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05 Corus Easn 003b

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Jon King's presentation from the EASN Conference, Friday 29th January 2010 at the Eaton Hotel, Birmingham
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Care has been taken to ensure that the information herein is accurate, but Corus UK Ltd and its subsidiary companies do not accept responsibility for errors or for information that is found to be misleading. Suggestions for or descriptions of the end use or applications of products or methods of working are for information only and Corus UK Ltd and its subsidiaries accept no liability in respect thereof. Before using products supplied or manufactured by Corus UK Ltd the customer should satisfy himself of their suitability. All drawings, calculations and advisory services are provided subject to Corus Standard Conditions available on request. UK Automotive Supply Chains EASN Conference Professor Jon King Director, Corus Automotive Engineering 29 January 2010
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Page 1: 05 Corus Easn 003b

Care has been taken to ensure that the information herein is accurate, but Corus UK Ltd and its subsidiary companies do not accept responsibility for errors or for information that is found to be misleading. Suggestions for or descriptions of the end use or applications of products or methods of working are for information only and Corus UK Ltd and its subsidiaries accept no liability in respect thereof. Before using products supplied or manufactured by Corus UK Ltd the customer should satisfy himself of their suitability. All drawings, calculations and advisory services are provided subject to Corus Standard Conditions available on request.

UK Automotive Supply Chains

EASN Conference

Professor Jon KingDirector, Corus Automotive Engineering

29 January 2010

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NAIGT

• New Automotive Innovation and Growth Team (NAIGT)

– NAIGT formed April 2008, chaired by Richard Parry-Jones

– Industry-led project facilitated by DBIS Automotive Unit to take an holistic, long term view

– Tasked with looking at:• Opportunities for automotive sector in the UK

• Barriers and obstacles for realising these opportunities

• Strategy and mechanisms for accelerating progress

– Reported to Government 06 May 2009

• NAIGT vision

“A competitive, growing and dynamic industry making a large and increasing contribution to employment and prosperity in the UK, and playing a decisive global role in developing exciting, low carbon vehicle transportation solutions”

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UK Automotive Council

• Agreement to set up an Automotive Council to

– Create a transformed business environment in the UK to provide a more compelling investment proposition for the related industries

– Develop further the technology roadmaps for low carbon vehicles and fuels and exploit opportunities to promote the UK as a strong candidate to develop these and other technologies

– Develop a stronger and more competitive supply chain

– Provide a stronger public voice for the industry to support the value of the industry to the UK and to global partners

– Ensure a strategic, continuous conversation between Government and the automotive industry

• Subsidiary Technology and Supply Chain Groups have been established to address key areas of the remit

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Background data

• Sector adds £9.5bn to the economy

– 0.8% of UK economy

– 0.6% of UK employment

– 13% of manufactured exports

• Direct UK employment

– Job multiplier of 8.5

– 384,000 direct employment, of which 330,000 could be offshored

• Shift from volume cars to premium vehicles and engines

• UK is competitive in terms of labour cost and productivity

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The UK car industry todayCompetitive but fragile

• An industry that has transformed itself in the last decade and is now competitive with global peers– Outstanding quality and reliability

– Excellent labour relations and labour flexibility

– World class productivity

– Diverse manufacturer representation

• Critical issues– Loss of scale drives “hollowing out” of the component supply

chain

– Some structural issues have remained over decades• Government ambivalence• UK supplier base• Availability of skilled workforce

• UK is competing as an assembly location

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Weaknesses and opportunities

• No global major headquartered in UK

• Sub-critical scale for car production and R&D

• Tier 1 suppliers only assemble – no R&D or core component manufacturing

• Limited R&D by global majors – Ford the exception

But…..

• Pro-active collaboration between industry and Government

• More active promotion and communication

• Take advantage of the low carbon revolution

– Encourage OEMs and Global Tier 1 suppliers to increase R&D in the UK

– Halt the ‘hollowing-out’ process in the supply chain

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The competitive supply chain challenge

• Vital to retaining OEMs – our competition is Mainland / Eastern Europe

• Challenge of total supply chain efficiency (partnership)

• Poor ‘matchmaking’ reduces UK value add

• Internationalisation challenge for UK suppliers

– Access to new international markets

– Access to best cost production potential

• SMEs find it difficult to access (the right) support

• ‘Market failure’ interventions are not forward-looking

• Poor image of UK manufacturing – nobody cares

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The competence and capability challenge

• More “hollowed out” than elsewhere in Western Europe

– Low value added production/development at Tier 2 / 3 level

– Tier 1s tending towards jis/jit final assembly

• Manufacturing technology/automation below world class

• Structural gaps – machine tools, metal/plastic processing

• Unattractive environment (skills, investment incentives, stability, infrastructure) to compete for new business

• But…

– Opportunities in the total cost/value equation

– Opportunities in niche vehicle sector

– Opportunities in Low Carbon technologies

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The research and innovation challenge

• Current systems of support are complex / not transparent / tactical in terms of interfaces, funding, etc.

– Categorised by £5m 3-year ‘band-aids’

– Where is the strategy?

• Research Council funding is overly focused on academic review – need to balance with wealth creation for UK plc

• Need to spread best practice in industry collaboration, eg JLR/WMG PARD programme

• UK – ‘great ideas but no volume business’

– Insufficient focus on productionisation of process

– Can we learn from the MIT/Frauenhofer models?

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The inward investment challenge

• How can we get VMs/key suppliers to see the UK as their ‘second home’ for development of new automotive technologies?

• Something special required

– Large scale strategic intervention, not multiple projects

– Bringing together industry and academic support

– Providing prototype/testing/demonstration facilities

• Opportunities

– Manufacturing and production technology development to ensure UK benefits from production stage

– Incubator for ‘leapfrog’ technologies, products and processes

– Tier1’s as bridge between a good idea and volume supply for the mass market

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Electrification of transportTest Bed UK

• A partnership between automotive manufacturers, infrastructure providers, regulators and consumers

• Leading the development of new customer / user behaviours to get best out of new technologies

• Giving UK plc a voice in advanced technology development e.g. standards, regulations

• Attracting global players to the UK

• Demonstrating Government commitment – OLEV and £400m+ over four years

• A catalyst for change

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Supply Chain Group tasks

• Leverage and market the pilot Test Bed UK to global Tier1 suppliers as a reason for investing in the UK

– Foster links with innovative/niche technology companies to generate upscaling partnership opportunities

• Develop a Sourcing Roadmap to identify value adding opportunities to reverse the current ‘hollowing out’ trend

– Promote the value of local value chains

– Promote the UK supply chain internationally to identify insourcing and export opportunities

• Address the internationalisation potential for UK Tier 2/3s

• Engage with those responsible for existing training and support budgets to seek to reflect these priorities


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