01

Justin Magee, Senior Lecturer

DES514M1

THEinnovationPROCESS

02

THEinnovationPROCESS

Design Process

Creativity

Innovation

Imagination

03

THEinnovationPROCESS

Which Came first?

04

THEinnovationPROCESS

“Market, What Market?”

“We do not look at market needs. We make proposals to people.”

Ernesto GismondiChairman, Artemide

“A movement called Design Driven Innovation” – radical rethinking meaning within design and developing products with a competitive edge.

Roberto Verganti, 2009

Roberto Verganti, Design Driven Innovation, Harvard Business Press, 2009

05

THEinnovationPROCESS

DESIGN PROCESS @

Design Context

Design Concept

Design Development

Design Resolution

Design Implementation

06

THEinnovationPROCESS

TERMINOLOGYCreate to bring into existence Oxford Uni. Press 2000

Creativity “creativity isn’t a noun; it’s a verb. A process, not a definable, mathematical-proscribed entity”Seymour Richard (2006)

Creation action or process of creating Creativity (noun)Oxford Uni. Press 2000

Seymour Richard, Keynote speaker, Innovation Week, Blackstaff studios Belfast 2006

07

Create / Creation / Creativity ?

Creativity process

Creative Promiscuity

THEinnovationPROCESS

08“promiscuity within design”Prof Norman McNally, BEDA 2004

08

“design students rarely develop deep expertise in any one field, preferring to take in information from many sources,

cross-relate different developments and to

jump across stacks of information.”

“promiscuity within design”Prof Norman McNally, BEDA 2004

09

THEinnovationPROCESS

TERMINOLOGYInnovation begins with an ‘eye’Refer to “the observation process”IDEO 2001

Innovation Change, novelty, groundbreakingOxford Uni Press 2000

Innovation “enabling the exchange of knowledge and technology between industry and HE to

produce new or improved products and processes”Prof B Hannigan PVC Research UU

Kelley Tom, The Art of Innovation, IDEO, 2001

10

THEinnovationPROCESS

TERMINOLOGY

Imagination Creative PowerOxford Uni Press 2000

Peter Zec, discusses the challenges associated with “design innovation and economic development”. He identifies that today’s designs need to appeal on an emotional level to the consumer. BEDA 2004

Peter Zec, Design Innovation and economic development, BEDA 2004

11

THEinnovationPROCESS

DESIGN PROCESS

Design Context

Design Concept

Design Development

Design Resolution

Design Implementation

Observation Process

Creativity Promiscuity

Innovation

Innovation

Imagination

12

THEinnovationPROCESS

HOW DO WE KNOW? Intellectual Prperty (IP)

Copyright

Trade marks

Registered design

Knowhow

Patents

US patent no. : 4247283inventor : Vidas, Pat - Wantagh, NY, USA

THEinnovationPROCESS•

13

US patent no. : 05971829inventor : Richard B. Hartman - Issaquah, Washington, USA.

TECHNOLOGICALfetishism•

14

15dyson James Dyson 1991 (initial idea in 1978)

Finger dip, Studio AMeBE Red dot awards, Italy 2010 16

Glom Earings, Piyawat Supanantaroek Red dot awards, Thailand 2010 17

TAGA- Israeli Industrial design awards 2009, Red dot award 2009 18

Horizon, Hydrostik- USB charging for electric devices 19

END

Innovation relies on observation towards making a beneficial or valued change. It can be part of improving the existing or the invention of something novel or new related to a realistic market.

It is a creative process driven by imagination and emotion.

THEinnovationPROCESS