Financial Services SURVEY september 2012 number 92
A DIFFICULT QUARTER FOR THE FINANCIAL SERVICES SECTOR
Business volumes fell for the first time since June 2009, alongside a decline in income values
and a sharp rise in non-performing loans. As a result, profitability also fell for the first time
since June 2009, with the drag from falling business and income only partially offset by a
further widening in spreads. Other indicators also pointed to a contraction in activity:
employment in the sector fell unexpectedly, and investment intentions for the year ahead
worsened. Regulatory requirements remain the primary justification for investment—now cited
by a record number of firms as a motivation. This, alongside uncertainty about demand, is a
prominent concern for the year ahead.
Banking page 6 Business volumes fell over the past quarter, and income values also failed to
grow. Nonetheless, profitability continued to rise solidly, buoyed by a
widening of spreads and a rise in fees & commissions charged.
Building societies and finance houses
page 10 Both building societies and finance houses reported a rise in business
volumes over the past three months, although this failed to feed through to
profitability, which was broadly flat on the quarter in both sectors.
Life insurance page 16 Business volumes increased strongly, and a similar rise is expected next
quarter. However, costs rose sharply and income increased only modestly,
thereby squeezing profitability, which declined at its fastest pace since
December 2009.
General insurance and insurance brokers
page 20 General insurers saw a fall in both business volumes and profitability over
the past three months, in contrast to the insurance brokers sector, which
reported a rise in both business and profits.
Securities trading page 26 Optimism about the general business situation declined, as business
volumes fell for the fourth consecutive quarter. Profitability decreased at
the fastest pace since March 2008.
Investment management
page 30 Business volumes rose modestly, with a stronger rise expected next quarter.
General optimism increased for the third consecutive quarter. Numbers
employed grew for the third quarter running.
Supplementary questions
page 34 Concern over a further deterioration in financial market conditions have
receded only marginally compared to the last quarter. An overwhelming
majority believe that normal conditions will only resume beyond six months.
Embargoed until 00.01 hrs, Monday 1st October 2012
cbi/pwc financial services survey - september 2012
2
Overall financial services Optimism Sentiment continued to decline at a similar pace to the previous survey in the three
months to September.
Business volumes Business volumes declined unexpectedly over the past three months, for the first time
since June 2009, while the level of business was reported to be well below normal levels.
The contraction largely reflected falls in business with financial institutions and private
individuals, while business grew more weakly than expected with overseas customers.
Business with ICCs advanced quite strongly, however. Aggregate business volumes
growth is expected to resume next quarter.
Income Income from both fees & commissions and net interest & trading fell unexpectedly in
the three months to September. However, both are expected to grow next quarter.
Pricing power Average spreads widened, and commissions, fees & premiums paid grew modestly over
the quarter. Spreads have widened consistently during the past year, and are expected to
do so again, though more moderately, next quarter. Slow growth in fees/commissions
and premiums is also expected over the next quarter.
Costs Total costs rose moderately, but falling business volumes led to unexpected growth in
average costs per transaction. These are expected to fall in the next three months as
volumes recover, while total costs are expected to fall for the first time since December
2010. The value of non-performing loans grew at its fastest rate since December 2009.
Profitability Profitability fell for the first time since June 2009, as a result of lower business volumes
and income values and higher total costs. The overall profitability of business is
expected to be unchanged over the next three months.
Employment Numbers employed fell strongly and unexpectedly over the quarter and firms expect to
further reduce numbers employed, though at a slower rate, over the next three months.
Staff turnover increased, while staff costs as a proportion of total costs were a little bit
lower and are expected to fall further next quarter.
Investment Investment intentions for the year ahead weakened, falling below average in all
categories. Plans for more spending relative to the past year are limited to IT and
marketing budgets. Statutory legislation and regulation strengthened again as the
dominant reason capital spending in the coming year, receiving its highest number of
citations since it was first asked in March 2004. The other factors were all lower than
average, with capacity expansion posting its lowest score in the survey’s history.
Uncertainty about demand/business prospects moved up sharply as a factor likely to
limit investment, with the highest proportion of citations since December 2009.
The year ahead
The level of demand remained the most likely constraint to business expansion in the
year ahead, holding close to its higher score in the previous survey. Meanwhile, a
constraint felt more keenly than of late is statutory regulation and legislation, which
posted its highest number of citations since March 2011.
Growth Cross selling to existing customers and acquiring new customers are predicted to be
growth sources in the next three months, but the third most common answer was “no
growth expected” - the highest response since the question began in March 2009.
overall
3
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20
40
60
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
% balance
-60
-40
-20
0
20
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80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-80
-60
-40
-20
0
20
40
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80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-60
-40
-20
0
20
40
60
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Total operating costs Average operating costs% balance
CBI/PwC Financial Services Survey Survey number 92, September 2012
Overall Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
Q1: optimism versus three months earlier Q3 (a): trend in volume of business
Q5 (g): trend in overall profitability Q5 c&d: total & average costs (past three months)
2012Sep Dec Mar Jun Sep
1 -20 -24 +32 -13 -12
2a) -37 +3 -19 +10 -44b) -1 +34 -21 +40 -6
3 Excluding seasonal variations, what are the trends in:a) - past 3 months +10 +29 +23 +39 -19
- next 3 months +5 +19 +34 +33 +12
b) - past 3 months +15 +28 +13 +43 -15
- next 3 months +5 +20 +19 +29 +24c) - past 3 months +6 +24 +3 +37 -29
- next 3 months +3 +30 +7 +28 +11
** in sterling
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:Your present level of business with overseas customers (above/below normal) is:
Volume of business
Value** of fee, commission or premium income
Value** of net interest, investment or trading income
value and volume of business
Sentiment declined compared to three months ago.
Business volumes declined unexpectedly.
Profitability declined marginally.
Average transaction costs grew over the past three months.
Q1Latest -12Previous -13Mean +3
Q3a: Past Q3a: NextLatest -19 +12Previous +39 +33Mean +12 +18
Q5g: Past Q5g: NextLatest -6 +1Previous +25 +16Mean +10 +11
Q5c: Past Q5d: PastLatest +9 +12Previous +20 -11Mean +5 -12
cbi/pwc financial services survey - september 2012
4
charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
2012Sep Dec Mar Jun Sep
4
a) - past 3 months +6 +28 +4 +3 +25
- next 3 months +10 +29 +7 +14 +33b) - past 3 months -2 -7 -1 +15 -19
- next 3 months +23 +1 +6 +17 -4c) - past 3 months +1 +11 +21 +19 -11
- next 3 months +12 +14 +20 +24 +1d) - past 3 months -6 +18 -8 +42 +12
- next 3 months -3 +22 -2 +42 +14
5a) - past 3 months +3 +43 +11 +37 +22
- next 3 months +5 +26 +1 +18 +9b) - past 3 months +6 +33 +1 +38 +5
- next 3 months +1 +19 +11 +12 +6c) - past 3 months 0 +1 +23 +20 +9
- next 3 months +10 +26 +23 +7 -10d) - past 3 months -11 -12 +8 -11 +12
- next 3 months -1 -15 -5 -15 -24e) - past 3 months -7 +3 +4 +4 +28
- next 3 months -6 -14 +9 +3 +5of which:Retail - past 3 months -7 +21 0 +17 +11
- next 3 months -6 +5 +9 0 +15Corporate - past 3 months -3 +5 +3 +29 +8
- next 3 months -4 -15 +7 +8 +5g) - past 3 months +16 +14 +21 +25 -6
- next 3 months -4 +11 +9 +16 +1
6a) - past 3 months +5 -13 +19 -7 -22
- next 3 months -11 -18 +20 +15 -9b) - past 3 months -5 -5 +7 +12 +5
- next 3 months +10 +4 +10 +13 +16c) - past 3 months +15 -20 +16 -5 -6
- next 3 months -13 -20 +31 -4 -24
6.1- past 3 months +19 +23 +1 +18 +10- next 3 months +11 +18 -2 +23 +4
7 +13 -10 +16 0 +10
8
a) Land and buildings -10 -29 -5 +2 -40
b) Vehicles, plant & machinery -12 -21 -5 -18 -33
c) Information technology +31 +4 +47 +25 +14
9
48 50 47 40 45
66 62 73 64 6247 49 45 15 21
48 59 62 27 4348 28 47 19 15
Statutory legislation and regulation 54 49 54 68 761 2 0 2 0
10
48 45 46 27 24
14 28 8 22 256 5 8 3 4
50 54 55 48 7324 12 35 18 13
4 7 13 3 1
What is the trend in your 'volume of business' with regard to the following categories of customer:
Industrial & commercial companies
Financial institutions
Private individuals
Overseas customers (UK-based operations)
Excluding seasonal variations, what are the trends for:Average spreads
Average commissions/fees/ premiums paidTotal operating costs (excluding cost of funds)Average operating costs per transaction
Value of non-performing loans
Overall profitability of business
Excluding seasonal variations, what are the trends in:Numbers employed
Training expenditure
Staff costs as a proportion of total costs
What has been the trend with regard to your staff turnover:
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*
Cost of financeUncertainty about demand/business prospectsShortage of labour including managerial & supervisor staff
To provide new services
To increase efficiency/speedTo reach new customers
For replacementTo expand capacity
Other
Other
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
Inadequate net return on proposed investmentShortage of finance
Charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
overall
5
2012
Sep Dec Mar Jun Sep11
Level of demand - Total 73 70 75 83 82- Overseas 22 38 41 56 54
Staff turnover - Total 2 3 8 1 1- Overseas 0 0 0 0 0
Availability of professional staff - Total 20 9 15 8 8- Overseas 8 2 3 9 3
Availability of clerical staff - Total 0 2 7 2 1- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 23 10 17 14 14- Overseas 5 1 4 3 0
Ability to raise funds - Total 13 15 14 9 5- Overseas 7 6 3 0 1
of which:Ability to raise capital - Total 12 7 12 5 5
- Overseas 0 5 5 0 1Availability of wholsesale funds - Total 7 9 13 3 4
- Overseas 5 5 3 0 1Competition - Total 52 74 52 51 53
- Overseas 23 53 24 33 30Statutory legislation and regulation - Total 52 48 42 54 60
- Overseas 19 31 14 32 32Other - Total 1 1 0 0 2
- Overseas 1 0 0 0 0
11.1+61 +77 +58 +77 +76
12Your sector of financial services 96 84 85 88 98Other sectors of financial services 34 44 38 40 33Companies currently positioned outside of financial services 21 29 14 23 18New entrants 36 39 39 31 25Other 0 3 0 0 0
13Cross sales to new customers 39 42 45 40 26Cross sales to existing customers 48 69 44 73 47Acquisition of domestic customers 54 44 55 48 45Acquisition of international customers 16 26 12 27 18New products 30 27 32 14 11No growth expected 17 16 13 8 36
14
Organic growth activities:Acquiring new customers +72 +32 +53 +46 +48Cross-selling to existing customers +25 +39 +37 +40 +59Retaining existing customers +36 +30 +42 +47 +43Launching new products/services +22 -21 +28 +8 +5
Inorganic growth activities:Engaging in M&A transactions +11 -9 +11 +1 -11Forming strategic partnerships/alliances +27 +1 +15 +12 0
Market focus for growth:Increasing market share in domestic markets +58 +49 +51 +36 +59Increasing market share in international markets -1 +32 +18 +29 +19
Investment in enablers to growth:Brand and advertising +23 +32 +24 +33 +35Sales force and distribution channels +47 +45 +43 +32 +46
+50 +31 +34 +46 +65
Performance measurement processes/tools +27 +3 +16 +7 +24IT systems and applications +52 +18 +41 +21 +28
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
business prospects
growth
cbi/pwc financial services survey - september 2012
6
Banking
Optimism Sentiment about the overall business situation was unchanged for the second
consecutive quarter.
Business volumes Business volumes fell unexpectedly in the three months to September and for the first
time in a year. This was driven wholly by a fall in business with financial institutions—
business with ICCs and overseas customers actually rose solidly. Respondents expect
total business volumes to return to growth over the next three months.
Income Fee, commission and premium income was flat, following persistent growth over the
previous five quarters. But net interest and trading income fell at its fastest pace since
March 2009. However, bankers expect a strong rise in income values over the next three
months.
Pricing power Average spreads widened sharply and fees & commissions rose solidly, although the
increase in both was slower than in June. A similar rise in both is expected over the next
three months.
Costs Total costs were flat for the second consecutive quarter, while average costs were also
unchanged. However, the latter disappointed expectations of a decline. Furthermore,
the value of non-performing loans rose sharply, at the fastest pace since December 2009.
Both total and average costs are expected to fall over the next three months, the latter
more sharply so, while non-performing loans are expected to be flat.
Profitability Despite falling business volumes and an absence of growth in income, profitability rose
solidly, buoyed by a widening of spreads and a rise in fees and commissions charged.
Barring the March 2012 survey, profitability has been rising steadily since the beginning
of 2011, and is expected to continue growing next quarter.
Employment Numbers employed fell sharply for the second consecutive quarter, and staff costs as a
proportion of total costs continued to decline. Headcount is expected to continue falling
over the next three months, but at a slower pace.
Investment Planned investment in land & buildings and vehicles, plant & machinery both
deteriorated further, and are now at their weakest since June 2009 and March 2010
respectively. However, firms plan to invest slightly more in IT over the year ahead.
Regulatory requirements remain the main motivation for capital spending, cited by 97%
of respondents, but the proportion planning to provide new services through
investment also rose to its highest since June 2010. However, uncertainty over demand
has picked up sharply to be almost universally cited as a constraint to authorising
The year ahead While the level of demand is once again expected to be the main constraint to business
expansion, the proportion citing competition and regulation as limitations has also
picked up—indeed, overseas regulation/legislation is now at a record high as a
constraint, while almost all respondents expect to increase regulatory spend. In the year
ahead, firms expect cross-selling to existing customers and investing in CRM/marketing
banking
7
CBI/PwC Financial Services Survey Survey number 92, September 2012
Banking Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
Q1: optimism versus three months earlier Q3(a): trend in volume of business
Q5(g): trend in overall profitability Q5c&d: total and average costs (past 3 months)
value and volume of business
Business sentiment was broadly unchanged.
Business volumes set to grow at a solid pace over the next three months.
Profitability rose for the second quarter running.
Average costs were broadly.
2012
Sep Dec Mar Jun Sep
1-7 -5 +26 -1 -1
2a) -56 +42 -21 +45 -63b) +15 +91 -23 +92 -2
3 Excluding seasonal variations, what are the trends in:a) - past 3 months -3 +90 +30 +93 -32
- next 3 months +11 +41 +30 +47 +32b) - past 3 months +26 +91 +18 +94 0
- next 3 months +11 +43 +14 +47 +62
c) - past 3 months +23 +91 +20 +95 -33
- next 3 months +11 +90 0 +93 +60
** in sterling
Volume of business
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:Your present level of business with overseas customers (above/below normal) is:
-80
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0
20
40
60
80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
% balance
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Total operating costs Average operating costs% balance
Q1Latest -1Previous -1Mean +1
Q3a: Past Q3a: NextLatest -32 +32Previous +93 +47Mean +14 +20
Q5g: Past Q5g: NextLatest +30 +30Previous +46 +47Mean +14 +16
Q5c: Past Q5d: PastLatest +2 +1Previous +3 -43Mean -4 -19
cbi/pwc financial services survey - september 2012
8
2012
Sep Dec Mar Jun Sep4
a) - past 3 months +4 +46 +10 0 +31- next 3 months +15 +43 +10 0 +63
b) - past 3 months -7 -2 -11 +46 -33- next 3 months +15 -3 -2 +46 0
c) - past 3 months -7 +45 +28 +47 +1- next 3 months +19 +45 +28 +49 +2
d) - past 3 months -7 +45 -11 +92 +30
- next 3 months +11 +45 +6 +93 +32
5a) - past 3 months 0 +94 +8 +93 +62
- next 3 months -7 +48 +10 +47 +31
b) - past 3 months +11 +94 +10 +93 +31
- next 3 months 0 +47 +30 +47 +31c) - past 3 months +7 +3 +30 +3 +2
- next 3 months +30 +48 +46 +1 -29
d) - past 3 months +7 -44 +24 -43 +1
- next 3 months +30 -44 +18 -45 -61
e) - past 3 months -7 -1 +2 +1 +61
- next 3 months -19 -46 +8 +3 0of which:Retail - past 3 months -7 +45 -3 +47 +30
- next 3 months -7 -1 +8 +2 +30
Corporate - past 3 months 0 -1 -6 +46 0
- next 3 months -11 -46 +8 +2 +1
g) - past 3 months +34 +45 +3 +46 +30
- next 3 months -3 +42 -8 +47 +30
6a) - past 3 months +14 -45 +28 -46 -60
- next 3 months -19 -46 +33 +1 -30b) - past 3 months 0 -1 -8 -2 0
- next 3 months +14 -1 +14 0 +31c) - past 3 months +22 -44 +5 -46 -31
- next 3 months -23 -45 +44 -46 -60
6.1- past 3 months 0 +44 -3 +46 +30- next 3 months +11 +45 +2 +46 -1
70 -46 +2 0 0
8
a) Land and buildings -26 -48 -9 -2 -92b) Vehicles, plant & machinery -19 -46 -11 -47 -62c) Information technology +26 0 +44 -1 +4
9
37 51 55 51 6552 53 67 51 6844 49 41 4 348 50 67 3 3648 3 55 3 3
Statutory legislation and regulation 44 52 67 98 970 0 0 0 0
10
33 51 53 4 419 48 0 47 320 1 0 2 156 52 53 50 9630 3 25 2 27 1 14 0 0
To reach new customers
Other
Cost of financeUncertainty about demand/business prospects
For replacementTo expand capacity
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
Average commissions/fees/ premiums paid
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investment
Other
Shortage of finance
To increase efficiency/speed
Industrial & commercial companies
Financial institutions
Private individuals
Average spreads
What has been the trend with regard to your staff turnover:
What is the trend in your 'volume of business' with regard to the following categories of customer:
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Overseas customers (UK-based operations)
Total operating costs (excluding cost of funds)Average operating costs per transaction
Value of non-performing loans
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*To provide new services
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
Staff costs as a proportion of total costs
Overall profitability of business
Numbers employed
Training expenditure
capital expenditure
marketing expenditure
employment and training
charges, costs and profitability
banking
9
2012Sep Dec Mar Jun Sep
11
Level of demand - Total 81 53 80 98 98- Overseas 23 50 55 98 96
Staff turnover - Total 0 1 8 0 0- Overseas 0 0 0 0 0
Availability of professional staff - Total 34 1 8 1 1- Overseas 11 0 6 0 0
Availability of clerical staff - Total 0 1 8 0 0- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 19 3 16 2 2- Overseas 11 1 8 1 0
Ability to raise funds - Total 26 3 17 1 3- Overseas 19 2 6 0 2
of which:Ability to raise capital - Total 11 1 11 1 2
- Overseas 0 1 11 0 1Availability of wholesale funds - Total 11 2 17 1 2
- Overseas 11 1 6 0 2Competition - Total 37 96 41 48 63
- Overseas 30 95 16 47 63Statutory legislation and regulation - Total 60 50 55 49 67
- Overseas 23 48 28 48 65Other - Total 0 0 0 0 0
- Overseas 0 0 0 0 0
11.1+63 +97 +72 +97 +98
12Your sector of financial services 100 99 78 99 99Other sectors of financial services 19 49 38 47 34Companies currently positioned outside of financial services 26 48 11 46 32New entrants 48 50 52 47 33Other 0 0 0 0 0
13Cross sales to new customers 30 48 41 48 34Cross sales to existing customers 48 95 33 95 65Acquisition of domestic customers 40 48 61 49 65Acquisition of international customers 7 47 20 48 34New products 26 1 25 2 2No growth expected 19 3 11 1 32
14
Organic growth activitiesAcquiring new customers +85 +3 +63 +51 +35Cross-selling to existing customers +15 +49 +55 +48 +96Retaining existing customers +19 +3 +60 +48 +34Launching new products/services -11 -91 +24 0 -30
Inorganic growth activitiesEngaging in M&A transactions -11 -1 0 +1 -32Forming strategic partnerships/alliances +7 +1 +10 0 -29
Market focus for growthIncreasing market share in domestic markets +70 +50 +55 +50 +65Increasing market share in international markets -26 +45 +18 +47 +33
Investment in enablers to growthBrand and advertising +26 +49 +24 +48 +64Sales force and distribution channels +33 +49 +52 +48 +63
+26 +47 +18 +49 +95
Performance measurement processes/tools +11 +2 +14 +1 +33
IT systems and applications +37 +2 +63 +3 +4
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
growth
business prospects
cbi/pwc financial services survey - september 2012
10
Building societies and finance houses
Optimism Building societies were less optimistic about the overall business situation compared to
the last quarter, although the rate of deterioration in sentiment eased somewhat.
Business volumes Business volumes grew strongly over the past quarter, and at a faster pace than expected.
Volumes are expected to grow again in the coming quarter, but at a slower pace.
Profitability Overall profitability was broadly flat in the three months to September, in line with
expectations. Profitability is expected to fall strongly in the coming quarter, reflecting
falling incomes and narrowing of spreads.
Employment Numbers employed fell at the strongest pace since December 2010 over the last quarter
and are expected to continue falling over the next three months.
Investment Building societies plan to increase expenditure on IT expenditure in the coming year,
with replacement the main reason cited.
Building societies
-100
-80
-60
-40
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40
60
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100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
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-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
Finance Houses Optimism Optimism among finance houses was unchanged over the last three months.
Business volumes Business volumes grew unexpectedly over the last quarter, albeit at a slower pace than in
the three months to June. However, finance houses reported the level of business as
significantly below normal.
Profitability Overall profitability was unchanged in the three months to September, despite
expectations of another strong increase. It is expected to fall in the next quarter on the
back of falling incomes and narrowing of spreads.
Employment Numbers employed unexpectedly rose in the three months to September, but headcount
is expected to be reduced over the next quarter.
Investment Expenditure on IT, vehicles, plant & machinery & land and buildings is set to decrease
in the year ahead relative to the past 12 months, with demand uncertainty and
inadequate net return investment constraints.
Building societies Q3 (a): trend in volume of business Finance houses Q3 (a): trend in volume of business
Business volumes grew at a faster pace over the last three months.
Business volumes grew again in the three months to September but are set to fall over the next quarter.
Q3a: Past Q3a: NextLatest +48 +28Previous +6 +31Mean +8 +5
Q3a: Past Q3a: NextLatest +22 -34Previous +66 -21Mean +12 +8
building societies and finance houses
11
CBI/PwC Financial Services Survey Survey number 92, September 2012
Building societies Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
2012Sep Dec Mar Jun Sep
1 -5 -97 +34 -91 -20
2a) -48 0 -29 -56 0b) 0 0 0 0 0
3 Excluding seasonal variations, what are the trends in:a) - past 3 months -1 -44 +33 +6 +48
- next 3 months +47 +3 +4 +31 +28b) - past 3 months +44 -46 +33 +1 +25
- next 3 months +47 +1 +33 +32 +22c) - past 3 months -2 -48 +3 +33 -1
- next 3 months +48 -1 +30 -2 -45
** in sterling4
a) - past 3 months -48 +44 -32 0 +1- next 3 months -48 +44 0 0 0
b) - past 3 months -48 -1 0 +1 -1- next 3 months 0 0 +1 -31 -1
c) - past 3 months -1 -47 +32 +6 +48- next 3 months +46 0 +36 +32 +28
d) - past 3 months 0 0 0 0 0- next 3 months 0 0 0 0 0
5a) - past 3 months -98 -2 +64 +61 -26
- next 3 months -5 +44 +31 -31 -46b) - past 3 months -3 0 0 0 +1
- next 3 months -3 -1 +3 +1 0c) - past 3 months -44 +1 -28 +1 +26
- next 3 months -44 +4 -28 +2 +1d) - past 3 months -44 0 -30 0 -23
- next 3 months -44 +3 +1 +31 -23e) - past 3 months -47 +46 +29 +29 +22
- next 3 months -1 +47 +31 +30 +24of which:Retail - past 3 months -93 +1 -2 -35 -47
- next 3 months -46 +47 +31 -1 -23Corporate - past 3 months -3 +91 +62 +62 +22
- next 3 months 0 +46 +31 +32 +23g) - past 3 months +43 +47 +2 +62 -3
- next 3 months -3 -46 +32 0 -46
6a) - past 3 months -1 +48 +33 +3 -21
- next 3 months +44 +3 +33 +2 -21b) - past 3 months 0 +2 +2 +36 +24
- next 3 months +45 +2 +34 +33 +4c) - past 3 months -1 +1 -30 +2 -23
- next 3 months -1 +1 +2 -29 -20
6.1- past 3 months +45 -48 +27 -1 -2- next 3 months -2 -1 -31 +1 0
Training expenditure
Average operating costs per transaction
Value of non-performing loans
Numbers employed
What has been the trend with regard to your staff turnover:
Average commissions/fees/ premiums paidTotal operating costs (excluding cost of funds)
Excluding seasonal variations, what are the trends in:
Staff costs as a proportion of total costs
Your present level of business with overseas customers (above/below normal) is:
Average spreads
Financial institutions
Private individuals
Overall profitability of business
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Excluding seasonal variations, what are the trends for:
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Overseas customers (UK-based operations)
What is the trend in your 'volume of business' with regard to the following categories of customer:
Excluding seasonal variations, do you consider that in volume terms:
Volume of business
Industrial & commercial companies
Your present level of business (above/below normal) is:
value and volume of business
charges, costs and profitability
employment and training
cbi/pwc financial services survey - september 2012
12
2012Sep Dec Mar Jun Sep
7+6 +50 -27 +3 +5
8
a) Land and buildings +47 0 0 -3 -1b) Vehicles, plant & machinery -1 -1 0 +30 -24c) Information technology +96 +46 +65 +66 +28
9
49 50 36 36 25100 97 65 64 4999 50 35 35 2597 97 67 66 7547 48 1 2 1
Statutory legislation and regulation 92 49 66 66 501 0 1 0 0
10
55 52 37 66 492 1 1 1 11 1 1 1 24
55 52 37 36 2547 2 1 3 30 46 62 31 1
11
Level of demand - Total 54 99 38 38 26- Overseas 0 0 0 0 0
Staff turnover - Total 1 0 0 1 0- Overseas 0 0 0 0 0
Availability of professional staff - Total 1 0 1 2 1- Overseas 0 0 0 0 0
Availability of clerical staff - Total 1 0 0 1 1- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 1 47 31 33 23- Overseas 0 0 0 0 0
Ability to raise funds - Total 2 49 63 96 26- Overseas 0 0 0 0 0
of which:Ability to raise capital - Total 48 2 33 33 49
- Overseas 0 0 0 0 0Availability of wholesale funds - Total 49 1 1 32 23
- Overseas 0 0 0 0 0Competition - Total 51 100 68 97 75
- Overseas 0 0 0 0 0Statutory legislation and regulation - Total 98 52 67 99 50
- Overseas 0 0 0 0 0Other - Total 0 0 0 0 0
- Overseas 0 0 0 0 0
11.1 +50 +98 +98 +99 +30
12Your sector of financial services 97 7 68 38 100Other sectors of financial services 99 53 67 68 26Companies currently positioned outside of financial services 3 1 2 4 3New entrants 49 1 3 2 1Other 0 46 0 0 0
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
Cost of financeUncertainty about demand/business prospects
Other
Where do you see your competition coming from in the next 12 months?
To provide new services
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investment
Other
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
To increase efficiency/speedTo reach new customersFor replacementTo expand capacity
Shortage of finance
marketing expenditure
capital expenditure
business prospects
building societies and finance houses
13
growth 2012
Sep Dec Mar Jun Sep
13Cross sales to new customers 48 47 33 32 25Cross sales to existing customers 49 47 33 66 1Acquisition of domestic customers 49 2 5 6 74Acquisition of international customers 0 0 0 1 0New products 1 47 34 34 25No growth expected 46 51 62 32 24
14
Organic growth activitiesAcquiring new customers +6 +4 +37 +36 +74Cross-selling to existing customers +5 +4 +1 +34 +48Retaining existing customers +100 +7 +5 +67 +50Launching new products/services +4 +99 +34 +34 +50
Inorganic growth activitiesEngaging in M&A transactions +1 +1 -1 +1 -1Forming strategic partnerships/alliances +5 +3 -1 +3 -1
Market focus for growthIncreasing market share in domestic markets +6 +5 -26 +33 +74Increasing market share in international markets 0 0 0 0 0
Investment in enablers to growthBrand and advertising +4 +52 +6 +35 +4Sales force and distribution channels +3 +51 +37 +4 +28
+51 +2 -1 +2 +23
Performance measurement processes/tools +1 +2 +1 +2 +25IT systems and applications +95 +99 +65 +36 +74
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
Where do you think your growth will come from over the next 3 months?
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
CBI/PwC Financial Services Survey Survey number 92, September 2012
Finance Houses Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
2012
Sep Dec Mar Jun Sep
1-17 +16 +57 +6 0
2a) 0 +17 -22 +39 -39b) 0 0 -27 +6 +22
3 Excluding seasonal variations, what are the trends in:a) - past 3 months +41 +50 -22 +66 +22
- next 3 months +24 0 +36 -21 -34b) - past 3 months 0 +33 -2 +6 -17
- next 3 months 0 +16 +15 +6 -39c) - past 3 months 0 -17 -27 +72 -44
- next 3 months -17 -17 +10 -21 -56
** in sterling4
a) - past 3 months 0 +33 +5 +45 +39- next 3 months -17 0 +46 -21 -17
b) - past 3 months 0 +17 +10 0 -22- next 3 months 0 +17 +10 0 -22
c) - past 3 months 0 +17 +20 +45 -83- next 3 months 0 +33 +47 +6 -39
d) - past 3 months 0 -17 0 +6 +22- next 3 months 0 -17 0 -21 +22
Volume of business
Industrial & commercial companies
Financial institutions
Private individuals
Your present level of business with overseas customers (above/below normal) is:
What is the trend in your 'volume of business' with regard to the following categories of customer:
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Overseas customers (UK-based operations)
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:
value and volume of business
cbi/pwc financial services survey - september 2012
14
2012Sep Dec Mar Jun Sep
5a) - past 3 months 0 +17 -17 +54 -66
- next 3 months 0 +17 -17 +6 -61b) - past 3 months 0 0 -2 0 -5
- next 3 months 0 0 -2 0 -22c) - past 3 months +17 -17 +17 +33 0
- next 3 months 0 0 0 0 0d) - past 3 months +17 -17 -10 +21 +39
- next 3 months 0 0 -10 +27 -5e) - past 3 months -41 -17 -10 +27 +22
- next 3 months +17 +17 +17 0 -22of which:Retail - past 3 months 0 0 -10 0 +22
- next 3 months 0 +17 +17 0 -22Corporate - past 3 months -83 -17 -10 +27 +22
- next 3 months +17 0 -10 0 -22g) - past 3 months +59 +50 +73 +12 0
- next 3 months 0 +16 +30 +45 -22
6a) - past 3 months 0 +32 -10 +41 +18
- next 3 months 0 +50 -27 0 -22b) - past 3 months 0 +34 0 +29 +22
- next 3 months 0 +16 0 +21 +22c) - past 3 months +59 -16 +7 +35 +18
- next 3 months 0 -16 -10 -33 -22
6.1- past 3 months +41 -18 -27 0 0- next 3 months 0 +18 0 0 -22
7 +41 +17 -2 +12 +22
8
a) Land and buildings 0 +17 -44 +14 -22b) Vehicles, plant & machinery 0 +33 -17 +14 -22c) Information technology +17 +17 +20 +34 -5
9
41 17 64 61 44100 33 90 59 5683 50 80 18 2241 33 90 28 5659 33 64 33 39
Statutory legislation and regulation 83 34 54 33 440 0 0 0 0
10
59 17 64 20 440 33 37 26 220 17 54 12 22
100 33 90 51 4441 0 27 27 00 17 0 0 0
What has been the trend with regard to your staff turnover:
Cost of financeUncertainty about demand/business prospects
For replacementTo expand capacity
Shortage of finance
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
Average commissions/fees/ premiums paid
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investment
Other
To increase efficiency/speedTo reach new customers
Other
Average spreads
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Total operating costs (excluding cost of funds)Average operating costs per transaction
Value of non-performing loans
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*To provide new services
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
Staff costs as a proportion of total costs
Overall profitability of business
Numbers employed
Training expenditure
charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
building societies and finance houses
15
2012Sep Dec Mar Jun Sep
11
Level of demand - Total 59 100 100 65 39- Overseas 0 0 0 33 22
Staff turnover - Total 0 17 0 0 0- Overseas 0 0 0 0 0
Availability of professional staff - Total 41 17 0 0 0- Overseas 0 0 0 0 0
Availability of clerical staff - Total 0 0 0 0 0- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 41 17 10 27 0- Overseas 0 0 0 0 0
Ability to raise funds - Total 0 50 10 14 17- Overseas 0 0 0 0 0
of which:Ability to raise capital - Total 0 0 0 21 0
- Overseas 0 0 0 0 0Availability of wholesale funds - Total 0 33 37 14 17
- Overseas 0 0 0 0 0Competition - Total 100 34 15 8 61
- Overseas 0 0 0 0 0Statutory legislation and regulation - Total 83 33 37 6 22
- Overseas 0 0 0 27 0Other - Total 0 0 0 0 22
- Overseas 0 0 0 0 0
11.1+41 +67 +75 +72 +66
12Your sector of financial services 100 83 90 32 78Other sectors of financial services 0 17 73 61 78Companies currently positioned outside of financial services 0 0 0 0 0New entrants 83 17 75 72 22Other 0 0 0 0 0
13Cross sales to new customers 17 67 37 18 22Cross sales to existing customers 17 50 53 20 22Acquisition of domestic customers 83 17 37 70 17Acquisition of international customers 0 0 0 33 0New products 41 17 37 74 0No growth expected 0 0 27 0 61
14
Organic growth activitiesAcquiring new customers +100 +83 +63 +59 +22Cross-selling to existing customers 0 0 +10 +6 +22Retaining existing customers +41 +17 +47 +21 +44Launching new products/services +83 -33 +49 +68 -10
Inorganic growth activitiesEngaging in M&A transactions +100 0 +5 0 +17Forming strategic partnerships/alliances +100 0 +70 +66 +17
Market focus for growthIncreasing market share in domestic markets +100 +50 +47 +14 +39Increasing market share in international markets 0 +17 0 +21 0
Investment in enablers to growthBrand and advertising +41 +17 +36 +62 0Sales force and distribution channels +100 0 0 +53 +39
+83 0 +10 +15 +22
Performance measurement processes/tools +41 -50 -10 +8 0IT systems and applications +41 +33 +15 +49 0
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
business prospects
growth
cbi/pwc financial services survey - september 2012
16
Life insurance Optimism Life insurers were less optimistic about the overall business situation in the three
months to September.
Business volumes Business volumes increased for the eleventh successive quarter, and at the strongest pace
since June 2011. Life insurers consider the level of business to be well above normal.
Business volumes are expected to rise at a similar rate next quarter. The main sources of
growth were business with private individuals and industrial & commercial companies,
with similar rates of growth expected to be sustained in the three months ahead.
Pricing power Average commission/fees & premiums were flat in the three months to September,
despite expectations of another sharp fall. However, they are expected to decline next
quarter. Average spreads were unchanged, in line with expectations, and this is
predicted to remain the case next quarter.
Income Premium, fee and commission income rose only slightly, but is expected to increase
strongly again next quarter. In contrast, income from net interest, investment and
trading declined sharply for the second quarter running, but is expected to stabilise over
the next three months.
Costs Total operating costs rose sharply for the third quarter running, and a further, but
smaller rise is expected next quarter. Average costs per transaction increased at their
fastest pace since September 2002, but are expected to flatten out next quarter.
Profitability Overall profitability, squeezed by rising costs and sluggish pricing power, declined at its
fastest pace since December 2009. A further small fall is expected next quarter.
Employment Numbers employed rose strongly for the fourth consecutive quarter, and a similar
increase is expected next quarter. Training expenditure also rose rapidly over the past
three months.
Investment Life insurers are planning to invest considerably more in IT and marketing in the year
ahead. This is driven mainly by the need to increase efficiency, as well as to meet
legislative and regulatory requirements. However they are expecting to cut back
expenditure on fixed capital modestly.
The year ahead In the year ahead statutory legislation and regulation, and adequacy in systems capacity
are the two factors most likely to limit business expansion.
Growth Life insurers expect their existing customer base to be the primary source of growth over
the next three months. The main elements of their growth strategy are to acquire new
customers, cross-sell to existing customers, and strengthen marketing efforts.
life insurance
17
2012Sep Dec Mar Jun Sep
1 -59 -33 +5 -6 -10
2a) -33 +6 +95 +77 +77b) -30 0 0 0 0
3 Excluding seasonal variations, what are the trends in:a) - past 3 months +33 +25 +52 +73 +81
- next 3 months +4 -42 +91 +71 +71b) - past 3 months +4 +9 +5 +77 +4
- next 3 months +4 -42 +48 +67 +71c) - past 3 months +30 -47 +5 -77 -73
- next 3 months +30 -24 +91 -10 +4d) Value** of new business - past 3 months -4 +9 +95 +73 +81
- next 3 months -33 -7 +48 +71 +71** in sterling
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:Your present level of business with overseas customers (above/below normal) is:
Volume of business
CBI/PwC Financial Services Survey Survey number 92, September 2012
Life insurance Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
Q1: optimism versus three months earlier Q3 (a): trend in volume of business
Q5 (g): trend in overall profitability Q5 c&d: total & average costs (past 3 months)
value and volume of business
Optimism declined in the three months to September.
Business volumes increased strongly. A similar rise is expected next quarter.
Overall profitability fell rapidly. A further small fall is expected next quarter.
Average costs escalated but are expected to flatten out next quarter.
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Tota l operating costs Average operating costs% balance
Q1Latest -10Previous -6Mean +4
Q3a: Past Q3a: NextLatest +81 +71Previous +73 +71Mean +13 +29
Q5g: Past Q5g: NextLatest -73 -6Previous -14 -6Mean +10 +15
Q5c: Past Q5d: PastLatest +96 +79Previous +91 +10Mean -13 -22
cbi/pwc financial services survey - september 2012
18
2012Sep Dec Mar Jun Sep
4
a) - past 3 months +30 +19 +43 +77 +77- next 3 months +30 +19 +43 +77 +77
b) - past 3 months +59 0 0 0 0- next 3 months +59 0 0 0 -10
c) - past 3 months +30 +30 +95 +73 +81- next 3 months +30 -37 +48 +71 +71
d) - past 3 months -30 0 0 0 0- next 3 months -30 0 0 0 0
5a) - past 3 months +30 +22 +38 -73 0
- next 3 months +30 0 -48 0 0b) - past 3 months 0 +14 -43 -77 0
- next 3 months +30 -5 +43 -87 -10c) - past 3 months -33 +8 +91 +91 +96
- next 3 months -30 +8 +43 +14 +19d) - past 3 months -63 -17 +43 +10 +79
- next 3 months -59 -1 -95 +10 +2f) - past 3 months 0 +8 +5 -62 +4
- next 3 months 0 +8 +5 +14 +14g) - past 3 months +33 +31 +43 -14 -73
- next 3 months +4 -42 -38 -6 -6
6a) - past 3 months -25 +45 +95 +85 +80
- next 3 months -25 +22 +95 +85 +85b) - past 3 months -37 +14 +90 +5 +80
- next 3 months -33 +10 +90 +5 +24c) - past 3 months -25 +14 +95 +80 +76
- next 3 months -25 +17 +95 +80 +91
6.1- past 3 months +8 -40 -85 -76 -76- next 3 months +37 -2 -85 0 0
7+33 -1 +48 +67 +96
8
a) Land and buildings +30 +17 +48 0 -10b) Vehicles, plant & machinery -33 -5 +43 0 -10c) Information technology -33 +42 +95 +86 +75
9
93 61 52 9 959 66 95 81 8659 66 52 4 1437 83 95 9 433 42 48 9 4
Statutory legislation and regulation 93 88 95 86 960 0 0 10 0
10
63 45 52 4 1333 28 48 0 030 19 48 0 037 55 57 13 1933 22 95 81 910 19 43 10 0
Staff costs as a proportion of total costs
Value of surrendered contracts
What has been the trend with regard to your staff turnover:
Shortage of financeCost of finance
Inadequate net return on proposed investment
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*To provide new services
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Other
Uncertainty about demand/business prospectsShortage of labour including managerial & supervisor staff
Average operating costs per transaction
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
To increase efficiency/speedTo reach new customers
Other
For replacementTo expand capacity
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
Financial institutions
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Overseas customers (UK-based operations)
Average spreads
What is the trend in your 'volume of business' with regard to the following categories of customer:
Total operating costs (excluding cost of funds)
Private individuals
Overall profitability of business
Numbers employed
Training expenditure
Average commissions/fees/ premiums paid
Industrial & commercial companies
charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
life insurance
19
2012Sep Dec Mar Jun Sep
11
Level of demand - Total 67 78 57 14 19- Overseas 30 19 0 0 0
Staff turnover - Total 0 22 48 0 0- Overseas 0 0 0 0 0
Availability of professional staff - Total 30 26 95 4 14- Overseas 0 0 0 0 0
Availability of clerical staff - Total 0 22 48 0 0- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 30 42 91 77 77- Overseas 0 0 0 0 0
Ability to raise funds - Total 4 31 5 0 0- Overseas 0 0 0 0 0
of which:Ability to raise capital - Total 33 8 48 0 0
- Overseas 0 0 0 0 0Availability of wholesale funds - Total 0 19 0 0 0
- Overseas 0 0 0 0 0Competition - Total 59 72 52 14 19
- Overseas 30 19 0 0 0Statutory legislation and regulation - Total 63 94 95 96 96
- Overseas 30 19 0 0 0Other - Total 0 3 0 0 0
- Overseas 0 0 0 0 0
11.1 +63 +50 +52 +4 +19
12Your sector of financial services 96 81 52 96 100Other sectors of financial services 63 71 91 14 14Companies currently positioned outside of financial services 33 38 43 0 0New entrants 33 38 48 4 4Other 0 0 0 0 0
13Cross sales to new customers 33 22 5 81 4Cross sales to existing customers 67 45 52 81 86Acquisition of domestic customers 63 83 95 13 4Acquisition of international customers 30 0 0 0 0New products 59 58 43 0 0No growth expected 30 10 0 10 10
14
Organic growth activitiesAcquiring new customers +67 +39 +52 +14 +86Cross-selling to existing customers +67 +31 +9 +81 +86Retaining existing customers +67 +50 +52 +91 +19Launching new products/services +89 +22 +81 -14 +73
Inorganic growth activitiesEngaging in M&A transactions +33 +28 +43 0 0Forming strategic partnerships/alliances +100 +32 +57 +9 -64
Market focus for growthIncreasing market share in domestic markets +59 +67 +95 +19 +81Increasing market share in international markets +30 0 +5 +4 0
Investment in enablers to growthBrand and advertising +11 +10 +5 +4 +9Sales force and distribution channels +100 +76 +100 +23 +23
+63 +48 +95 +86 +86
Performance measurement processes/tools -4 +22 +91 0 +4IT systems and applications +93 +3 +91 +81 +86
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
business prospects
growth
cbi/pwc financial services survey - september 2012
20
General insurance and insurance brokers
Optimism Optimism amongst general insurers fell over the three months to September.
Business volumes Business volumes fell again over the past three months, despite expectations of robust
growth. Business volumes are expected to fall further over the next quarter.
Profitability Profitability fell over the past three months, and is expected to fall at a broadly similar
pace in the next quarter.
Employment Numbers employed rose modestly over the last quarter and are expected to rise at a
broadly similar pace next quarter.
Investment General insurers are planning to spend more on land and buildings and IT in the year
ahead relative to the past twelve months. Investment plans are driven mostly by a need
to meet regulatory requirements and to increase efficiency/speed.
General insurance
Insurance brokers Optimism Optimism amongst insurance brokers fell in the three months to September.
Business volumes Business volumes rose over the last quarter, and are expected to grow again in the three
months to December.
Profitability Overall profitability grew broadly in-line with expectations over the last quarter, and is
expected to grow again in the three months to December.
Employment Numbers employed grew in the three months to September, for the third quarter
running. Headcount is expected to grow at a broadly similar pace next quarter.
Investment Insurance brokers are planning to spend more on IT in the year ahead. Investment plans
are driven mostly by a need to increase efficiency/speed.
General insurance Q3(a): trend in volume of business Insurance brokers Q3(a): trend in volume of business
Business volumes fell over the past three months.
Business volumes grew in the three months to September.
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
Q3a: Past Q3a: NextLatest -15 -33Previous -31 +32Mean +8 +16
Q3a: Past Q3a: NextLatest +20 +18Previous -2 +11Mean +14 +16
general insurance and insurance brokers
21
2012
Sep Dec Mar Jun Sep
1 -45 -5 +5 -61 -36
2a) -43 -18 +5 +3 -39b) -21 -18 0 -19 -41
3 Excluding seasonal variations, what are the trends in:a) - past 3 months -15 +5 +8 -31 -15
- next 3 months -3 +31 +35 +32 -33b) - past 3 months +1 +5 +9 -34 -11
- next 3 months -4 +28 +34 +31 -31c) - past 3 months -45 -54 +4 -22 -1
- next 3 months -26 -28 -15 -60 -58** in sterling
4
a) - past 3 months +23 +5 -33 -29 +25- next 3 months +22 +23 -29 +9 +6
b) - past 3 months +4 +5 +6 -34 -36- next 3 months +23 +5 +10 +4 -36
c) - past 3 months 0 -8 +2 -31 -38- next 3 months +19 -5 0 +8 -14
d) - past 3 months -21 +13 -17 -17 -2- next 3 months -21 +26 -17 +21 0
5a) - past 3 months +41 +5 +19 -21 +19
- next 3 months +41 0 0 -1 +19b) - past 3 months -4 +15 +25 +21 -21
- next 3 months -5 +21 +27 +21 -14c) - past 3 months -17 +28 +23 +8 +9
- next 3 months -16 +31 +25 +5 +2d) - past 3 months +2 +28 +14 +21 +26
- next 3 months +2 +18 -6 +17 +23g) - past 3 months -23 -38 +42 -1 -19
- next 3 months -3 -15 +30 -16 -175.1
- past 12 months +73 +41 +23 -16 +66- next 12 months +47 +33 -33 +21 +41
6a) - past 3 months -17 -17 +22 +6 +7
- next 3 months -18 -23 +23 +3 +4b) - past 3 months -22 -17 +4 -11 -31
- next 3 months -23 -13 +2 -15 -34c) - past 3 months -23 -33 +21 -15 -14
- next 3 months -23 -36 +2 -15 -16
6.1- past 3 months +4 -20 -17 0 -21- next 3 months +4 -13 -15 -22 -19
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:
What is the trend in your 'volume of business' with regard to the following categories of customer:
Volume of business
Industrial & commercial companies
Financial institutions
What has been the trend with regard to the value of insurance claims:
Numbers employed
Training expenditure
What has been the trend with regard to your staff turnover:
Staff costs as a proportion of total costs
Overall profitability of business
Your present level of business with overseas customers (above/below normal) is:
Overseas customers (UK-based operations)
Total operating costs (excluding cost of funds)
Private individuals
Average spreads
Average operating costs per transaction
Average commissions/fees/ premiums paid
CBI/PwC Financial Services Survey Survey number 92, September 2012
General insurance Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
value and volume of business
charges, costs and profitability
employment and training
cbi/pwc financial services survey - september 2012
22
2012Sep Dec Mar Jun Sep
7+9 +5 +13 +1 +16
8
a) Land and buildings +1 -18 -6 -2 +18b) Vehicles, plant & machinery 0 0 -6 -22 -4c) Information technology +7 -8 +27 -13 +7
9
70 41 31 49 969 67 71 77 7690 62 65 67 6153 51 35 46 5042 54 27 45 45
Statutory legislation and regulation 50 33 44 30 830 0 0 0 0
10
68 46 65 48 7122 8 4 0 2226 13 0 0 548 64 56 52 9121 31 23 43 211 3 0 0 0
11
Level of demand - Total 79 56 73 97 93- Overseas 64 36 43 43 44
Staff turnover - Total 0 0 2 0 3- Overseas 0 0 0 0 0
Availability of professional staff - Total 1 0 2 24 24- Overseas 20 0 0 19 19
Availability of clerical staff - Total 0 0 0 2 1- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 3 3 4 23 22- Overseas 0 0 0 19 0
Ability to raise funds - Total 1 0 2 0 1- Overseas 0 0 0 0 0
of which:Ability to raise capital - Total 2 3 2 0 1
- Overseas 0 0 0 0 0Availability of wholesale funds - Total 0 0 0 0 1
- Overseas 0 0 0 0 0Competition - Total 72 69 77 92 76
- Overseas 43 49 42 40 21Statutory legislation and regulation - Total 43 54 11 45 65
- Overseas 41 31 4 41 19Other - Total 0 0 0 0 0
- Overseas 0 0 0 0 0
11.1+90 +44 +50 +51 +66
12Your sector of financial services 100 90 100 100 100Other sectors of financial services 44 38 23 10 42Companies currently positioned outside of financial services 22 26 23 21 23New entrants 46 46 27 23 61Other 0 0 0 1 0
Other
Where do you see your competition coming from in the next 12 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
To provide new services
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investmentShortage of financeCost of financeUncertainty about demand/business prospects
To increase efficiency/speed
To expand capacity
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
For replacement
Other
To reach new customers
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
marketing expenditure
capital expenditure
business prospects
general insurance and insurance brokers
23
2012Sep Dec Mar Jun Sep
1 -12 -79 +26 +22 -15
2a) -59 -75 -26 -35 +1b) -14 -4 -6 +11 -9
3 Excluding seasonal variations, what are the trends in:a) - past 3 months -42 -64 -17 -2 +20
- next 3 months -14 -12 +35 +11 +18b) - past 3 months -31 -55 -5 -12 0
- next 3 months -9 -12 +35 +11 +8c) - past 3 months -2 -8 -5 -19 +22
- next 3 months -18 -9 +22 +1 +11
** in sterling4
a) - past 3 months -6 -1 +4 +7 +17- next 3 months -8 -8 +26 +22 +14
b) - past 3 months -12 -10 -2 +4 +4- next 3 months -12 -10 -2 +4 +4
c) - past 3 months -45 -22 -5 -19 +2- next 3 months -6 -24 +17 -15 +9
d) - past 3 months +4 -4 +6 +14 -4- next 3 months 0 -4 +6 +7 -4
Volume of business
Industrial & commercial companies
Financial institutions
Private individuals
What is the trend in your 'volume of business' with regard to the following categories of customer:
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Overseas customers (UK-based operations)
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:Your present level of business with overseas customers (above/below normal) is:
2012Sep Dec Mar Jun Sep
13Cross sales to new customers 47 56 65 47 29Cross sales to existing customers 45 51 50 45 25Acquisition of domestic customers 90 62 71 72 49Acquisition of international customers 62 41 21 42 19New products 45 59 42 26 4No growth expected 12 15 0 3 44
14
Organic growth activitiesAcquiring new customers +51 +51 +87 +74 +30Cross-selling to existing customers +19 +54 +25 +39 +3Retaining existing customers +52 +67 +44 +69 +69Launching new products/services +44 +36 +21 -13 +21
Inorganic growth activitiesEngaging in M&A transactions +20 -26 -10 -15 -21Forming strategic partnerships/alliances +21 -3 +7 +6 +61
Market focus for growthIncreasing market share in domestic markets +27 +41 +12 +56 +31Increasing market share in international markets +42 +33 +44 +21 +19
Investment in enablers to growthBrand and advertising +29 +33 +27 +45 +23Sales force and distribution channels +63 +26 +52 +30 +71
+66 +46 +48 +63 +26
Performance measurement processes/tools +18 -8 +25 -1 +3IT systems and applications +61 +15 +48 +28 +46
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
Where do you think your growth will come from over the next 3 months?
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
growth
CBI/PwC Financial Services Survey Survey number 92, September 2012
Insurance brokers Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
value and volume of business
cbi/pwc financial services survey - september 2012
24
2012Sep Dec Mar Jun Sep
5a) - past 3 months 0 -3 0 +4 +4
- next 3 months 0 -1 -6 +4 +10b) - past 3 months +6 -1 +19 -12 -7
- next 3 months +6 -8 +19 -4 +10c) - past 3 months +26 -44 +41 +34 +25
- next 3 months +14 +9 +57 +19 +41d) - past 3 months +60 +62 +35 +19 +9
- next 3 months +54 0 +44 +8 +18g) - past 3 months -33 -67 +8 -16 +17
- next 3 months 0 -15 +15 +18 +12
6a) - past 3 months -41 -54 +15 +21 +13
- next 3 months -4 -6 +28 +41 +14b) - past 3 months -51 -53 +6 +29 +10
- next 3 months -6 +1 +4 +29 +9c) - past 3 months -2 -57 +24 +22 +27
- next 3 months -8 -5 +39 +37 -3
6.1- past 3 months +62 +3 +4 0 +17- next 3 months +2 +3 -13 +19 -1
7+20 -44 +48 +51 +14
8
a) Land and buildings -26 -65 +5 0 -12b) Vehicles, plant & machinery -18 -72 -22 -19 -24c) Information technology +4 -42 +9 +44 +35
9
24 74 52 40 3778 87 67 74 6924 22 37 45 4524 26 76 48 5970 19 52 49 46
Statutory legislation and regulation 12 18 37 38 140 0 0 11 4
10
64 76 39 55 3810 18 26 11 204 10 17 11 11
44 33 70 78 556 9 24 22 256 2 15 7 10
To increase efficiency/speedTo reach new customersFor replacementTo expand capacity
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
Other
Average commissions/fees/ premiums paid
Average spreads
Training expenditure
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Total operating costs (excluding cost of funds)Average operating costs per transaction
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*To provide new services
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
What has been the trend with regard to your staff turnover:
Staff costs as a proportion of total costs
Overall profitability of business
Numbers employed
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investment
Other
Shortage of financeCost of financeUncertainty about demand/business prospects
charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
general insurance and insurance brokers
25
2012
Sep Dec Mar Jun Sep11
Level of demand - Total 30 84 74 85 67- Overseas 14 17 30 25 28
Staff turnover - Total 50 6 17 11 11- Overseas 0 3 9 8 6
Availability of professional staff - Total 12 9 46 22 36- Overseas 0 5 9 11 10
Availability of clerical staff - Total 0 5 9 11 11- Overseas 0 3 9 8 6
Adequacy of systems capacity - Total 4 8 26 22 21- Overseas 0 3 9 8 6
Ability to raise funds - Total 0 9 17 19 6- Overseas 0 5 9 8 6
of which:Ability to raise capital - Total 6 9 17 19 11
- Overseas 0 5 9 8 6Availability of wholesale funds - Total 0 3 9 8 11
- Overseas 0 3 9 8 6Competition - Total 90 90 91 89 91
- Overseas 14 9 15 18 18Statutory legislation and regulation - Total 16 16 39 48 36
- Overseas 0 5 9 18 11Other - Total 4 0 0 0 0
- Overseas 0 0 0 0 0
11.1 +60 +68 +48 +56 +30
12Your sector of financial services 90 97 100 100 94Other sectors of financial services 70 16 37 41 39Companies currently positioned outside of financial services 56 66 15 15 21New entrants 4 15 30 22 27Other 0 3 0 0 6
13Cross sales to new customers 66 70 37 34 45Cross sales to existing customers 82 72 61 63 65Acquisition of domestic customers 72 79 67 37 54Acquisition of international customers 8 7 15 14 4New products 63 62 39 18 38No growth expected 6 16 0 26 14
14
Organic growth activitiesAcquiring new customers +84 +80 +54 +82 +72Cross-selling to existing customers +72 +65 +63 +49 +34Retaining existing customers +76 +77 +24 +60 +49Launching new products/services +54 +62 +46 +22 +4
Inorganic growth activitiesEngaging in M&A transactions -60 -58 +9 +8 +7Forming strategic partnerships/alliances -35 -41 +20 +14 +10
Market focus for growthIncreasing market share in domestic markets +66 +66 +54 +71 +48Increasing market share in international markets 0 -1 -9 +7 -4
Investment in enablers to growthBrand and advertising +60 +10 +39 +22 +17Sales force and distribution channels +50 +64 +37 +29 +41
+56 +52 +30 +26 +34
Performance measurement processes/tools +54 -4 +24 -11 -4IT systems and applications +70 +10 +26 +18 +45
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
business prospects
growth
cbi/pwc financial services survey - september 2012
26
Securities trading
Optimism Optimism among securities traders about the general business situation declined for
the second-consecutive quarter, but at a slower pace.
Business volumes Business volumes fell for the fourth successive quarter and faster than expected. The
decline was broad-based, with business with private individuals falling at its fastest
pace since December 2008. The exception was industrial and commercial companies
where volumes were broadly flat. Total business volumes are expected to fall again in
the three months ahead, but at a slower pace.
Pricing power Average fees, commissions and premiums fell for the fourth-consecutive quarter, at a
similar pace to the two previous quarters. The rate of decline is expected to
decelerate over the next three months.
Income Both net interest, investment or trading income, and fee, commission or premium
income fell-the former for the fourth successive quarter. Both categories of income
are expected to continue falling over the coming three months, but at a more
moderate pace.
Costs Total operating costs fell for the fourth successive quarter, albeit very slightly, and
are expected to increase modestly next quarter. However, average costs per
transaction rose strongly, reflecting the decline in the volume of business.
Profitability Profitability declined at the fastest pace since March 2008 and for the sixth-
consecutive quarter. A further decline in profitability is predicted next quarter.
Employment Numbers employed fell slightly after rising slightly in the previous quarter.
Headcount is expected to fall further over the next three months.
Investment Firms are planning small increases in spending on IT and land and buildings relative
to the last year, driven mainly by legislative & regulatory requirements, followed by
the provision of new services. The shortage of finance emerged as a key barrier to
investment in the year ahead, cited by the highest proportion of firms since
September 1997.
The year ahead The level of demand was the factor most likely to limit business expansion in the
year ahead, with statutory legislation & regulation cited as the second most
important factor.
Growth Launching new products and services, and acquiring new customers are expected to
be the most important sources of growth over the next twelve months.
securities trading
27
CBI/PwC Financial Services Survey Survey number 92, September 2012
Securities trading Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
Q1: optimism versus three months earlier Q3(a): trend in volume of business
Q5(g): trend in overall profitability Q5c&d: total & average costs (past 3 months)
value and volume of business
Optimism about the overall business situation declined.
Business volumes are expected to fall over the next three months again.
Profitability fell rapidly once again.
Total operating costs declined but average costs rose.
2012
Sep Dec Mar Jun Sep
1-50 -59 +6 -54 -28
2a) +13 -95 -73 -80 -100b) -19 -25 -61 -21 -18
3 Excluding seasonal variations, what are the trends in:a) - past 3 months +53 -100 -21 -61 -95
- next 3 months -51 +12 -34 -40 -32b) - past 3 months +2 -75 -21 -61 -95
- next 3 months -51 +17 -34 -40 -32c) - past 3 months +20 +5 -14 -20 -51
- next 3 months -9 +5 -21 -40 -23
** in sterling
Your present level of business with overseas customers (above/below normal) is:
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Excluding seasonal variations, do you consider that in volume terms:Your present level of business (above/below normal) is:
Volume of business
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
% balance
-150
-100
-50
0
50
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Tota l operating costs Average operating costs% balance
Q1Latest -28Previous -54Mean -2
Q3a: Past Q3a: NextLatest -95 -32Previous -61 -40Mean +9 +3
Q5g: Past Q5g: NextLatest -95 -37Previous -67 -48Mean -0 -4
Q5c: Past Q5d: PastLatest -5 +37Previous -7 +45Mean +16 +3
cbi/pwc financial services survey - september 2012
28
2012Sep Dec Mar Jun Sep
4
a) - past 3 months -9 0 0 -7 0- next 3 months +9 +41 0 0 0
b) - past 3 months -19 -75 -20 -27 -23- next 3 months 0 +7 -14 -20 -4
c) - past 3 months +42 -29 -7 -48 -77- next 3 months -11 -5 -14 -27 -23
d) - past 3 months +20 -25 -41 0 -18- next 3 months -20 +17 -41 -13 -9
5a) - past 3 months 0 0 0 0 0
- next 3 months 0 0 0 0 0b) - past 3 months +9 -81 -26 -20 -23
- next 3 months 0 -20 -20 -7 -14c) - past 3 months +9 -20 -13 -7 -5
- next 3 months +31 -26 -7 -1 +5d) - past 3 months -2 +25 +26 +45 +37
- next 3 months +21 0 +26 +20 +23g) - past 3 months -8 -55 -21 -67 -95
- next 3 months -30 +12 -34 -48 -37
6a) - past 3 months +30 +66 -14 +6 -9
- next 3 months -20 -2 -21 0 -14b) - past 3 months +40 +25 +25 +20 0
- next 3 months +40 +20 -14 +33 +5c) - past 3 months +30 +61 +25 +47 -4
- next 3 months +20 -7 +5 +53 -9
6.1- past 3 months 0 +71 +20 +21 -5- next 3 months 0 -17 +20 +7 +44
7+32 +45 -13 -13 -35
8
a) Land and buildings -19 -51 0 +13 +5b) Vehicles, plant & machinery -9 -5 0 +13 0c) Information technology +62 -55 +14 +40 +9
9
81 71 68 48 5161 71 53 39 2821 66 47 6 1881 91 67 53 4942 86 20 6 5
Statutory legislation and regulation 91 71 53 67 910 0 0 13 0
10
42 29 33 21 230 0 0 13 400 0 0 13 0
61 75 47 87 609 25 26 20 50 0 0 0 5
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investment
Other
Shortage of financeCost of finance
What has been the trend with regard to your staff turnover:
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*To provide new services
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
To increase efficiency/speedTo reach new customersFor replacement
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Overseas customers (UK-based operations)
Total operating costs (excluding cost of funds)Average operating costs per transaction
Industrial & commercial companies
Financial institutions
Private individuals
Average spreads
What is the trend in your 'volume of business' with regard to the following categories of customer:
To expand capacity
Other
Uncertainty about demand/business prospects
Average commissions/fees/ premiums paid
Staff costs as a proportion of total costs
Overall profitability of business
Numbers employed
Training expenditure
charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
securities trading
29
2012
Sep Dec Mar Jun Sep11
Level of demand - Total 69 95 80 94 100- Overseas 20 71 74 27 28
Staff turnover - Total 0 0 0 0 0- Overseas 0 0 0 0 0
Availability of professional staff - Total 9 20 20 13 0- Overseas 0 0 0 0 5
Availability of clerical staff - Total 0 0 0 6 0- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 31 0 0 6 9- Overseas 0 0 0 0 0
Ability to raise funds - Total 0 41 0 13 0- Overseas 0 41 0 0 0
of which:Ability to raise capital - Total 0 41 0 13 0
- Overseas 0 41 0 0 0Availability of wholesale funds - Total 0 41 0 0 0
- Overseas 0 41 0 0 0Competition - Total 42 29 47 20 18
- Overseas 20 25 47 13 0Statutory legislation and regulation - Total 61 51 27 53 42
- Overseas 20 46 27 0 14Other - Total 0 5 0 0 0
- Overseas 0 5 0 0 0
11.1+100 +71 +54 +80 +95
12Your sector of financial services 81 59 100 100 100Other sectors of financial services 72 51 27 48 18Companies currently positioned outside of financial services 20 0 20 0 0New entrants 20 46 20 6 5Other 0 0 0 0 0
13Cross sales to new customers 20 0 48 27 18Cross sales to existing customers 62 55 33 46 42Acquisition of domestic customers 81 5 53 67 19Acquisition of international customers 20 0 0 13 5New products 0 46 0 13 14No growth expected 19 45 26 27 54
14
Organic growth activitiesAcquiring new customers +69 +86 +46 +61 +58Cross-selling to existing customers +40 +55 +41 +40 +18Retaining existing customers +49 +91 +27 +13 +32Launching new products/services -19 +41 -20 +47 +68
Inorganic growth activitiesEngaging in M&A transactions 0 -61 +12 0 +31Forming strategic partnerships/alliances 0 +5 0 +13 +31
Market focus for growthIncreasing market share in domestic markets +51 +75 +41 +21 +37Increasing market share in international markets +19 +66 +6 +13 +5
Investment in enablers to growthBrand and advertising -9 -12 0 +21 +5Sales force and distribution channels +31 +59 0 +26 +9
+72 -12 +41 +61 +37
Performance measurement processes/tools +72 +29 -26 +40 +18IT systems and applications +53 +51 -20 +26 +37
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
business prospects
growth
cbi/pwc financial services survey - september 2012
30
Investment management
Optimism Optimism among investment managers about the overall business situation increased
for the third consecutive quarter.
Business volumes Business volumes saw a modest increase over the last three months, although the rise
was slower than expected. Financial institutions benefitted from another healthy rise in
business volumes, but private individuals and overseas companies saw little change,
while business volumes in industrial and commercial companies declined slightly.
Investment managers predict a strong rise in business volumes in the three months
ahead with financial institutions and private individuals.
Pricing power Average commissions, fees & premiums rose strongly for the second-consecutive
quarter, with a similar rise expected next quarter. Average spreads narrowed slightly and
a similar narrowing is expected over the coming three months.
Income Fee, commission, or premium income was largely flat after two quarters of growth, but a
strong rise is expected next quarter. Income from net interest, investment or trading
income saw a small rise, and is also expected to increase rapidly in the three months
ahead.
Costs Total operating costs decreased slightly, while average operating costs declined at a
slightly faster pace. Total costs are expected to be largely unchanged next quarter while
average costs are expected to continue falling modestly.
Profitability Helped by falling costs, and rising fees and commissions, profitability increased for the
third successive quarter, and although at a slower pace, it was considerably faster than
the long-run average. A similar rise in profits is expected next quarter.
Employment Numbers employed rose for the second-successive quarter, although not to the extent
expected. Growth in headcount is expected to accelerate considerably in the three
months ahead.
Investment Investment managers expect to increase investment in marketing and IT over the next
twelve months, the latter continuing the positive trend sustained since March 2011.
However, there are no plans to expand spending on vehicles, plant & machinery, and
cutbacks are expected in land and buildings investment. The most important drivers of
investment are reaching new customers and providing new services, both of which have
strengthened significantly as motivations for capital spending, but shortage of finance
has picked up as limiting factor on investment.
The year ahead The level of demand is seen to be the key factor likely to limit business expansion in the
year ahead, followed by legislation & regulation although the latter has receded
somewhat from June.
Growth New products are expected to be the main driver of growth over the next three months.
But cross sales to existing customers decreased considerably in importance.
investment management
31
2012
Sep Dec Mar Jun Sep
1 -11 -33 +85 +30 +42
2a) -4 -33 -50 -17 -6b) +1 +12 -35 +54 -7
3 Excluding seasonal variations, what are the trends in:a) - past 3 months +20 -18 +50 0 +10
- next 3 months -3 -7 +69 +48 +49b) - past 3 months +3 -47 +18 +69 +2
- next 3 months +2 -15 +22 +7 +49c) - past 3 months -2 -30 -17 +39 +8
- next 3 months -2 -24 +8 +29 +41** in sterling
Are you more or less optimistic about THE OVERALL BUSINESS SITUATION IN YOUR SECTOR?
Value** of fee, commission or premium incomeValue** of net interest, investment or trading income
Your present level of business (above/below normal) is:Excluding seasonal variations, do you consider that in volume terms:
Your present level of business with overseas customers (above/below normal) is:
Volume of business
CBI/PwC Financial Services Survey Survey number 92, September 2012
Investment management Conducted between 20th August and 6th September 2012 *All figures are percentage balances of respondents except questions 9-13 where figures are percentages of firms responding.
Q1: optimism versus three months earlier Q3(a): trend in volume of business
Q5(g): trend in overall profitability Q5c&d: total & average costs (past 3 months)
value and volume of business
Sentiment rose for the third consecutive quarter.
Business volumes increased a little, but are expected to rise strongly.
Profitability increased, and a similar rise is expected next quarter.
Total costs fell slightly, and are expected to be flat.
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
past 3 months next 3 months% balance
-100
-80
-60
-40
-20
0
20
40
60
80
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Tota l operating costs Average operating costs% balance
Q1Latest +42Previous +30Mean +17
Q3a: Past Q3a: NextLatest +10 +49Previous 0 +48Mean +23 +16
Q5g: Past Q5g: NextLatest +43 +42Previous +71 -10Mean +19 +10
Q5c: Past Q5d: PastLatest -5 -12Previous +46 -7Mean +25 -4
cbi/pwc financial services survey - september 2012
32
2012Sep Dec Mar Jun Sep
4
a) - past 3 months +2 0 0 -41 -6- next 3 months -2 +5 0 +42 0
b) - past 3 months +8 +6 +41 +32 +36- next 3 months +60 +2 +54 +19 +35
c) - past 3 months +4 -31 +12 +9 +2- next 3 months 0 -14 +15 0 +35
d) - past 3 months +7 +6 +13 +54 0- next 3 months +2 -7 +9 +41 0
5a) - past 3 months +4 0 +1 +1 -7
- next 3 months +6 0 0 +1 -7b) - past 3 months +5 -40 +1 +40 +43
- next 3 months -2 0 -48 -10 +42c) - past 3 months +5 -9 -9 +46 -5
- next 3 months +9 +18 -39 +33 +1d) - past 3 months -59 +8 -46 -7 -12
- next 3 months -62 +4 -51 -20 -6e) - past 3 months +2 -5 0 0 0
- next 3 months +2 -5 0 0 0of which:Retail - past 3 months +2 0 0 0 0
- next 3 months +2 0 0 0 0Corporate - past 3 months +2 -5 0 0 0
- next 3 months +2 -5 0 0 0g) - past 3 months +2 -38 +63 +71 +43
- next 3 months +6 -17 +60 -10 +42
6a) - past 3 months +13 -3 -7 +10 +13
- next 3 months -27 +14 -38 +27 +66b) - past 3 months +8 +19 +24 +21 +25
- next 3 months +6 +19 +4 +5 +66c) - past 3 months +27 -8 +79 -32 +19
- next 3 months -27 +25 +57 -12 +66
6.1- past 3 months +46 -9 0 -41 +4- next 3 months +45 +36 +4 -13 +11
7+4 +27 +94 -46 +59
8
a) Land and buildings +10 +3 -8 +12 -30b) Vehicles, plant & machinery +2 +5 0 0 0c) Information technology +77 +54 +85 +44 +56
9
13 40 31 12 6581 78 99 97 635 17 21 0 79
14 66 27 32 2068 23 79 65 50
Statutory legislation and regulation 17 42 7 38 378 15 0 0 0
10
72 21 10 53 500 16 0 0 350 0 0 0 07 25 49 12 434 39 60 20 308 7 0 0 0
Shortage of labour including managerial & supervisor staff
Inadequate net return on proposed investment
Cost of financeUncertainty about demand/business prospects
Other
Shortage of finance
Staff costs as a proportion of total costs
What are the main reasons for any expected CAPITAL EXPENDITURE AUTHORISATION over the NEXT 12 MONTHS*To provide new services
Do you expect to authorise more or less expenditure on marketing in the NEXT 12 MONTHS than you did in the PAST 12 MONTHS
Do you expect to authorise more or less capital expenditure in the NEXT 12 MONTHS than you authorised in the PAST 12 MONTHS on:
Other
What has been the trend with regard to your staff turnover:
Excluding seasonal variations, what are the trends in:
Excluding seasonal variations, what are the trends for:
Overseas customers (UK-based operations)
Overall profitability of business
Private individuals
Total operating costs (excluding cost of funds)Average operating costs per transaction
Value of non-performing loans
Average commissions/fees/ premiums paid
Industrial & commercial companies
Financial institutions
Average spreads
What is the trend in your 'volume of business' with regard to the following categories of customer:
What factors are likely to limit (wholly or partly) your capital authorisations over the NEXT 12 MONTHS*
To increase efficiency/speedTo reach new customersFor replacementTo expand capacity
Numbers employed
Training expenditure
charges, costs and profitability
employment and training
marketing expenditure
capital expenditure
investment management
33
2012
Sep Dec Mar Jun Sep11
Level of demand - Total 77 100 68 74 86- Overseas 7 31 50 48 15
Staff turnover - Total 0 5 0 0 0- Overseas 0 0 0 0 0
Availability of professional staff - Total 4 20 10 13 30- Overseas 4 15 0 53 0
Availability of clerical staff - Total 0 0 0 0 0- Overseas 0 0 0 0 0
Adequacy of systems capacity - Total 58 15 5 0 30- Overseas 0 0 0 0 0
Ability to raise funds - Total 9 0 18 0 1- Overseas 0 0 0 0 1
of which:Ability to raise capital - Total 9 7 0 0 0
- Overseas 0 0 0 0 0Availability of corporate loans - Total 0 0 18 0 0
- Overseas 0 0 0 0 0Competition - Total 71 38 60 75 35
- Overseas 8 29 60 61 0Statutory legislation and regulation - Total 10 26 5 79 50
- Overseas 6 7 0 53 7Other - Total 4 0 0 0 7
- Overseas 4 0 0 0 0
11.1+27 +72 +14 +91 +70
12Your sector of financial services 91 85 100 99 100Other sectors of financial services 13 43 6 12 37Companies currently positioned outside of financial services 4 0 6 12 7New entrants 0 14 19 25 20Other 0 0 0 0 0
13Cross sales to new customers 76 37 65 19 28Cross sales to existing customers 31 33 65 67 28Acquisition of domestic customers 19 35 19 37 28Acquisition of international customers 10 14 13 0 8New products 20 40 67 19 72No growth expected 4 24 0 0 0
14
Organic growth activitiesAcquiring new customers +81 +36 +26 +13 +43Cross-selling to existing customers +14 -3 +13 +17 +34Retaining existing customers +16 +19 +18 +26 +45Launching new products/services +77 +39 +58 -7 -14
Inorganic growth activitiesEngaging in M&A transactions +58 +5 +62 +12 +6Forming strategic partnerships/alliances +63 -2 +10 +13 +27
Market focus for growthIncreasing market share in domestic markets +67 +43 +79 +12 +55Increasing market share in international markets 0 +14 +39 +40 +6
Investment in enablers to growthBrand and advertising +12 +40 +58 +7 +42Sales force and distribution channels +65 +36 +55 +6 +48
+67 +21 +53 +23 +56
Performance measurement processes/tools +72 +7 +5 +19 +63IT systems and applications +62 +15 +5 +19 +70
Relative to the past 12 months, how important do you think the following elements will be to your organisation's growth strategy over the next 12 months?
What factors are likely to limit your ability to increase your level of business over the NEXT 12 MONTHS*
What do you expect to spend on regulatory compliance in the NEXT 12 MONTHS?
CRM/marketing capabilities (e.g. pricing, segmentation, profitability analysis)
Where do you see your competition coming from in the next 12 months?
Where do you think your growth will come from over the next 3 months?
business prospects
growth
cbi/pwc financial services survey - september 2012
34
Supplementary questions Likelihood of further
market deterioration Concern over a further deterioration in financial market conditions over the next six
months has receded marginally. The majority (65%) attribute a medium likelihood to a
further worsening, in contrast to the previous survey where the largest proportion
(58%) thought there to be a high likelihood. Concerns have eased somewhat in most
sectors, but particularly so in banking—only 34% attribute a high likelihood to another
deterioration in market conditions, against an almost unanimous response (96%) in
June.
Resumption of normal financial market conditions
Once again, respondents almost unanimously believed that “normal” financial market
conditions would only resume beyond six months (99% of citations). This is broadly
reflective of all sub-sectors in the survey sample.
UK as a financial centre
The proportion of firms believing that regulatory changes have worsened the
competitiveness of UK financial services remained high (82%), edging only slightly
lower from last quarter (85%). However, there was some variation in perceptions by
sector—around half of building societies (52%) and insurance brokers (48%) believed
that competitiveness was unchanged.
Likelihood of further deterioration in financial markets When will ‘normal’ financial market conditions resume?
Competitiveness of the UK as a financial centre
1.0
1.5
2.0
2.5
3.0
Banking FinanceHouses
BuildingSocieties
GeneralInsurance
Life Insurance InsuranceBroking
InvestmentManagement
Securit iesTrading
Jun'12 Sep'12Rank, 1=low 3=high
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jun Sep Dec Mar Jun Sep
2011 2012
Beyond six months Within six months Within three months
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Banking FinanceHouses
BuildingSocieties
GeneralInsurance
Life Insurance InsuranceBrokers
InvestmentManagement
Securit iesTrading
Less competitive No change More competitive%
information
35
Number of Sample
Survey 92, September 2012 respondents weight
Banking 22 0.40
Building societies 12 0.06
Finance Houses 5 0.06
Life insurance 5 0.07
General insurance 17 0.10
Insurance brokers 20 0.04
Securities trading; stockbroking 8 0.10
Investment management 8 0.12
Private equity (ex venture capital) 5 0.00
Other financial institutions 2 0.05
Total 104 1.00
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DISCLAIMER
The CBI/PwC Financial Services Survey
The CBI and PwC are pleased to present this report of the results of the September 2012 quarterly survey of the health, percep-
tions and plans of the financial services industry.
This survey was launched in December 1989 and draws on the CBI’s considerable expertise in survey analysis. It is one of the
CBI’s regular business trends surveys, standing together with the long established Industrial Trends Survey, the more recent
Distributive Trades Survey and the survey of Consumer, Business and Professional Services launched in 1998.
The survey covers a broad range of financial services activities, including banks, finance houses, securities traders, fund manag-
ers and the insurance industry. It offers a unique and up-to-date insight into the recent trends and future prospects for these
industries.
Modelled on the CBI’s Industrial Trends Survey, the Survey is based on a qualitative rather than quantitative approach. Firms
are asked a number of questions, covering: the trend for the past three months in the value and volume of business, charges,
costs, profits, employment and training; the expected trend in these indicators over the next three months; factors likely to limit
the ability to expand business over the year ahead; whether firms have become more or less optimistic about the situation in
their sector; whether they regard the level of business as above or below ‘normal’; investment intentions over the coming year;
the reasons for such planned expenditure; and the likely constraints on it.
The Survey responses are weighted according to the size of the company and the importance of its activity within the industry.
Responses are treated in absolute confidence, with replies being made anonymously where desired.
The survey results are reported in a similar way to other CBI Surveys and often use the ‘balance’ statistic – the difference be-
tween the percentage of respondents replying ‘more’, ‘above normal’ or ‘up’ minus the percentage replying ‘less’, ‘below nor-
mal’, or ‘down’. The ‘balance’ provides a simplified method of interpreting the results and over a period of time the trend in the
balance gives a good indication of the trend in the economic indicator.
Advising Financial Services Organisations
PricewaterhouseCoopers LLP is proud to support the financial services industry through our involvement with the CBI/
PwC Financial Services Survey. No other survey so comprehensively and immediately identifies the current perceptions
held by the industry and its plans for investment, human resources, marketing and other strategic developments.
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than
163,000 people in 151 countries in firms across the PwC network share their thinking, experience and solutions to develop
fresh perspectives and practical advice. See pwc.com for more information.
PwC Contact Details
For further information about this Survey, please contact Tina Mayo on (020) 7212 2371 or Katherine Howbrook on (020)
7212 2711. For comment about a particular industry or issue, please contact one of the following people on (020) 7583
5000.
UK Financial Services: Kevin Burrowes Insurance: Mark Stephen
Banking: Kevin Burrowes Investment Management: Paula Smith, Pars Purewal,
Building Societies: Gary Shaw Financial Regulation: Julie Coates