EVERYONE IS ABLE

Team #2

IF IT’S «vel-Done»

DISABLED NEED PROTECTION

WHAT DO YOU KNOW

ABOUT THEIR PROBLEMS?

“Who we are in the society?”

VELCOM CAN HELP

WE ARE

RESPONSIBLE

AND SMART

SOCIALLY

APPLICATION «vel-Done»

NOTICE!

SHARE!

EARN!

Finally they put this rampant for wheelchairs!

Well done =)|

BENEFITS

Discounts

New friends

and followers

Convention

admittance

Attention and

facilities

50% of profit from

promo-sales

Sales increase

New

subscriptions

Imaging effect

AWARENESS CREATES ABILITY

IGNORANCE IS A DISABILITY!

KEY MESSAGE

FOR EVERYONE!

GUIDELINES

TONALITY

CHANNELS & TOOLS

TARGET AUDIENCE

• Inspiring

• Encouraging

• Positive

• Engaging

• Smart-audience

• City dwellers

• 20-35 y.o.

• Socially active

• Sympathetic

• Social-networking

• Outdoor goers

• HoReCa (flyers, table

tents)

• Press (free magazines)

• Indoor advertising (elevators)

• Subway ads

• Internet paid

media

• Social paid and

earned media

• Mobile apps ads

• Owned media

ON AIR

BUDGET

KPI

$250 000

• 50 000

downloads

• 3 000 posts in

application

5th May dated to the

International Day for the

Rights of the Disabled

RESOURCES