Annual ReportYear 1

STRONG. VIBRANT. GROWING

ChooseFolsom.com

CHOOSE

One year ago, a group of business leaders and city officials took the bold step of launching a proactive

economic development strategy focused on recruiting, retaining, and growing the business community

of Folsom. This strategy, entitled Choose Folsom, is based on three core areas of focus and investment

– business attraction, business retention and expansion, and marketing and communications – all

driving towards the creation of new direct jobs and capital investment in the city of Folsom. Along the

way, the Greater Folsom Partnership has added expertise and involvement in the area of small business

development and community development to the repertoire of Choose Folsom. With the leadership

and financial support of the city and valued Choose Folsom investors, much has been accomplished

and achieved in Year One of our five-year strategy.

Projected Results and Impact Over Five Years:Ten new company locationsThree company expansions $400 million in capital investment 3,000 new direct jobs

Actual Results and Impact in Year One:Two new company locations

Company New Direct JobsConference Direct 35

TaxAudit.com 200

Nine company expansionsCompany New Direct JobsToshiba 25

PowerSchool 100

VoxPro 500

ResultsInductive Automation 100SAFE Credit Union 50Micron 15Agile Global Solutions 50Johnson Controls 20Sierra Nevada 20

TOTAL NEW DIRECT JOBS 1,115

ANNUAL REPORT YEAR 1

CHOOSE

BUSINESS ATTRACTION, RETENTION, AND EXPANSIONMuch work was done in Year One to establish a strong foundation for telling the Folsom story,

providing a professional and immediate response to prospect requests, and identifying comprehensive

real estate options.

u Development of a prospect response letter for city leaders and Greater Folsom Partnershipu Research, identification, and fact-based support for key business attraction factors that make Folsom

a great choice for business locationsu Identification of comprehensive land and building options in Folsomu Mapping of city businesses, traffic counts, transportation, and amenitiesu Development of Business Resource document outlining state and local programs and incentives for

businessesu Establishment of partnership with Greater Sacramento Economic Council and economic development

staff of surrounding jurisdictionsu Conduct monthly meetings with City leadership to review permit requests and discuss issues and

opportunities affecting the business communityu Together with the Folsom Historic District Association, engaged a consultant to support landowners

and businesses in the District

Making Folsom’s existing businesses a priority, a business outreach program was launched with

the goal of ensuring that existing businesses grow and thrive in Folsom. One-on-one meetings

are scheduled with targeted key employers in the city in an effort to ascertain what their core

business consists of, what their future plans are, and where assistance may be provided to overcome

impediments or take advantage of opportunities for future growth and success. In addition, the Folsom

Chamber of Commerce conducts neighborhood Business Walks on a monthly basis. With the help

of volunteers, these business calls provide an opportunity for a quick check-in and connection with

business owners across the city.

u 4 one-on-one business meetings are held each month for a total in Year One of 50u Information on core business functions, employment, and future plans are captured from meetings

and recorded in a SalesForce data system allowing for identification of trends and tracking of datau Development of a Relocation Packet to assist Folsom employers with recruitment from outside the cityu 450 businesses were visited during Business Walks.

Feedback from companies in Year One was very positive – Folsom is a great place for companies and

employees.

ANNUAL REPORT YEAR 1

MARKETING AND COMMUNICATIONSWith audiences both internal and external to Folsom, the identification of relevant and strong message

points supported with data is critical to the success of a marketing and communications program

focused on educating and informing. As such, relevant community strengths were identified from

research and developed into marketing pieces that could be shared with stakeholders, community

members, and existing and prospective businesses.

u Quarterly Economic Report – focusing each quarter on a different slice of the Folsom economy

(employment, industries, housing, sales tax)u Folsom – A Regional Leader - infographic highlighting aspects of the Folsom community and

economy that make Folsom a great place to live and worku Monthly Friends and Stakeholders letter providing updates on Choose Folsom economic

development activities and newsu Announcements on rankings and accolades Folsom receivesu Development of Business Resource information sheet highlighting all the state and local business

assistance programsu Participated in GSEC regional marketing events in Capital Region and Bay Area

COMMUNITY DEVELOPMENTKeeping Folsom vibrant and maintaining a superior quality of life for its residents and businesses

will make our economic development effort even more successful. To that end, the Greater Folsom

Partnership now brings expertise and insight to conversations about future community amenities and

problem-solving.

u With two lakes and a river bordering the city, discussions about what waterfront amenities should

and could be included in a long-term plan are beginningu Pilot programs are underway to test viability of air (Mather) and rail (Capital Corridor) connections

for businesses between Folsom and Bay Areau With more than 1,000 acres of dedicated open space in the Folsom Ranch site plan, there is an

opportunity for the development of a first-class cross country course for national and international

professional and collegiate competitionsu Together with city leadership, solutions to heavy traffic flows and points of congestion within Folsom

are being explored in an effort to more effectively move people and goodsu Also with the city leadership, working to improve transportation options for Folsom employees and

residents that could include expanded light rail hours and frequency of service in Folsomu Engagement of consultant to evaluate future demand for meeting and conference space in Folsom

CHOOSE ANNUAL REPORT YEAR 1

SMALL BUSINESS DEVELOPMENTTo assist entrepreneurs and Folsom’s small business community, an effort was made to attract

Sacramento-based Urban Hive to Folsom’s Granite Center (former Granite Elementary School.) While

the Folsom Cordova Unified School District is reevaluating all options for this site, there is still a desire

to bring an important resource such as this to Folsom. While optimism remains high that this site will

remain a major contender, alternative sites and supporting resources are being sought.

We are proud to announce a new partnership that will bring small business development courses to

Folsom. Together with the Capital Region Small Business Development Center, the Greater Folsom

Partnership will co-host courses aimed at small business owners and entrepreneurs in the Folsom area.

With just one year behind us and four years to go in the execution of the Choose Folsom strategic

plan, we are well on our way to exceeding the goals that were set. In the year ahead, refinement of

the Choose Folsom website will be done, targeted external business attraction will be conducted, and

a digital communications strategy will be developed and executed as we continue the core activities

referenced above.

We extend our sincere thanks for the leadership and support provided by Choose Folsom investors,

City of Folsom elected and staff leadership, and members of the Board of Directors of the Greater

Folsom Partnership and Folsom Economic Development Corporation.

CHOOSE ANNUAL REPORT YEAR 1

Cummings Properties

THANK YOU TO OUR INVESTORS