02.15.06 Week 6textMore Than Words

Eisner

Bruner

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assignmentstextInterior Design & Architecture

Field assignment: Dunkin Donuts & Starbucks

Readings

field assignmenttextFrom Laura Saltsman, Interior Designer

“When creating a successful retail space, there are many interior design components to consider. To get a better understanding of retail design, I would like you to compare two competitive stores that offer similar products. Please spend 15-30 minutes in any Dunkin’ Donuts, and 15-30 minutes in any Starbucks, and answer the follow questions about each…”

readingstextPostrel, V. (2003). The aesthetic

imperative. In "The Substance of Style." Ch 1 & 2

Colby, B. Color and Light: Influences and Impact (1990). Read two chapters

reflections on filmmaking or jazz

textYour observations and inspiration?

observations & inspirationstextIn a small group, create discussions

about a selected entry from each person’s journal

brunertextNarrative & Paradigmatic

two irreducible, natural modes of cognitive functioning

two ways to order experience and construct reality

narrative & paradigmatictextnarrative paradigmatic

narrative & paradigmatictextnarrative paradigmatic

narrative & paradigmatictextnarrative

mean more than you saytruth-likeness, verisimilitude

seek explanations that are context sensitive & particularcontradictions are necessary and having meaning

paradigmaticmean what you sayappeals to form verification & empirical proofseeks context free, universal explanationscontradictions are signs of something not right

narrative & paradigmatictextnarrative

ideal: good stories, gripping drama, believable historical accountsdeals with human intention and action, struggle and surprisesconsiders actions and consciousness

paradigmaticideal: formal mathematical, logical system of description and explanationrequires consistency and non-contradictionno “poetic license”

narrative & paradigmatictextnarrative

believability is the hallmark of a good storycan be lifelike and exhibit verisimilitude even when containing falsehoods or contradictions

paradigmaticfalsifiability is the cornerstone of a good theory (Popper)

brunertextin paradigmatic discourse, you mean

what you say

in narrative discourse, you mean more than you say

eisnertextthe purpose of education is to create

artists

artists have an appreciation of form and they can use forms for expression

eisnertext“the common function of the aesthetic is

to modulate form so that it can, in turn, modulate our experience”

formtextform: an attribute or condition of things

made

form: a process through which things are made

eisnertextthe aesthetic is motivated by

our need for stimulation

our need for sense and coherence

plato’s epistemetextepisteme: true and certain knowledge

outcomes of educationtextthe enduring outcomes of education are

to be found in consummatory satisfactions - the joy of the ride, not simply arriving at the destination

referential function is performed as students acquire the ability to read the forms that aesthetic qualities convey: we can learn from aesthetically rendered lives what words, paradoxically, can never say

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