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\Ianagenai implicationsEthics in data collection

Ethics and the researcher

Ethical behavior of respondents

SummaryDiscussion questions

Chapter 9 Experimental designs

The lab experiment

ControlManipulation of the independent variable

Controlling the contaminating exogenous or "nuisance" variables

Internal validity of lab experimentsExternal validity or generalizablhty of lab experiments

The field experimentExternal validity

Trade-off between internal and external validltyFactors affecting the validity of experiments

History effects

Maturation effects

Testing effects

Selection bias effects

Mortality effects

Statistical regression effects

Instrumentation effects

Identifying threats to validityInternal validity in case studiesReview of factors affecting internal and external validitl-Types of experimental design and validity

Quasi-experimental designs

True experimental designs

SimulationEthical issues in experimental design research

Managerial i mpl ications

Summary

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Qr-tot,r .-i:-,: --- -1 -. ;. : -'li. -rrpe of purposive sampling

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Precision

Confi.dence

Sample data, precision, and confidence in estimation

Tiade-off between confidence and precision

Sample data and hlpothesis testing

Determlning the sample size

Importance of sampling design and sample stze

Efficiencf in samplingSampling as related to qualitative studies

Managerial implicationsSummaryDiscussion questions

Chapter l1 Quantitatir-e data anaivsis

Getting the data read,v for analysis

Coding and data entr1,

Editing data

Data transformation

Getting a feel for the data

Frequencies

Measures of central tendency and dispersion

Relationships between variables

Excelsior Enterprises - descriptive statistics part ITesting goodness of data

ReliabilityValidity

Excelsior Enterprises - descriptive statistics part 2SummaryDiscussion questions

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Content analysis

Narrative analysis

SummaryDiscussion questions

Chapter 1.1 The research reportThe reportThe written report

The purpose ol the written reporl

The audience for the written reportCharacteristics of a well-written reportContents of the research reportIntegral parts of the report

Oral presentationDeciding on the contentVisual aids

The presenter

The presentationHandling questions

SummaryDiscussion questionsAppendix

Report 1: Sample of a report involving a descriptive study

Report 2: Sample of a report where an idea has to be "sold"

Report 3: Sample of a report offering alternative solutions andexplaining the pros and cons of each alternative

Report 4: Example of an abridged basic research report

A final note to students

Statistical tables

Glossary

Bibliography

Index

I

I

385

386

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