01-LGE EMS_company profile_PA1 [修復]

7/31/2019 01-LGE EMS_company profile_PA1 [ ]

1/57

1

Arima Communications

Company Profile

Sep. 2007


2/57

2

Content

Company Profile

Manufacturing Competency

IT SystemBusiness Strategy


3/57

3

Section One

Company Profile


IT System

Business Strategy


4/57

4

Founded : June, 1989 ( Arima Computer )

Registered Capital : US$ 682 Million ( Group in 2005 )

Chairman : Mr. Stephen Lee

Employee : 13,500 worldwide ( Group )

RD Engineers : 2,000 worldwide ( Group )

Space : 4 M ft2 worldwide ( Group )

Global Operations : Taiwan, China, Japan, USA, Europe

Revenue : US$ 2 billions in 2005 ( Arima Group )

Arima Group


5/57

5

Arima Computer

Notebook PC

Server

LCD TV

DVD Player / Recorder

LCD Monitor

Digital Audio / Video

Digital Radio

GSM / GPRS Handset

Wireless Module

Smart Phone

EDGE Handset

WCDMA Handset

HSDPA Handset

Color Filter

Color LCD

LED / LD :

- Epiwafers

- Chip

- Device

Lighting

DVD OPU :

- H / H Player- Slim Combo

- Dual RW

DVD Traverse /

Drive for IT / CE

Dynapack

Battery Pack

Mobile PhoneAccessory

Edart

Tooling

Plastic Injection

Metal Stamping

Painting

Cable / Harness

Connector Thermal Module

Acme

Image Sensor

Camera Module Flash Memory Card

Axon

Optical Lens :

- Class / Plastic- Spherical /

A spherical

Prism / Collimator

Avio Avalend

Arima Group and Subsidiaries

Arima

Communications

Arima

Optoelectronics

Arima Device

IPOin

1998

Digital TV tuna

controller CameraController

Arima

Display

IPOin

2004

IPOin

2003

IPOin

2004


6/57

6

Computer Communications

Optoelectronic

GSM / GPRS/EDGE

WCDMA/HSDPAHandset

Wireless Data Module

/Smartphone

PDA

DSC/DVC

Smart Phone

LCD TV/Monitor

Notebook PC/LCD PC

Server/Workstation

DVD Player

DAB/DVB LED

Laser Diode

Image Sensor

Camera Module

Photonics

ToolingPainting

Plastic Injection / Metal StampingCable / Harness

ConnectorFPC

Color Filter

LCD Display

Optical Parts

DVD Pickup Head

Diversification Deployment


7/57

7

Arima Communications Profile

Arima YK Taiwan Arima WJ China

Founded in Aug

1999

Capital USD 110 Millions

RD

ChairmanStephen Lee

PresidentOwen Chen

Employee2500 persons

250K ft2 828K ft2 TaiwanChina


8/57

8

2001

2002

2003

2004

2005

2000

2006

1999

Milestone

Started to establish factory

Got FTA certification for Tri-band mobile phone.Started Mass Production for the 1st Generation Tri-band Mobile Phone

Nanjing R&D established in ChinaStarted to build Wujaing FactoryISO 14001, ISO 9001certificated

Arima Yingko : BABT certificated

Shipment over 1 million units / month

Single model shipment reached 12 million units ( accumulated )

IPO on 1st July in Taiwan. Stock code 8101

Smartphone RD established in Taipei Taiwan

3G RD established in ShingChu Taiwan

Start to build 3rd factory in China


9/57

9

Wujiang Map (China)

2hrs Driving Distance from Shanghai;

100 Universities/Colleges within 4hrs Drive.


10/57

10

Arima Office Location in Taiwan

Arima Group HQ

Ying-Ge Factory

Jhong-Jheng RD Center

Da-Shu Factory

Shin-chu RD Center

Airport

40min

25 min

25min

30 min

20min


11/57

11

To be a first class mobile device solution

company to serve our worldwide partners.

Company Vision

ProductionCapability

Best class in

Quality

Delivery Cost

Service

R&DCompetence

Supply ChainManagement

CostManagement


12/57

12

CompanyMission

Cost effective

technologiesGreat quality


13/57

13

Administration

QualityAssurance

Finance

ChairmanStephen Lee

Creative Design Center ManufactureEngineering

InformationManagement

R&D CenterBU 2

Paul WangSVP

Operation CenterBU 3

PresidentOwen Chen

Company Organization

Strategic Planning

BU 1


14/57

14

Shipment Unit: Million

20032004 2005 2006

10M 11M

12M13M

Shipment

SoM2%

1.4%1.3%

1.4%

Mobile phone quantity shipment #2 in Taiwan ODM companies from 2003 to 2006

2007(e)

15M

1.5%

Shipment record

15,851,729Sales Unit: NTD thousand23,591,430 23,538,487

Sales


15/57

15

B/W Phone

A3618 GC75

DB8000

T100

GPRS+ SMS + EMSGPRS+ i-modeGPRS+ DSC

Z200

2850

Proven

Record

Technology&P

roduct

J200 K300

N710 2860

Symbian OSEDGESlider phoneTouch panel phone

1st Smartphone w/Simbian 1st 1.3 MPx camera phone

w/EDGEb for NEC 1st VGA camera phone for

SEMC

Technology & Product Proven Record

N411i

J210

2005 2006

Z300

J220 J230

2716 2890 3300

Before 2004

KG200KG300

36003000Windows Mobile

MP3 / MPEG4

1.3 MP/2MP CCM

3G / Smartphone

1st MM featurephone for LGE

1stSmartphonew/WM

SEMCs 1st ODM modelT100 : Good result(10M shipment )SEMCs 1stClamshell

OEM&ODM models for NEC1st VGA camera phone for NEC
http://www.phonedaily.com/mobile/phone/?prod_id=1956http://www.phonedaily.com/mobile/phone/?prod_id=1957http://www.phonedaily.com/mobile/phone/?prod_id=1955


16/57

16

The business with LGE

3.2M Camera

MultimediaPhone

KP320

3 Products Launched

2006 2007 2008 2009

300K

KG200

KG300

2.0M Camera

Multimedia

Phone(~300K

1.3M Camera

Multimedia

Phone(~600K)

0.3M Camera

Multimedia

Phone

KG195/KG198

(~1M

1.3M CameraMultimediaPhone

300KKP220


17/57

17Appreciation Certificate

(FROM NEC, 2003)

Excellent ODM partnership

for LGESEMC T100

10 Million units record

Cellular phone 2710G-Mark Good Design Award

Achievement & Award


18/57

18

ISO 9001Assessed & registered as meeting the

requirements of ISO 9001: 1994

- - - 16 April 2001 (issue 1)

- - - Authorization by SGS U.K Ltd.

Assessed & registered as meeting therequirements of ISO 9001: 2000

- - - 08 Jan. 2004 (issue 2)

(To remain valid subject to satisfactory

maintenance of the system for 3 yearsfrom the above certificate issue date)

Quality System


19/57

19

ISO 14001Assessed & registered as meeting the

requirements of ISO 14001

- - - 10 August 2001 (issue 1)- - - 15 August 2004 (issue 2)

Authorization by SGS U.K Ltd.

(To remain valid subject to satisfactory

maintenance of the system for 3 years

from the above certificate issue date)

Environmental Management System


20/57

20

Company Profile


IT systemBusiness Strategy

Section Two


21/57

21

Global Manufacture Center

CustomersArima YK

Supply Chain Management

China MFG Center

Arima LAM (MX/BZ)

TaiwanHUB


22/57

22

Arima Yingge Taiwan & Wujiang China factories can be the manufacture site

for customer products.

Factory Location

Founded: September 8, 2000

Location: Wujiang, China

Employees: 8,600 persons (Arima Group)

Products: Notebook, Server,Cellular

Phone, Tooling,Optical Pick-up

Head, Battery Pack

Founded: March, 2001

Location: Yingko, Taiwan

Employees: 1,800 persons

Products: Mobile Phone


23/57

23

Total Area: 1,296,200 meter2

Arima Wujiang Science Park & Community (China)

Arima

CommNew

Building

Dynapack

NewBuilding

EdartArima Computer

ArimaCommCurrentBuilding

Buld No.1

Buld No.2

Dorm8,9

Dorm1,2

Buld No.3


24/57

24

New Factory View

Maximum Capacity:

4 million units per month

77K Meter

2

Opening Date:

In Q1 of 2008

Nearby Edart, Plastics

can be just in time delivery


25/57

25

New Factory Layout

1

2

34

There are

4 independentterminals.


26/57

26

Manufacture Capability Summary

China and Taiwan and Latin

America

Make Different Product type in

Finished Foods, CKD or

SKD

MultipleManufacturingsites

Well Supply ChainManagementInfrastructure

Arima subsidiaries can supplykey component withcompetitive cost

Lower risk in material shortage On Time Delivery (VenderInventory Management System)

SMT, RF test engineering,and in-house test system

design, Test & Assemblyprocess development

ExperiencedManufacturingEngineering

Global delivery service withdifferent customization to morethan 2,000 locations in 88

countries

Global LogisticService

From Pilot Production to over

2M units shipment within two

months

Fast Ramp-upManufacturingCapability


27/57

27

Company Profile


IT SystemBusiness Strategy

Section Three


28/57

28

Manufacture System Integration

2 M units per month > 95% 1st passyield rate

Door to door deliveryservice to 2000 locations

Achievement

High Efficiency

High Speed

Global Supply Chain

ERPEnterprise Resources

Planning

SFCShop Floor

Control

SCMSupply ChainManagement

EDIElectronic Data

Interchange

PDM

Product DevelopmentManagement


29/57

29

x

SMT

99.65 %

RF Calibration

98.74 %

Producible

98.09 %

Customization

100 %x x

First Pass Yield Rate

96.52%=

Production Quality

Z300i (W641)


30/57

30

Office Network

MES/SFCS Network Architecture

ERP

Data Base

eRMA

Data Base

Internet

Work

Order

Shipping QA Report

system

ME

Production Network

RS-485 Network

Input

BCR

SFIS

Data Base

FunctionBCR Test result

Server

Anti-Virus Software Release

( LinuxFTP )

SMO

Production ReworkFQC

/OQC

Repair

SPC

Data Base

KanBan

DisplayTMO

Backup

Data Base

Firewall

S


31/57

31

IT System for Manufacture & Logistics

Arima

ERPAPS (i2 FP) / SCP

Banks

Suppliers

Scheduling

Planning

Forecasting

Forwarders

Forwarders

Customers

Customers

ERP

ERP

(OracleR11i)

ERP

MES

(ArimaCustomizatio

n)

Web

Ros

ettaNet

(CA/e

BizArch)

FTP

Brokers

Brokers

Suppliers

B2B system

(eSkyLink)

eProcurement

ePayment

eShipment

eBanking

eHUB

eImport

IQC/OLAP

B2B system(Arima Customization)

Sales Order

/Response

Invoicing

PSI/iRuGo

eExport

Shipping

Track & Trace

/DDU

DIS

eRMA

QI-Tools

(System Integrated) (System Integrated)

Web

RosettaNet

(CA/eBizArch)

EDI

(custom

made)

FTP

EAI

ATP

Version date: 2006/03/01


32/57

32

AccessControl

User Interface and Security

Management

Suppliers

PM

Planning

Development &

Manufacturing

engineer

Customer

Role

Based

Portal

Main Functions

Other System I/F andSupporting Tools

CAD Interface(Pro-E, Mentor, AutoCAD,Orcad, )

MS-Office Interface

ERP Interface

Viewer

Full Text Search

Notes Interface

ERP

Product Life CostManagement

Product Governance& ComplianceManagement

Product Integration& Collaboration

Management

Product QualityManagement

Product DataManagement

Product PortfolioManagement

PLM

Workflows

Workflows

Overseas R&D

CRMSCM

IT application for Product Life Cycle Management

MES (SFC)

PVCS

Agile


33/57

33

Arima Communications Strengths

1

The worldwide best class in qualitylevel and costmanagement.

2Well infrastructure for global logistic service; offers door to doordelivery service to 88 countriescovering 2000 locations by DDUterm.

3 The highest industrial class for more than95%first pass yield rate in product line.

4 Shipped more than 40Mmobile phones toWorldwide market in the past four years.

Strategic Partner with LGEin ODMbusiness5

Purely ODM policy , avoidingconflict with customer.6


34/57

34

Company Profile


R&D CapabilityBusiness Strategy

Section Four


35/57

35

Why Arima?


36/57

36


37/57

37

Arimacomms Intention

Arimacomm will be LGEs best partner

How to deploy on the next step?

EMS d ODM St th


38/57

38

DesignCapability

GlobalPresence

Strength Strength

EMS and ODM s Strength

DemandPlanningSupplyPlanning SupplyManagement

Order

FulfillmentManagement

Supply Chain Management Customer Relationship Management

V l Ch i i EMS d ODM


39/57

39

ProductDevelopment

SourcingNew Product

Introduce

PurchasingInboundLogistics

Manufacturing(Global sites

In EMS)

GlobalDistributionOutboundLogistics

After SalesService

Handset industry value chain

Value Chain in EMS and ODM

ODM

EMS

Even though traditional EMS s delivery is better than ODM

,Arima can delivery extra value to customers!

JDM b i d l


40/57

40

Design Involvement level: 0%~100%

EMS JDM ODM

HW + SWID/MECHValidation

Certification

JDM business model

How ODM delivers extra value to Customer?


41/57

41

How ODM delivers extra value to Customer?

Support Capability

ID: color & materials approval

Product verification / validationQuality assurance

Product development process support

Delivery

Quality

Cost

Service

M f t i d ti bilit M lti l tf


42/57

42

Manufacturing production capability- Multi-platform

In-House (ODM+JDM)

Made by customer (OEM)

Arima Comm. is excellent inmanufacturing engineering skill

Arima Comm. canmake fast ramp up

production, no matterwhat kind of platform!

Agere

V l dd d E i ith C t A


43/57

43

Value added: Experience with Customer A

Arima and Customer A have collaborated for

product development in OEM business model !

C2DesignPhase

C3Engineering

Prototype

C4Factory

Prototype

C5

Pilot Pun

C6

Mass

Production

C1Planning

Phase

FPprototype EP PP

FastRamp up

Earlyinvolvement

MP

Delivery

Quality

Cost

Service

Reduce ID lead time


44/57

44

Reduce ID lead time

2D image

& 3Dmodel

IDconcept Product

sample

approval

EP 0

ID &Mech.

Designdiscussion

ColorDesign

3DFinal

C&Mand

TargetsampleFinal

FP

Pre-process

sampleapproval

PP

Processsample

approval

MPKick off EP 1 - - - - - - EP3

Arima is capable to involve full ID design procedure.

DeliveryQuality

Cost

Service

3D model ,Mock up fabrication, feasibility study, 2nd vendor sample

approved

Arima

Offer Qualified Verifications


45/57

45

Arima has set up synchronized facility andcapability

Arima do full product verification and validationArima save customers resource and shorten the

time to marketOur equipment and skill can offer TRR (Trial Run

Request) service and save the time of componentrunning change

Offer Qualified Verifications

DeliveryQuality

Cost

Service

Gl b l SCM t


46/57

46

Global SCM arrangement

Supply chain management

Order fulfillment

Global SCM issueCreate Global HUB Concept

Brazil factory will start to operate in 2008

Global SCM Model


47/57

47

Critical factor:

Global SCM

Component Source Type

Consign part In House Alliance

Global SCM Model

Strength Strength

FlexibleReduce overhead

Synergy efficiencyDepend onbusiness model

Weakness Weakness

The componentinfluence

Overhead loading

In House source


48/57

48

In House source

Arima Display

LCM

Arima Optoelectronics 3rd Party

Arima Device

CCM

Acme

Auto Focus

Lens

AxonStrategicPartner

Plastics

LightGuide

LEDChip LED Pack

Alliance: Key Components


49/57

49

BB/PMU/TxRxTI ( General Feature Phone)EMP (3G and Above)MTK (Multimedia FeaturePhone)

PASkyworks

Anadgics

VCO/TCXO/Xtl

EpsonNDK

Taisaw

Memory

SpansionIntel

Samsung

CCMABICOLiteOn

ChiconyACME

Saw FilterPanasonic ( )Murata ( )

Samsung( )

Alliance: Key Components

LCD

SIIWintek()

LGE(Innotech)TPO () (for VGA)

APIntelSamsung

Alliance: Other Components


50/57

50

Alliance:Other Components

ConnectorMurata

Yokowo

Charger

PI

HousingGreen PointYuanJin( )A-Tek

GAEUAL( )

KeypadSiliTechIchia ( )Taibound

LensSurtec ()Mildex()

Dome

Printec ( )

FPC

Ichia ( )Adv. Tech ( )

PCBUnitech

UniMicron

Shielding caseJinChya( )Heyang( )

ANT

PerlosAuden

AccousticAAC/CST /NXP

Current equipment and capacity plan


51/57

51

Current equipment and capacity plan

Production lines today

SMD FinalAssembly

Customization& Packing

WJ China 14 23 24

YK Taiwan 8 7 11

Total 22 30 35

0

10

20

30

40

50

2006 2007 2008

Others YK(Taiwan) WJ(China)

31

42 53

Production Facility Update


52/57

52

Production Facility Update

Will increase 3 SMT lines and assembly lines for feature phone orderfrom BU1 and BU2 customers in September,2007.

Will add another five SMT lines in 2008 so the total SMT lines in WJ in2008 will be 22 lines at least.

A. For YK Factory from 8 to10 SMT lines in 2007.

B.For WJ Factory from 14 to 17 SMT lines in 2007.

Add two new SMT lines in YK factory to increase SMT capacityfor new order from new customer and smart phones.

This factory is dedicated for high-end product and smart phone(Certified: KDDI/Vodafone/BABT/Telefonica)

Expansion plan for manufacture site


53/57

53

Expansion plan for manufacture site

The Brazil factory ( Manaus ) will start to operate in2008 Q1 to support local production and customers.

The initial production capacity will be 2M units annually

and will expand capacity following customers requirements.

South American

Create Global HUB Concept


54/57

54

Create Global HUB Concept

Now

PO

To-Be

SMD PCBA Assembly Package

( WIP stock ) ( 5-7 days)

Byair

Rolling

FCST

Delivery

DDUservice

Over 2000deliverypointsin over 88countries

PO

( 1-2 days)

HUB A

HUB B

HUB C

( WIP stock )

( WIP stock )

( WIP stock )

SMD PCBA Assembly

Package

Package

Package

Bysea

Bysea

Delivery

Delivery

Delivery

DDUservice

EDI flow for Door to Door shipment by DDU term


55/57

55

Arima Forwarder

Flight information

Invoice and Packing List

Cargo tracking

POD

Clearance Document

Delivery Note

EDI flow for Door to Door shipment by DDU term

Customers

ORDERS

ORDRSP

DESADV

FINANCIAL INVOICE

POD

VPN

VPN

End Customers Invoice

Key Performance Indicators of Efficiency


56/57

56

innovativeODM model

Key Performance Indicators of Efficiency

SynergyEfficiency

Delivery

Quality

Cost

Service

TraditionalODM

TraditionalEMS


57/57

57

Date post:	05-Apr-2018
Category:	Documents
Upload:	yujochi
View:	233 times
Download:	0 times

01-LGE EMS_company profile_PA1 [修復]

Documents