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An Integrated Care Solution rom

The Fuzzy Front End

Rotman Design Challenge

Saturday, March 26, 2011


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The Problem In current healthcare models, the

main emphasis is on the patient,

but most patients use the help o

loved ones to assist them on theirpath to wellness. The debilitating

eects o putting the needs o

others beore their own are

oten ignored.

Caregiver stress is the emotional

and physical strain o caregiving.Individuals experiencing caregiver

h l bl


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Researching and

UnderstandingDuring this phase, our team ocused

on obtaining primary and secondary

knowledge about caregiving across the

lie span.

Ater conducting interviews and

literary research, the team translated

our ndings into key insights and

opportunity areas that eventually

translated into solutions to increase the

wellness o caregivers.

An Expert on

CaregivingAdult Daycare

Customers


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56%

50%

63%

80

O caregivers reported experiencing anxiety or

depression within the last six months according

to the Caregiver Resource Centers 2004-2005

Uniorm Assessment Database Study.

Reported their health as being worse than it was

six months ago in the same study.

are unable to perorm 3 to 5 personal activities

o daily living (e.g., eating, bathing, tranerring,

toileting, dressing)

Mean number o hours caregivers provided care.


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Linda


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Personae Based on our interviews with caregivers,

we created composites o their insights

called personae. Linda, Frank, and

Willow served as our target usersthey

represent dierent qualities that were

introduced to us by our interviewees.

Charged with direct quotations and user

stories, these personae allowed us toquickly develop user-centered concepts.

Near

Alone

Independent

Si l

Personae Spectrum


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Ideating Solutions In this phase our team used the research

and opportunity gaps dened to begin

ideating initial product concepts using

Doblin innovation models.


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Ideating Solutions We took advantage o every opportunity

to use new tools and visualize concepts.

From 10 hour drives to late nights on

campus or in the hotel. The more we

collaborated, the more plentiul our

portolio o ideas became.

Through our multiple disciplines anddiversity we ound opportunities to

innovate through confict resolution or

build on others ideas. By the end o our

ideation phase, we had truly moved

rom sel-ecacy to sel-empowerment

along the way.


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IIcareconcept From the Doblin approach and in-depth

research, we knew a suite o ideas was

needed to support caregiver wellness

through Mayo Clinics key values o

innovation in research, education, and

clinical practice. We studied Mayo

Clinics brand and developed an

identity that worked collaboratively.


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IIcare tool kit The Doblin tools revealed that a key

to preventing the health challenges

associated with caregiving was to

communicate as early as possible and

establish an identity o being a caregiver

over ones lie span. We created a

toolkit that immediately addresses this

at the Mayo Clinic and Health Centers,and prompts important discussions.

More than 65 million Americans

provide care to a loved one.

If you're among them, you know that taking

care of someone who needs your assistance can

be very rewarding. But it can also exact a high

toll, and caregiver stress is common. Caregiver

stress is the emotional and physical strain of

caregiving. Individuals who experience the most

caregiver stress are the most vulnerable to a

decline in their own health.

you are a caregiverMayo Clinic cares about you.

We nd our calling as caregivers through

divergent relationships and experiences.

Whether our loved one is family or friend,

the time we spend caring for another also

varies in time Patient needs vary;

When you hear the word

"caregiver" you probablypicture someone caring for a

parent with Alzheimer's

disease. A caregiver is

anyone who provides help

to another person in need,

whether that's an ill spouse

or partner, a disabled child,

or an aging relative.


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IIcare match Expanding on the research shield o the

Mayo Clinic, IIcare match is designed

keeping in mind the needs o both,

the patient and the care-giver. This

interactive tool will help us understand

the specic areas o you and your loved

ones lives that require our assistance. It

also recommends solutions and serviceproviders that will help you address

those specic needs.

This site uses a proprietary algorithm

developed rom our extensive research

and practice expertise in the area o

caregiving.


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The website selectsprivate caregivers based

on your results

You can select andexplore more

information

before choosing

A well trainedprofessional that meets

your needs is able to be

a supprotive caregiver


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IIcare center The IIcare centerexpands on the

practice shield o the Mayo Clinic.

Existing adult day care centers only do

hal o the job they should. Based on our

experience as practitioners, educators,

and researchers, we understand that

the health and wellness o the patient

caregiver is critically important in apatients recovery. The II Care center

lls this gap providing both respite and

support or the caregiver.

Take some time or yoursel, and get the

boost you need to balance your lie and

your caregiving responsibilities.


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practice: II care centers

Joes CornerEach person in the II care program can experience comfort from

home. Bring your favorite blanket, mugs, foot stool, hand towel,

card deck, etc.

My RideJoin a group offriends and family of the participants and volunteer

one day per week to drive a carpool of other patients to and from II

Care. Help each other. Help yourself.

II TalkWeekly discussion topics for group sessions including the patient

and primary caregiver on how to tackle tough subjects. Learn how

to begin and navigate through difficult conversations like how your

Mom or Dad wishes to be memorialized.


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Building a Business

CaseThrough the creative process methodologies o

design thinking, we were nding product and

service opportunities that responded to our

users needs and research insights. To construct

a sound business argument, we utilized tools

rom marketing and management that could

help structure an approach that delivered

new benets to the user, while providing newopportunities or income to support Mayo

operations.

For a non-prot organization that operates

annually at a losssupporting the patients

and caregivers remained a priority over prots.

Mayo depends heavily on the support o

private donors and oundations, and we kept

this in mind by establishing new interactionopportunities with patients and their amilys.


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