2014 MARYLAND CHARITY CAMPAIGN

COORDINATOR TRAINING

What is the Maryland Charity Campaign

The MCC is an annual campaign which gives state government employees the opportunity to donate directly to their favorite charities

The campaign is administered by the Office of the Secretary of State

The United Way of Central Maryland serves as the Operating Agency

The Governor Chairs and Lt. Governor Co-Chairs the campaign. Secretary Lawlah is the assistant chair and Secretary Summers is the vice assistant chair who monitor the campaign

Common Misconceptions

The MCC is a United Way campaign; Although United Way is one of 930+ worthy charities for which you can donate, the Maryland Charity Campaign is not a United Way Campaign and they do not receive a fee for being our operating agency

The MCC has a high overhead; Last year, our overhead was 13.5%; much lower than many of our charities

Both the MCC and the charity I choose take an overhead; Because the campaign is free to all the charities, they do not take any “overhead costs” out of the money they receive through MCC

Common Misconceptions Cont.

The charities only benefit central Maryland. There are charities that benefit all areas of the state, including national and international efforts. Some charities help specific areas while others have a broader range of coverage.

I don’t make enough money to give. We hope that everyone will take this opportunity to give their fair share. Every dollar helps, and we are grateful for every donor.

Years in Review

YearNumber

of Donors

Participation Total Leadership Total

Number of Leadership

Donors

Special Events

Average Gift

2013 16,206 16% $3,244,258

$1,769,478 2,030 $67,350 $194

2012 17,772 18% $3,455,846

$1,850,029 2,155 $66,714 $189

2011 17,851 17% $3,449,472

$1,857,866 2,254 $76,401 $187

2010 18,639 18% $3,489,690

$1,805,915 2,269 $82,887 $181

2009 20,817 21% $3,710,577

$1,900,859 2,517 $80,236 $173

Make the Choice to Make a Difference

Theme: Make the Choice to Make a Difference

Thank you gift: Stylis pen

Leadership pin for $500 gifts and above

Goal: $3.5 million

100% ASK

How can I participate?

Online Payroll Credit Card Electronic Check

Paper Payroll Cash Check Credit Card (online recommended)

Very Important to fill out

Where do I designate?

Method of Payment

Tax InformationHow to Declare at Tax Time

1.

2.The last pay stub of the calendar year that shows the cumulative deduction from their pay.  These can be paper or a copy of an electronic document. 

What to do when you receive pledge cards

Notify your Loaned Executive (LE) Schedule a time for your LE to come

and pick up pledge cards Set aside time to count money and

checks with Loaned Executive Keep track of donations Enter information online

www.e-uwcm.org with your LE

PUTTING THE PLEDGE CARDS INTO THE

SYSTEM

www.e-uwcm.org

givemccmcc

Build Envelope

Envelope Tracking

Choose payment type

Enter Totals

Review

HOW TO PLEDGE ONLINE

Click Here

Log-in Instructions

To make a donation, please click any of the “Donate” buttons displayed on the page.

*Note: If you need to go back to a previous page at any point during the pledging

process, please click the “Previous” button at the bottom of the page

Click your pledge preference

Example of pledging by payroll deduction

Select Designations

** It is recommended that you only fill out one of the search fields or the book number if you know it. The city, state and zip code are not needed

unless you wish to search by the zip code to see what charities are available near you.**

Charity Designation

Designation cont.

Preferences

Confirm

Questions, concerns, or help please email eWay@uwcm.org

HOW TO CHECK YOUR AGENCY’S PROGRESS

Click Here

Log-in Instructions

Summary Report(Quick and easy overall numbers)

Response Report(To see who has pledged and how much)

Scroll down to the bottom and enter your email address if it is not pre-populated. Please check the “Show Amounts” box if you wish to see employee pledge amounts in your report. Change the “Show Report

Type” dropdown to a CSV Spreadsheet for an Excel report

No Response Report(To see which employees have not logged in)

Transaction Report(Most detailed report)

BREAK – 10 MINS

BEST PRACTICESHandouts

HANDLING OBJECTIONSHandouts and Role Play

QUESTIONS? CONCERNS?