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01101 GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEEFILIP PIECZYŃSKI
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01101 SERBIA AND ADRIA REGION
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/// ADRIA REGION:GEMIUS
GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION
Source: Gemius/Valicon, gemiusAudience in BiH and Croatia, MOSS-SOZ - Valicon/Gemius in Slovenia, ABC gemiusAudience in Serbia.
Croatia – since January 2007
Slovenia – since June 2007
Partners
B&H – since January 2008
Serbia – since July 2011
Gemius - more than 4 years of experience in Adria region
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/// ADRIA REGION: MARKET SIZE
ADRIA INTERNET MARKET OVERVIEW
Total Population (users’ age:15-75): over 4M inhabitantsOnline Population (users’ age:15-75): 1 303 794Internet Penetration rate (users’ age:15-75): 44%
Total Population (users’ age:12-75): over 4M inhabitantsOnline Population (users’ age:12-75): 1 995 756Internet Penetration rate (users’ age:12-75): 51%
Total Population: 7 306 677Online Population: 4 107 000Internet Penetration rate: 56 %
Total Population (users’ age:10-75): over 2M inhabitantsOnline Population (users’ age:10-75): 1 167 558Internet Penetration rate (users’ age:10-75): 68%
Croatia
B&H
Serbia
Slovenia
the highest penetration in Slovenia, lowest in Bosnia and Hercegovina
Biggest online population in Serbia
05
/// SERBIA: MOST POPULAR WEBSITES
RANKING OF THE MOST POPULAR WEBSITES IN SERBIA
source of data: Gemius SA
NO DOMAIN URL1 www.b92.net2 www.novosti.rs3 www.sportal.rs4 www.sportske.net5 www.halooglasi.com6 www.svet.rs7 forum.burek.com8 www.alo.rs9 www.scandal.rs
10 www.story.rs11 www.conquiztador.rs12 forum.b92.net13 www.mojkvadrat.rs14 www.021.rs15 www.hellomagazin.rs
Some big websites still missing in data like blic.rs.
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/// SERBIA: POSSIBLE DIRECTIONS
WHAT MIGHT HAPPEN?
source of data: Megapanel PBI / Gemius, July 2011
Advertising networks: curently HTTPool
In Poland 5 networks. Arbo Interactive with 94% reach – more then Google.
Affiliate platforms: no activity in Serbia.
In Poland 6 platforms.
Video and mobiles has insignificant share in ad spends.
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/// SERBIA: SEARCH ENGINES
SEARCH ENGINES IN SERBIA (by share of visits)
Source:: Gemius SA
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Google MSN (Bing) Yahoo
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/// ADRIA REGION: WEB BROWSERS
TRENDS OF WEB BROWSERS IN CROATIA
Source: Gemius/Valicon, gemiusTraffic, Q1 2009 – Q2 2011
I.2009 II.2009 III.2009 IV.2009 I.2010 II.2010 III.2010 IV.2010 I.2011 II.20110%
10%
20%
30%
40%
50%
60%
FirefoxSafariMSIESymbianBrowserSafariMobileNetFrontOperaMiniChromeOpera
Firefox – leader since Q4 2009
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/// SERBIA: BROWSERS
BROWSERS IN SERBIA (by share of cookies)
Source:: Gemius SA
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010
/// SERBIA: OPERATING SYSTEMS
OPERATING SYSTEMS IN SERBIA
Source:: Gemius SA
Windows XP
Windows 7
Windows Vista
Android
Mac OS X
Linux
Windows 2003
Symbian 9.3
Symbian 9.2
Symbian 9.4
within the ranking of OS Windows is the undisputed leader
011
/// SERBIA: MOBILE
TOP 5 MOBILE DEVICES IN SERBIA (by share of page views)
among allmobile devicesused in Serbiato access the internetiPhone isthe most popular
Apple iPhone
19,3%
Apple iPad
14,4%
Nokia E722%
Nokia C3
5,2%
Nokia 2700 classic 1,8%
Source:: Gemius SA
012
/// ADRIA REGION: TOOLS
TOP 5 MOBILE DEVICES IN SLOVENIA
among allmobile devicesused in Sloveniato access the internetiPad isthe most popular
Apple iPad
24,90%
Apple iPhone
11,69%
Samsung Galaxy SII 6,09%
Samsung Galaxy S
7,04%
HTC Desire 2,56%
top 5 mobile devices in Slovenia by the website-averaged percentage share of page views generated by internet users form Slovenia,who visit the Slovenian websites using gemiusTraffic (gemiusTraffic, September 2011)
013
/// SERBIA: MOBILE
TOP MOBILE DEVICES MANUFACTURERS IN SERBIA (by share of page views)
Source:: Gemius SA
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014
/// ADRIA REGION: MAIN MARKET PLAYERS
THE FACEBOOK PHENOMENON(mm internet users)
2011 in CEEwas the yearof Facebook?
the global giant began aconstant growth
source of data: www.socialbakers.com
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Serbia Croatia B&H Macedonia Slovenia
march 2011
september 2011
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01101 CENTRAL AND EASTERN EUROPE
016
/// CEE: MARKET SIZE
INTERNET POPULATION(mm internet users / 2011)
the biggest pure CEE markets are: Russia(53.7 million internet users)
and Poland(18.9 million internet users)
Turkeytakes the secondplace in this ranking(24.5 million internet users)
internet population in the CEE region (June 2011);source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius;
Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG (data for July 2011); Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;
Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia,
Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]
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/// CEE: MARKET SIZE
INTERNET POPULATION(2010-2011 growth)
the whole CEE+16 million new internet users
Russia = fastest growing market:30% increasein the numberof internet users
internet population in the CEE region – growth (June 2010 – June 2011);source of data: Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research;
Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;
Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+;
Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]
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018
/// CEE: MARKET DEVELOPMENT
INTERNET PENETRATION(2010-2011 change)smallest markets
= the highest penetration level
Eastern markets= the lowest penetration level
Belarus= the greatest improvement:+16 percentage points
Internet penetration in the CEE region (2010 – 2011);source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius;
Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;
Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon;Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.:
10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]
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/// CEE: MARKET POTENTIAL
ONLINE ADSPENDS(mm € / 2009-2010 change)
Russians, Poles and Czechs spend the biggest amount of money oninternet advertising
Slovakia opensthe group of small markets – Serbia must catch up
online adpends in the CEE region (2009-2010);source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except for Ukraine, Belarus and Serbia: gross values
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/// CEE: MARKET POTENTIAL
ONLINE ADSPENDSPER INTERNET USER (€ / 2010)
within the rankingof online adspendsper user the
Czech Republicis the undisputed leader
the least moneyper average userlast year was spent
in Serbia (2,04€)
online adpends per internet user in the CEE region (2010);source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except Ukraine, Belarus and Serbia: gross values
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01101 THANK YOU!