MARKET WEEK

MEETING April 22nd, 2014

Nordstrom Merchandising Displays Branded & Elevated Space Analysis

T3 6-Shelf Linear

October 2014

Additional + larger signage allows us

to tell the T3 brand and technology

story, create a stronger sell for key

products and establish an emotional

connection with the consumer.

• Dryer Range + Newness at top

• Flat Irons merchandised together

for the easiest shop-ability

• Double-faced FW Compact Dryer

allows us to simply swap one spot

out with the new Gyroscopic

Curling Iron when available

• Signage for T3 Dryer Range, Tri-

Barrel, T3 Source & Hot Rollers

NEWNESS

2014

PROJECT FW COMPACT

The market demand for a small profile dryer is significant.

All brands participate in this segment with models that are:

- Small and portable for easy storage and travel

- Lightweight for easy handling

- Travel friendly

For consumers, size matters.

T3 has created a well designed solution.

Category Insight

• Ultra Compact for easy storage (70% of T3 dryers

are stored in a drawer)

• Lightweight (30% lighter than FW2)

• Folding Handle stores and travels easily

• T3 Tourmaline SoftAire ensures fast, healthy drying

that leaves hair with a shiny, salon-quality finish

• 2 Speeds & Heat Settings for drying all hair types

and to address all styling needs (high performance

dryer)

• Cool Shot

• Dual Voltage 125/250V converts voltage at the turn

of a switch (plug converter is necessary depending on

country)

• Soft Travel Tote included

• Durable Coating resists scratching

Project FW Compact Tourmaline SoftAire™ technology in a compact design

Target Retail: $150.00

PRODUCT BEST SUITED WHY

Featherweight Luxe 2i

Featherweight 2

FW Compact

Veloce

Dryer Positioning

Wants top-of-the-line

T3 experience

Demanding hair

Tourmaline+Ceramic Barrel Brush

Ion generator elevates T3

experience (drying time & finish)

Allure Best of Beauty Award

Winner for Best Blowdryer & Best

Breakthrough

Wants the full T3

SoftAire experience

Normal hair demand

Includes all features and

technology that make our drying

experience luxurious and different

from competitors

2x Total Beauty Award Winner for

Best Blowdryer

Values very

lightweight and

small size over full

powered FW2

Folding handle = smaller

size = portable

Performance scaled down

in proportion to body size,

yet still contains SoftAire

and dries fast

Wants an entry

level T3 dryer

High velocity air stream

No SoftAire technology,

therefore, drying speed,

finish and noise level is

less than FW2

performance

10

PROJECT GYROSCOPIC IRON

The curling iron is a basic tool found in every beauty arsenal.

It is challenging to use.

The motorized curling iron concept has reinvigorated this

category with a design concept that facilitates success for

creating today’s most in-demand styles.

It is not a gimmick but real innovation, solving common

problems and delivering better results. Also, a new willingness

for consumers to give this tool another try.

The T3 marketing team has analyzed this evolving category by

researching consumer behavior and identifying opportunities to

deliver solutions that solve user frustrations and provide

improved results.

Category Insight

Target Retail: $200.00

Project Gyroscopic Iron The first intuitive motorized curling iron

The first hair tool to incorporate the use of gyroscopic technology used in aircrafts and space exploration that detects

wrist movement, making the curling iron an extension of your body.

• Motorized 1.25” Barrel automates turning and eliminates awkward manual motion

• Movement detecting gyroscopic digital sensor technology changes the direction and speed of the barrel

based upon the motion of your wrist for increased control.

• Digital sensor is intuitive. Once you get used to its behavior, fumbling for the location of a left/right switch

seems primitive. Fast learning curve.

• Manage direction of the barrel by twisting right or left. You lead, it follows.

• Variable Control Sensor allows you to manage the speed: a slight turn for slow precision work or a larger turn for

quick work (once you are adept, the faster you can go).

• Single GO Button is the off/on switch. Simply release the button to stop the motor.

• Medium Length Clip accommodates layered hair types and allows for styling wide, thick sections

• Tourmaline + Ceramic Barrel reduces frizz and enhances shine

• 5 Heat Settings for all hair types

• One Hour Auto Off for worry-free styling

13

PROJECT TRI-BARREL

14

1” Straight Barrel

1.25” Tapered Barrel

1.5” Straight Barrel

PROJECT TRI-BARREL

3 attachments for every look, length and type

The clip-less curling iron category continues to grow, significantly

both at professional and consumer levels.

Household penetration is low.

Awareness and interest continues to grow.

It’s a versatile tool that is easy to use and achieves beautiful

results.

T3 has created a unique interchangeable barrel design:

• One product creates natural looking curly and wavy styles

• highly versatile and creative

• ideal for all hair types and styles

• easy and precise as a camera lens to change out the barrels

To establish an engagement with this product and the brand and

to ensure success and satisfaction, T3 will involve the consumer

who purchases this new iron in an evolving digital relationship to

educate on the use of this tool, expound on its versatility and

inform of emerging trends.

Category Insight

• 3 Interchangeable Barrels for full styling versatility:

• 1” straight

• 1.25” - .75” tapered

• 1.5” straight

• “Camera-inspired” Precision Locking Mechanism allows for easy, secure barrel change

• Tourmaline + Ceramic Barrels maintain consistent heat, banish frizz and enhance shine

• 5 digitally controlled Heat Settings for every hair type and style

• 1 Hour Auto Off for worry-free styling

• Heat Resistant Organizer stores all parts for easy storage and travel

• Heat Resistant Glove enables effortless styling

• 9ft, 360° Swivel Cord provides ease of use

• Fast heat up for quick styling

• World Voltage automatically adapts to any world current (plug adapter needed)

Project Tri-Barrel Easily connects users with the ideal tool to create trending styles

Target Retail: $220.00

17

Creates uniform, defined

curls.

The same curls throughout

regardless of skill level or hair

length.

The thin barrel creates a tight

curl that lasts.

Curls also stack on top of

each other, enabling a

voluminous look.

Ideal for:

• Layered hair types who

want a uniform look

• Creating body

• Creating bouncy curls

1” Straight Barrel

18

Creates a natural,

non-uniform look, made

possible by the tapered

shape.

Different waves depending

on where you begin wrapping

her hair.

Ideal for:

• All hair lengths

• Shaping bangs

• Framing around face

• Creating soft waves

• Creating undone, beachy

waves

1.25” Tapered Barrel

Creates wavy body and an

easy, yet stylized finish

Shapes and creates some

waves throughout,

depending on hair length

Ideal for:

• Shoulder and longer

hair types

• Enhancing body in a

natural way

• Styling flipped ends

1.5” Straight Barrel

PR SUPPORT

T3 PR Highlights

2013:

Total T3 Placements: 327

Total T3 Impressions: 560,883,056

Total T3 Print: 168,879,024

Total T3 Online: 391,625,144

Total T3 Broadcast: 378,888

Total Nordstrom Tagged Placements: 9

Total Nordstrom Impressions: 38,145,308

2014 (to date):

T3 Impressions: 598,037,616

Already more impressions than in all of 2013!

Nordstrom Tagged Impressions:

17,166,949

PR Support Plan – Newness

T3 10 Year Anniversary Event – August 2014:

• 2-Day event held at the penthouse of a luxury NYC hotel

• Top Editors, Bloggers, Influential, Producers & A-list stylists will be invited by

appointment

• Focus on new Tri-Barrel, Gyroscopic Iron & Compact Dryer, with entire T3 range on

display

• Lead Stylist and model on hand to style editors and live demo tools

• Interactive Timeline featuring the T3 Story spanning 10 years

• Guests will leave with a gift bag with the 3 tools and new T3 Press Kit

• Follow up Desksides to be held in NYC & Toronto for editors not able to attend

• 10 Year Anniversary “Mini” Event held in Los Angeles for West Coast media

PR Support Plan – Newness

New York Fashion Week - September 2014

• Use NYFW as a “Launch Platform” for the

new Tri-Barrel and Gyroscopic Iron in the

professional stylist community

• This strategy proved extremely successful for

the Featherweight Luxe 2i, BodyWaver and

SinglePass X launch

• Seed Tri-Barrel and Gyroscopic Iron to stylist

teams prior to NYFW

• Attend runway show “hair tests” with Orlando

Pita, James Pecis and other lead stylists to

help influence the chosen show looks

• Create “Trend Reports” for editors backstage

detailing how stylists achieved runway looks

using T3 tools

Red Carpet – Fall 2014

• Seed new Tri-Barrel and Gyroscopic Iron to

team of T3 red carpet stylists

• Create celebrity “Trend Reports” for editors

PR Support Plan – Project FW Compact

Fashion Week Abroad Editor Mailer -

September 2014

• One week prior to Fashion Week, seek out

editors and top-tier stylists who will be

traveling abroad to Milan, Paris, or London

• Send each a custom “Fashion Week

Survival Kit” including the new Compact

Dryer, SinglePass Compact Iron, and other

travel essentials

• Include a list of stylist tips for “keeping your

hair looking fabulous while traveling”

• This strategy proved extremely successful

with editors attending NYFW (for T3

Source, BodyWaver & SinglePass X)

APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC

KEY

EVENTS

Toronto

Desksides Prom

Total Home

Event

Follow-Up

Desk-side

Visits

10 Year

Anniversary

Events - NYC &

LA

NYFW S/S '15

NY Desk-Sides

Toronto Desk-

Sides

Holiday

Holiday

New Year, New

You

Red

Carpet

Tribeca Film

Festival

MTV Awards

Academy of

Country Music

Awards

Captain

America

Premiere

Rio 2 Premiere

Met Ball

Cannes Film

Festival

Godzilla

Premiere

Spiderman 2

Premiere XMen:

Days of Futures

Past Premiere

Maleficent

Premiere

Dawn of the

Planet of the

Apes

Transformers 4

Premiere

Tony Awards

ESPYs

Emmy's

Teen Choice

Awards

Venice Film

Festival

Telluride Film

Festival

Teenage Mutant

Ninja Turtles

Premiere

The Giver

Sin City: A

Dame to Kill For

Guardians of

the Galaxy

Premiere

NYFW

New York Film

Festival

BET Awards

ALMA Awards

American Music

Awards The

Hunger Games:

Mockingjay,

Part 1 Premiere

Fury Premiere

The Hobbit:

There and Back

Again Premiere

Unbroken

Premiere

Long-Lead

Outreach

“Flawless Hair

for Fall"

"Mother’s Day

Luxury Gift"

pitch

"Sleek Looks for

Fall"

"Back-to-

School"

Holiday Looks

Outreach

Allure "Best of

Beauty”

Home Editor

Mailing

Holiday

Outreach

Holiday

Outreach

NYFW Abroad

Mailer

NYFW

Holiday

Outreach

NYFW Follow

Up

Trending Styles

for Spring

Trending Styles

for Spring

Tips for Stick

Straight Hair

Short-lead

Outreach/

Eblasts

Mother’s Day

Luxury Gift

Perfect Prom

Red Carpet

Trends/

How-to’s

Perfect

Wedding Day

Hair

Second Day

Summer Hair

Big Waves for

Summer

Back-to-School

New T3

Technology

Fashion Week

Abroad Mailer

Back-to-School

Fashion Week

Trends

Fashion Week

Abroad Mailer

Holiday Gift

Guides

Dry Winter

Skin/Scalp (T3

Source)

NYFW Follow-

Up

“Gift Glowing

Skin” (T3

Source)

Stocking

Stuffers: FW

Compact & SPC

Holiday Travel

Tips

“Gift Glowing

Skin”

Holiday Hair

Tutorials

New Year, New

You

Awards

InStyle

Fitness

Women’s Health

Redbook MVP

Total Beauty

Marie Claire

Elle

Good

Housekeeping

Allure Best of

Beauty

New Beauty

Bride’s

Teen Vogue

Martha Stewart

Weddings

T3 2014 PR Calendar

DIGITAL PARTNERSHIP

OPPORTUNITIES

New Product Support (SPX, Spring Promo Sets, Fall 2014 Newness – Compact Dryer, Tri-Barrel and Gyroscopic Iron E-Blast,

Homepage & Featured Product Placements

• Nordstrom Social Media Promotion – Facebook, Twitter, The Glossy

Live Chats, Interviews, Tips & Tricks, etc. with T3 Hair Stylists

• T3 works with the top stylists in the industry who are available to provide valuable content whenever needed

Live Chats, Interviews, etc. with Nerida Joy, T3 Source Skin Ambassador & Celebrity Skin Expert

• Over 30 years experience, a NewBeauty Advisory Board Member & named one of the Top Facialists in the U.S. by Elle & SELF

Pinterest

• Exclusive Content (NY Fashion Week & Red Carpet), How-Tos, Videos, New Product Inspiration Pins, T3 Stylists as “Guest Pinners”

Other opportunities?

2014 Digital & Social Partnership Opportunities

T3 & Celebrity Skin Expert,

Nerida Joy T3, NYFW & Editorial Stylist,

Anna Lyles

THANK YOU