catalogue - 2012

catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations

some questions

do you need a catalogue?

if not - get on with your work?

or

if not - why?

if yes - why?

reasonspublicityinformationcelebration token of remembrance referenceart

what do you want it to do?

purpose/functionmoneyfameinformpromotegenerate interest advertise event

who is your/it's audience?

audienceartistsdesignersthe publiccollectorsbuyersfriends and relativescollege mailing list

reproductions or

actual work

mass production v

limited edition

what will it include?

image examples of workyour working

practiceyoumakers/artistsstudio/process other

textstatementsessaysthanks

contact details address e mail phoneweb sitesfacebookblogtwitterlinkedin

otherlogosadvertising

A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc

format

can it do more than one job?

posterinviteadvertinterventionmultifunctional useful object -

book/t-shirtposter/lampshade

web presence

• promotion

before – the journey

• marketing

the work - when show is on –

• legacy document

digital – social media

• use of face book

• twitter

• email

• your own networks.

alternatives

billboardradiotelevisionmagazine advertising sandwich board publicity stunt

budget

How much do you want to spend?

How will you generate the income?

How much will you sell it for?

some deadlines

initial designs design agreed negotiating a printer copy generating content - photographsfinal artwork signing off artwork - head of college

printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of income from sales

intention

reasoning

form/contenttimescale

budget

production

distribution