Seoul [V]ibrationMain Title Sponsorship135-120 647-4 82-2-3446-6200 (FAX)82-2-540-4660WWW.TUBEZONE.COM

1. : TUBE PRODUCTION CO., LTD : 647-4 : , , CF, , , : 02-3446-6200 (Fax)02-540-4660 Internet Home Page : www.tubezone.com

2. STAR-TV CHANNEL[V] Seoul [V]ibration STAR-TV CHANNEL[V] TURN ON KOREA MBC MBC KBS WTO KBS 1 KBS 2 KBS TJB

3. : , 3!4! , !!, : , Hey! Hey! Hey! : SK FASTMOVER Y2K : HOT : ncd , , , , , , ,

I. STAR-TV CHANNEL[V] MAIN TITLE SPONSORSHIP? II. STAR-TV ? III. STAR-TV IV. CHANNEL[V]? V. CHANNEL[V]? VI. VII. VIII. IX. MAIN SPONSOR BENEFITS X. SUB SPONSOR BENEFITS XI.

1. (CHanneL[V] vs. SBS) 2. STAR-TV Network 3. CHanneL[V] 4. CHanneL[V] 5. STAR TV CHanneL[V] Distribution by Country 6. CHanneL[V] Target Life Style

I. STAR TV CHanneL[V] Main Title Sponsorship ? STAR- TV CHanneL[V] MAIN TITLE SPONSORSHIP?

,

, 50 7500 ,

820 STAR-TV CHanneL[V]

, ,

, 10 (CM) .

SPONSOR .

II. STAR TV ? STAR TV 1991 , , , TV , 1993 Rupert Murdoch News Corporation .

LI KA-SHING 1991 Rupert Murdoch News Corporation 95 36.4% - Rupert Murdoch: CNN, 20 CENTURY FOX, FOX TV

CHANNEL[V] 20

, , , , , ""

294,101,432

13,393,637

III. STAR TV

STAR SPORTS(ESPN) CHanneL[V] 24 ( )Phoenix Chinese CHanneL 24 STAR WORLD 24 STAR MOVIE STAR PLUS , STAR TAIWAN CHanneL STAR PLUS JAPAN BBC WORLDBBC news, VIVA CINEMA STAR Chinese Channel / STAR Mandarin Movies / STAR Movies / STAR Movies Int'l / STAR Movies Int'l Taiwan / STAR Movies M.East / STAR News / STAR Plus / STAR Sports Asia / STAR Sports Taiwan / STAR Sports / STAR World / Focus Asia / Phoenix Movies / / National Geographic Channel / CNBC Asia / CNBC Europe / Fox Kids / Fox News / Fox Sports / Granada UKTV / Sky News / The Computer Channel [.tv] / The History Channel

IV. CHanneL[V] ? , , OST

STAR-TV 24

91 ASIASAT 1 (50 ) 46,478,100 , - PEPSI CHINES TOP10, FASHION POLICE 20

: Rupert Murdoch 98 100%

: , , LG, NIKE, REEBOK, , , , ,

V. CHanneL[V] ?

- , - - 500

- CATV - 170 - 500 - CATV TV 120aks

10 20

- CHanneL[V] , -

VI. CHanneL[V] : () "SEOUL [V]ibration " ( )

: ASIASAT 1 STAR-TV CHANNEL[V] NORTH BEAM

FORMAT : 50%, 15%, 25% VJ LINK

- MAIN VJ : () - VJ : - / / / - - : VJ

()

- : () 18:30 - 20:00 () / 17:30 - 19:00 () - : () 10:30 - 12:00 () / 09:30 - 11:00 ()

VII. CHanneL[V]

VIII. CHanneL[V]

FULL SPONSORSHIP (PPL, EVENT)

(, IR, )

CF

ISSUE

(VJ, - : )

Target

IX. Main Sponsor Benefit

- "SEOUL [V]ibration " " [V]ibration " -

BREAK BUMPER - IR 4 (CG ) - IN BUMPER : 1(10 ) * 12(52) = 520 - OUT BUMPER : 1(10 ) * 12(52) = 520

"SEOUL [V]ibration " 7 3 (SEG) - 3 (30): - 1(6- 3 / 3) * 52 = 312 - . ) " Star for You

1 10 - STAR-TV CHANNEL[V] (PROMO BUMPER) - 1(10 ) * 52 = 520

IX. Main Sponsor Benefit

VJ - : (: " [V]ibration " .) - : + - 1 10 (10 * 52 = 520 ) CM (SPOT) - CM - 1 10 (10 * 52 = 520)

MC CG - MC CG

-

-

IX. Main Sponsor Benefit

( )

- (:) -

- (, , ) ) TAPE TAPE (: )

- TAPE ( )

6 1(2,000 )

- - 50%

IX. Main Sponsor Benefit

ENDING SCROLL

- 52 * ( 1 + 1) = 156

E-MAIL

-

VJ

-

OST DEMO TAPE OPENING TITLE CLOSING TITLE

- 1 4 * 52 = 208

X. Sub Sponsor Benefit

"SEOUL [V]ibration " 7 1 (SEG)

- 1 (10): - 1(2- 1 / 1) * 52 =104 - ) " Star for You"

(1 SEG) BREAK BUMPER

- 4 (CG ) - IN BUMPER : 1(4 ) * 12(52) = 208 - OUT BUMPER : 1(4 ) * 12(52) = 208

VJ

- : (: " [V]ibration " .) - : + - 1 10 (10 * 52 = 520 ) MC CG

- MC CG

X. Sub Sponsor Benefit

-

( )

- -

- (, , ) ) TAPE TAPE (: )

- TAPE ( )

X. Sub Sponsor Benefit

ENDING SCROLL

- 52 * ( 1 + 1) = 156

E-MAIL

-

VJ

-

XI. SPONSOR 1. Channel[V] 12 1 CM, 12 . , CM BENEFIT( ) 1 (5) . ( 6 3) 2. MAIN SPONSOR : 1 7 (VAT ) SUB SPONSOR : 1 3 (VAT ) -10

Channel[V] 1 ()111()-15,000,000780,000,000 --520 CM ()(Original Airing+Weekly ROOP)1 ( 1,000,000)880$ (1$-1,200)9(90,000,000)468(468,000,000) 1,238,000,000

1. (CHanneL[V] VS SBS)

2. STAR-TV Network

3. CHanneL[V]

4. CHanneL[V]

5. STAR TV CHanneL[V] Distribution by Country

6. CHanneL[V] Target Life Style

1. (CHanneL[V] vs SBS)CHanneL[V]S B S

: STAR-TV CHANNEL[V]

SPOT $880 ( 100) - 30 ()

: 350

: 45,000,000

BENEFIT

:

SPOT 500 - 30

: 600

: 0

2. STAR TV Network 1999 4

50,730,776 17,395,000755,000305,00040,00018,000,000 44,978,776100,0004,957,0001,100,000 4,000,000500,0003,500,000 1,293,465TOTAL : 75,775,000 35,400 : Survey Research Group(HK/Singapore/Taiwan) China Main ford Marketing Research Indian Market Research Bureau Mode Research(India) DRB Lever Bros.(Pakistan) MERAC(Middle East) STAR-TV Distribution and Marketing505,000152,000244,000340,0009,0653,0005,000

3. CHanneL[V] : CSM Booster Survey 97/9 : AMI 97/6CHanneL[V] Mid-day, 98/12

4. CHanneL[V] / CD : Model 1998 4 : 14 ~ 30 100

5. STAR TV CHanneL Distribution by Country

CountrySTAR SPORTSPHOENIXCHanneL[V]ESPNSTAR MOVIESNAT GEOSTAR WORLDTOTALBangladesh221,740-300,000305,492300,000-6,0001,133,232Brunei17,23714,657-17,24314,65722,26214,000100,056China19,777,10041,780,00021,000,00022,705,44911,76017,640,00014,237,950137,152,259Hong Kong350,000361,232449,00027,030-250,000344,0001,431,612India23,300,000870,00013,500,00022,300,00019,000,00012,000,0009,000,00099,970,000Indonesia30,264--30,6545,58218,989-85,489Japan--430,000----430,000Malaysia364,122200,000365,000373,181200,000350,612185,0002,037,915Nepal--100,000-100,00018,000100,000318,000Pakistan10,000-10,00010,00010,00010,601-50,601Philippines498,079350,0002,200,000498,079250,000547,500505,0004,848,658Singapore229,753189,618-240,77320,000224,492172,0001,076,636S. Korea2,870,0001,435,0003,500,0001,088,637-1,000,0003,500,00013,393,637Sri Lanka--2,500-2,5005,048-10,048Taiwan5,169,78012,4604,300,0005,169,7809,418,2904,804,240740,83329,725,383Thailand280,23810,000320,000314,365278,1031,100,00025,0002,327,706Myanmar----2,000-1,0003,000Vietnam3,0001,0001,600-1,600--7,200OthersOthers +Others +Others +Others +Others +Others +Others +TOTAL52,771,66345,333,96746,478,10053,080,68329,614,49237,991,74428,830,783294,101,432

6. Target Life Style Target

MAIN TARGET : 15 ~ 26

SUB TARGET : 34 ,

Target Life Style

BOOM-UP

TREND

, ,