Date post: | 25-Jan-2017 |
Category: |
Marketing |
Upload: | optimization-conference |
View: | 10 times |
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APPLE SEARCH ADS
Maria Gurova, Michael ShubinABBYY 2016
How it looks?
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Structure of Apple Search Ads
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Structure of Apple Search Ads
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Structure of Apple Search Ads
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Structure of Apple Search Ads
ABBYY FineScanner
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Bidding
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Volume grows… and CPI too…
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Search Match and Keywords - Installs
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Search Match and Keywords - CPI
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Search Match and Keywords - CR
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Demographics - Age
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Demographics - Gender
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What we have now?
● Interesting channel with competitive CPI and CR
● Good way to improve Search rankings in App Store
● Good way to test app icons, screenshots etc.
15Confidential
What to do and not to do…
● Use negative keywords
● Include your app name and developer/brand name, otherwise your competitors will do it
● Track stats regularly
● Use Keywords match and Automatic Search match separately
● For All: some day Search Ads may start in your target regions. Be well prepared!
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CHEERS!Any thoughts? Cross-promo?
Want ABBYY Mobile app for FREE?
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