© 2015 Payment Systems Europe Limited
Source: Waitrose Food and Drink Report 2017-18 – 2,000 interviews, focus groups and Waitrose transaction data
WHAT TIME OF DAY DO YOU DECIDE WHAT YOU’LL HAVE FOR DINNER?
6%THE WEEKEND
BEFORE 18%THE DAY BEFORE
22%LUNCHTIME
14%BREAKFAST TIME
11%JUST BEFORE
I EAT
8% 6PM
14% 4PM
© 2015 Payment Systems Europe Limited
3
HOW OFTEN DO YOU VISIT THE SUPERMARKET?
65% OF BRITONS REGULARLY OR OCCASIONALLY VISIT A SUPERMARKET MORE THAN ONCE A DAY
MILLENNIALS
18 to 24 year-olds are twice as likely to visit regularly a supermarket twice a day as the over-55s.
• An average Waitrose would open with around 200 big trolleys and 150 shallow ‘daily shopper’ trolleys lined up outside.
• These days there are 250 shallow ‘daily shoppers’ and just 70 big trolleys needed
TROLLIES
Source: Waitrose Food and Drink Report 2017-18 – 2,000 interviews, focus groups and Waitrose transaction data