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The promoters of tourism in South Australia have rece·ntly come across a new map which obliging ly marks in pink those areas enjoying ?he Famed Mediterranean climate - and Adelaide is one of ~-hem.
There is a temptation to buy thousands of the maps and distribute them with the State's compUments but the promoters - the Government incl.uded - are resisting.
After all, tt i.:; not new that parts of the State are climatically comparable to the Mediterranean.
But the unsolicited testimonial is something of a. windfall.
And this is an advance in a State most af whose 380,000 square mi.ies are notorious for aridity.
Tourism is considered sufficiently important in SA for the Government to include the subject within the portfolio of Deve.opment of the Premier, Mr Dunstan.
CUMA TIC BAStS
The basis from which the Government projects its tourist planning is the climate.
That is, the St:lte enjoys the kind ol weather found i.n ;:;outhern California and the Mediterranean.
To centraliw the different types of development needed for varymg conditions, the State is divided into four or five regions.
Obviously there will b" different promotional requirements fo:: the Flinders Ranges compared with a s~enic seaport.
ThN·efo~e, to the Government, there is the Flinders Ranges region, the mid-north, the Ba."o:;sa Valley, Adelaide and its hills, and the wuth.
Adelaide is likelY to remaln for some year~< the principal centre for the city touri:;t and his requirements.
FORTE IS CUtl. TURE
There are a few legitimate and a few more pseudo night clubs, but the city's forte is its culture.
For a city of fewer than one million people, Adelaide present.s an impressive variety of culture forms.
But even though commerce is awakening to the value of the tourist dollar, there is still a need to call a taxi to find the more exclusive restaurants.
In the country, the appreciation of the tourist is more noticeable, and it is here that the Govornment is encouraging private enterprise rather than investing public interest.
If someone were to produce a brilliant idea for capturing tourists it might be public.y oromoted with a government subs:dy.
In the m3antime the Government is · dv ising and encouraging, particularly on catering and accommodation.
LIQUC:l !..AW CHANGE
At a mm:e positive level, the Government will be changing liquor laws for the benefit of tourists.
In Australia, it is possible the international tourist might still be dismayed by our drinking restrictions.
Some two-thirds of the S tate's tourists do the:r sightseeing by private car and cannot miss Adelaide's hills, which form a semi-circle around the city.
Apart from the n ear-Adelaide Barossa Valley, known to every Australian, probably the second-best publicised district is the south-east.
This means south-east of Adelaide and possibly because of underground watc..r supplies, it is considered a major tourist attraction.
There is also one of the world's largest softwood forests covex:ing about 200,000 acres, roughly in a triangle that touches 'Penola., Millicent, Mount Gambier and the border with. Victoria.
WALKABOUT COACH SERVICES
EPOR'T ·ON THE EXPRESS COACH TOURS
DARWIN to PERTH VIA WEST COAST
DEPARTS DARWIN 9.30 AM TUES., SEPT 14
FARE $60
BOOK NOW
FERGtiSONS TRAVEL AGENCY C!iY l'rlOi'.!E 6946, NIGHTCLIFf 51 S59
'
in conjunction with Territory Tours Darwin offer the following all-inclusive Package Air Holidays. Regular Departures 1971.
Ex Sydney ... 7 days from $276.50
Ex Sydney 14 days from $344.50
Ex Darwin 22 days from $695.00
1972 detai:s are available for Coach Tours of NZ.
Alw Guthreys Self-Drive Holidays.
For a Free Brochure see your Travel Agent nov;, for Christmas bco!:ings, or 'phone Territory Tours,
G667 for information.
r. re~ort whkh takes .... c 'ose bok at the Aushc.~ia, n d!lmestic have! miirket has just been c~mp~eted.
The report was comrr.:sslone::: by the Australian Nat:.onal Travel Aswcia::on and conducted by f,u;;tralian Sales Reser:: e-n B~reau ? ty. Ltd.
7 ?le Ea.dy, co-O!'dinated nd fjnanced by Lhe as
so:.ia:..ion from the Aus-1.rali<u Tourist CommisL.JOn and sections of the ua- el i::1dus:try, tried to ~ ... nt::
® \ "~1o is the Austra]hm ~raveller?
\ "11ere dces he tJa-;ei?
@ Hov: does he travel? &) Why dOes he travel?
What are his travel r(:;quirements and budget?
HOW MUCH? T~'le report was super
vised by a s:cering committee of representatives from the association, the commission, Qantas, the New Sou~h Wales Depa11tmen~ of Tourism, the Ford MO<;or Company and Au~ralian Sales Research Bureau P~y Ltd.
Australian Sales Research Bureau has re-
ported that after 20!.JO q_u~tionnaires had been administered, it was :fmmd thore had been little difficulty by travel lers in recalling trip~
they had made. There were difficulties
however, in recalling details of expenditure.
The questiom.aire and samples were designed to measure the number of travellers, the characteristics of their travel, mode of travel and carrier used, accommodation details, type of tour, money spent, geographic area visited and other details.
One imponant aim was to define and compare the characteristics of travellel'S and nontravellers.
The survey will be placed on a continuing 1:1a.sis if the Commonwealth Government (through the ATC). State Tourism departments and ANTA agree to palticipate in funding it.
2500 INTERVIEWS The field work, carried
out by the Buyers' Opinion Service Division of ASRB involved detailea personal interviews in
Keep the .•
2500 house~1olds equivalent to 10,000 travellers.
This "sample" was drawn from all capital cities (including the ACT) and from nonmetropolitan urban populations in southern Queensland, NSW, Vic toria and Tasmania.
Overseas travellers were questioned about their travel in the past 12 months and their anticipated travel for the next 12 months.
Intersta,tc travellers were que tioned on travel in the past six months.
Interstate business travellers were queried in detail on travel in the past three months.
For travellers within a state, questions were limited to travel in the past month where that travel has included at least one night away from home.
Some of the immediate implications for the industry from such detailed )analysis arc tobvious.
It will become possible to accurately segment the market in a number o.f ways.
ry
Clean
WEEKEND MAGAZINE
IN THE EST T'S
Tl E Spring is the time to
visit We·stern Australia. A lavish display of almost 7000 species of Australian wild-flowen covers the countryside between August and October.
Blue is the most frequent color, followed by scarlet and yellow.
lu tne unusual landscapes of the west and north, the fiowers make a truly vivid and unusual picture.
Besides flowers, the west and north abound with many other excellent tourist a,ttractions - c:.Uaris, wild-life, and the anonymity of great untouched spaces.
Near Perth Is a 6000-acre bushland reserve with two caves, an excellent swimming-pool, hotel .
·ER
and two guest-houses, arLificial lakes, and colonies of koalas.
Albany, on the south coast, is one of the State·s most picturesque and oldest towns.
Magnificent coastal scE.nery, landmarks ot historical interest, fishing, wild-flowers and the Porongorup range are the district's featl).res.
Gerald ~on, 312 miles from Perth by road is the centre of an ex~ellent crayfish industry. It has an excellent year
round climate, ideal for out-door living.
Only a few miles from Perth is Rottnest Island. It consists mainly of sand and smooth white sandy beaches.
More than 130 yarieties of bird life have been recorded at Rottnest.
Ferguson's Travel
Agency
Pacesetter fares available until 31st October. Regular flights from Darwin v1a Singapore, Hong Kong. Air fares
Darwin-London from $388
Prefer sea? Route with a difference, Angelina Lauro ex Sydney 15th Nov., via South America. Fares from $452.
When you arrive, tour U.K. and Europe with Southdown, Global, Fourways, Trafalgar. We are agents for all Coach Operators.
Se.e the countryside cheaply by using Thri ft· rail and Coach Master tickets.
London is - Big Ben, Carnaby Street, rush hours on the Tube, Fish and Chips, Hyde Park at iwilight.
However you want to go or whatever you want to do, our staff is geared to answer your questions at-
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PROGRESS DRIVE, NIGHTCUFF