate the main points

• Describe the next steps

• End on a strong note

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 14

Advantages of Visual Advantages of Visual AidsAids

• Clarify main points

• Create interest

• Add variety

• Improve learning

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 15

Types of Visual AidsTypes of Visual Aids

• Overhead transparencies

• Electronic presentations

• Chalkboards and whiteboards

• Flip charts

• Other visuals

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 16

Creating Effective SlidesCreating Effective Slides

• Writing content

• Modifying graphics

• Selecting design

• Being consistent

• Adding animation

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 17

Writing Readable Writing Readable ContentContent

• Select a central idea

• Limit the content

• Write short phrases

• Use parallel grammar

• Prefer the active voice

• Use short informative titles

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 18

Modifying Graphics for Modifying Graphics for SlidesSlides

• Reduce details

• Avoid repetition

• Shorten numbers

• Highlight key points

• Use whitespace

• Choose a clear font

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 19

Selecting Design Selecting Design ElementsElements

• Color schemes

• Background designs

• Foreground designs

• Artwork

• Fonts and type styles

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 20

Animation Animation and Special Effectsand Special Effects

• Functional animation

• Decorative animation

• Transitions and builds

• Hyperlinks

• Multimedia elements

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 21

Online PresentationsOnline Presentations

• Advantages– Global reach– Cost savings– Convenience

• Disadvantages– Limited feedback– Technology issues– Training issues

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 22

Online Presentation TipsOnline Presentation Tips

• Send preview materials

• Keep content simple

• Get frequent feedback

• Consider the audience

• Ensure compatibility

• Schedule connectivity

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 23

Completing the Completing the PresentationPresentation

• Revise the message

• Edit the presentation

• Review electronic slides

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 24

Finalizing Slides Finalizing Slides and Support Materialsand Support Materials• Cover slides

• Introduction slides

• Blue-print slides

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 25

Preparing to Speak Preparing to Speak

• Memorizing the material

• Reading the material

• Speaking from notes

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 26

Overcoming AnxietyOvercoming Anxiety

• Prepare extra

material

• practice

• Think positively

• Visualize success

• Take deep breaths

• Be ready

• Get comfortable

• Don’t panic

• Stay focused

• Make eye contact

• Keep going

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 27

Responding to QuestionsResponding to Questions

• Anticipate questions

• Focus on the questioner

• Respond appropriately

• Stay in control

• Survive the hot seat

• Conclude the presentation

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 28

Reviewing Key PointsReviewing Key Points

• Building your career

• Planning presentations

• Writing presentations

• Completing presentations


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