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  SWOT analysisInternal

analysis

Strengths

Weaknesses

External

analysis

Opportunities

Threats

Vision

Mission

Strategies and tactics

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A technique that enables a group or individual to move from everyday problems and

traditional strategies to a fresh perspective.

SWOT is an acronym for : S – Strengths W – Weaknesses O – Opportunities T – Threats

What is SWOT Analysis?

Strength : Strength Any existing or potential resources or capability within the organization

that provides a competitive advantage in the market.

Example:

Strong distribution network

Intense Staff commitment and loyalty

Increasing profit marginActivity #1: Can you identify some of the strengths of IES College?

Weakness : Weakness Any existing or potential force which could serve as a barrier to

maintaining or achieving a competitive advantage in the market.

Example:

Lack of a clear company strategy

Lack of training opportunities for using a new software

Activity #2: Can you think of some of the weaknesses of IES College?

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Opportunity : Opportunity Any existing or potential force in the external environment that, if

properly leveraged, could provide a competitive advantage.

Example:Organization's geographic location New technology

Activity #3: Can you think of some opportunities available to our IES college?

Threat : Threat Any existing or potential force in the external environment that could erode a

competitive advantage.

Example:

A new competitor entrant A recession, rising interest rates, or tight credit lines

Activity #4: Can you think of some threats of our IES college?

Aim of SWOT Analysis Take advantage of strengths and opportunities.

Minimize weaknesses and eliminate threats.

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 Analyse Internal & External Environment

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1. Analyse Internal & External Environment

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How to Brainstorm & review strengths, weaknesses, opportunities and

threats (SWOT) in the context of the objective ? 

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 A gathering of ideas from your brain onto paper.

The variety of ideas and the use of your imagination assist you in

producing a lot of material with which to work.

Brainstorming is a group or individual creativity technique by which

efforts are made to find a conclusion for a specific problem by gathering a

list of ideas spontaneously contributed by its member(s)

THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE LOTS

OF THEM

All ideas should be voiced

Brainstorming is a spontaneous group discussion to produce

ideas and ways of solving problem.

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Business Unit

• When the team has not met its

targets

• Improve Customer service

• Launching a new business unit to

pursue a new business

• New team leader is appointed

Job Holder

• When supervisor has concerns with

work output• Assigned to a new job

• New financial year –  fresh targets

• Job holder seeks to improve

performance on the job

Company

• When revenue, cost & expense

targets are not being achieved

• Market share is declining

• Industry conditions are unfavorable

• Launching a new business venture

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Assemble a SWOT Team

Set the Ground Rules

Set a positive tone 

Now it’s time to be honest 

Back to the positive side

Identifying a potential problem 

What does all this information mean? 

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Opportunities

Technological skills

Leading brands

Distribution channels

Customer loyalty relationships

Production Quality

Scale & Management

Threats

Absence of important skillsWeak brands

Poor access to distribution

Low customer retention

Unreliable product services 

Strengths

Changing customer tastes

Technological Advances

Changes in government polices

Lower personal taxes

Change in population age

New distribution channels

Weaknesses

Changing customer taste

Closing of Geographic market

Technological Advances Changes in government polices

Tax increases

Change in population age

New distribution channels 

SWOT

Internal

External

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Benefits & Pitfalls of SWOT Analysis 

Helps in setting of objectives for strategic planning

Provides a framework for identifying & analyzing strengths, weaknesses,

opportunities & threats

Provides an impetus to analyze a situation & develop suitable strategiesand tactics

Basis for assessing core capabilities & competencies

Evidence for, and cultural key to, change

Provides a stimulus to participation in a group experience

Can be very subjective. Two people rarely come up with the same final

version of a SWOT. Use it as a guide and not as a prescription.

May cause organizations to view circumstances as very simple due to

which certain key strategic contact may be overlooked.

Categorizing aspects as strengths, weaknesses, opportunities & threats

might be very subjective as there is great degree of uncertainty in market.

To be effective, SWOT needs to be conducted regularly. The pace of

change makes it difficult to anticipate developments.

The data used in the analysis may be based on assumptions that

subsequently prove to be unfounded [good and bad].

It lacks detailed structure, so key elements may get missed.

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The Ray Kroc Story - McDonald's Corporation Board History and the Birth of the

Franchising Industry

McDonalds is an international food outlet preferred by every age group around theworld. It is a multinational food outlet, despite this it has to be analyzed to evaluate its

strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using

SWOT analysis.

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WEAKNESSES

• Employee turnover rate

• Target market

• Minimal concentration on organic foods

•Quality concerns due to franchised

operations

• Strong brand name

• Large partnerships

•Socially responsible

•Nutritional facts

• Loyal customers and management

• Cultural diversity in the foods

• Play place

STRENGTHS

INTERNAL

•Emerging competition from similar outlets

• Lawsuits for offering unhealthy foods

• Recession

• Fluctuation in the currency of other countries

• Focus on healthier dieting by consumers

• Culture and tradition

THREATS

• Open online services

• Offer discounts

• Advertising wifi services in the branches.

•

 Expanding on the advertising on beingmore socially responsible

• Environment friendly

• Introduce healthy food

OPPORTUNITIES

EXTERNAL

Mc Donald’s

SWOT Analysis

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A SWOT analysis identifies your S, W, O and T to assist you in making

strategic plans and decisions.

SWOT is a simple yet comprehensive way of assessing the positive

and negative forces within and without your organization, so you canbe better prepared to act effectively

The SWOT analysis prompts you to move in a balanced way

throughout your program.

A SWOT analysis will be most helpful if you use it to support thevision and mission of your institution.

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THANK YOU!

• Sneha Daswani

• Ami Bhuva

•

Nisha Nadar