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Rosa Maria K.

Rosa Maria Kallas

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ABOUT USWelcome to our world:

Since 2013, BrainSwitch has become known for its uniquely designed programs. Based on Neuro-Linguistic Programing and Emotional Intelligence, BrainSwitch created a wide spectrum of training programs ranging from Communication Skills, to Emotional Intelligence and Persuasive Language, as well as Negotiation Tactics and Conflict Resolution.

Collaborating with the Lebanese government and the Lebanese Chamber of Commerce BrainSwitch established an exceptional reputation and made its way into university curriculums, where parts of our training programs are being taught.

BrainSwitch’s training programs are specifically tailored according to the cultural background, mindsets and needs of the Middle East; to this end, our trainers are from the region, which sets us apart and makes our training programs relatable, practical and market-effective.

OUR MISSION

We are driven by our passion to improve people’s lives.

“”

OUR VISION

Creating sustainable change.“ ”Our training programs are very specific and goal-oriented, we believe that the more specific our approach is, the higher our chances are of achieving results and creating lasting and solid changes.

We are passionate about creating

positive pathways for communication and elevating the level

of understanding of emotions.

Government Sector

COMMUNICATION SKILLSOpening Up Communication..........................................P.24Advanced Communication Skills ...................................P.24Conflict Resolution and Mediation..................................P.25 Leadership and Management Skills................................P.25

SOCIAL AND EMOTIONAL INTELLIGENCEHow to spot a liar – METT............................................P.26Investigation and Questioning Techniques......................P.27Emotional Labor. How to deal with difficult people...........P.27

Healthcare Sector

NURSES TRAINING PROGRAMSCommunication Skills for Nurses...................................P.30Emotional Labor for Nurses..........................................P.31Leadership Skills for Nurses.........................................P.32

HEALTHCARE MANAGEMENT TRAINING PROGRAMSCommunication Skills for Healthcare Management...........P.34Emotional Intelligence and Stress Management...............P.35Leadership Skills for Healthcare Management ...............P.36Customer Care for Healthcare................................P.38

BRAINSWITCH

DEVELOPEMENT STAGES...................................P.40GUIDELINES.....................................................P.41

Our training programs: Private Sector

MEGANARSBehavioral Intelligence Workshop....................................P.1Negotiation Skills Workshop...........................................P.3NLP and Sales Skills Workshop.......................................P.5Advanced Communication Skills Trainin...........................P.7

DECANARSFunctional Leadership Training......................................P.10NLP and Persuasion Techniques....................................P.11NLP and Sales Training................................................P.12Customer Service Training...........................................P.13Social and Emotional Intelligence Workshop...................P.14

NANONARSSocial Intelligence & Interpersonal Skills........................P.15Assertiveness Skills Workshop......................................P.15Body Language Workshop............................................P.16Presentation Skills and Public Speaking..........................P.16Managing Change and Lowering Resistance....................P.17Conflict Resolution Workshop........................................P.17Emotional Intelligence Workshop...................................P.18The Art of Negotiating for Money...................................P.18Private Sector | Corporate packages.................P.19

Anyone can know, the point is to understand.Albert Einstein.“ ”

BIW.Behavioral Intelligence Workshop:Behavioral Intelligence Workshop is the most essential workshop to be conducted at any establishment. It is based on the latest research in emotional intelligence and leadership skills. This seminar primarily targets behavioral deficiencies experienced at the heart of an organization. In these 20 hours, participants will get introduced to practical and efficient tools for raising their emotional intelligence quotient in order to act and react adequately to any given situation.

Characteristics of the program: All attendees will be assessed on their leadership skills both at the beginning and at the end of the program. This is done in order to track progress and comprehension levels. After one week from the training, a follow up will be scheduled offering each of the participants a 15 min personalized private coaching session targeting their own leadership abilities, strengths and weaknesses.

BIW Influences:

Promotes team work. Promotes delegation and cooperation. Enhances work relationships. Lowers stress, anger and misunderstandings. Raises emotional awareness and emotional management. Improves self and group management skills.

Choose your responses, manage your reactions and develop a better understanding of yourself, your team and your work environment.

BIW Topics:

Emotional Intelligence:

• Understanding ourselves and our emotional reactions.• Spotting behavioral patterns and intentions.• Understanding others, their needs and behaviors.

Behavioral Intelligence:

• How to react properly to our own emotional triggers.• How to control an emotionally charged situation at work.• Stress management.

Leadership Skills:

• Functional leadership.• Discovering different leadership styles.• How to lead by example.

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If you always win, no one would want to play with you. Jean Paul Getty.

“”

NSW.Negotiation Skills Workshop:A one of a kind seminar, NSW is the biggest and most complete seminar given on negotiation skills and persuasive techniques. This seminar presents more than 23 practical negotiation techniques and maneuvers, with a comprehensive overview on reading body language, analyzing eye movements and facial expressions. Moreover, this seminar gives participants insight into different personality types;, how to recognize each and the best methods to adopt for successful negotiation.

Characteristics of the program: Attendees will role-play and act out actual negotiations based on practical examples from their industry.

NSW Topics:

Profiling Techniques:

• Behavioral studies. • Personality profiling techniques.

Neuro-Linguistic Programing:• Persuasive techniques• Influential language.

Negotiation Skills:

• The fundamental rules of negotiations.• Negotiation tactics and maneuvers. • The power game deciphered.

Body Language:

• Reading body language.• Reading facial expressions.• Reading eye movements.

NSW Influences:

Helps you reach your targets. Successful negotiations. Market integration and impact. Understanding of others and their personality type. Increase in sales. Better reputation and a bigger client base.

Become a master negotiator; from planning to execution, raise your odds of winning.

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The meaning of the communication is the response you get. NLP Presupposition.

“”SSW.

NLP and Sales Skills Workshop:SSW introduces NLP techniques into sales strategies. This program is designed in a practical way giving participants access to their customers’ mind, heart and needs. Participants will learn how to influence their customers, grab their attention and walk them through a sale. From attitudes to attributes, this is all you need to know about how to win and influence customers.

Characteristics of the program: Attendees will receive a 15 min personal image consultancy session that will target their appearance and present them with the most suitable colors and most appropriate wardrobe to adopt.

SSW Influences:

Promotes team work. Raises profit and increases sales. Creates an influential sales team. Strengthens the relationship between employees and the company. Increases customer satisfaction. Shapes/solidifies the company’s image in the market.

Establish effective communication; raise your profit and build a loyal client base.

SSW Topics:

Persuasive techniques:

• Influential language.• Needs, values and beliefs.

Profiling Techniques:

• Personality profiling techniques.

Body anguage:

• Reading body language.• Appearances; the attitude and the attributes of sales.• Making a good first impression.

Sales Skills:• Situational selling.

Neuro-Linguistic Programing:

• How to increase sales and guarantee sustainability.• How to leave a lasting impression.

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The most important thing in communication is hearing what isn’t said. Peter F. Drucker.

“”

ACT.Advanced Communication Skills Training:ACT highlights the most important skills in communication, customer service, as well as in conflict resolution and the ability to manage complaints correctly. This content-rich training will equip participants with the best ways for interacting properly with their environment. From verbal to non-verbal communication techniques, this training program has it all: how to communicate, persuade, influence and resolve conflict in order to achieve the highest levels of clarity and impact.

Characteristics of the program: Attendees will go through a series of role-play exercises that will aim at raising their awareness of their customers attitudes and needs.

ACT Influences:

Solidifies client base. Promotes understanding and problem solving. Betters the company’s reputation. Raises customer satisfaction. Increases sales and profit. Promotes the company in the market.

Resolve conflict, handle complaints and manage your communication in a more efficient way.

ACT Topics:

Communication Skills:

• Verbal communication.• Non-verbal communication and body language.• Listening skills.• The importance of empathy and understanding.

Customer Service Skills:

• Who are your customers and what do they want.• How to deal with angry and difficult clients.• Telephone skills.• Handling complaints.

Neuro-Linguistic Programing:

• Influential language.• How to manage different personality types.

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DECANARS

DECANARS are 14 hour training programs. They can be given through the course of two full working days or 3 ½ hours a

day over the course of four days.

All our training programs are interactive programs, Power Point based, with an alternation between lectures and practical exercises. All participants will receive printed workbooks of the course so they

will be able to easily follow along and take notes.

FLT NPT NST CST SEI

FLT. Functional Leadership Training:FLT is a training program for the development of leadership skills. Managers will discover how to inspire trust and build credibility in their team. This training covers a variety of topics on leadership skills. It is designed to address various practical issues that managers encounter every day and provide strate-gies on handling them.

Characteristics of the program:

FLT Influences: Actions and reactions.

Promotes teamwork.

Raises the company’s productivity level.

Improves self and group management skills.

FLT Topics:

Leadership Skills:

• Functional leadership.• Discovering different leadership styles.• Adopting the right leadership style.• How to lead by example.

Behavioral Intelligence:

• Understanding of ourselves.• Spot behavioral patterns and intentions.• Understanding of others, their needs and behaviors.• How to react properly to an emotionally charged situation.

Transform your competent managers into leaders

taking the vision and mission of your company

one step forward.

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BIW NSW SSW ACT

MEGANARS

MEGANARS are 20-hour training programs. They can be given through the course of three full working days or 4h a day

over the course of five days.

All our training programs are interactive programs, Power Point based, with an alternation between lectures and practical exercises. All participants will receive printed workbooks of the course so they

will be able to easily follow along and take notes.

NPT. NLP and Persuasion Techniques:NPT is a one of a kind seminar, based on neuro-linguistic programming. This seminar presents to participants a set of persuasive techniques ranging from deciphering verbal pat-terns to reading non-verbal cues, helping employees to tailor their message according to the receiver, and insuring higher rates of success.

Characteristics of the program:

NPT Influences: Raises profit and increases sales. Creates an influential sales team. Strengthens the relationship between the company and customers. Raises customer satisfaction.

NPT Topics:

• Neuro-Linguistic program-ing and persuasion. • Behavioral study and profil-ing techniques.• Reading body language and eye accessing cues.

• Persuasive and influential language.• Common influential tactics and persuasive maneuvers.

Turn your employees into master persuaders and let clients demand your skills.

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NST

NLP and Sales Training:For any organization that relies on its sales department this seminar is a must. NST merges neuro-linguistic programming tactics with sales tactics creating a wide range of solutions for increasing product influence, impact and ultimately raising profit. From persuasive language patterns to hypnotic language patterns, this seminar will shed a lot of light on a whole new perspective in sales and conducting transactions.

Characteristics of the program:

NST Influences: Increases sales. Lowers customer complaints. Builds a loyal client base. Shapes/solidifies the company’s image in the market.

NST Topics:

• Neuro-linguistic programing and influential language. • How to build rapport and gain trust.• Hypnotic language.

• Opening up communication and lowering resistance.• Leaving a lasting impression.• Appearances; the attitude and the attributes of sales.

Upgrade your sales department to optimize

your profits.

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CST. Customer Service Training:In this training employees will get equipped with the most adequate ways of responding to customers’ demands. Customer service is the service provided to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees “who can adjust themselves to the personality of their guests”.

Characteristics of the program:

CST Influences: Raises customer satisfaction. Increases successful interactions and lowers complaints. Betters the reputation of the company. Solidifies the existing client base and opens up grounds for new clients. Helps resolve conflicts and handle complaints.

CST Topics:

• Who are your customers and what do they want.• How to deal with angry and difficult clients.

• How to excel in customer service.• Telephone skills.• Handling complaints.• Becoming problem solvers.

Make your service memorable and effortlessly cash in on your reputation.

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SEI. Social and Emotional Intelligence Workshop:This training program concentrates on people skills and the ability to manage emotions and emotional outbursts in personal and interpersonal relationships. SEI targets behavioral deficiencies experienced at the heart of the organization and will present employees with a step by step guide to controlling their own anger outbursts as well as managing and dealing with their emotional environment.

Characteristics of the program:

SEI Influences: Strengthens interpersonal relationships. Lowers clashes and misunderstandings. Helps employees deal with stress. Imporves self and group management skills. Creates more efficient workflow.

SEI Topics:

• Social intelligence. • Social integration.• Interpersonal communication.• Emotional intelligence; Why it matters.

• Emotional management: How to control your emotions.• The mood meter.• How to manage your emotional environment.

Raise the EQ level of your employees, build

a solid team and create sustainable change.

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SIS. Social Intelligence & Interpersonal SkillS: This course focuses on interpersonal skills and competencies in areas of social awareness, rapport building, empathy, understanding others, influencing, and so on. Due to the nature of social intelligence, the course relies heavily on participatory exercises that encourage delegates to explore various techniques when communicating with others.

ASW.Assertiveness Skills Workshop: This course helps the delegates to understand how to express themselves assertively in order to get what they want. In particular, they will learn the differences between aggressive and assertive behaviour, correct body language, what to say to get results, how to request, how to criticise and how to boost their confidence.

BLW .Body Language Workshop:This course presents a detailed study of physical postures, gestures and eye movements. Non-verbal communication is how our deep thoughts, our intentions and feelings are expressed. Reading those shifts in gestures and shifting the communication accordingly are strategies developed in this program. Body Language boosts sales techniques, communication and negotiation strategies.

PPS.Presentation Skills and Public Speaking: Acquire good presentation skills, from building an attractive and engaging power point presentation to presenting it in the right attitude. What makes a good presenter and how to become a successful public speaker; this seminar covers it all. PPS also includes a chapter on facing the fear of public speaking, how to manage our emotions on stage and react properly to the publics’ interactions.

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NANOANARS NANONARS are 7 hour training programs. They can be given through the course of one full day or 4 hours a day over the

course of two days.

All our training programs are interactive programs, Power Point based, with an alternation between lectures and practical exercises. All participants will receive printed workbooks of the course so they

will be able to easily follow along and take notes.

SIS ASW BLW PPS MLR CRW EIW NFM

MLR. Managing Change and Lowering Resistance: MLR is for all companies that are introducing changes in their team and/or their structure. This course focuses on managing “resistance to change”, lowering resistance and opening up roots for positive communication between management and staff. The seminar is given to managers, helping them deal and manage any resistance to change they are experiencing in their team, preventing set backs, optimizing workflow and staff efficiency.

CRW.Conflict Resolution Workshop: The conflict resolution workshop offers a new and detailed study about different conflict types and a guide for adequately dealing with each one of them. It comes as an added value to any organization that promotes teamwork and values interpersonal relationships.

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EIW.Emotional Intelligence Workshop: A program that offers a practical set of tools aiming at raising the level of emotional intelligence on an individual bases as well as in interpersonal relationships. Studies have shown that bottom line, people skills are far more important than IQ levels and in this workshop participants will get trained in order to raise their EQ level and gain control over their emotions and their emotional environment.

NFM.The Art of Negotiating for Money:When it comes down to money, every word counts. “The art of negotiating for money” is a particle course highlighting the 10 most effective negotiation tactics to adopt when negotiating for money, as well as the most important rules to follow for influencing a quick and successful sale.

If you don’t step forward you are always in the same place.Nora Roberts

“

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Private Sector Corporate packages.

In order to optimize the impact and efficiency of our training programs, BRAINSWITCH has developed corporate packages tailored to the specific needs of its clients and their industry.

A corporate package requires a minimum of 4 training programs to be booked in succession. Each program will target a specific subject and will be either an introduction or a continuation of the previous training.

Rules and regulations:

Corporate packages have influence over the psychology of the trainees as well. Participants will feel motivated, in the zone and ready for change.

• Package is to be booked in its totality upon agreement.

• Training programs are to be set one month apart.

• The training programs are interconnected; participants are to remain the same throughout.

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Benefits for booking corporate packages: More cost efficient. More time efficient. Higher success rates. Team will receive coaching on more than one subject. Better understanding of the material given. Participants will have time to practice and follow up in between programs. Participants will have time to ask question and relate to the material given to them in relation to their daily activities. Every month we will be refreshing the information that was given the month before.

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