Nuestra experiencia en el extranjero

Chema González

• 27/4/15

- The Alternative to a hotel, with the warmth of a home

What is

?

- Similar to AIRBNB, it is one of Europe’s largest professionally managed home rental sites

ALTERKEYS was recently acquired by RoomMate Hotels to be part of Bemate.com

Alicante, 27-04-2015

1 HOW DID ALTERKEYS EMERGE?

1.1 THE FOUNDERS

1.2 STAGES

International reach since

day ONE

2 FIRST FUNDING ROUNDS

- Founders own investment

- F&F&F

- Accelerators

2.1 LANZADERA

2.2 LANZADERA

3 SOMETHING WAS MENT TO BE CHANGED…

1.- Major legality changes

2.- Not proffessional hosts

3.- Spare rooms

3.1 SOMETHING WAS MENT TO BE CHANGED…

There was a clear desire for travelers craving the localized experience of a home, however current options still have:

Governmental & Legal issues: Properties are not legally certified.

Lack of reliability Hosts.

Properties appear available when they are not.

A high wait time: A traveler books apartment and needs to wait for the host to confirm the booking, which reduces conversion rate.

Quality issues/ Lack of standards.

3.2 SOMETHING WAS MENT TO BE CHANGED…

Our travelers worry about the weather,

not their accommodation

Access to + 60,000 singular homes.

Legal & certified properties.

Professionally managed.

Powerful technology with high connectivity.

We solve the two main industry issues: live availability & Instant Booking. Access to thousands of points of

sale through our rental portal.

Guaranteed quality standards. We simplify partnerships: Just 1 Agreement, 1 supplier, 1Customer Service, 1 connection.

AIG Insurance Partnership. Only web with the Catalunya support Government’s

3.3 HOW WE WORK Pr

oper

ty M

ana

ger

Sales Channels

Travelers

AK hand-picks specific troperties

4 BROTHER & SISTER ON OUR OWN

5 THE END OF THE BEGINNING

Funding from VCs, but we got what is most important of all… FOCUS

5.1 WITH A PRECISE TARGET ON OUR MINDS

5.2 CREATING A BRAND

5.3 CREATING A BRAND

+300 Media appearances - Being invited as

Speaker in many Conferences

5.4

Joe Haslam Chairman HOT

HOTELS & Serial

Entrepreneur

José Rivera RUMBO Former CEO and current Head of

Travel Media at AMADEUS IT

Jesús Menéndez

Head of Tourism & Leisure at Gimeno

Group

FINDING OUR “SHERYL”

6 GROWING UP: FUNDING vs. ACQUISITION

1.- Large VC investments: €3M-€5M, enough?

2.- Be acquired by a greater player

6.1 GROWING UP: FUNDING vs. ACQUISITION

LEVERAGE LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE LEVERAGE

LEVERAGE

LEVERAGE LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE

LEVERAGE LEVERAGE

6.2 HAPPY ENDING AFTER ALL

7 BIG MISTAKES

IT Team not in-house Stay in Spain* Bootstrapping to the Limit*

Not bringing Key People on board

* Will be key to our future success

Going internationally too fast

8 WISE DECISIONS (WE HAD SOME OF THESE TOO!)

Turn our killing problem into our key to success: Legality

Changing to a new target: Professionals

Stay in Spain to grow & create a Brand Bootstrapping to the Limit

Bringing on Board our “Sheryl”

Standing up after every failure

9 WRAPPING UP

Work with people you really trust

Keep the control of your baby

Surrender is not part of the plan

Core business needs LOVE

If change, change to something greater

Chema González chema@alterkeys.com

TOMORROW? are you WHERE

WAKING UP