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VIPP is an open language from Xerox for the highest-
performance output of personalized (variable-data)
PostScript documents. For the past few years, the
worldwide community of VIPP users has been
programming VIPP jobs by hand, mainly for production
printing and publishing applications on Xerox
DocuPrint and DocuTech machines. Now, with VIPP
Tools, personalized documents just got a whole
lot easier.
Now the rest of us, non-programmers in a wide range
of environments shown at right, can point-and-click our
way to the power of personalization and one-to-one
communication. Select the right VIPP application
development tools in consultation with your
Xerox representative.
You have a choice of VIPP Tools:
• VIPP Interactive Development Environment™
(VIPP IDE™) from Xerox• Proform Designer from Lytrod Software
• Document Design System from Red Titan
• AppBuilder for VIPP from Elixir
• Transformation Suite from Elixir
• Papyrus from ISIS
• DeskTop Designer from Lytrod Software
• N-Series Server from Dataline Systems
• DocuRight from FirstLogic
• PrintShop Mail from Atlas Software BV
• DataMerge from Banta
• D.A.R.T. from Dataline Systems
• VIPP utilities from Xerox
Sophisticated Service BureauShops employing a staff of IT professionals
including programmers that can handlethe most complex outsource jobs.Personalized document production isoften their most profitable service.
Document efficiency and effectivenessare top priorities and why service
bureaus were early adopters of the VIPPlanguage. Recommended VIPP Tool:
• VIPP IDE from Xerox
Xerox LCDSCustomers using the power of Xerox LCDS
dynamic document construction (on-boardreal-time merging of fixed and variableinformation). The VIPP languagebrings this document workflowefficiency to the open world of
PostScript on the network. With newVIPP Tools they can open their
personalized document production services toknowledge workers (see Office/ERP below):
• VIPP IDE from Xerox• Proform Designer from Lytrod Software• Document Design System from Red Titan• AppBuilder for VIPP from Elixir• D.A.R.T. from Dataline Systems
IBM AFP Shops printing transaction documents with
IBM’s proprietary data stream andorganizations that have adopted
AFP as an enterprise outputarchitecture (see PersonalizedEnterprise Documents on the backof this brochure). With VIPP they
can now realize the workflowadvantages of dynamic document
construction and Xerox PostScriptoutput (see Xerox LCDS above). Recommended VIPP Tools:
• Papyrus from ISIS• Transformation Suite
from Elixir Office/ERP VIPP delivers high-performance,
variable-data PostScript output inthousands of data centers andcentral reproduction departmen(CRDs) worldwide. Now there
are VIPP Tools for knowledgeworkers to create and manage
personalized document applications,including ERP and CRM data, that can be run in the datacenter, in the CRD, or on distributed PostScript printers inthe office—as quantity and convenience dictate:
• DeskTop Designer from Lytrod Software• N-Series Server from Dataline Systems
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WORK WITH XEROX TO SELECT ANDUSE THE RIGHT VIPP TOOLS...
...IN YOUR ENVIRONMENT... ...ON YOUR XEROX POSTS
001-VIPP broch cmp #4 10/21/99 1:03 PM Page 3
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ERP VIPP delivers high-performance,
variable-data PostScript output inthousands of data centers andcentral reproduction departments(CRDs) worldwide. Now there
are VIPP Tools for knowledgeworkers to create and manage
personalized document applications,P and CRM data, that can be run in the dataCRD, or on distributed PostScript printers inquantity and convenience dictate:
esigner from Lytrod Softwarerver from Dataline Systems
Direct Mail/PromotionDirect mailers were among the first
to understand and use the powerof one-to-one communication.Many have been usingprogrammers to code variable-
data jobs with VIPP. Now thereare VIPP Tools that make it easier
for the most advanced direct mailersand small or medium size operations to realize theprofits from personalized documents:
• DocuRight from FirstLogic• PrintShop Mail from Atlas Software BV
Graphic Arts (QuarkXPress)Graphic arts professionals are
accustomed to the richness of
PostScript output for the
documents they design. But they
are creative artists, not
programmers. Most use
QuarkXPress. They and their clients
increasingly require the power of one-to-one
communication. A new VIPP Tool extends QuarkXPress to
enable graphic artists to design personalized documents:
• DataMerge from Banta (a QuarkXTension)
This diagram shows the workflow of
preparing (vertical axis) and running
(horizontal axis) variable-data jobs.
Templates make the process hum. Templates
describe the elements of the job including
fonts, forms, color and images. Templates also
contain rules for handling the variable data,
such as its placement on the form, or its use in
generating bar charts, pie charts, graphs,
barcodes and Xerox DataGlyphs™.
VIPP Tools can be used to design and deploy
templates. Deploying templates means delivering them over the Internet to devices where personalized
output is produced such as printers, screens, document repositories—anywhere there is a PostScript
interpreter. Templates can be sent to a printer and stored on its disk drive. Template design and
deployment need only happen once thus minimizing network traffic. Personalized document
production can take place many times, even millions of times, as driven by the variable data source.
There are also VIPP Tools to automate document workflow in production environments and across
the enterprise. See the companion VIPP Tools CD-ROM for details.
...TO PROFIT FROM SHARING KNOWLEDGE ABOUT PERSONALIZED DOCUMENT PRODUCTION.
..ON YOUR XEROX POSTSCRIPT PRINTERS*...
Flexibility plus speed plus economy with VIPP
Template Design
Template Deployment
Variable Data
Sources
VIPPWorkflow
VIPPWorkflow
Variable Data
VIPP-enabled PostScript Output
PrintersScreens
DocumentRepositories
Fixed D
ata
*DocuPrint NPS DocuPrint N Series DocuTech 61xx DocuColor 70/100
001-VIPP broch cmp #4 10/21/99 1:04 PM Page 4
Xerox CorporationXerox Centre Drive
El Segundo, California 90245
XEROX®, The Document Company®, the stylized X, DocuPrint®, VIPP, VIPP Toolsand VIPP IDE are trademarks of Xerox Corporation. Other product names usedherein are trademarks of their respective owners. Product appearance and/or
specifications are subject to change without notice. Printed in U.S.A. 9/99 (??M) 721P87760
XER
VIP
PERSONALIZED ENTERPRISE DOCUMENTS
For more information on putting VIPP Tools towork in sharing the knowledge, contact yourlocal Xerox representative and visit our Web
site—www.xerox.com.
KEEP THE CONVERSATION GOING.SHARE THE KNOWLEDGE.
VIPP in an enterprise output strategy
Personalized, customized documents are essential to maintaining yourcustomers loyalty. Xerox is making data-driven, personalized documentproduction available to every knowledge worker so that you can realizethe truly customer-centered enterprise.
People use VIPP Tools and the VIPP language to combine graphicsand data in the production of compelling personalized documents.In this way, data from ERP systems, billing systems, andmarketing databases can all be used to enhance internal andexternal communication. A large and growing family of VIPPTools allows VIPP-based systems to be implemented in manydifferent departments across the enterprise. The VIPP languageoffers a consistent way to access the full feature sets of XeroxPostScript printers. And the resulting document production isefficient because only the variable data travels over the network.
VIPP platforms for the enterprise• DocuPrint Server accepts a broad range of inputs and datastreams
and manages multiple production printers. Automated VIPP command insertion enables dynamic document construction of variable-data PostScript jobs.
• DigiPath Production Software is an integrated suite of applications that offer hardcopy capture, electronic import, make ready, document management, and Web publishing.
Personalized documents by and forknowledge workers
Xerox VIPP-enabled Industry Solutions• Automated Document Fulfillment• One-to-one Marketing• Just-in-time Product Documentation
Xerox Services• Document Design Services to maximize productivity of
document processes and Xerox printers• Variable Print Services to provide on-site and off-site
capabilities that maximize efficiency
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