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1
Why EBS for
Wholesale Distribution
Information Age Applications
2
Non-Disclosure Agreement
Any reference to customer information, metrics orsuccesses is strictly under NDA. This information maynot be used in any reports or used as a basis for customer contact.
3
Agenda
Industry Trends
Oracle’s Commitment to the Industry
Oracle’s Solutions for the Industry
Product Capabilities for Wholesale
Customer Success Stories
4
Agenda
Industry Trends
Oracle’s Commitment to the Industry
Oracle’s Solutions for the Industry
Product Capabilities for Wholesale
Customer Success Stories
5
The Wholesale Distribution Industry is Strong and Its Prospects Are Favorable
• 75% products are sold through distributors
• Wholesale distribution accounts for one out of 20 jobs in the USA
• The industry is growing at a annualized rate of 5.6% -- significantly faster than the economy
Sources: Facing the Forces of Change; NAW, DREF
Distribution is a major untapped market
Revenue Growth – CAGR 5.6%
Annual Revenue ($ Trillion)
$0
$1
$2
$3
$4
2000 2001 2002 2003 2004
Strong Industry Forecast
• Profits up
• Industry growth
• IT spending up
6
The Industry’s Key Focus is on Profitable Growth
The implications of this strategy is a strong
focusing on growth enablement strategies
and operational excellence
Operational Efficiency•Supply Chain Excellence:
• Improved forecasting, shorter lead times
• Increased supply chain velocity; lower inventories
•Better order management and order execution
•Optimized distribution network; reduced costs
• Improved supply chain planning
• Increased back office productivity
Drivers
Improve Operating Margins•Effective pricing policies•Enhanced revenue growth
through better customer information and tracking
•Proactive customer management through business intelligence: ability to target and service customers based on profitability
• Improved procurement and sourcing effectiveness
Revenue Growth•Acquisition enablement:
•Rapid integration of acquired companies
•Growth without a corresponding increase in overheads
•Organic Growth•Superior customer service•Value added services
•New product lines•Additional product lines
7
However, The Industry Continues to Face Key Challenges In Meeting Its Goals
• SKU Proliferation
• Poor Forecasting
• High Inventories
• Low Back Office Productivity
• Poor Customer Information
• Ad-hoc Pricing Policies
• Inability to Evaluate Customer and Product Profitability
• Low procurement and sourcing effectiveness
• Increased Need to Provide Value-Added Services
• Non-standard Processes
• Pricing not Customized to Product and Customer
Revenue Growth Operating Margins Operational Efficiency
8
Agenda
Oracle’s Commitment to the Industry
Oracle’s Solutions for the Industry
Product Capabilities for Wholesale
Customer Success Stories
9
Texas A&M Collaboration
Engagement with Dr. Barry Lawrence launched in March 2004:
Distribution process maps and business needs in the focused study areas
Process-Focused distribution KPI framework
System requirements to support focus area best practices
Prioritized recommendation for Oracle Distribution Solution functionality enhancements
10
Texas A&M Joint Research Topics Inventory Stratification
Demand Management
Distribution Purchasing
Warehouse Management
Transportation Management
Network Optimization
Rebates and Claimbacks Management
Pricing Management
Distribution Performance Management (KPI’s)
EBS Distribution Customers
VirginiaVirginiaThaiStainlessSteel
12
Agenda
Oracle’s Commitment to the Industry
Oracle’s Solutions for the Industry
Product Capabilities for Wholesale
Customer Success Stories
Oracle Wholesale Distribution Industry Solutions
• Analyze profitability with accurate revenue & cost allocation
• Enable multi-level drilldowns into financial data to identify improvement opportunities
• Project future sales to assess lifetime customer value
• Drive consistent, accurate interactions across all touch points based on one global view of customer information
• Improve sales rep effectiveness with productivity tools
• Share real-time info online to speed partner interactions
• Minimize manual processing via RFID & handling devices, directed picking / put-aways, and cross-docking
• Optimize inbound and outbound logistics to reduce costs
• Meet ever-shifting demand using consensus forecastsand global visibility into product availability
• Negotiate for volume pricing and apply compliant, transaction automation to reduce total product cost
Maximize Product and Customer
Profitability
Maximize Product and Customer
Profitability
Attract and Retain Target
Customers
Attract and Retain Target
Customers
Optimize Storageand Streamline
Movement of Goods
Optimize Storageand Streamline
Movement of Goods
Plan and Procure for Best Value
Plan and Procure for Best Value
14
Supply Chain Planning Collaborative Planning Inventory Optimization Demand Planning Advanced SC Planning
Global Order Promising Constraint Based Optimization
Sourcing & Procurement Sourcing Procurement Contracts iProcurement Services Procurement Purchasing iSupplier PortalAdvanced PricingSourcing Optimization
Order ManagementAdvanced PricingConfiguratoriStoreOrder ManagementSales Contracts
Customer Data Management Customer Data Hub Customer Data Librarian
Marketing & SalesMarketing, TeleSales, Field Sales, Sales ContractsTrade Management Quoting
ServiceService Contracts iSupport
TeleService Field Service
Depot Repair
Logistics & Inventory Mgmt Inventory Management Mobile SC Applications Warehouse Management Transportation Optimization Transportation Execution Transportation Planning
Product Information ManagementProduct Information Mgt. HubProduct Data Synchronization for GDSN and UCCnet
Maintenance ManagementEnterprise Asset Management
Corporate Performance ManagementBalance ScorecardE-Business IntelligenceEnterprise Planning and BudgetFinancials & Sales AnalyzersActivity Based Management
Product Lifecycle ManagementFinancial
Advanced CollectionsFinancial Consolidation Hub
Plan and Procure for Best Value
Optimize Storage and Movement of Goods
Attract and Retain Target Customers
Maximize Product and Customer Profitability
Enterprise Infrastructure: Projects, Customer Data ManagementPerformance Management: E-Business Intelligence, Balanced Scorecard, Enterprise Planning & Budgeting
Corporate Governance: Internal Controls Manager, Financials, Tutor, iLearningIT Infrastructure: Database Server, Applications Server, Systems Management, Development Tools, Collaboration Suite
Services: Consulting, IT Outsourcing, Education, Support
Footprint: Wholesale/DistributionO
rac
le E
na
ble
rs
15
?Base Differentiators…
• High volume order processing• Up-sell / cross-sell• Non-catalog item ordering• Cost / margin at order and line
• Delivery consolidation by locator and / or LPN
• Cluster picking and WIP picking
• UPC and smart barcode support
• Single mobile UI for all receiving transactions
• Additional material handling equipment integration
• Transportation execution
• Automated shipping processes
• Sales and operations planning
• VMI and consigned inventory
• One-click renegotiation of blanket agreements
• Multi-channel order capture
• Real-time order promising and visibility
• Back to back ordering
• Integrated spend and supplier intelligence
• Inbound logistics
• Outbound logistics
• Advanced inventory mgmt
• Built-in RF / mobile technology
• Distribution planning
• Collaborative demand and supply planning
• Integrated service channelswith multiple delivery options
• Auto-entitlement verifications
• Easy quote creation and conversion to order
• Formula-based pricing & tiered discounts (Advanced Pricing)
• Scarce inventory allocation
• Procurement contracts
• International drop shipments
• Configurable picking andstreamlined shipping UI’s
• RFID-based transactions
• UCC 128 and UCC 14 support
• Packing workbench
• Over picking and bulk picking
• Inbound transport logistics
• Freight payment and audit
• Transportation planning
• LPN and lot / serial receiving
Evolution of Oracle Applications in Wholesale / Distribution
New in 11i.9… New in 11i.10…
Wholesale/Distribution - A History of Commitment
16
?Road Map for 12.0
Oracle’s Wholesale Distribution Capabilities EBS
• Multi-channel Order Capture & Fulfillment• Advanced Pricing Flexibility• Product Lifecycle Management• Strong Trade Management• Daily Business Intelligence• Customer Data Hub• Advanced Supply Chain Planning• Fully Integrated Logistics Planning &
Execution• Sales and Procurement Contracts• Configuration Integration• Depot Repair / Service• Workflow
Additional Strengths
• Order Management / Pricing• Price Book• Trade Management
• Promotion Rebates / Invoicing• Logistics / Supply Chain Execution• Inventory and WMS
• Standard Pack Execution Support• Planned X-Dock• Labor Management• Expanded RFID/MHE Support
• Transportation• Multi-Delivery Consolidation• High volume flows in shipping/pricing
17
Agenda
Oracle’s Commitment to the Industry
Oracle’s Solutions for the Industry
Product Capabilities for Wholesale
Customer Success Stories
18
IntelligenceIntelligence
TechnologyTechnology
Planning&
Procurement
Planning&
Procurement
Marketing,Sales,
Service
Marketing,Sales,
Service
Logistics &Inventory
Management
Logistics &Inventory
Management
Product &CustomerAnalysis
Product &CustomerAnalysis
Oracle E-Business SuiteTailored for Wholesale / Distribution
• Common data model enables a single source of truth
• Comprehensive suite of applications designed to work together
• Robust set of integration services based on open standards
• Modular deployment by business flow
• Single global instance implementations
19
Oracle Wholesale / Distribution Solutions
Enable you to:
IntelligenceIntelligence
TechnologyTechnology
Logistics &Inventory
Management
Logistics &Inventory
Management
Plan and Procure for Best Value
Optimize Storage and Streamline Movement of Goods
Attract and Retain Target Customers
Maximize Product and Customer Profitability
Marketing,Sales,
Service
Marketing,Sales,
Service
Product &CustomerAnalysis
Product &CustomerAnalysis
Planning&
Procurement
Planning&
Procurement
20
Collaborative Sales & Operations Planning Rapidly Adapt to Changing Business Conditions
• Collaborate and plan with trading partners
• Synchronize operational plans across the value chain
• Create one planthat includesmultiple DCs
• Model complex constraints that respect operational capabilities
• Rapidly rerun or reprioritize plans
SalesMarketing Finance DC DCPlanning
Consensus Forecast
PlanningEngine
InventoryBudgets ShipmentsOrders ProductionPromotions
Suppliers
Your Company
OrdersSchedules
SpecificationsRequirements
etc.
Customers
Web-basedInterface
. . .
21
SNO Relevance to Wholesale Distribution
• Typically used by companies with more complex distribution networks
• Visualization, rapid simulation and detailed cost modeling of the entire network
• Network Design– Determine location, size and type of facilities – Examine cost trade-offs: storage vs. spoilage vs.
transportation inventory holding• Simulate expansion
– New customers, contracts, product lines or markets– Simulate competitor costs
22
Global Order PromisingProvide Accurate Availability & Supply Commitments
Global Order Promising
Material Availability
Distribution Capacity
Transportation Capacity
Supplier Capacity
Drive Optimal Fulfillment Decisions Based on Demand and Supply
• View global availability
- All facilities, material, resources, and suppliers
• Allocate supply and capacity
- By channel, customer, or product
- Priority and stealing rules
• Manage commitments to key customers
- Re-schedule and re-sequence your backlog
23
Advanced Supplier ManagementPromote Collaborative Supply Processes
Enabling CapabilitiesExamples
Enable suppliers to fulfill your customer orders by shipping directly to your customers. Synchronize PO with sales order and book transactions across multiple business entities.
Automatically create replenishment signals (e.g., POs) based on Min-Max levels and consumption. POs can be pre-approved and ready to be transacted.
Provide suppliers convenient visibility to distributor-owned inventory and automated replenishment.
Maintain supplier-owned inventory, transfer ownership upon consumption, and trigger supplier invoicing.
Enable suppliers to update profile, submit quotes / bids, view transaction details and inventory levels, respond to PO changes and notices, and provide ASNs
Drop ShipmentsDrop Shipments
Vendor Managed Inventory
Vendor Managed Inventory
Consignment Inventory
Consignment Inventory
Online Communications
Online Communications
Min-Max & Pull-Based Replenishment
Min-Max & Pull-Based Replenishment
24
• US distributor of parts for power systems – 600,000 order lines per year– Global customer service centers taking orders 24/7– High volume of quotes
• Implemented full Oracle Applications suite across the enterprise– Live on Order Management, Advanced Pricing, Financials, Purchasing,
Planning, Electronic Messaging– Minimal customizations
"Oracle gives us a better tool to determine where we stand and to find the hot spots we really need to focus on to improve our margins in the future." -- Judy Warfield, Information Management Manager, GE Energy
Customer Successes
25
Oracle Wholesale / Distribution Solutions
Enable you to:
IntelligenceIntelligence
TechnologyTechnology
Plan and Procure for Best Value
Optimize Storage and Streamline Movement of Goods
Attract and Retain Target Customers
Maximize Product and Customer Profitability
Planning&
Procurement
Planning&
Procurement
Marketing,Sales,
Service
Marketing,Sales,
Service
Product &CustomerAnalysis
Product &CustomerAnalysis
Logistics &Inventory
Management
Logistics &Inventory
Management
26
OracleTransportationManagement
27
Service Providers Trading Partners
Internal Systems
Transportation Management
OrderMgmt
Warehouse & Inv Mgmt
Financials
• Tender Offer• Tender
Response• Ship Status• Invoice
• Planned Shipment• Order Status• ASN• Order / Release
Information
100% Web-Based Highly Configurable Global Business Support
• Orders• Product
Location• Item Master
• Planned Shipment
• Confirmed Shipment
• Payment Vouchers
• Invoice Check and Match
Continuous Planning
Event Management
CarrierAnalysis
On-TimePerformance
CustomerSatisfaction
*Currently re-implementing analytic capabilities using Oracle technology
Oracle Transportation Management
Consolidate Loads / Moves
Consolidate Loads / Moves
SelectModes & Carriers
SelectModes & Carriers
Book /Tende
r
Book /Tende
r
Track &Trace
Track &Trace
Audit / Settle
Audit / Settle
28
Procurement Collaboration & Optimization
Performance & Financial Analysis*
Logistics Order Management
Shipment Planning & Optimization
Service Provider & Asset Management
Shipment Execution
Freight Payment, Billing, Claims
Global Logistics Visibility
Supply Chain Event Management
Operational Reporting & Document Generation
Forwarding & Brokerage Operations
*Currently re-implementing analytic capabilities using Oracle technology
Oracle Transportation ManagementBest-In-Class Shipment Lifecycle Coverage
29
Execute Locally… • Using multiple languages and currencies- English, Spanish, German, French, Chinese (simplified)- Support for all currencies, including in-system conversions- Screen customization by region / country, user groups
• Accommodate region-specific rules and regulations
Control Globally… • All inbound POs and outbound customer deliveries
• Transfers between facilities, in different countries- Distribution centers – mfg - Intermediary nodes
• Visibility into in-transit & at-rest inv. throughout network
Manage Centrally… • All operational information in one location- Increase leverage for procurement- Apply best practices across regions
• Cleanse data to achieve single source of truth• IT infrastructure to reduce support and maintenance costs
- Evaluate processes holistically- Perform network analysis
Highly Scalable and FlexibleManage All Your Transportation Needs in One System
30
• $1.9B footwear retailer with nearly 1,300 stores in North America- Brand names include Famous Footwear, Naturalizer, Life Stride, Buster
Brown, Dr. Scholls, Carlos, Barbie, Red Goose and various children'sbrands (e.g., Mary-KateandAshley, Spider Man)
- 62% of revenue from retail outlets, 38% from wholesale distribution
- Imports 75 million pairs of shoes each year from Brazil, Italy, China,Hong Kong, Taiwan, Indonesia, and Mexico
• Live on Oracle Transportation Management (G-Log GC3) - Improved visibility to inbound shipments from China, Brazil, and Italy
- Provides self-service tools for buyers to expedite / divert in-transit inventory
- Enables ocean contract compliance with on-line global visibility todistance to destination (DTD) ocean carriers’ transportation rates
Improved visibility to in-transit shipments by up to 2 weeks
Re-routes shipments to alternate ports to avoid delays
31
OracleWarehouse Management
32
Transaction Velocity / VolumeSmall Large
Pro
duct
/ O
rder
Com
plex
ity
Low
Manual InventoryRecord transactions and
track balances
RF / Barcode OnlyImprove accuracy and reduce latency
of existing transactions
High
Warehouse ManagementImplement a true “execution system” using
system directed tasks and task management
Highly Automated FacilitiesAutomate physical inventory handling
Capabilities
Capabilities
Warehousing Functionality Spectrum
33
(1) Load of pallets and / or cartons with RFID tags on each
(2) Drive load through RFID Reader in Receiving Dock
(3) Interface to readers, clean and filter data, then pass IDs to application
(4) Access objects associated with theID's (e.g. LPN's on ASN)then raise correctBusiness Event
(6) Process the Business Event, (e.g. Receipt of pallet or carton)
(5) Access associated source document (e.g. the PO’s ASN)
(7) Confirm success or failure (e.g. trigger green light or sound buzzer)
(8) Putaway, rescan or divert material
RFID-Initiated Shipping & ReceivingProcess Transactions with No Manual Intervention
RFID Middleware(Oracle AS)
RFID Event Processor
Application APIs
Response& Exception
Handling
34
Warehouse Business Intelligence: Timely, Accurate, Relevant
• Daily updates on key performance indicators
• Actionable information on savings and incremental revenue opportunities
• At a glance:- Inventory quantity and turns- Inventory accuracy-Pick-to-ship cycle time-Warehouse labor costs
LinksLinksReportsReports
Real-TimeReal-TimeResultsResults
GraphsGraphs
Flexible Flexible Time PeriodsTime Periods
Flexible Flexible ComparisonsComparisons
PerformancePerformanceMeasuresMeasures
35
• Leading distributor of prerecorded music to mass merchants in the US, UK, Canada, Brazil and Argentina- 2,300 employees including 1,000 field sales reps worldwide- 4,000 stores on 3 continents; 11% of all music sold in the US- 48 years of music distribution experience
• Live on 11i Warehouse Management- Chose Oracle WMS because of integration to existing 11i apps- Process 2 million picks per month with highly automated equipment- All customizations accomplished through standard Oracle APIs
Increased warehouse throughput (receive to ship) by 8%
Decreased billing time by 15%
Handleman Company
36
Oracle Wholesale / Distribution Solutions
Enable you to:
IntelligenceIntelligence
TechnologyTechnology
Plan and Procure for Best Value
Optimize Storage and Streamline Movement of Goods
Attract and Retain Target Customers
Maximize Product and Customer Profitability
Planning&
Procurement
Planning&
Procurement
Logistics &Inventory
Management
Logistics &Inventory
Management
Product &CustomerAnalysis
Product &CustomerAnalysis
Marketing,Sales,
Service
Marketing,Sales,
Service
37
Customer Order Management Is Embedded in CRM
Decrease Call Waiting Times
Decrease RequestSolution Time
Reduce Customer Service Costs
Decrease Service Response Times
Increase Customer Retention
Increase Customer Service Productivity
Accelerate Lead Maturation
Increase MarketingSourced Revenue
Decrease Lead Generation Cost
Improve Targeted Prospecting
Decrease Customer Acquisition Cost
Increase Campaign Response Rate
Marketing
Service
Sales
Increase Conversion Rate
Increase Revenue per Customer
Increase Average Order Size
Increase Close Rate
Increase Revenue per Sales Rep
Shorten Sales Cycle
38
Foundation: Common Customer Model Capture All Information in a Single Location
• Leverage analytics and predictive modeling to target customers more effectively
• Route customers to the right personnel for speedy interactions- Enable customers to seamlessly progress from sales to order to delivery
• Increase speed and efficiency of each interaction
Customers,
Suppliers,
Products, …
Customers,
Suppliers,
Products, …
• Contact Information
• Ship-To’s (e.g., Project Sites)
• Contract Terms
• Pending Quotes / Orders
• Shipment Status
• Sales Channel Usage
• Order & Issue History
• Interaction History
• Payment / Credit History
Multi-Channel Demand Management Enable Real-Time Order Validation
Order MgmtSystem
Demand
Web Store
Call Center
Sales / Quotes
Service
CustomerSystems
LegacySystems
Supply
Finished Goods Inventory
(in Warehouse)
Internal Move(at another DC)
Suppliers(Drop Ship or
Replenish Order)
• Embedded collaboration points throughout order management flow to enable demand and supply analysis
• Seamless communication with suppliers, customers, and carriers / partners
• Optimized flows to ensure order accuracy and on-time deliveries
• Eliminate “dropped call” effect; customer only has to provide information once
Order Management and FulfillmentImprove Customer Service and On-Time Delivery
Manage Out of Stock and Special Requests
Support Multiple Ordering Methods
Make Informed Pricing Decisions
Fulfill Based on Customer Needs & Order Priorities
• Peg POs to Sales Orders and automatically allocateon receipt
• Synchronize drop ship order with customer sales order
• Automatically apply contracted pricing, terms, and conditions
• Evaluate cost and margin by order / order line
• Allocate scarce inventory according to customer and order priorities
• Execute high volume order-to-ship flow
• Automatically import and process high-volume orders
• Easily guide customer through ordering process
Order MgmtSystem
Improve Customer InteractionsPresent a Single Face Across Multiple Touch Points
Consistent Information• Price• Service Level• Entitlements• Product Data• …
Call Center• Automatically route, queue, and distribute
calls for tailored help
• Enable “one and done” service capability
• Build and re-use customer knowledge base
Direct• Access accurate customer and account
information from desk top or remotely
• View alerts and notices
• Configure and price orders in real-time
Customer
24x7 Internet• Enable customers to view the latest
transactions & targeted content/brochures
• Ensure accuracy of customer information
• Research & log issues, request assistance
Multiple Service Delivery OptionsMeet Customer Needs and Expand Opportunities
Enable Customer to Resolve Issues Via Web
Manage Returns and Repairs
Dispatch Contract Service Technician to Resolve Issues
Dispatch In-House Field Technician to Resolve Issues
Resolve Customer Issues Via Phone
Self-Service
AgentAssisted
FieldService
DepotRepair
Outsource
43
• Atari is a leading publisher and distributor of video games for all consoles, as well as PC and Apple computers
- Over 1000 Catalog titles - Ships to over 22,000 retail outlets, including Target and Wal-Mart- Uses Oracle for consignment, drop shipments, real time sales reporting- Live on Financials, Order Management, Demand Planning, Sales Analyzer
- Key Benefits
» Improved visibility of sales cycle for better sales forecasting
» Enhanced inventory forecasting and management
» Processed 10% more sales volume upon launch
» Easily adapted to changing business demands
"Oracle plays a key role in Atari's success. These applications are our cornerstone, the repository for the information that drives the company and its performance." -- Glenn Magala, Vice President of Management Information Systems, Atari, Inc.
44
Oracle Wholesale / Distribution Solutions
Enable you to:
IntelligenceIntelligence
TechnologyTechnology
Plan and Procure for Best Value
Optimize Storage and Streamline Movement of Goods
Attract and Retain Target Customers
Maximize Product and Customer Profitability
Planning&
Procurement
Planning&
Procurement
Logistics &Inventory
Management
Logistics &Inventory
Management
Marketing,Sales,
Service
Marketing,Sales,
Service
Product &CustomerAnalysis
Product &CustomerAnalysis
• Model Future Profitability “What If” Scenarios
- Example: Cost Management Analysis
- Example: Revenue Management Analysis
• Allocate Costs and Revenues
• Segment and Analyze Profitability
Assess CurrentProfitability
IdentifyImprovement Opportunities
Plan andExecute
Maximize Product & Customer Profitability
• Collaborate with Customers and Suppliers
• Perform Sales and Operational Planning
• Assemble and Execute Logistical & Transportation Tasks
Accurate Cost and Revenue AllocationEnable Product and Service Profitability Analysis
• Calculate Profitability, Revenue, and Cost by- Product- Channel
- Service- Location
* ABC = Activity Based Costing
- Customer- Time Period
• Model Cost Structure for Use in Profitability Forecasts
Direct Costs
Indirect Costs
MapMap
MapMap
Revenuesfrom GL
AllocateAllocate
via ABC*via ABC*
Materials
Activities
Products
Services
Customers
Channels
Materials
Activities
Segment Products, Customers, Channels,
and Locations
Drill Down to MultipleLevels of Detail
• By profitability• By revenue• By cost
Region
Country
City Company
Account
LocationLocation
CustomerCustomer
Segmentation and Drill DownsIdentify and Analyze Improvement Opportunities
Future Profitability Model Evaluate “What-If” Scenarios
• Project Future Sales- Use standard techniques (e.g. Holt-Winters)
• Determine Resource Requirements & Costs with Activity Based Budgeting• Calculate Lifetime Value of Customers
- Manually input projections
Example: Cost Mgmt AnalysisDefine Actionable Goals to Drive Cost Strategy
Cost targets assigned to specific activities clarifyaccountability for driving improvements
• Cost control• Outsourcing• Logistics and transportation mgmt• Business process re-engineering
Improve EfficiencyImprove Efficiency Improve EffectivenessImprove Effectiveness
• Service level re-balancing• Error prevention vs. correction• Core vs. support activities• Channel entry / exit / re-design
Identify highcost activities
Find internalbest practices
Compare activity costs to int / ext benchmarks
Set target costs
Evaluate “what-if”scenarios
Set target allocations
Check activity alignment
with corporate strategy
Baseline current activity / cost allocation
Identify target activities
Example: Revenue Mgmt AnalysisDefine Actionable Goals to Drive Revenue Strategy
Evaluate “What-If” Scenarios
IdentifyUnprofitable Segments
Identify HighlyProfitable Segments
• Pricing• Product / service mix• Bundling• Customer migration & mgmt• Product entry / exit• Channel entry / exit / re-design• Merger integration
Decide Best Course of Action
Communicate Target Info
to Marketing
Set Targets& Goals
Determine how changes in product, pricing, and channel strategies can impact revenues
Operational Intelligence
Corporate Governance
Integrated Throughout
Entire Offering…
and
– Objective: Set institutional targets – Fact: Provide performance-based metrics– Exception: Continuously evaluate performance
Manage By…
How are supplier deliveries impacting my on-time delivery capability?
How can I best adjust to seasonal demand fluctuations?
Which SKUs have the highest or lowest inventory turn?
What was the average resolution time for agent-assisted issues?
Which carrier can accommodate last-minute shipment changes?
Deliver Daily Operational IntelligenceReal-Time Access to Complete Business Information
LinksLinksReportsReports
Real-TimeReal-TimeResultsResults
GraphsGraphs
Flexible Flexible Time PeriodsTime Periods
Flexible Flexible ComparisonsComparisons
PerformancePerformanceMeasuresMeasures
Operational Intelligence: Timely, Accurate, Relevant
• Daily updates onkey performance indicators
• Actionable infoon cost savingsand incremental revenue opportunities
• Role-based views:- Marketing- Sales- Order Mgmt- Planning- Procurement- Inventory Mgmt- Transportation Mgmt- Service
Corporate GovernanceA heightened business focus on accuracy in reporting to investors
brought on by recent fraudulent practices of several major corporations
Oracle Helps Drive Compliancethrough Visibility, Control, and Efficiency
• Senior mgmt personal liability for financial result accuracy
• Senior mgmt and outside auditor attestation to the effectiveness of internal controls
• Accelerated SEC filing deadlines
Sarbanes Oxley Act (SOX) EU Anti-Fraud Directive (Mar 2004)
• Collective Board liability for financial result accuracy
• Senior mgmt and outside auditor attestation to the effectiveness of internal controls
• Select Corporate Governance Code
For all U.S. companies and companies issuing securities in the U.S.
For all E.U. companies and companies issuing securities in Europe
Corporate Governance:Visibility, Control, Efficiency
Automate Processes and Extend to Customers & Suppliers
YourCompany
Customers& Suppliers
• Identify issues early
• Enable real-time information access & performance mgmt
• Consolidate global financials
• Unify corporate reporting
• Consolidate and reconcile information rapidly
• Automate business processes and broaden use of self-service
• Simplify IT infrastructure
• Leverage best practices from different groups / regions
Visibility
Efficiency
Provide Single Source of the Truth Centrally Manage Policies and Procedures
• Integrate and centralizebusiness operations
• Document processesand support compliance
• View, test and certifyinternal controls
• Manage corporatecommunications
Control
Orders
Invoices
Payments
Requisitions
56
Agenda
Oracle’s Commitment to the Industry
Oracle’s Solutions for the Industry
Product Capabilities for Wholesale
Customer Success Stories
• $419M worldwide leader in high-performance open storage networking solutions
– 1020 employees across the U.S., Europe and Asia– Replaced Siebel and SAP with Oracle
• Live on 11i – single global data center– Sales, Incentive Comp, Order Mgmt, Configurator, Discrete Mfg,
Warehouse Mgmt, TeleService, iSupport, Depot Repair, Svc Contracts, Procurement Financials, Human Resources (inc self-svc), Payroll
On-time shipments increased from 79% to more than 97% Reduced total inventory 75% Reduced service operations cost structure by 50%
On-time shipments increased from 79% to more than 97% Reduced total inventory 75% Reduced service operations cost structure by 50%
“McDATA's challenge of growing international business operations can only be met with
a flexible open system like Oracle E-Business Suite. Buying disparate "best-of-breed" applications requires costly and time-consuming integration services. Oracle offers a seamless, fully integrated, modular business solution.” – Don Wenninger, CIO
58
• Global Distributor of insulated food and beverage containers, soft coolers, and lunch kits
• Live on 11i- Warehouse Management, Order Management, Financials,
E-Business Suite On Demand- Saved $665K in one-time and $180K in annually recurring IT costs- On track to save $6.2M through efficiency gains for 222% ROI- Shortened monthly close from 6 days to 2 days
Reduced inventory by $300K, expects to cut an additional $600K
Raised warehouse labor productivity by 15%, expects to reach 29%
“With more demanding on-time requirements, inventory accuracy is essential. With Oracle Warehouse Management we know exactly what product we have, and where, at any point in time and the accuracy level is so high that our auditors no longer require us to take a physical inventory." -- Mike Yeager, Director of Logistics
• Leader in test devices, semiconductors, and chemical analysis tools– $ 7.18B revenue in FY04; customers in 120+ countries; 29K employees
• Live on Oracle for global 24/7 operation– Quoting, Adv Pricing, Order Mgmt, iStore, Adv Supply Chain Planning, Purchasing,
iSupplier Portal, Mobile Supply Chain Applications, Financials, Warehouse
– Enterprise-wide implementation of Oracle Applications planned for:- 4 distribution Centers- 6 customer service centers- 37+ manufacturing sites- 3 financial centers
– 15K named users globally, 5K concurrent users, 100K concurrent requests daily
– Entire semiconductor business on Oracle ERP- Runs optimized ASCP for 75K+ items & 6M+ resource requirements- Runs worldwide order mgmt and manufacturing operations using real-time
synchronization to OSFM and constrained Global ATP- Manages over 1,000 shipments daily using Mobile SC Apps- First semiconductor company to use EDI-driven Oracle Release Mgmt for VMI
- Met over 4,500 business requirements without any customizations
Oracle Wholesale / Distribution Solution
Plan and Procure for Best Value
Optimize Storage and Streamline Movement of Goods
Attract and Retain Target Customers
Maximize Product and Customer Profitability
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