Manage budgets, creative deliverables and in-house and freelance teams to lead all phases of nationwide and international campaigns.
Representative clients include Nescafe, Milo, Seira Lea, Tourism Malaysia, Naturally Langkawi, Nissan.
Lead teams in the development, design and production of sales-driving, brand-extending and cross-channel campaigns including print ads, television ads, product launches, brochures, advertorials, Web sites, banner ads, billboards, iPhone campaigns, logos, product packaging and more.Art-directed multimedia campaigns and collateral that captured prestigious national awards, rave client reviews and strong business results, including:
Product launches exceeding sales goals by up to 150% ($14.5M growth). Rebranding initiatives elevating client from #5 to #2 market share nationwide.Web site redesigns propelling traffic and e-commerce sales increases of up to 18% and 25%, respectively.Direct-mail and opt-in campaigns securing response rates of up to 15%.
CREATIVE DIRECTORCID MALAYSIA SBKuala Lumpur, Malaysia
Jan 2012 - Dec 2014
SENIOR CREATIVE CONSULTANTTaylor Nelson Sofres Malaysia SB SOUTH EAST ASIA, SINGAPOREWPP GROUP
VISIONARY CREATIVE LEADERcreative director : brand builder : art director : design mavin
Hands-on, creative connoisseur with proven experience in developing integrated marketing solutions. Applies a "360-branding" approach with visual/verbal concept develop-ment and brand shepherding across print, video, web, mobile and social media. Collaborative and insightful leader, able to mentor and motivate cross-functional teams to perform above expectations. Thrives in an energetic, challenging and rewarding environment.
Recognized for:• Producing breakthrough creative, from concept to comple-tion, that is on target and gets results.• Pitching and winning new business, as well as developing trusted, strategic client relationships.• Managing and mentoring up to >10 people, with experience hiring, goal setting and performance reviews.• Creating and managing brand identities, both global and local, across multiple mediums and markets.• Developing customer-focused interactive, print and broad-cast communications, including websites, social media, �e-marketing, VOD, corporate identity, sales collateral, trade shows, direct mail, signage, presentations and POS.• Approaching every challenge and opportunity with integrity, respect, ingenuity, open-mindedness and hard work.
Client: Nestle - Nescafe, Milo, Maggi , AMbank and et cetra.
Provide strategic advice, solutions and be an authoritative resource in the creation and development of new strategies, products and event themes and sites.
Award-winning art director with a proven record driving business for diverse industries.Passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses.
Skilled in developing high-impact marketing materials, brand identities, and print designs. Track record of meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. Dedicated to finding the most cost-effective and creative solutions for all challenges. Known for taking a hands-on approach in directing artists, collaborating with clients, and bringing creative concepts to life.
Notable Skills
Marketing & Advertising: Promotional Conceptualization; Direct Mail; Newspaper Ads; Retail Marketing; Direct Response (DR) Campaigns; Point-Of-Purchase (POP) Displays;
Interactive Campaigns Artistic Leadership: Graphic Design; Conceptual Direction; Photography Art Direction; Typogra-phy; Layouts & Compositions; Font & Color Management; Photo Shoot Oversight; Multimedia Development
Business Development: Identity Development; Logo Design; User Design Experience (UXD); Customer Service; Company Branding; Client Interviews; Corporate Communications; Digital Client Relationship Management (CRM)
Team Management: Staff Inspiration & Training; Hiring & Recruiting; Project Management; Production Oversight; Cross-Functional Communications; Budget Management; Presentations
Developed a high-performing creative team to successfully execute design projects for multimillion dollar advertising cam-paigns. Develop and maintain graphical standards, templates, and resources. Design animated video presenta-tions. Concept and develop control beaters and increase lift for existing packages in varied lines of business.
Client: VARIOUS P&G, GLAXO SMITH KLINE
Provide strategic advice, solutions and be an authoritative resource in the creation and development of new strategies, products and event themes and sites
• Management and execution of all aspects of special events for local and multinational clients professionally
• Lead and work closely with creative team, providing training and motivating subordinates
• Preparation of proposals in response to partners/ clients’ requirements and expectations
• Maintaining and developing relationships with existing and new partners, including good relationships with in-house business units on events collaboration
• Sourcing, executing and overseeing with suppliers/ contractors on the setting up of events
• Negotiating best price, terms and conditions and managing A&P,event budget
• Ensure database, A&P, event programmes are updated
• To interact and follow-up actively with the leads gathered from events
• To manage time, funds, manpower and other resources to deliver project within scope and on time
workingEXPERIENCE
Jan 2005 - Dec 2007
ART DIRECTORXPRESS PRINT PTE LTD SINGAPORE
• To chart a strategic course of action in understanding and anticipation of client’s needs and requirements
• To identify strategic recommendations for incremental business opportunities
• To set Key Performance Indexes for each project undertaken
• Promoting advertising medium to existing and potential clients.
• Travel intensively and work within a team
Art Director / Senior Designer living and working in Kuala Lumpur City. Focused on the digital space and exploring all it has to offer. Extenisve experi-ence designing for small, medium and large busi-nesses, agencies and brands.
360 Degree Marketing experience, leveraging and combining all media to promote a brand. Strength in leading a creative team through a variety of projects across all platforms in digital, UX/UI and responsive design, and print.
Skilled in hiring, training, supervising and mentoring talent. Holds a passion for typography, photography, color, and illustration. Offers strategic thinking for marketing advertising initiatives. Expert in Adobe Creative Cloud (CC).
Oversee creative for on-site, online advertising, and print
Create infographics and data visualization
Responsible for conceptualizing, design, UI/UX design, mock-ups, including responsive, mobile and tablet-friendly interactive sites and social media integration
Work with the social media team to visualize content while maintaining a consistent quality and branding of communica-tion products across all media channels
Help define a brand’s visual language (color palette, logo, font, design) across a range of media
Compare a brand’s visual language to other competitors; provide recommendations to the client
Jun 2000 - Dec 2004
CREATIVE DIRECTORCELCOM MALAYSIAMULTIMEDIA SERVICES Kuala Lumpur, Malaysia
