0418 w06 ms 2

8/14/2019 0418 w06 ms 2

http://slidepdf.com/reader/full/0418-w06-ms-2 1/9

8/14/2019 0418 w06 ms 2


Page 2 of 9

Printout of the second e-mail prepared and ready to send to autoresponder-

Check send to address: [email protected] 1 mark Check subject line ICTCOREX 1 mark Check for attachment present SCB6MOB.TXT 1 mark

From ARF

Information found using Search Engine and File saved 1 mark

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


C a n d i d a t e x

©

U C L E S 2

0 0 6

P a g e

3

o f 9

P a g e N o f N

< t o d a y ’ s d a t e >

P h o n e y P h o

n e s

r e s e a r c h

n o t e s

O u r

r e

s e a r c

h

i n t o

t h e

d i f f

e r e n t

c o n s u m e r

p r o

f i l e s

h a s

g i v e n

u s

s o m

e

v e r y

i n t e r e s t

i n g

r

e s u

l t s .

T h e

y o u n g e r

e l e m e n t s

o f

t

h e

p o t

e n t

i a

l

c u s t o m e r

b a s e

h a v e

c l e a r

l y

i d e n t

i f

i e

d

f o u r

a r e a s

t h a t t

h e y

c o n s

i d e r

m a

k e

t h e

d i f f e r e n c e

b e t w e e n

a

g o o

d

p h o n e

a n

d

t h e

o t

h e r s .

T h e s e

a r e :

•

g a m e s

•

m u s

i c

•

s p o r t s

•

c a m e r a

I n

o r

d e r

t o

i d e n t

i f y

t h e

k e

y

f a c t o r s

w h i c

h

c o u

l d

f o r m

t h e

b a s

i s

o f

o

u r

c a m p a

i g n ,

w e

m u s t

r e v

i e w

t h e s e

a r e a s .

I n

t e r m s

o f

g a m e s ,

t h e r e

a p p e a r

t o

b e

t w

o

d i s t

i n c t

t y p e s

o f

p l a y e r .

T h e r e

i s

t h e

g a m e

a d d i c t

w h o

w i

l l

s

i t

f o r

h o u r s

m a g

i c a

l l y

a t t r a c t e

d

t o

t h e

m o

b i l e

t o

t h e

e x

c l u s

i o n

o f

e v e r y t

h i n

g

e l s e .

T h e

o t

h e r

t y p e

o f

g a m e s

p l a y e r

i s

t h e

c a s u a

l

u s e r

w h o

w a n t s

t o

k i l l

s

o m e

t i m e ,

p e r

h a p s

o n

t

h e

j o u r n e y

h o m e .

T h e

m o

b i l e

p h o n e

n o w

a

l l o w s

u s e r s

t o

d o w n

l o a

d

a n

d

p l a y

a

r a n g

e

o f

f a n t a s t

i c

g a m e s

a n y w

h e r e ,

a t

a n y

t i m e .

T h e

m u s

i c

e l e m e n

t

a l l o w s

t h e

u s e r

t o

d o w n

l o a

d

t h e

l a t e s t

r i n g

t o n e s

t o

t h e

i r p

h o n e ,

f r o m

a

v a r

i e t y

o f

s o u r c e s

l i k e

w e

b s

i t e s ,

M T V

o r

M u s

i w

a v e .

O t

h e r

d o w n

l o a

d

s

i n

t h i s

c a t e g o r y

a

r e

v o

i c e m a

i l

g r e e t

i n g s

a n

d

m e s s a g e s

f r o m

p o p

s t a r s ,

b a n

d s

a n

d

o t

h e r

c e

l e

b r

i t

i e s .

D e p e n

d i n g

o n

t h e

s e r v

i c e

p r o v

i d e r ,

m o s t

m o

b i l e

p h o n e

s

w i l l

p r o v

i d e

r e s u

l

t s ,

n e w s

a n

d

g o s s

i p

f r o m

t o p

s p o r t

i n g

f i x

t u r e s

a r o u n

d

t h e

w o

r l d .

T h e

c a m e r a

n o

w

s e e m s

t o

b e

f i r m l

y

e m

b e

d d e

d

i n t o

t h e

l a t e s t

m o

b i l e

p h o n

e s ,

a l l o w

i n g

p i c t u r e s

t o

b e

t a

k e n

a n

d

s e n t

i n s t a n t

l y

t o

f r

i e

n d s

o r

f a m

i l y

f r o m a

n y w

h e r e

i n

t h e

w o r

l d

.

T h e s e

c a n

b e

s e n

t

t o

o t

h e r

p i c t u r e

m e s s a g

i n g

m o

b i l e s

o r

t o

c o m p u t e r s .

T h e

t e c

h n o

l o g y

i s

a l s o

a v a

i l a

b l e

t o

H e a d e r

N a m e t o p c e n t r e

1 m a r k

C o n s i s t e n t p l a c e m

e n t o n p a g e s

1 m a r k

D o n o

t p e n a

l i s e

i f n o

t a

l i g n e

d e x a c

t l y c e n

t r e d

A l l m a r g i n s 2 c

m

1 m a r k

A l l o w

f o r p a p e r

f e e

d i n c o n s

i s t e n c

i e s w

i t h p r i n

t e r s –

( t h e

l i n e

l e n g

t h m u s

t b e

b e

t w e e n

2 5

. 5 a n

d 2 6 c m

)

A 4 p a g e s i z e

1 m a r k

L a n d s c a p e p a g

e o r i e n t a t i o n

1 m a r k

H e a d i n g

C e n t r e a l i g n e d

1 m a r k

1 0 0 % c o r r e c t

1 m a r k

1 4 p o i n t

1 m a r k

U n d e r l i n e d

1 m a r k

D i f f e r e n t f o n t t o b o d y t e x t

1 m a r k

B u l l e t p o i n t s P r e s e n t

1 m a r k

I n d e n t e d a t l e a s t 2 c m

1 m a r k

A c c e p

t i f s

t a r t o

f t e x

t i n d e n

t e d b y

2 c m

f r o m

m a r g

i n

F o o t e r

A u t o m a t e d

p a g e n u m b e r s – l e f t

1 m a r k

D a t e b o t t o m

r i g h t

1 m a r k

C o n s i s t e n t

p l a c e m e n t o n p a g e s

1 m a r k

D o n o

t p e n a

l i s e

i f n o

t a

l i g n e

d e x a c

t l y t o t h e m a r g

i n

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


C a n d i d a t e x

©

U C L E S 2

0 0 6

P a g e

4

o f 9

P a g e N o f N


d o w n

l o a

d

h u n

d r e

d s

o f

i m a g e s

a n

d

a n

i m a t

i o n s

f r o m

a

v a r

i e t y

o f

p

i c t u

r e

g a

l l e r

i e s ,

r a n g

i n

g

i n

c o n t e n t

f r o m

c e

l e

b r

i t y

s i g

h t

i n g s

t o

f u n n y

c a r t o o n s .

R e s e a r c

h

o f

t

h e

m o

b i l e

p h o

n e s

c u r r e n t

l y

o n

t h e

m a r

k e t

o f f e r s

u s

a d

d i t

i o n a

l

i n

f o r m a t

i o n

t h a t

c a n

b e

u s e

d

i

n

t h e

p l a n n

i n g

o f

t h

e

a d v e r t

i s

i n g

c a m p a

i

g n .

T h e

t e a m

n e e

d s

t o

b e

f u

l l y

a w a r e

o

f

t h e

l a t e s t

u p

d a t e s

i n

t h e

t e c

h n o

l o g y

a n

d

t h e

t e r m

i n o

l o g y

i n

u s e .

P i c t u r e

m e s s a g

i n g

r e

f e r s

t o

t h

e

a b i l i t y

t o

s e n

d ,

r e c e

i v e

a n

d

f o r w a r

d

m e s s a g e s ,

i n c

l u

d i n g

i m a g e s ,

t e x t

a n

d

s o u n

d .

T h e

i m a g e

q u a

l i

t y

o f

c o

l o u r

s c r e e n s

v a r

i e s

a c c o r

d i n g

t

o

t h e

n u m

b e r

o f

c o

l o

u r s

b u

i l t

i n t o

t h e

s c r e e n .

T h e

c u r r e n t

f a s c

i n a t

i o n

w i t

h

r

i n g

t o n e s

i s

t o

h a v e

p o

l y m o r p

h i c

r i n g

t o n e s .

T h i s

m e a n s

t h a

t

t h e

p h o n e

c a n

p l a y

m o r e

t h a n

a

s i n g

l e

n o t e

a t

a

t i m e .

J a v

a

i s

t h e

p r o g r a m m

i n g

l a n g u a g e

t h a t

e n a

b l e

s

m a n y

o f

t o

d a y

' s

m o b

i l e s

t o

p l a y

t h e

g a m e s .

G R P S

g i v e s

t h e

u s e r

t h e

a l w a y s

o n

i

n t e r n e t

c o n n e c t

i o n

w h i c

h

m e a n s

f a s t

W A P a

c c e s s .

T h i s

a l l o w s

t h e

u s e r

t o

a c c e s s m

a n y

i n t e r n e t

b a s e

d

s

e r v

i c e s .

M o s t

o f

t

h e

c u r r e n t

l y

f a v o u r e

d

m o

b i l e s

h a v e

s p e e

d

d i a

l ,

w h i c

h

m e a n s

t h a t

n u m

b e r s

c a n

b e

d i a

l l e

d

a t

a

s i n g

l e

t o u

c h .

B l u e t o o t

h

t e c

h n

o l o g y

a l l o w s

t h e

m o

b i l e

u s e r

t o

s h a r e

d a t a

w i t

h

a

c o m p u t e r

o r

t o

t a

l k

h a n

d s

f r e e

w i t

h o u t

u s

i n g

a n

y

c o n n e c t

i n g

w i r e s .

P a g e b r e a k

i n s e r t e d h e r e

1 m a r k

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


C a n d i d a t e x

©

U C L E S 2

0 0 6

P a g e

5

o f 9

P a g e N o f N


C o s t

i

s

a

c r

i t

i c a

l

f a c t o r

f o r

m a n y

c u s t o m e r s .

T h e

t a

b l e

b e

l o w

s h o

w s

s o m e

s a m p

l e

c o s t s

f r o m

t w o

o f

t h e

n e t w o r

k

p r o v

i d e r s :

T h e

d i f f e r e n c e s

i n

t h e s e

c o

s t s

m a

k e

i t

d i f f i c u

l t

t o

s e

l e c t

a

n e t w o r

k

s e r v

i c e

p r o v

i d e r .

I

f

o u r

c l i e n t

a d v e r t

i s e

d

s o m e

m e t

h o

d

o f

s i m p

l i f y

i n g

t h e s e

c h

a r g e s ,

p e r

h a p s

i n

c o n

j u n c t

i o n

w i t

h

a

p r

o v

i d e r ,

t h e y

w o u

l d

b e

l i k e

l y

t o

i n c r e a s e

t

h e

i r

b u s

i n e s s

i n s t a

n t

l y .

A n o t

h e r

m e t

h o

d

o f

p r o m o t

i n g

s p e c

i f i c

p h o n e s

m i g h

t

b e

t o

i d e n t

i f y

u p

t o

t h r e e

m a n u

f a c t u r e r

s

l i k e

t h e s e

a n

d

p r o m o t e

t h e

i r

p r o

d u c t s :

A l l

o f

t h e s e

m a n u

f a c t u r e r s

h a v e

e x p r e s s e

d

a

k

e e n

i n t e r e s t

t o

t r y

a n

d

c r e a t e

a

j o

i n t

a d v e r t

i s

i n g

c a m p a

i g n

w i t

h

o u r

c l i e n t .

W e

w i l l

n e e

d

t

o

d o

f u r t

h e r

i n v e s t

i g a t

i o n

i n t o

a

c l o s e r

w o r

k i n g

r e

l a t

i o n s

h i p

w i t

h

e a c

h

o f

t h e s e

o r g a n

i s a t

i o n s

a n

d

t h e n

m e e t

w i t

h

o u r

c l i e n t

t o

t r y

a n

d

n e g o t

i a t e

a

j o

i n t

c a m p a

i g n .

I t

i s

l i k

e l y

t h a t

i n

t h e

e n

d

w e

w i l l

s e

l e c t

o n

l y

o n e

o f

t

h e

t h r e e ,

a

n d

a

l l

s t a

f f

m u s t

b

e

c a r e

f u

l

i n

t h e

i r

d e a

l i n g s

w i t

h

t h e s e

c o m p a n

i e s

t o

p r o m

i s e

n o t

h i n g ,

a s

t h e y

w i l l

s t

i l l

b e

p r o v

i d i n g

g o o

d s

a n

d

s e r v

i c e

s

t o

o u r

c l i e n t s

l o n g

a

f t e r

t h i s

a d v e r t

i s

i n g

c a m p a

i g n

h a s

b e e n

c o m p

l e t e

d .

T h e r e

a r e

s e v e r a

l

a c c e s s o r i

e s

t h a t

h a v e

b e e n

f o

u n

d

a s

p o t e n t

i a

l

l e a

d

i t e m s

f o r

t h e

c a m p

a i g n .

N o

k i a

h a v e

r

e c e n t

l y

i n t r o

d u c e

d

a

n e w

w i r e

l e s s

h e a

d s e t

u s

i n g

b l u e t o o t

h

t

e c

h n o

l o g y .

T h i s

g i v e s

t h e

u s e r

h a n

d s -

f r e e

c o n t r o

l

o f

t

h e

i r

m o

b i l e

w i t

h o u t

c a

b l e s

a n

d

w i r e s .

T h e

e a r p

i e c e

f i t s

i n c o n s

p i c u o u s

l y

i n

e i t

h e r

e a r

a n

d

c o u

l d

m a

k e

a n

i d e a

l

C h r

i s t m a s

p r o m o t

i o n .

N o

k i a

h a v e

a l s o

d e v e

l o p e

d

a

s t r e a m

l i n e

d

m u s

i c

s t a n

d

w h i c

h

m a y

a l s o

a t t r a c t

a t t e n t

i o n

f r

o m

y o u n g e r

c o n s u m e r s

.

I t

a l l o w s

t h e

p h o

n e

t o

c h a r g e

B o d y t e x t

F u l l y j u s t i f i e d

1 m a r k

1 2 p o i n t

1 m a r k

1 . 5 l i n e s p a c i n g

1 m a r k

A p p l i e d t o a l l p a r a g r a p h s

1 m a r k

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


C a n d i d a t e x

©

U C L E S 2

0 0 6

P a g e

6

o f 9

P a g e N o f N


w h i l s t

m a

k i n g

c a

l l s ,

a n

d

c a n

t a

k e

e x t e r n a

l

d e

v i c e s

l i k e

a

c o m p a c t

d i s

k

p l a y e r

o r

a n

M P

3

p l a y e r .

T h o s e

p h o n e

u s e r s

w h o

h a v e

a l r e a

d y

b o u g

h t

a

c o

l o u r

p h o n e

b e

f o r e

t h

e

b o o m

i n

p h o t o

m e s s

a g

i n g

m a y

b e

p l e a s e

d

t o

s e e

a

l i g

h t w e

i g

h t

d i g

i t a

l

c a m e r a

h e a

d s e t

t h a t

w i l l

p

l u g

i n t o

5

d i f f e r e n t

m o d

e l s

o f

N o

k i a

p h o n e .

T h e

a d v e n t

o f

v

i d e o

c a p t u r e

a n

d

p l a y

b a c k

i s

a l s o

w o r t

h y

o f

f

u r t

h e r

c o n s

i d e r a t

i o n .

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


Page 7 of 9

Nokia phones in stock

ID Make Model WeightLengthWidthHeightTalk timeStandby time Display

51 Nokia 8310 84 97 43 17 135 350 Mono 15 Nokia 6310 111 129 47 19 180 480 Mono 27 Nokia 6310i 111 129 47 21 240 408 Mono 5 Nokia 7650 154 114 56 26 240 150 Colour

18 Nokia 3410 114 115 49 23 250 260 Mono 23 Nokia 3310 133 113 48 22 260 270 Mono 52 Nokia 6210 114 130 47 17 270 260 Mono 12 Nokia 3330 133 113 48 22 270 260 Mono 37 Nokia 6250 174 142 58 27 350 330 Mono 50 Nokia 9210 244 158 56 27 600 230 Mono

Candidate x

Thin colour phones

Make Model Weight Height

Sagem myX-5 92 20 Philips Fisio 820 85 21 Ericsson T68 84 20

Average 87

Candidate x

Page orientation portrait 1 mark All fields fully visible 1 mark Heading as shown at the top

Does not have to be in the header and any alignment is acceptableHeading must be 100% correct 1 mark

SearchMake = ‘Nokia’ 2 marks

Name bottom right of reportDoes not have to be at bottom of the pagePosition of name 1 mark

Heading as shown at the topDoes not have to be in the header, any alignment is acceptable

Heading must be 100% correct 1 mark

Sorted in descending order on ‘Make’Sort 2 marks

Calculated Field Average weight calculated. Does not require a labelCalculated control correct. 2 marksPosition of calculated control below weight column 1 mark

Name bottom left of reportDoes not have to be at bottom of the pagePosition of name 1 mark

Check data entry of 3 records for NokiaMust be 100% accurateData entered as specified 3 marks1 mark per record

Sorted in ascending order on‘Talk time’ 2 marks

Search for Height <22 AND Display = Colour Check these 3 records Search 2 marks

Only these 4 fields selectedCan be any order or layout4 fields fully visible 1 mark

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


Candidate x

Page 8 of 9

Page N of N <today’s date>

Phoney Phones research notes

Our research into the different

consumer profiles has given us

some very interesting results.The younger elements of the

potential customer base have

clearly identified four areas

that they consider make the

difference between a good phone

and the others. These are:

• games

• music

• sports

• camera

In order to identify the key

factors which could form the

basis of our campaign, we must

review these areas. In terms of

games, there appear to be two

distinct types of player. There

is the game addict who will sit

for hours magically attracted to the mobile to the exclusion of

everything else. The other type of games player is the casual user

who wants to kill some time, perhaps on the journey home. The mobile

phone now allows users to download and play a range of fantastic games

anywhere, at any time. The music element allows the user to download

the latest ring tones to their phone, from a variety of sources like

websites, MTV or Musiwave. Other downloads in this category are

voicemail greetings and messages from pop stars, bands and other

celebrities. Depending on the service provider, most mobile phones

will provide results, news and gossip from top sporting fixtures

around the world. The camera now seems to be firmly embedded into the

latest mobile phones, allowing pictures to be taken and sent instantly

to friends or family from anywhere in the world. These can be sent to

other picture messaging mobiles or to computers. The technology is

also available to download hundreds of images and animations from a

variety of picture galleries, ranging in content from celebrity

sightings to funny cartoons.

Research of the mobile phones currently on the market offers us

additional information that can be used in the planning of the

advertising campaign. The team needs to be fully aware of the latestupdates in the technology and the terminology in use. Picture

messaging refers to the ability to send, receive and forward messages,

including images, text and sound. The image quality of colour screens

varies according to the number of colours built into the screen. The

current fascination with ring tones is to have polymorphic ring tones.

This means that the phone can play more than a single note at a time.

Java is the programming language that enables many of today's mobiles

to play the games. GRPS gives the user the always on internet

connection which means fast WAP access. This allows the user to

access many internet based services. Most of the currently favoured

mobiles have speed dial, which means that numbers can be dialled at a

single touch. Bluetooth technology allows the mobile user to share

Page orientation portrait 1 mark All margins 3 cm 1 mark Allow for paper feed inconsistencies with printers – the line

length must be 14.75 and 15.25 cm

Header Name moved to left 1 mark Do not penalise if not aligned exactly to the margin

Image of any phone(s) inserted 1 mark

It may contain a phone or any constituent part Placed top right corner of page 1 mark Scaling 1 mark

Graphic area no more than 40% of printed pageand no less than 15% of pageOrientation of graphic not importantAlignment must be +/- 5 mm from margin and top of textText must wrap around all the image 1 mark

Body textText left aligned 1 mark 10 point 1 mark Single line spacing 1 mark

Applied to all paragraphs 1 mark

IGCSE - OCT/NOV 2006 0418/02

8/14/2019 0418 w06 ms 2


Candidate x

Page 9 of 9

Page N of N <today’s date>

data with a computer or to talk hands free without using any

connecting wires.

Cost is a critical factor for many customers. The table below shows

some sample costs from two of the network providers:

Charges Provider A Provider B

Text 12p per message 5p per message

Mobile to mobile 20p 40p

Answerphone 10p 15p

WAP 10p 6p

The differences in these costs make it difficult to select a network

service provider. If our client advertised some method of simplifying

these charges, perhaps in conjunction with a provider, they would be

likely to increase their business instantly.

Another method of promoting specific phones might be to identify up to

three manufacturers like these and promote their products:

Make Model Talk time Standby time

Alcatel One Touch 501 270 220

Philips Fisio 311 270 320

Philips Fisio 820 330 400

Sendo D800 180 300

Sendo P200 390 360

Sendo S230 210 360 All of these manufacturers have expressed a keen interest to try and

create a joint advertising campaign with our client. We will need todo further investigation into a closer working relationship with each

of these organisations and then meet with our client to try and

negotiate a joint campaign. It is likely that in the end we will

select only one of the three, and all staff must be careful in their

dealings with these companies to promise nothing, as they will still

be providing goods and services to our clients long after this

advertising campaign has been completed.

There are several accessories that have been found as potential lead

items for the campaign. Nokia have recently introduced a new wireless

headset using bluetooth technology. This gives the user hands-free

control of their mobile without cables and wires. The earpiece fits

inconspicuously in either ear and could make an ideal Christmaspromotion. Nokia have also developed a streamlined music stand which

may also attract attention from younger consumers. It allows the

phone to charge whilst making calls, and can take external devices

like a compact disk player or an MP3 player. Those phone users who

have already bought a colour phone before the boom in photo messaging

may be pleased to see a lightweight digital camera headset that will

plug into 5 different models of Nokia phone. The advent of video

capture and playback is also worthy of further consideration.

Table inserted in correct place 1 mark 100% accuracy in data entry 1 mark

Any alignment acceptable5 rows and 3 columns 1 mark

Page break removed 1 mark

No widows or orphans 1 mark No split lists or tables 1 mark Document complete and spell checked with paragraphing intact 1 mark

Database extract placed hereFormat of the extract is not importantPlacing of extract in relation to text withinmargins 5 mm tolerance 1 mark

Only these 4 fields selected 1 mark All data and labels visible 1 mark Can be arranged in any order or layout

Searching for Alcatel, Philips or SendoSorted ascending on Make 2 marksSearch 2 marks

IGCSE - OCT/NOV 2006 0418/02

Date post:	31-May-2018
Category:	Documents
Upload:	hubbak-khan
View:	221 times
Download:	0 times

0418 w06 ms 2

Documents