3. Critical mass: Reaches 93% of internet users (Jupiter Research) Lower costs: Response rates:1/10 the cost per 10x greater than communication direct mail (Andersen) (DMA) Relationship builder: 80% of visitors never return (eMarketer)
6. Finding The Right Prospect Social Bookmarking Social Bookmarking Search Engine Optimization Search Engine Optimization YouTube YouTube Affiliate Marketing Affiliate Marketing Blog Reviews Blog Reviews FaceBook FaceBook Banner Ads Pay Per View Pay Per View Banner Ads Twitter Twitter Pay Per Click Pay Per Click Article ArticleLink ExchangeLink Exchange Offline Advertising Methods Offline Advertising Methods Viral Viral Forum Signatures Forum Signatures Marketing Marketing
7. Getting Opt in Email
8. Get Permission Opt-in Recipient volunteered to receive your email Opt-out Recipient did not want to receive your email anymore
9. Get Permission Double Opt-in/ Confirm Opt-in Recipient confirm their need to get your email
10. Email Acquisition: Calls to Actionsource: www.JeanneJennings.com
11. Email Acquisition: Calls to Action AIR MILES Reward Program (Canada) Peeling Script: www.peelyourads.comsource: www.JeanneJennings.com
12. Keepingyour Relationship
13. Personalization
14. Look &Feel
15. Follow up email
16. Broadcast email
17. Easy to Read Email Word Wrap White Space Stress the important
18. Every email is customizedand includes agents Photo Email Address PhoneResults 5.5% Higher Open Rates 23% Higher CTR
19. Growing Your Business
20. Open Rate Click Through Rate Conversion Rate
21. Email Performance by Industry Source: marketingprofs.com
22. Email Segmentation
23. Knowing Your Customers and Give what they Want
24. We want to continue building relationships with ourcustomers by sending them targeted communicationsand offers. Product News Store Locations Email 2 times/ month Special Store Offers Special Online offers Promotion Depends on Geo Location Over 50% Open Rates
25. EmailMarketing Social Media
26. Store Your Email Online
27. Archive Every Email
28. Automatically Send Emailfrom Blog Update
29. Sharing Email to FaceBook/ Twitter
30. Desired Content in Permission Based Email Source: marketingprofs.com
31. Quick Tip: Transactional Messages Higher open rates and higher click-through rates Than other types of email Incorporate relevant promotional messages Even better: position as a benefit
32. Customer Retention is the Key Aim to build relationships and gain trust from your customers Aim to create brand advocates Develop brand loyalty to improve customer lifetime value.
