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Johannes Caprano Technische Universität München Junior Management Science 4(4) (2019) 493-523
Johannes Caprano
Technische Universität München
Junior Management Science 4(4) (2019) 493-523
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
I
Appendix A – Online Questionnaire
Page 1: General Instructions to Participants
Dear participant,
Thank you very much for taking part in this study.
This survey investigates the attractiveness of different kinds of companies as employers. The
study is conducted as part of a Master Thesis at the Chair for Strategy and Organization of
Technical University Munich.
The results of our study will help companies in recruiting talent and should support students
and graduates in their career choices. Your cooperation is crucial to meet the goals of this
research project.
Furthermore, your participation will be rewarded in the following ways:
Upon completion of the survey, you can enter a raffle for 3x20€ Amazon vouchers
A donation of 1€ will be made to Deutscher Kinderschutzbund per completed questionnaire
If you are subscribed to SurveyCircle you can get credits for participating in our study (the
code will be shown at the end of the survey)
We are interested in your personal opinion, so there are no right or wrong answers but please
take the time to answer all queations throuroghly. Your data will be treated strictly
confidentially and anonymously, and results will be presented solely in the form of an
aggregated report.
In case you have any questions, please do not hesitate to contact Johannes Caprano
Thank you for your participation!
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
II
Page 2: Experiment Instructions
Please imagine the following situation for the experiment of this study:
A few weeks ago, you attended a job fair at which different established companies presented
themselves. Now you reflect on the companies you saw at the fair and how attractive you
found them as potential employers. However, you only remember a few facts about each of
the companies: their size, their geographic location and their type of ownership.
In the following you will be presented with different companies described by these three
attributes and questions to answer about each of them. You will be asked to evaluate a total of
four companies with the same questions for each. Please read the description of each
company carefully and answer the questions below only based on the information given
there.
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
III
Pages 3-6: Vignettes (exemplary vignette and item order)
Please indicate your level of agreement with the following statements about the company
described above.
Please base your answers only on the given four properties of the company.
Strongly
disagree
Strongly
agree Such a company…
...offers pay that would be competitive in the marketplace ☐ ☐ ☐ ☐ ☐
...offers a lot of opportunities for advancement ☐ ☐ ☐ ☐ ☐
...offers the possibility to build a career ☐ ☐ ☐ ☐ ☐
...offers good benefits ☐ ☐ ☐ ☐ ☐
...enables me to live in a desirable geographic location ☐ ☐ ☐ ☐ ☐
...enables me to live in a place where I can have a diverse
social life
☐ ☐ ☐ ☐ ☐
...offers prospects for a certain future ☐ ☐ ☐ ☐ ☐
...offers people a job for life ☐ ☐ ☐ ☐ ☐
...enables me to live in a place with many cultural and leisure
activities
☐ ☐ ☐ ☐ ☐
...offers prospects for higher positions ☐ ☐ ☐ ☐ ☐
...offers a good salary ☐ ☐ ☐ ☐ ☐
...offers job security ☐ ☐ ☐ ☐ ☐
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
IV
...has employees that are proud to say they work there ☐ ☐ ☐ ☐ ☐
...is a prestigious place to work ☐ ☐ ☐ ☐ ☐
...has a reputation as being an excellent employer ☐ ☐ ☐ ☐ ☐
Strongly
disagree
Strongly
agree I am certain of my opinion of such a company ☐ ☐ ☐ ☐ ☐
I find this a very attractive company ☐ ☐ ☐ ☐ ☐
If such a company invited me for a job interview, I would go ☐ ☐ ☐ ☐ ☐
I have a lot of experience with this kind of company ☐ ☐ ☐ ☐ ☐
I have worked at such a company before ☐ ☐ ☐ ☐ ☐
I would accept a job offer from such a company ☐ ☐ ☐ ☐ ☐
If such a company was at a job fair I would look for their
booth
☐ ☐ ☐ ☐ ☐
I would like to work for such a company ☐ ☐ ☐ ☐ ☐
I am sure that my evaluation of such a company is right ☐ ☐ ☐ ☐ ☐
I have confidence in my impression of such a company ☐ ☐ ☐ ☐ ☐
This would be a good company to work for ☐ ☐ ☐ ☐ ☐
I have spent time at such a company in the past ☐ ☐ ☐ ☐ ☐
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
V
Page 7: Personal Data
To ensure representativeness of our study, please help us by answering the following
questions about yourself.
What is your gender?
☐ Male
☐ Female
☐ Other/Do not wish to disclose
What is your year of birth?
__________
What is your nationality?
__________ (possible answers were provided in a drop-down menu)
What is your marital status?
☐ Single/Divorced/Widow
☐ In a relationship
☐ Married/In a registered relationship
☐ Married with children
What is your highest degree of education?
__________ (possible answers were provided in a drop-down menu)
What is your educational background?
__________ (possible answers were provided in a drop-down menu)
What is your total work experience in years?
__________
What is your current main occupation?
☐ None
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
VI
☐ Student
☐ Employed
☐ Self-employed
If you are currently working, please select in which industry you are working.
__________ (possible answers were provided in a drop-down menu)
If you are currently working, please indicate the size of the company you are working in.
☐ Very small company (1-9 employees)
☐ Small or Medium-Sized company (10-250 employees)
☐ Very large Corporation (>5000 employees)
☐ None
Are you currently actively or passively looking for a (new) job?
☐ Yes
☐ No
Does your family own a business that you would consider a family firm?
☐ Yes
☐ No
Are you originally from a town with more than 100.000 inhabitants?
☐ Yes
☐ No
Do you currently live in a city with more than 100.000 inhabitants?
☐ Yes
☐ No
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
VII
Page 8: Information About Results and Raffle Participation
Please indicate if you would like to be informed about the study results and/or participate in a
raffle for Amazon vouchers.
☐ Yes, please send me the study results by email
☐ Yes, I would like to participate in the raffle for an Amazon voucher
If you have selected any of the previous two options, please provide your email address.
We will not use your address for any other purpose than the one(s) selected above and it will
not be connected to your survey responses.
__________
If you are a member SurveyCircle you can claim points for participating in our study:
SurveyCircle: NQJ6-3VYP-X1LS-NK9D
Page 9: Thank You
Your responses were recorded. Thank you for participating in our study, you can now safely
close this tab.
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
VIII
Appendix B – SEM Models used for CFA
Model 1 – 9 factors
Model 2 – 8 factors (organizational attractiveness and job pursuit intentions combined)
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
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Model 3 – 8 factors (prestige and job security combined)
Model 4 – 7 factors (organizational attractiveness and job pursuit intentions, prestige and job
security combined)
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
X
Appendix C – Models used for regression analyses with PROCESS macro
Figure 2. Model 1 – Simple moderation. Reprinted from Introduction to Mediation,
Moderation, and Conditional Process Analysis, Second Edition: A Regression-Based
Approach (p. 584), by A. F. Hayes, 2017, New York, NY: The Guilford Press. Copyright
2018 The Guilford Press.
Figure 3. Model 4 – Multiple parallel mediation. Reprinted from Introduction to Mediation,
Moderation, and Conditional Process Analysis, Second Edition: A Regression-Based
Approach (p. 585), by A. F. Hayes, 2017, New York, NY: The Guilford Press. Copyright
2018 The Guilford Press.
ATTRACTIVENESS OF SMALL, FAMILY OWNED, AND RURAL FIRMS
XI
Figure 4. Model 80 – Multiple parallel and serial mediation. Reprinted from Introduction to
Mediation, Moderation, and Conditional Process Analysis, Second Edition: A Regression-
Based Approach (p. 606), by A. F. Hayes, 2017, New York, NY: The Guilford Press.
Copyright 2018 The Guilford Press.
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