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1 Copyright © 2011, SAS Institute Inc. All rights reserved. SAS ® Business Analytics Framework Hendrayana Kartiman October 2011 2 Copyright © 2011, SAS Institute Inc. All rights reserved. What actions are needed? Eight Levels of Analytics A range of capabilities Why is this happening? What if these trends continue? What will happen next? What’s the best that can happen? What happened? How many, how often, where? Where exactly is the problem?
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Copyright © 2011, SAS Institute Inc. All rights reserved.

SAS® Business Analytics FrameworkHendrayana KartimanOctober 2011

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Copyright © 2011, SAS Institute Inc. All rights reserved.

What actions are needed?

Eight Levels of AnalyticsA range of capabilities

Why is this happening?

What if these trends continue?

What will happen next?

What’s the best that can happen?

What happened?

How many, how often, where?

Where exactly is the problem?

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Operational Environment

Business Analytics Environment

Data ManagementReportingAnalytics

CustIDCustID CustNameCustName CityCity ….…. SegmtSegmt ValueValue AttritionAttrition XX--SellSell--AA P-Risk

10101 Sandra JKT …. A H 0.12 0.86 0.10

10103 Amir BDG …. C L 0.32 0.24 0.65

……… ………….. …. …. …. …. …. …. ….

10124 Targus SBY …. B M 0.84 0.63 0.27

CustIDCustID CustNameCustName CityCity ….…. SegmtSegmt ValueValue AttritionAttrition X-Sell-A

10101 Sandra JKT …. A H 0.12 0.86

10103 Amir BDG …. C L 0.32 0.24

……… ………….. …. …. …. …. …. ….

10124 Targus SBY …. B M 0.84 0.63

CustIDCustID CustNameCustName CityCity ….…. SegmtSegmt ValueValue Attrition

10101 Sandra JKT …. A H 0.12

10103 Amir BDG …. C L 0.32

……… ………….. …. …. …. …. ….

10124 Targus SBY …. B M 0.84

CustIDCustID CustNameCustName CityCity ….…. Segmt Value

10101 Sandra JKT …. A H

10103 Amir BDG …. C L

……… ………….. …. …. …. ….

10124 Targus SBY …. B M

CustID CustName City ….

10101 Sandra JKT ….

10103 Amir BDG ….

……… ………….. …. ….

10124 Targus SBY ….

Existing data Modeling results

Business SolutionsSAS® Business Analytics Framework

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Business SolutionsSAS® Business Analytics Framework

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Copyright © 2011, SAS Institute Inc. All rights reserved.

AddAdd--in to MSOfficein to MSOffice

OLAPOLAP

Portal & Web Report StudioPortal & Web Report Studio

BI DashboardBI Dashboard

Enterprise GuideEnterprise Guide

Enterprise MinerEnterprise Miner

ForecastingForecasting

Operational ResearchOperational Research

Text AnalyticsText Analytics

Statistics & EconometricsStatistics & Econometrics

Data QualityData Quality

Data IntegrationData Integration

InIn--DatabaseDatabase

Master Data ManagementMaster Data Management

SAS/BAF and its Sub-Components

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Copyright © 2011, SAS Institute Inc. All rights reserved.

Summary - SAS DifferentiatorsSAS® Business Analytics Framework

� Agile Framework. The SAS® Business Analytics Framework is an agile framework that grows over time to support performance objectives and changing market dynamics.

� Collaborative data management. Improve data integrity at the source by embedding automated quality processes that consolidate, cleanse and standardize your data

� Unmatched Analytics. Support the entire analysis process – from data access to the point of decision – however varied or complex.

� Reporting in more places. Make users more self sufficient with simpler, role-based interfaces.

� Industry / line-of-business solutions. Packaged applications - tightly coupled with industry domain expertise, and data structures (models) tuned to the specific business processes used in each industry or line-of-business.

� Integrated capabilities with common metadata. Data management, analytics, and reporting are achieved through a robust environment that can be shared across departments, without the cost and complexity of cobbling together a multi-vendor solution.

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Copyright © 2011, SAS Institute Inc. All rights reserved.


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