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SFAF Meeting29 March 2007
Christophe CrémerChairman
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Overview
meilleurtauxSeven years of robust growth resulting in the leading mortgage broker in France A unique, proven multi-channel business model
2006 business reviewMajor strategic investments74% surge in revenue
2006 resultsProfit temporarily impacted by the opening of the Le Havre call centre and aggressive branch office expansions
2007 goalsContinue gaining market share with a priority on improving margins
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meilleurtauxSeven years of robust growth
resulting in the leading mortgage broker in France; a
unique, proven business model
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2001 – 1 office
2006 – 45 offices, 35 franchises, 2 call centres (Paris and Le Havre)
2005 – 32 offices, start of the insurance, savings, and franchise businesses
Robust revenue growth
74%
€45.5M
2003 2004 2005 20062001
€26.2M
€10.4M2004 – 18 offices, 1 call centre in Paris
€5.5M2003 – 5 offices
€0.8M1999
meilleurtaux is launched
Branch office
Franchise
Revenue quadrupled in two years
Oct. 2006 – Transferred to Eurolist
152%
89%
x 4.4
meilleurtaux
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meilleurtaux in 2006: a leading mortgage broker
Individuals Banks
Over 370,000 applications filed in
2006 (up 22%)
The largest network of banking partners in the
market
110 banking partners in 2006
11% market share*
A strong brand with growing recognition Complete information on
mortgage-related issues
Qualified advisors to help assemble a loan application
Lower financing costs for loans and borrower’s insurance
An additional channel for generating business
Lower customer acquisition costs
Access to a portfolio of qualified prospects (high-income group)
Benefit for individuals
=A free service
without obligation
Benefit for banks=
A single commission rate
meilleurtaux: the leading online
mortgage broker in France
*Source: meilleurtauxmeilleurtaux
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The power of a proven business model
Individuals
Advisors
Banks
website
offices
franchises
Generates business forbranch offices
meilleurtaux
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The benefits of multi-channel distribution
A retail website to leverage the boom in internet use and e-commerce– 4 million unique visitors in 2006, with 370,681 applications filed (up 22%)
Two call centres to meet customers’ needs – Paris opened in 2004 (48 advisors at end 2006)– Le Havre opened in 2006 (59 advisors at end 2006)
Branch offices to promote meilleurtaux’s products and new brokerage services through a local agent
– 45 offices at end 2006 (292 advisors) – up by a factor of 10 in four years A franchise network for towns with between 50,000 and 100,000 residents
– 35 franchises at end 2006
All the resources are in place …… to execute an aggressive market share acquisition strategy
meilleurtaux
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A business model with profitable growth
website
Generates applications
Lower customer acquisition costs through:
increased website use, coupled with more call centre business
Higher loan application conversion rates through: an expanded chain of branch offices in high-potential
cities with >100,000 residents; and more franchises in towns with 50,000-100,000
residents
Greater branch office profitability relative to their age:
breakeven during the first year profit growth from the second year
meilleurtaux
offices
franchises
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2006 business reviewMajor strategic investments; a surge in
revenues
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Market environment: Robust mortgage demand
2003 2004 2005 2006
96118
166
The mortgage market jumped 15% in 2006
Source: Banque de France
In billion €
New mortgage originations in France
144
15%21%
23%
Business
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Mortgage brokerage: A high-potential, growing market
Mortgage brokers had 19% of the French market in 2006
Source: meilleurtaux, Wholesale Access, and Mortgage Finance Gazette
Mortgage broker market share in 2006 (estimate)
15%
18%
Source: meilleurtaux
Mortgage broker market share in France
2004 2005 2006
19%
Business
19%
64%68%
France UK USA
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45.5
26.2
10.45.5
2003 2004 2005 2006
Revenue skyrocketed 74% in 2006
Number of applications billed* Revenue growth (million €)
*Total applications billed to customers less cancelled applications
14,088
6,2983,333
23,715
2003 2004 2005 2006
meilleurtaux is gaining market share ~2% of the mortgage market in 2006, up from 1.4% in 2005* ~11% of the mortgage broker market in 2006, up from 8% in 2005*
74%
152%
894%
68%
124%
89%
*Source: meilleurtauxBusiness
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2006 highlights
Remarkably successful franchise openings– 14 total franchises at end of June; 35 at year-end
16 new branch offices – 4 advisor offices – 3 relocations
Le Havre call centre opened in March– 59 financial advisors at year-end
Launch of the meilleurtaux borrower’s insurance Two types:
– meilleurtaux Borrower – for branch office and website customers – Premium Borrower – for brokers
A partnership with FNAIM (French property federation)– Largest professional property association (a network of 11,000 agencies)
Transferred to Eurolist on 25 October 2006
Business
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Higher loan application conversion
Branch offices logically have a higher conversion rate because applications are fully prepared
18%
40%
9%
25%
43%
14%
Total Offices Website
20052006
Loan application conversion rate*
*Applications billed to customers as a percent of applications submitted
Business
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Focus on the Le Havre call centre
Goals– Create a second website – Allocate additional resources to meet customers’ needs
What’s already been done– Call centre opened in early March 2006– Ramp-up has been slower than expected
A clear revenue shortfall in the fourth quarter due to:– organizational difficulties related to insufficiently-qualified new hires; and – poor distribution of online loan applications between the call centres and branch
offices => too few applications handled by call centres
Weaker-than-expected revenue growth in the fourth quarter
Business
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Weaker-than-expectedrevenue growth in Q4
9.0
7.26.0
4.0
12.012.311.3
9.3
Q1 Q2 Q3 Q4
20052006
Quarterly revenue growth (million €)
71%88%
133%
33%
95% increase in the first 9 months, but €1.6 million below target in the fourth quarter
Business
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Revenue boosted by a pick-up in internet use
Multi-channel distribution in which the website plays a key role (60% of total revenue)
2005Consolidated revenue breakdown
68% generated by the website
44%
24% 3%
29%
Offices (online applications) Call centresOther Offices (own applications)
2006Consolidated revenue breakdown
5%
35%
23%
37%
Offices (online applications) Call centresOther Offices (own applications)
Business
60% generated by the website
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Branch offices starting to benefit from advisor referrals
60%12%
28%
Website Referral Direct
2005Branch office revenue breakdown
Advisor referrals are a new, continuously-expanding growth engine
51%
20%
29%
Website Referral Direct
2006Branch office revenue breakdown
Business
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Premium Borrower: meilleurtaux borrower’s insurance
Premium Borrower was introduced in 2006 with great success– Policies are taken out with Direct Assurance (part of the AXA group)– Wide distribution through meilleurtaux offices, insurance brokers, and mortgage brokers
A product tailored to customers’ needs – Customers can save an average of €10,000– 70% of purchasers fit the target customer profile (under 35 years old)
An innovative product– Includes partial disability and unemployment insurance (optional)
Attractive to meilleurtaux partners – Some of the lowest rates in the market combined with the best guaranties
A source of recurring revenue
Business
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2006 resultsA surge in revenue with profit
impacted by new openings
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Solid revenue growth
45.5
26.2
10.4
32.4
19.0
6.7
2004 2005 2006
Total revenue Branch office revenue
In million €
Results
A surge in revenue fuelled by the website (60% of revenue, quadrupled in two years) and carried by the branch offices (70% of revenue, up by a factor of 5 in two years)
IFRS data
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Profit still has room for improvement
0.7
2.52.9
0.5
1.5 1.4
2004 2005 2006
Operating profit Net profit
In million €
Results
Major growth spending over the past two years continue to weigh on margins, with Q4 temporarily hurt by lagging revenue from Le Havre.
IFRS data
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IFRS income statement
In million € 2006 As % of revenue 2005 As % of
revenue
Change 2006 vs.
2005
Revenue 45.5 100% 26.2 100% 73.5%
Other income 0.4 0.9% 0.2 0.6% 158.7%
Purchases -11.7 25.8% -5.7 21.6% 107.0%
Personnel expenses -26.5 58.4% -15.2 57.9% 74.9%
Depreciation, amortisation, and provisions -1.7 3.8% -1.3 5.0% 31.5%
Other operating expenses -3.0 6.6% -1.7 6.6% 74.6%
Operating profit 2.9 6.4% 2.5 9.5% 15.8%
Profit from financing activities -- -- -- -- --
Other income and expenses -0.8 1.8% -- -- --Income tax expense -0.7 1.6% -1.0 3.8% -26.1%
Net profit 1.4 3.1% 1.5 5.9% -7.0%
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Operating expense breakdown
62%
7% 4%
27%
Personnelexpenses
Purchases
Other operatingexpenses
Dep., amort., andprovisions
Personnel expenses made up 60% of operating expenses in 2006 7.7% of revenue is spent on fees related to business premises (vs. 7.6% in
2005) and 8.3% on advertising (vs. 4.4% in 2005)
64%
24%
7%5%
20062005
Results IFRS data
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A short-term dip in operating margin
Capital expenditures for business expansion
New branch offices Le Havre call centre opening Headquarters move to La
DéfenseNon-recurring expenses
Transfer to Eurolist
Operating profit and operating margin
0.75
2.502.90
2004 2005 2006
7.2%9.5%
6.4%
Operating margin (EBIT/revenue) Operating profit (million €)
CapEx spending and slower revenue growth in Q4
Operating profit €1.4 million below target (in line with 2005)
Results IFRS data
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Operating margin by distribution channel
Branch offices: operating margin hurt by an aggressive expansion strategyCall centres: lower-than-expected operating margin from delays at Le Havre
2006 revenue and operating margin
32.4
10.6
2.5
45.5
Total Branch offices Call centres Other
Operating margin
2006 revenue (million €)
4.1%
18.3%
6.4%
Results IFRS data
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Branch offices: profit pressure from expansion costs
An aggressive expansion strategy was launched in 2004– 45 branch offices at year-end 2006, up from18 at year-end 2004– 292 financial advisors at year-end 2006, up from 117 at year-end 2004– Revenue up by a factor of 5 in two years
Profitability is low because most offices are still new – 37 offices are less than two years old
Margins have been squeezed by the rapid expansion – An ambitious recruitment policy has weighed on personnel expenses – New advisors generate no revenue during their first three months
Results
Branch office profits are under pressure from new openings and the large percentage of relatively young offices
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Branch offices: typical maturity cycle
Model: an office should reach maturity in two years and achieve a 15% operating margin going forward
Typical maturity cycle– Breakeven on direct costs after 8 months– Breakeven on all operating expenses after 16 to 18 months– After two years, the gross operating margin (after direct costs) should be 30%, with a
total operating margin of 15% – In 2006, 8 offices were over 2 years old, 15 over 1 year old, and 22 less than 1 year old – In 2006, 5 offices had >15% operating margin, 16 between 0% and 15%, and 24 were
negative
Results
The large percentage of young offices has logically weighed on margins
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New Le Havre call centre:lower-than-expected revenue
Operating challenges related to starting-up a new centre – Hiring is taking longer than planned (building a team from scratch) – Additional resources have been allocated to train employees
Business volume at the call centre remains sluggish despite a climbing conversion rate
– 7% increase in loan applications sent to banks from call centres vs. a 57% increase from branch offices
– Poor distribution of online loan applications between call centres and branch offices due to the ~100 newly-hired financial advisors in the offices
The timing delay at Le Havre does not diminish the call centre’s potential over the medium-term
Results
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Growth in free cash flow
In million € 2006 2005 2004 2003 2003-2006
Cash flow from operating activities 5.9 3.2 1.0 0.9 11.0
Cash flow from investing activities -5.9 -3.0 -1.8 -0.1 -10.8
Cash flow from financing activities 2.2 5.2 0.8 0 8.2
Change in cash and cash equivalents 2.2 5.4 0.0 0.8 8.4
Cash and cash equivalents at the end of the year 9.0 6.8 1.4 1.4
All capital expenditures between 2003 and 2006 (IT systems, new offices, and the new call centre) were paid for by operating cash flow
Results IFRS data
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A healthy balance sheet
2006 summary balance sheet 2005 summary balance sheet
Non-current assets 8.7 Equity 10.8
Receivables 8.7 Liabilities 15.6
Cash 9.0
Total assets 26.4 26.4
Net cash position 4.7
2006 (million € )
Financial liabilities 4.2
Non-current assets 4.3
Receivables 5.8
Cash 6.8
Total assets 16.8 16.8
Net cash position 4.5
2005 (million €)
Equity 9.1
Liabilities 7.7
2.3
A healthy balance sheet with 41% equity and a positive cash position
Results IFRS data
Total equity and liabilities
Total equity and liabilities
Financial liabilities
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meilleurtaux shareholders
47%
22%
10%
16%
4% 1%
Float
C. Crémer
Galiléo
Ventech
Rothschild
Employeesavings plan
Results
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2007 goalsContinue gaining market share
with a priority on improving margins
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Goals
20% revenue growth (at least)
10% operating margin
Goals
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Action plan
1. Restructure the Le Havre call centre
2. Boost business at both call centres
3. Enhance branch office performance
4. Develop products and services complementary to the meilleurtaux core business – combine credit and insurance
Goals
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1. Restructure the Le Havre call centre
Develop specialised advisors – 25 front-office financial advisors responsible for assembling loan applications with
banks– 35 back-office telephone advisors responsible for finishing incomplete loan
applications• missing signatures • additional credit checks
Loan application target: 5 applications/day per advisor
Revenue target: €15,000/month per advisor
Goals
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2. Boost business at both call centres
Couple higher volumes with better call-centre organisation:– Allocate qualified loan applications– “Nurse” loan applications– Re-qualify loan applications – Strengthen synergies with branch offices (loan applications not sent to banks)
Call centre target: 15% loan application conversion rate Target reached in January 2007
Goals
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3. Enhance branch office performance
Support profitability – Underscore performance tracking– Improve management and training applications
Slow the pace of new openings – 7 new branch offices in 2007 (vs. 16 in 2006)
• Marseille Canebière, St Germain en Laye, Perpignan, Valence, Auteuil, Angers, and Le Havre– 25 new franchises (vs. 35 in 2006, out of 150 requests)
• Select franchise applicants – Build an advisor referral network
Continue with a selective expansion plan
Goals
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4. Develop complementary products and services
Two priority growth drivers related to meilleurtaux’s core business
Borrower’s insurance– A huge market (insurance is mandatory)– 90,000 branch office appointments; privileged customer relationships
Loan refinancing– A growing market– A value-added service => substantial margins
Goal: Set up a loan refinancing department and create a meilleurtaux refinancing service
Goals
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2007 year-to-date: in line with projections
Q1 was on track with full-year forecasts Loan applications put together during the previous quarter were finalised => Revenue from applications started at the end of 2006
Q1 broke all loan-application processing records Average of 1,500 applications/calendar day in March, with a high of 1,900
(2006 average was 1,000)
meilleurtaux is in an excellent position to benefit from the swelling brokerage market
Goals
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A long-term growth strategy
The power of multi-channel distribution Online: quick responses, large volumes, in tune with customer needs Branch offices: advice, personal service, partnerships with real estate
professionals (55% of the market), meets banks’ stringent demands, broad range of services
meilleurtaux’s strong reputation enables it to leverage both channels, to: Become a major player in mortgage distribution; and Enlarge its range of services, so as to better meet retail customer needs and
generate additional revenue.
Solid, profitable, and long-term growth
Goals
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SFAF Meeting29 March 2007