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IAT 102 Graphic Design

03Design Basics

Art Nouveau

Modernism and New Typography

How to present?

Art Nouveau: Nature + Style

Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)

Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha

Job Cigarette Girl (1897 A.D.) Alphonse Mucha

Bicycle Ad (1897 A.D.) Alphonse Mucha

Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha

Playing Card Design (c.1900 A.D.) Alphonse Mucha

Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha

Germany: The Kiss (1898 A.D.) Peter Behrens

Modernism and New Typography

Malevich: Aeroplane Flying (Russia) 1915

Malevich: The Black Square, 1913

Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918

Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930

El Lissitzky (Russia, Constructivism): Catalog cover

Constructivism:

- originated in Russia, 1921

- no more “Art for Art’s sake” (l’art pour l’art)

- industrial design, graphic design, poster, books

- many links to De Stijl (NL), Bauhaus (Germany),

Dada (Switzerland / Germany)

- geometric shapes, mathematic proportions

- functional, no ornaments

El Lissitzky (Russia, Constructivism): Poem, 1923

El Lissitzky (Russia, Constructivism): Poem, 1923

El Lissitzky (Russia, Constructivism): The Isms of Art, 1924

El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)

El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink

Typographische Mitteilungen, 1915

Jan Tschichold (Germany): Typographische Mitteilungen, 1925

Jan Tschichold (Germany): Elementary Typography

Jan Tschichold (Germany): The New Typography, 1928

Jan Tschichold (Germany)

Jan Tschichold (Germany), late works: traditional typography, humanist tradition

1928 TschicholdNew Typography

50-60ies RuderWhite Space

1961Muller-BrockmannThe Grid

Presentation:

Lecture (Feb 8th):• Bring one PPT on a USB stick

containing ALL your documents

• 10 groups will present in lecturerandomly chosen

Lab (Feb 9-11th)• Bring one PPT on a USB stick

containing ALL your documents

• Everybody else will present in labs • Submit all your printed documents in labs

(even if you presented in lecture)

PRINT YOUR DOCUMENTS IN TIME !!!

Presentation criteria (5 marks)

• talk loud and clear, face the audience• keep time (3 min)• documents

powerpoint, submitted copies

• your explanations about process, connotations, design

• your use of design language

Project grading criteria (15 marks):

• General Design (Creativity, Connotations, Process)

• Logo Design (Use of colour, figure-ground-composition)

• Layout Design (Typography, Integration of Information and Logo)

• Consistency (Choices of font, colour, graphic elements: how consistent is their application on different the products)

Announcements:

Informal Office hour, today Mon 2.30BLENZ at the Mezzanine Level

fin