© Tao Group Ltd 2006 www. minimixa.com Create with miniMIXA Tim Cole – Head of Audio Powered by...

© Tao Group Ltd 2006www. minimixa.com

Create with miniMIXA

Tim Cole – Head of Audio

Powered by intent


VISION :

“musiKfone” – the next electric guitar

Setting the Stage …

powered by miniMIXA

• Networked mobile instrument for playback & creativity

• Creatives define trends; bend technology

• High-end audio specifications, incl.

• “DTM” (MIDI in/out) / (Audio in/out)

• Many Creative Applications

• Mobile recording studio; ideas capture

• DJ performance / “Mig”s (mobile gig)

• Community & Device–Device Jamming

• Integrated video, image and music

• New media (podcasts) entirely “made on mobile”


• 1986 Initial Concept for “Generative System”

• 1990 Founded SSEYO

• 1994 SSEYO Koan Player

• 1995 SSEYO Koan Pro

• 1995 - 96 Brian Eno “Generative Music 1”

• 1996 - 2001 SSEYO Koan Plugin

• 2001 SSEYO Koan Interactive Audio Platform [BAFTA]

• 2002 SSEYO sold to Tao Group

• 2000 (– date) intent Sound System & APRE

• 2004 SSEYO miniMIXA V1 [BAFTA]

• 2005 (– date) SSEYO miniMIXA V2

SSEYO & Technology…

History


GraphicsAudio

Multimedia

Gaming EngineUI/Browser

Powerful virtual processor

Rich multimedia capability

High performance components

Tao Group and intent

intent GamePlayer

intent Mobile

intent, the universal multi-media environment: Premium value, protected IP, developed over 600 man years,

into a range of industry-beating multi-media technologies.


Tao is a global software company innovating & sellingworld-class, award winning solutions to home, mobile

& automotive manufacturers.

Tao is a global software company innovating & sellingworld-class, award winning solutions to home, mobile

& automotive manufacturers.

Some Tao enabled devices!

www.wipoq.com


• Mobile (Digital) Music is Hot, Proven and Today– $11bn market by 2010 (Informa)

• Ringtone Revenues Continue to Grow Globally– $4.9bn 2005, $6.8bn 2010 (Informa), 12% music sales by 2008 (Baskerville)

• Personal Media Player Growth Soaring – 104 million units by 2009, InStat; 200% growth in 2005 to $3bn

• Connected Communities: Lists, Discovery & Interaction– Mobile devices: increasing computing power and audio quality

– Social Media and DIY: involvement, pod casting, karaoke etc.

– > On-device media mixers = new opportunities for content owners

– > On-device media mixers = new opportunities for creatives

– > On-device media mixers = new opportunities for MO/MFG

– > On-device media mixers = new opportunities for channel

MUSIC: Environment


mono poly Audio/MIDI

Communities + Social Media tools

RTTTL SP-MIDI XMF/SMAF SKM MP3/AAC/WMA

Cellphone computing power / audio capabilities

Mixers / DIY / Apps / Lists/ Ringbk

2004 200520021999

New $$ Streams

“Connecting” with mass market cellphones

Realtones / Tracks

(INCL. VIDEO)

Formats / players

CONTENT: Environment

2006

Op

po

rtu

nit

ies

Record companies / recordings


What is miniMIXA V2?

• Ringtone Mixer for Mobile Phones / PDAs– #1 mobile music mixer, easy-to-use & powerful– Powerful mobile music live performance tool– Can use a range of add on content– Embedded versions + free-to-download “SE” version – Symbian (S60/UIQ) & Windows Mobile*

• OTA Purchasable Encrypted Content “MIXApaks”– Content owner settable options to govern content usage– Big screen area for artist MIXApak screens / buttons

• Community content - “Content Zips”– Users can use / make available their own content

• Max Power for New Trends (content allowing)– Mic recording*; Mix content from different MIXApaks– Real “studio” Sound FX; Auto pitch shift/time stretch

miniMIXA

Key Mix screen / buttons

MIXApak load screen


KEY FEATURES:• Up to CD quality* stereo

• Key Mix / Cell Mix modes

• 12 track Audio / MIDI / Synth

• Make Mix & Voice* recordings

• Email* recordings

• Pitch shift* / time stretch*

• EQ / quality sound FX*

• “Mash up” content*

• MIXApak custom graphics

• Free-to-download version (SE)

SSEYO miniMIXA V2

* Content / device dependent

LIVE DEMO

Ringtone Mixer for Mobile Phones / PDAs


How U Get mixing…

• miniMIXA installation (if not already embedded)– Web download or via OTA, Bluetooth / ActiveSync

• User gets add-on content :– Purchases MIXApak(s);

• Electronic/Portal: If/as required• Web download or via OTA, Bluetooth / ActiveSync• User installs MIXApak

– User sees / agrees the EULA to proceeed

– or gets Content Zip• Downloads & moves zip to miniMIXA kits directory

• User loads add-on content to make a mix– User sees load screen (e.g. artist image)– User sees Key Mix screen (e.g. another image)

• Content can also include custom button images

Purchasable MIXApaks

Key Mix screen / buttons

MIXApak load screen


• Content owners can make mixing sexy & fun + make money

• Encrypted “Artist” MIXApaks at premium ringtone pricepoints

– Collections of music loops (e.g. song chorus elements) and images

– Only content owners have access to the original master tracks

– Provides real “added value” user proposition; next stage for ringtones

• miniMIXA / MIXApak opportunity - Total Available Market

– TAM ~ 50m miniMIXA “capable” Smartphones by 2007

– By 2010 TAM could be ~200m devices (just Smartphones!)

– Users could purchase as many MIXApaks/year as they now do ringtones

– Feature phone adoption will greatly increase the TAM

– miniMIXA also runs on PDA & PC with potential for DTV

MIXApaks

The “Big” Picture: Opportunity


Big Circle of Value

The “Big” Picture: Ecosystem

miniMIXA ecosystem

miniMIXA Application (& MMI)

DRM

Aggregators

Artist Content

White Label Content

Community

O/S Platforms

Mfg Customers

OTA solutions

MIXApak formatContent locking scheme

Operators


How Tao is closing the loop

The “Big” Picture: Ecosystem

miniMIXA ecosystem

miniMIXA Application (& MMI)

DRM

Aggregators

Artist Content

White Label Content

Community

O/S Platforms

Mfg Customers

OTA solutions

MIXApak formatContent locking scheme

Operators

Manufacturers

Distributors

White Label

Record Companies


Comprehensive audio frameworks and tools

Open frameworks with easy-to-use APIs

Audio: all audio mixing, scaling and resources

MIDI: all MIDI APIs, Synth, HW/SW routing

Plugins: Audio, Visualiser, Engines and Browser

Modular Synth: FX, sound generators, envelopes

Codecs: for new audio/MIDI codecs and formats

Optimise – use only components / tools you need

Special tuning for range of processors

intent Sound System (iSS)


RTOS:Process Mgmt, Memory Mgmt, Timers, Dynamic Binding, Translation, ……

JVM: (PersonalJava, CLDC, CDC, Co-Existing)

MIDP2.0

PJava

JSR’s:185 (JTWI), ….

FP

PBP

PP

Lib

rarie

s/

en

gin

es

Devic

es/

Serv

ices

Secu

rity:

Certifi

cate

s etc

iSS:Polyphonic MIDI Synth.,

audio / MIDI / plugin

frameworks,interactivity,

multiple formats….

Audio, MIDI, …

iVE:2D, 3D, Vector,

Windowing, compositing,

filters, alphablending,

Gadgets, ….

Camera, Graphics,

Mouse, K/B, …

Comms:Serial, TCP, iRDA, BlueTooth*,Telephony (API, not protocols)

Other:PC Card, Power Mgmt,

File System, …

Protocols:HTTP, HTTPS,SOAP, SSL, POP, IMAP, ..

email

Games

PIMs InstantMessager

Lan

gu

ag

eIn

dep

en

de

nt

Ap

plic

atio

ns

CO

DEC

s

Qi – Brandable Control Center

SEC

UR

ITY

Java:APPLETs, MIDLETs, JAM

Content Handlers:HTML, SMIL,

XML, JavaScript,

MIDI, MP3…

OS (if required):SmartPhone, Symbian, Linux, Nucleus, intent…….

intent 2

Others:

C, C++, VP, JavaScript, ..

iSS – Platform & spot solutions

iSS in Platform

StandaloneApplications

e.g.:

AdvancedPolyphonic

RingtoneEngine

for MIDI and

Audio;SSEYO

miniMIXA

iSS in - spot

solutions“APRE”- apps

“miniMIXA”


For Further Information Contact:

Tim Cole

Tao Group Head of Audio

(miniMIXA Visionary; SSEYO Co-founder; Colartz)

[email protected] (work)

Tel: +44 (0) 118 9012 999

miniMIXA

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