TheGardenShow & SpringFestival
BEIRUTHIPPODROME
MAY 29 - JUNE 2, 2012
FEATURING
Art of Gardening • Art of Living in the Garden • Crafts • Farmers Market • Kids Village • Authentic Lebanon
220 EXHIBITORS25,000 VISITORS
NOW IN ITS 9TH YEAR!
SUPPORTED BY the-gardenshow.com
ATTITUDEThe Green
Art of Gardening
This is the show’s Green Zone and is where visitors enjoy wandering among gardens while choosing plants, outdoor gardening equipment and tools. Section Features Gardens - Plant market - nurseries - garden supplies - landscaping equipment and tools - maintenance equipment and tools - water fountains - irrigation system - sprinklers - ponds - outdoor lighting - paving stones - fertilizers - seeds - bulbs - pots - potting soil and much more
Art of Living in the Garden
A huge choice of outdoor furniture and decorative items to help the visitor create a perfect setting for the summer season can be found here. Section Features Garden items - garden furniture - swimming pools - awning & blinds - sunshades - insect guards - decora-tive items - ceramic tiles - barbecues - children’s playground equipment - ornaments - statues and much more.
Exhibitors
The Garden Show & Spring Festival has been heralding the start of summer for nine years as gardening enthusiasts from around Lebanon flock to this annual celebration, held over five days at the historical Beirut Hippodrome. Flourish-ing at a glorious pace, the show has increased its number of exhibitors, events and attractions as it draws in more and more visitors each year, which peaked at an amazing 25,000 visitors in 2011.
Green is no longer just a color. It is synonymous with behavior; a new way of living. We all have to input our green initiatives, not only to save the planet but also to make our daily life healthier and much better and brighter. Being green is
WELCOME TO
Designers & CraftsArtisans are given a unique opportunity to expose handcrafted designs and wares, as well as their name in a sector that has become extremely popular and anticipated by the show’s visitors. Farmer’s MarketTraditional and regional Lebanese producers are given the opportunity to expose their fresh and homegrown produce to urban dwellers as well as increasing new and future trade contacts. Authentic LebanonLebanese natural heritage gets a voice as local organizations present natural and cultural offerings from across Lebanon.
Food courtThis is where restaurateurs and café owners expose both their brand and menu to the hungry and thirsty visitors. With live entertainment and music, the atmosphere is simply alive.Kids’ VillageGardening is a whole family event and at the Kids Village both teenagers and kids get the opportunity to become budding green thumbs. There are plenty of other attractions too to keep those younger members of the family entertained. and moreThere is also a sector that targets supporting companies, both charity and private associations, governmental and non governmental bodies which will help them get their message across to the widest audience possible.
Special Sections
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The Garden Show& Spring Festival 2012about saving water and energy, changing the way we take care of our house and garden, growing more of our own food and creating beautiful landscapes with less water-quenching plants. It is for these reasons that the theme of The Garden Show & Spring Festival 2012 is “The Green Attitude”. This attitude is an attribute which can be applicable to each and every one of us and in all domains of our life, and especially in the arena of outdoor living. The 9th edition of The Garden Show & Spring Festival promises to build upon its previous successes and keep on celebrating and enhancing the great Lebanese Outdoor Way of Life, thus creating a greener Lebanon. Each year this vibrant and happy event is eagerly awaited by all and is a five-day event that is not to be missed. Be part of it!
Exhibitor stands are divided into various sectors according to their activity.
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Though visitors mainly come from Lebanon, our statistics show that visitors also come from as far afield as Syria, Jordan, United Arab Emirates, Saudi Arabia and Cyprus.
Visitors
Companies, institutions, associations and foundations are given a new and fashionable opportunity to expose their organizations’ green message at The Garden Show & Spring Festival by designing and creating a garden portraying the image and values of their company to thousands of visitors. Already popular in Europe, major companies from the finance, fashion, design and even food sectors are showing beautiful gardens.
Why not be one of them and get your green message across to thousands of visitors in this age of green awareness?
Situated in the heart of the Lebanese capital, The Garden Show & Spring Festival is attended by more than 25,000 visitors each year. Visitor demographics are divided into:
Discount CouponsThe Discount Coupons is a unique opportunity and service that will not only highlight your business within the show itself, but also ensure that your company’s name and brand stays in the mind of visitors after the show has ended.
How it WorksThe Discount Coupons will be distributed in the show catalogue and distributed to all The Garden Show & Spring Festival visitors. The Coupons offers a discount at selected exhibitor’s stands both at the show and at the exhibitor’s own shop.It is free of charge
ProfessionalsLandscapers, architects, designers, municipality decision makers and purchasers in search of the latest concepts and products.Amateur GardenersKeen gardeners in search of plants, products and tips for their specific gardening needs. Garden Lovers and General PublicFamilies and individuals who enjoy the show’s unique and lively atmosphere and seek to discover what is new and make purchases.
Creating A Company GardenA unique way to communicate your company’s green message
NEWEnvironment Section
This new section at the Garden Show & Spring Festival will gather association working to preserve our environment and companies offering new green energies.
YOUR STANDBOOK
Stand Rates 9 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,450 16 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,50025 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,90050 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,250100 sqm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,500150 sqm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,750
Special Rate 9 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 900For Designers, Regional Food Specialties, Associations
Tent Rates 9 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 16 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250 25 sqm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350
Advertisement in the Official CatalogueBack cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,875Inside front cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,300Inside back cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,850Center spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,450Double page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,875Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,550½ page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 975¼ page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 690
All exhibitors taking “space only” stand (without tent) open from 4 sides must provide the organizers with a drawing showing details of their proposed design for approval before April 27.Every additional square meter taken on site will be charged extra for the cost of USD 150 per sqm.All prices are subject to 10% VAT
Rate Card USD
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The Garden Show and Spring Festival 2012 partnership and sponsorship program offers strategic opportunities to effectively convey your company’s vision and position-ing strategy, as well as build your image while benefiting from substantial visibility. Various opportunities are available depending on your objectives and needs.
The Garden Show & Spring Festival Partner . . . . . . . . . 21,000
The Garden Show & Spring Festival Sponsor . . . . . . . . . 9,450
Official Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,400
Catering Opportunities Booth at the Food Court . . . . . . . . . . . . . . . . . . . . . . . . 5,250
Kids Village Sponsoring Kids Village partner . . . . . . . . . . . . . . . . . . . . . 4,200 Kids Village sponsor . . . . . . . . . . . . . . . . . . . . . 2,750
Musical Animation Partner . . . . . . . . . . . . . . . . . . . . . . . . 9,450
Effective advertising USD
Visitors bags (20,000 bags) . . . . . . . . . . . . . . . . . . . . . . . . 4,200
Exhibitors necklaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,150
VIP Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,150
051,3 . . . . . . . . . . . . . . . . . . . . . . . . . . gnidnarb sserd srehsU
Brochure distribution at the main entrance (for 5 days). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,000
Banner at entrance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,500
Your logo on the main entrance floor plan . . . . . . . . . . 2,500
Banner in parking area . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000
Shuttle carts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000
Banner on homepage website . . . . . . . . . . . . . . . . . . . . 2,000
Side banner on website . . . . . . . . . . . . . . . . . . . . . . . . . 1,000
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Partnership & SponsorshipOpportunities
The Show gives artists, designers, universities, schools, press and associations the opportunity to create their very own events and exhibitions which will help expose and demonstrate their message and/or cause to the wider public.
• Floral arrangements• Exhibitions • Conferences • Workshops• Gardening Courses
Cultural& Entertaining Events A Unique Venue
The magnificent setting and central location of the Beirut Hippodrome makes it an ideal and obvious venue choice for The Garden Show & Spring Festival. Just ten minutes from the International Airport and adjacent to all major auto routes, the Show’s centrally located 20,000m2 venue makes it easily accessible for visitors and exhibitors alike.
A DynamicAdvertising Campaign• National scale Billboard Campaign • Radio Campaigns on leading radio stations• Advertising Campaigns and articles in general interest magazines• Advertising Campaigns in major leading newspapers• Social Network Campaigns • Presentation of the event in all major talk shows on Lebanese and International TV stations• 75,000 invitations• 20,000 flyers• 3,000 posters• 30,000 sms• 35,000 e-mails• 15,000 targeted newsletters• Banners on leading Lebanese entertainment and news websites• Interactive website
• Master Classes• Concerts• Traditional Food tasting • Parades• Animation for Children
The event is organized by: Hospitality services s.a.r.l. & Myriam Shumanfor more information t: +961 1 48 00 81 f: +961 1 48 28 76 e: [email protected] w: the-gardenshow.com
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The Garden Show & Spring Festival team
