MICECON 2013 Philippine MICE Conference
Daveo City – March 2013
What MICE Planners Want
Understanding Exhibitions
3
Exhibitions and GDP
SQMRank Country GDP
Rank
1 China 1
2 Japan 2
3 HKG 9
4 Korea 5
5 India 3
6 Australia 4
7 Taiwan 7
8 Thailand 8
9 Malaysia 10
10 Singapore 11
11 Indonesia 6
12 Philippines 12
13 Vietnam 14
14 Pakistan 13
SQMRank Country GDP
Rank
Understanding Associations
Conventions have Almost Nothing in Common with Tourism
Participants Tourists / Fun Business / Networking / Learning
Tourism Conventions & Exhibitions
Distribution
Marketing
Agents / Wholesalers / GDS
HQs / AMCs
Strategic / Marketing Oriented
Tactical / Sales Oriented
Decision Criteria
Destination Appeal Facilities / Business Links / Market Issues
Comparing Supply Chains
Tourism MICEHotels, RestaurantsAttractions, Retail, Tours,
F&B
EMCs
DMCs
PCOs
PEOs
Registration A/V & IT Catering Florists SI Speakers Security Venues
Tours Transport Team building Social programs
Entertainment Staging Designers Production Rigging Special effects
Stands Drayage F & E Cleaning Marketing
Networks Business, trade and research links
Exports International markets
Access Technologies and ideas
Knowledge Professional expertise
World Stage Innovation & investment – media
Economic Impact Comparisons
Tourism MICEDirect Spending
EmploymentTax Revenues
Micro Economic
Macro Economic
Why are Associations Vital for Asia? Economic and Social Transformation
o Continuing educationo Development of trades and professions
Global Economic and Intellectual Engagemento Trade linkso Investmento Research linkso Knowledge transfer
0
1000
2000
3000
4000
5000
6000
6.5%
9.4%
9.0%
5.5%
Europe
North America
Asia/Pacific
1.4%
Africa
South America
Other
7.7%
CAGR*
Source: ICCA (2012)* CAGR: Compound Annual Growth Rate
Asia is leading the world’s growth in international conventions
Key Convention Trends and Business Drivers
Generation Change
ROI &
Delivery
Members
Associations
Different expectations Different learning modes Different world view
Globalization More Asian meetings
Emerging
Markets
Relevance
Local
Innovation
Global leadership and expertise New R&D Technical tours
Trust in Capabilities
Local
Support
Arrangements Attendance Meetings industry know-how
Battle for Audience
Audience vs. Members Extended Reach Brand Sophistic
ation
Professional Supply
Price and
Transparency
Measured Outcomes Lower investment
Reduced costs Subvention Sponsorship
Higher results Members Brand Profits
Value
Dependable Outcomes
Confidence
Risk adversity
Safety & Security
Low Risk
Decision Making Familiar Business Practices Good coordination
Convenience
CSR Making a difference Advancing cause
Legacy
Understanding Corporate Meetings
Why Corporations Meet
Supply Chain
End User
Distribution
Assembly
Manufacturing
Raw Materials Commodities
Sellable Products
Components
DeliveryOutletsShippingSales, marketing, branding
Managing Relationships
Product Launches
External Meetings
User Groups
Incentives
Internal Meetings
Primary Activities
Teambuilding
Training
AGM
Sales Meeting
Executive Retreat
Planning
Value Chain (Michael Porter)
Incentives
Service
Operations
Outbound Logistics
Marketing & Sales
Inbound Logistics Multi-Nationals
Key Corporate Trends and Business Drivers
Cost Reduction Closer to home (shorter lead times) Fewer Smaller Shorter Procurement Commoditization Consolidation of services Higher services at lower costs
Price and
Transparency
Perceptions Government and
shareholder scrutiny Content more
businesslike Cheaper is “Chic – er” Not frivolous CSR
Less glamour,
more business
ROI Lower investment Higher results Extending communications outside the building Accountability Measured outcomes Value
Decision Making Executive involvement On-line planning tools Easy arrangements Outsourcing Tech-sourcing Efficient staging
Convenience
Safety & Security
Low Risk
Globalization More Asian regional meetings
Asian
Expansion
Demographics Generation change management
- Needs, preferences, expectations- Technology
Multicultural More women
Creative
Solutions &
Know-how
CSR Making a difference Advancing cause
Legacy
Consulting the World’s Business Events Industry
:
Thank You