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001 january 2014 why should i worry about online reviews

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www.BeyondIndigoPets.com While we wait for the webinar to begin… If you cannot hear me speaking… Type me a message in the chat window (lower right hand portion of the screen) If you are using your phone, be sure you enter the audio code Upcoming Free Webinars: January 29th, 12:00-12:30 CST “3 Reasons Why Your Veterinary Practice Needs SEO” February 5 th , 12:00-12:30 CST “It’s Better With Blogging” February 12 th , 12:00-12:30 CST “Is Your Veterinary Practice Pinteresting?” Veterinary Blog: Why I Fired Demand Force ( http://www.leospetcare.com/why-i-fired-demandforce-veterinary/ )
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Page 1: 001 january 2014 why should i worry about online reviews

www.BeyondIndigoPets.com

While we wait for the webinar to begin…If you cannot hear me speaking…• Type me a message in the chat window

(lower right hand portion of the screen)• If you are using your phone, be sure you

enter the audio codeUpcoming Free Webinars:• January 29th, 12:00-12:30 CST “3 Reasons Why Your Veterinary Practice Needs SEO”• February 5th, 12:00-12:30 CST “It’s Better With Blogging”• February 12th, 12:00-12:30 CST “Is Your Veterinary Practice Pinteresting?”Veterinary Blog:• Why I Fired Demand Force (http://www.leospetcare.com/why-i-fired-demandforce-veterinary/)

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Why Should I Worry About Online Reviews?

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Objectives

Discuss:How review sites workTypes of people who write reviewsHow online reviews impact a veterinary

practiceHow to handle negative reviewsHow Beyond Indigo can help

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How do Online Reviews Work?

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How does it work?

Rate5 Star systemOverall score

ReviewDescribe experience

InteractRate other reviews

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What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

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Who Writes Reviews?

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Who Writes Reviews?

Who is allowed to write a review?Anyone

Why do people write reviews?Returning the favorExceptionally pleased with a service or

productExceptionally displeased with a service or

product

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Who Writes Reviews?

Why don’t people write reviews?Too busyDon’t realize the importanceFeel it won’t have an impactFeel no-one will listen

How do you change that?Ask!Respond!Take action!

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Who Writes Reviews?

Andy Beal ~ Radically Transparent

“Most people complain because they feel like you don’t care and

they had no other way to get your attention. They want an

apology. Be sincere and transparent about how the

mistake happened, and explain what you’re doing to make sure

it never happens again.”

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How do reviews impact your practice?

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How do reviews impact your practice?

MarketingNearly 97% of consumers now use online media

when researching products or services in their local area. (Study by BIA/Kelsey)

84% of consumers say online customer reviews influence their decision to purchase products or services.(Study by Ipsos Open Thinking Exchange)

Approximately 79% of local consumers trust online reviews as much as personal recommendations. (Study by Local Consumer Review)

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How do reviews impact your practice?

MarketingClients talking about your business are spreading

the word.Businesses with reviews generate 550% more

queries than those with none! (Survey by Caring.com)

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How do reviews impact your practice?

Business ImprovementClients will say things on review sites they

would feel uncomfortable saying in person.Provides ongoing feedback on the quality of

your facility and services.Provides ongoing feedback on staff

performance.Provides the opportunity to turn negative

situations into positive outcomes.

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What can you do about negative reviews?

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What can you do about negative reviews?

Take your time.Negative reviews are often hurtful, but they

are also usually based in some form of miscommunication.

Give yourself time to push past the emotions.

Give the reviewer the benefit of the doubt.

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What can you do about negative reviews?

Call your client.Express your concern over the petExpress your concern over the client

Apologize I’m sorry you left unhappy I’m sorry your pet continued to suffer I’m sorry we didn’t meet all of your needs I’m sorry that wasn’t explained thoroughly to you

Express that you want to make it rightExplain the misunderstandingLet them know how you will change

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What can you do about negative reviews?

Email your client.Follow the same rules as if you were

speaking by phone.Have someone else check your email before

you send it to be sure it does not sound angry or defensive

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What can you do about negative reviews?

If you cannot get through to your client by phone or email or if your attempts at resolving the situation are not working, you may need to post a public response.BE NICEYou are now posting for the general public

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How can Beyond Indigo help?

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How can Beyond Indigo help?

Claiming, updating, and tracking reviews can be very time consuming.

Beyond Indigo offers several types of supportive programsORM ProgramsReview Monitoring

Contact us for more information!

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THANK YOU for attending!

Ann PearsonORM [email protected] 877-244-9322 ext 322


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