【 Taiwan Cinema & TV Industry Development Strategy】【 Taiwan Cinema & TV Industry Development Strategy】

Government Information Office, R.O.C.August, 2005

2

Taiwan Film Industry Development Strategy

Beginning in 2003, the Executive Yuan (the cabinet) has strengthened the planning and implementation of two film industry development initiatives, the Film Industry Development Plan and the Digital Content Project, outlined in Challenge 2008: The National Development Plan. In these past two years, these steps have already begun to produce positive results. To take advantage of this period of opportunity, GIO together with film industry experts and scholars have carried out research and dialogue to find the best path to develop our film industry. We all believe that Taiwan must raise the level of administrative guidance and cooperation in those industries, and have therefore decided to establish the Executive Yuan Cinema & TV Development Coordination Committee. The purpose of this committee is to plan effective executive policies and set industry goals in order to increase the value of the Taiwanese cinema & TV content output and ignite its spirit.

Introduction:

3

Statistics of Taiwan Film Industry (continue)

Box office of Taipei city

Year

Domestic Films Distribution

Hong Kong Films Distribution

Other Foreign Films Distribution

Box Office /Percentage

Box Office /Percentage

Box Office /Percentage

94(2005)(Jan-July)

21,380,6151.3%

56,246,4503.5%

1,524,903,49595.2%

93(2004) 29,049,6501.13%

90,295,8153.5%

2,456,416,73195.37%

92(2003) 5,962,5750.3%

125,240,8676.2%

1,876,909,63293.5%

91(2002) 52,166,1682.21%

31,436,9251.33%

2,274,628,07294.46%

90(2001) 3,104,0860.1%

88,193,4993.8%

2,228,947,90796.1%

89(2000) 32,268,8001.3%

26,014,6001%

2,469,485,89597.7%

4

Statistics of Taiwan Film Industry

Box office of Taipei city

Year

Domestic Films Distribution

Hong Kong Films Distribution

Other Foreign Films Distribution

Box Office Income/Percentage

Box Office Income/Percentage

Box Office Income/Percentage

88(1999) 11,053,2750.4%

75,345,7453%

2,441,649,76596.6%

87(1998) 13,335,5400.7%

77,975,2002.4%

3,116,963,43097.2%

86(1997) 24,135,8400.7%

131,202,8404.3%

2,892,768,96095%

85(1996) 41,235,6901.4%

198,829,4606.9%

2,616,030,88091.7%

＊ Total box office=Box office in Taipei × 1.99

5

Industry 2002 2003

No. of firms

Revenues Added value Emplo-yees

No. of firms Revenues Added value Emplo-yees

Visual arts 3,201 4,969,428 3,577,988 - 3,255 5,500,031 3,960,022 -

Music and performing arts

614 4,556,772 3,144,173 - 738 3,988,699 2,752,202 -

Handicrafts 10,540 55,115,280 33,125,710 - 10,614 63,535,574 36,215,277 -

Cultural performance

facilities

179 894,834 617,435 - 205 756,810 522,199 -

Film 703 14,184,503 7,092,252 4,706 696 12,408,469 6,204,235 4,815Radio/TV 1,742 88,295,432 44,147,716 31,375 1,789 96,664,999 48,332,500 30,498

Publishing 3,001 61,688,700 37,013,220 40,462 3,190 66,813,666 40,089,000 40,009

Architectural design

6,865 57,517,525 43,713,319 7,684 7,548 65,621,034 49,871,986 11,185

Advertising 10,169 107,235,681 32,170,704 41,850 10,587 122,657,074 36,797,122 40,192

Design 1,624 22,030,460 15,641,627 12,500 1,826 36,310,240 25,780,270 13,506

Designer brand fashion

- - - - - - - -

Digital leisure entertainment

6,075 15,770,980 10,881,976 23,859 7,576 18,799,493 12,971,650 27,238

Creative lifing - - - - - - - -

Total 44,713 435,259,595 231,126,120 162,436 48,024 493,056,089 263,496,463 167,443

Unit:NT$ (Thousand):firms:people

2002,2003 Cultural Creative Industries2002,2003 Cultural Creative Industries －－ Firms, Firms, Workforce, and Production Value Workforce, and Production Value

6

Film/TV Industry Development Coordination Committee Structure

．Films

supporting m

ilitary education

．location

．Filming

Service

．location

．National Park Service

．Traffic Control

．Help w

ith Street Closing

loca

tion

Film

ing S

erv

ice

Secretariat GIO Department of Motion Pictures

Premier

Vice Premier

The Committee

Finance M

inistry

Council for

Econom

ic P

lanning and D

evelopment

Ministry of

Education

Council for

Cultural A

ffairs

Econom

ic M

inistry

Governm

ent Inform

ation O

ffice

Research,

Developm

ent and E

valuation C

omm

ission

Directorate-

General of

Budget,

Accounting and

Statistics

Industry Repre

senta-tives

Scholars

Executive

Yuan

Developm

ent Fund

Ministry of Defense

Ministry of the Interior

Ministry of Transporta-tion

Local Governments

Chair

Vice Chair

Committee Members Attending Discussions

Permanent Members

Invited on a Case by Case Basis

Discussion

Execu

tive Y

ua

n

Fin

ancia

l Su

pe

rviso

ry Co

mm

issio

n

Executive Y

uan

Science and T

echnology A

dvisory G

roup

Gov’t affairs

Representatives

Invited Professionals and Scholars

Strategy GroupWorking Group

7

1. Recipients of the prize of NT&100 million at most would be the production company and the director of the Taiwanese film that wins the important competition awards at the four major international festivals. Those films, either independently produced or co-produced, winning the above-mentioned awards should show parts of its content promoting Taiwan's image. Apart from the prize of NT&10 million, each of the production company and the director of the winning film shall be granted additional NT$ 40 million in case of any planned film-shooting project within two years after the award. That is to say, the whole prize could reach as high as NT$ 100 million through the combination of winning award and the additional grant afterwards.

2. In order to upgrade the local film-making industry, the GIO is also planning to grant subsidies for foreign film producers who come to Taiwan to shoot films that include local scenic locations and cultural sites. The planned major incentive would be the rebates of the rates between 5% and 20% for the foreign team's expenditures of local labor and other miscellaneous items.

3. Three-in-one event (The Golden Horse Awards, Golden Bell Awards, and the Taipei TV Festival) on 11/9-11/14 of this year will be presented in the "Taiwan Film and TV Festival." with a sequence of activities. Such a pooling and integration of resources from local and international film industries is expected to create a synergy that would attract international participation.

Three major approaches for film/TV industry announced by the Film Committee, the Cabinet :Three major approaches for film/TV industry announced by the Film Committee, the Cabinet :

8

Taiwan Film/TV Industry Guiding Principles and Development Strategy

• An industry’s primary and most crucial concern is its market.• The basic market value of art and other creative endeavors lie in quality and innovation.

Development Strategy•Increase the administrative level of guidance of the industry and concentrate the government’s

resources to establish an integrated relationship •Guidance in both artistic and industrial areas complementing each other

•Increasing quantity of works to fire up the industry•Promoting quality of works increase film value

•Encourage creating movies and entertainment programs with high added value •Prioritize the creation of programs highlighting Taiwan’s characteristics

•Encourage connecting up internationally to broaden the worldwide market and encourage international cooperation and joint ventures

•Usher in people with finance skills and increase financial knowledge•Encourage increases in industry skills and upgrades in technical sophistication

•Promote entertainment cooperation policies, establish an entertainment industry promotion platform

Guiding Principles

9

Film/TV Industry Development Plan Policies:

1. Using “Taiwan’s Push to Produce 100 Films” to increase the quantity of films produced. Encourage the movie industry to produce high-grade programs in order to increase competitiveness.

2. Establish a finance guidance system for the film industry. Assist in establishing a “seed bank.” (Creating a sound finance mechanism for the industry)

3. Establish GIO’s Film Incubation Center and Film Industry Production and Marketing Platform. Organize Film Fundraising Plan FPP. (Establish mechanism to promote an intra-industry personnel chain)

4. Organize “The Year of the Taiwan Movie Script” (Develop creative development in the industry)

5. Spread education of cultural imagery (Broaden the market and establish a mechanism for industry inter-personal links)

6. Develop exportation of the products, broaden international markets (Establish mechanisms to opening new markets)

10

Film/TV Industry Development Plan Policies (continued):

7. Offer services to attract international groups to Taiwan for to produce films and use Taiwan as a backdrop.

(Promote internationalization of the industry)8. Develop a well organized system to promote convergence in the film i

ndustry. (Develop mechanisms to promote film industry links)9. Hold the Taipei Film Festival, Golden Horse and Golden Bell Awards

together as a three-in-one film industry carnival in order to multiply the industry benefits

(Develop mechanisms to promote film industry links)10. Advance the development of a digitized film industry (Promote the upgrading of the film’s digital skills)

11

Film/TV Industry Development Plan Achievements

• 1. Quantity of Films Produced In the first seven months of 2005 ， 31 dome

stically produced films have already been completed. During the same period last year, only 13 films were produced. This is an increase of 140% over 2004.

• 2. Movie Viewing In the first seven months of 2005, domestic f

ilms were viewed in theatres over 224,812 times. This is a 62% increase over last year during the same period, where there were 138,712 viewings.

12

3. International Film Festival Achievements

4.Current examples of foreign film professionals inquiring about international cooperation with Taiwan

1. The American company, Grand Illusions Media Partners, is eagerly inquiring with GIO regarding the film “Beast of bataan” and regarding cooperation and investment with domestic media firms.

2. Hollywood media company, Legacy Entertainment Services contacted GIO with the hope of arranging to cooperate with domestic firms to produce a film.

3. Singaporean media company, Scorpio East Entertainment along with internationally renowned movie producer Mr. Barrie Osborne will visit Taiwan in mid-September to do fact-finding about their plan to cooperate on a film together.

Item 2003 2004 2005 (January – July)

Attended an international film festival, film market or related

activity205 times 278 times 100 times

Work accepted for showing at an international film

festival

82 times 69 times 24 times

Assisted in attending an international film festival or

film markets38 people 125 people 113 people

13

Implementation of “Film / TV Industry Revitalization Achievement” ( continued )

5. Promoting digitalization in TV/Film content industry

Items 2003 2004

Digital TV programs 10 8

Digital short films 4 11

Digital documentaries 11 14

Golden Harvest Award winning DVs

6 11

Full-length digital fims 8 7

1.Guiding Taiwan’s TV/Film Digital Development

14

Implementation of “Film / TV Industry Revitalization Achievement”

5. Promoting digitalization of TV and film industries

92 93 94

Film scholarships

group 4 groups

4 groups

－

individual 30 people

30 people

－

Guiding civic groups in helping build up film industry manpower

3 cases

5 cases

20 cases

Guidance for broadcasters80 peop

le100 peo

ple

2. Developing related manpower resources

The 2005 “Taiwan Film and TV Festival”

A Three-In-One activity: 　　 Golden Horse Awards; 　　 Golden Bell Awards; 　　 Taipei TV and Film Festival

16

～ 2005 Film/TV Festival～～ 2005 Film/TV Festival～　 Background　

Convergence of visual media is a modern trend. Major international TV and film activities, such as the Cannes, Pusan, Singapore, Hong Kong, and Shanghai festivals are moving toward integration a development of global opportunities in order to enhance national competitiveness. Previously the GIO has held the Golden Horse Awards, the Golden Bell Awards, and the Taipei TV festival separately, making it difficult to integrate manpower and resources. This year, a “three-in-one” activity is planned, bringing them together in series of events under the name “The Taiwan TV and Film Festival.” This new event will pool the resources of local and international TV and film industries, creating a synergy that should bring a new outlook and new commercial opportunities.

17

＊ joint welcoming party(11/10)

＊ TV/film fair and market exhibit opening (11/11)

＊ International digital short film awards and closing ceremony

＊ Golden Bell Awards (11/12)

＊ Golden Horse Awards (11/13)

＊ TV/film production investment planning and finance-matching meeting (11/11-12)

＊ Summit meeting (11/11-12)

•Little Golden Little Golden Bell garden party Bell garden party

•Golden Bell Golden Bell Radio Awards Radio Awards

•Golden Bell TV Golden Bell TV Awards Awards

•Golden Visual Golden Visual Awards Awards

International film festival• Seminar on digital issues• Poster exhibition• Ticket contest• Campus lecture tourGolden Horse Awards

Chinese Films• Golden Horse nominees film

exhibition and cocktail party• Star Boulevard,

Awards ceremony, Keelung day trip, farewell party

International digital short film exhibition

•TV/Film exhibit

•seminar

•TV/film production investment on planning

and finance-matching meeting

Golden

Bell

Aw

ards

Golden

Horse

Aw

ards

2005 Taipei Film / TV Festival

18

October Novermber Date Activity 1~5 6~10 11~15 16~20 21~25 26~31 1~5 6~10 11~15 16~20 21~25 26~30 1.Pusan Int’l

Fest. (Kr.）

2.MIPCOM

（Fr.）

3.TokyoiFilm

Festival.

(Jp.)

4.AFM

（US）

5.BCWW

（Kr.）

6.Golden

Horse

7.Golden

Bell

8.Jin Ji Bai Hwa

Festival(PRC)

～ 2005 Taiwan Film/TV Festival ～～ 2005 Taiwan Film/TV Festival ～2005 Schedule of Major TV/Film events and market exhibits in Oct/Nov Gantt Chart

19

2005 Schedule of Major TV/Film events and market exhibits in Oct/Nov Gantt Chart

October Novermber Date Activity 1~5 6~10 11~15 16~20 21~25 26~31 1~5 6~10 11~15 16~20 21~25 26~30 9.Golden

Bell

Broadcast

Awards

10.Joint

welcoming

party

11.Taipei

TV/Film

Festival

12.TV/Film

Festival

opening

(afternoon)

13.Int'l2digital

short film exh.

(afternoon)

14.TV Golden

Bell Awards

(eve.)

～ 2005 Taiwan Film/TV Festival ～ ～ 2005 Taiwan Film/TV Festival ～

20

2005 Schedule of Major TV/Film events and market exhibits in Oct/Nov Gantt Chart

October Novermber Date Activity 1~5 6~10 11~15 16~20 21~25 26~31 1~5 6~10 11~15 16~20 21~25 26~30 15.Golden

Horse

nominees

party

(Eve)

16.Golden

Horse

Awards

17.Sichuan

TV

Festival

(PRC.)

18.Golden

Visual

Awards

(not scheduled)

19.ATF

（Sing.）

～ 2005 Taiwan Film/TV Festival ～～ 2005 Taiwan Film/TV Festival ～

21

謝 謝 指 導

~Thanks~~Thanks~