• Russian market
• GAZ portfolio
• Maintaining LCV leadership
• Focus Areas for 2009/2010
• GAZ Supply Base and Expectations on Suppliers
• Summary & Outlook
• 141 million people
• 11 time zones
• Average age 30 – 35 years
• GDP per sector:Agriculture 4.7%Industry 37.6%Service 57.7%
• Labor force 68 million
• Central bank interest rate 8,75%
• Foreign Direct Investments $27 billion
• Cars per 1000 people: 216
• Non-Russian Automotive OEM: 6
Russia
Russian Market / Change (LCV & Passenger Car)
0
1
2
3
4
5
19982
1.1
1999
1.1
2000
1.2
2001
1.1
2002
0.2
1.0
1.2
2003
0.30.1
1.0
1.5
2004
0.8
19952
0.91.1
19972
0.5
0.2
0.9
1.6
2005
0.8
0.3
0.9
2.0
2006
1.2
0.5
0.9
2.6
2007
1.5
0.6
0.9
3.0
19962
2008
1.51.5
2009
2.1
1.7
2010
E
2.5
1.9
2011E
3.0
2.1
2012
E
3.5
2.3
2013
E
4.0
2.3 2.4
2016
E
4.7
2.4
2017E2015
E
5.0
2.3
0.9
5.2
2.1
2019
E
4.4
5.4
3.1
2.12.3
4.34.5
2018
E
2014E 2020E
Import
Localized
Russian
manufacturers
Optimistic scenario
Growth due to innovations
Pessimistic scenario
Continuation ofrecession
+20%
Sales of new passenger carsand LCV’s (mln units)
Periodof initial growth Stagnation Period of
backwardnessPost-crisis
recovery
+0%
+16%
Economic crisis
1. The data on the Russian automotive manufacturers do not include prospective sales of future models. 2. No data on the share of international automotive manufacturers are available; accuracy up to 10%Source: Global Insight (Dec 2008); Avtostat; BCG projects experience; BCG market model
Global Insightscenario
Sales of passenger cars and LCV’s only
Economic crisis
+9-21%
-3%/+5%
Stabilization of the market
Light Commercial Vehicles
The success factors of the Gazelle
• Especially in a segment driven by high payload, low initial cost, basic comfort and low cost of ownership
• Improved quality and reliability is critical to maintain leadership
ОСНОВНЫЕ ПОЖЕЛАНИЯ КЛИЕНТОВ
в порядке значимости1
47
%
34%
36
%
33
%
32%
27%
22
% 29%
29%
24%
24%
27%
19%
23
%
15
% 23
%
19%
14
%
16%
17
%
15
%
17
%
16%
13%
11%
12
%
14
%
9%
22%
24%
22
%
22
%
22
%
27
%
28
% 19
%
19
%
21
%
21
%
15
%
22
%
17%
24
% 15%
16
%
21
%
19
%
17
%
19
%
15%
13%
14%
12%
14
%
13%
11
%
14%
19
%
15%
14
%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Значимость
для
потребителя
, %
Нужные мероприятия
Мероприятия первостепенной значимости
TOP-10
TOP-20
TOP-30
Gazelle Continuous Improvement
Main customer preferencesF
ore
ign
clu
tch
Ge
arb
ox
wit
h s
yn
ch
ron
ize
rs
Rea
r a
xle
qua
lity im
pro
ve
men
t
Re
info
rce
d s
lid
ing
do
or
Hea
ted
Mir
rors
Up
gra
de
d d
oo
r lo
ck
s a
nd
hin
ge
s
Up
gra
de
d p
ow
er
ste
eri
ng
Co
oli
ng
sys
tem
im
pro
ve
me
nt
Ba
ttery
wit
h i
nc
reased
ca
pac
ity
Up
gra
de
d t
ran
sfe
r case
Fo
reig
n d
iese
l e
ngin
e
Bra
ke
sys
tem
im
pro
ve
me
nt
Dri
ve
sh
aft
im
pro
ve
me
nt
Exh
au
st
syste
m im
pro
ve
men
t
New
kin
gp
in u
nit
Ne
w g
ea
rbo
x
Doub
le-la
ye
r te
nt
Ge
ne
rato
r cap
acity e
xte
nsio
n
LP
G
Ne
w d
oo
r lin
ing
New
en
gin
e m
ou
nts
Ele
ctr
ic m
irro
rs
New
sh
ock
ab
so
rbers
Win
do
w-w
iper
mo
de
rniz
ati
on
Fro
nt
su
sp
en
sio
n m
od
ern
iza
tio
n
Lo
ad
cap
acity e
xte
nsio
n u
p to
2 ton
Fu
el ta
nk
Bu
mp
er
an
d g
rill
e r
es
tyli
ng
Ins
tru
me
nta
l p
an
el
Mirro
rs in
bod
y c
olo
r
Necessary actions
High-priority actions
Rele
van
cy f
or
the c
usto
mer,
%
Main customer preferences
Gazelle Major Suppliers
ГАЗельГАЗель БИЗНЕСБИЗНЕС((отот 425 000 425 000 рубруб.).)
1.1.Power steering
2.2.Breakemaster cylinder & brake booster
4. 4. Gearbox with synchronizers
7. 7. Engine mount dampersAnvis
8.8.Shock absorbers
3.3.Clutch
9. 9. Increase battery capacity
5. 5. Two-way aluminiumradiator (TRM)
6. 6. Shaft Drive quality improvement (Tirsan-Kardan)
15. 15. Window-wipersmodernization(Autopribor)
14. 14. Front suspension modernization(DAC)
10.10.New bumper design
11. 11. Changes in the kingpin unit sealing (DAC)
12. 12. Mirrors with heating elements
(ZAC)
13.13.New instrument panel(ZAC)
1919. . Rear doors locks and fasteners (PAZ)
16.16.Rear axle(new seals and bearings)(DAC)
17. 17. 2 point safety belts on passenger seats
1188. . Upgrading of sliding door construction
GAZelle CC GAZelle Van/Bus
GAZ Supply Base
2009 LCV Bus Truck Power train
Passenger Car
SpecialEquipment
GAZ in-house 50% 15% 25% 48% 0% 25%
Domestic Suppliers 43% 60% 67% 47% 1% 55%
International Suppliers(produced in Russia)
5% 10% 0% 2% 20% 10%
International Suppliers(produced outside of Russia)
2% 15% 8% 3% 79% 10%
Summary & Outlook
� In 2009 LCV market in Russia dropped over 50%
� During the crisis GAZ managed to remain the market
leader with almost 54% share
� GAZ will continue to be the market leader in commercial
vehicles in Russia
� GAZ set the direction for improvements in quality and cost of ownership of its products
� GAZ has launched a ten point improvement plan
� GAZ will only be successful by having a collaborative
relationship with its dealers, suppliers and customers