05303

International Journal of Research & Development in Technology and Management Science Kailash

Volume - 21| Issue 2 | ISBN - 1-63102-446-9 | JUNE 2014 European Article Number [EAN] 9781631024467

[email protected] | [email protected] | http://journal.rtmonline.in | http://www.ijrdtm.com

Paper Id: IJRDTM 05303

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AN ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO

INDIAN MARKET (MYTHS FACTS VS FICTIONS AND CONSUMER SATISFACTION)

By

Dr. (Ms) MAMTA VYAS | Sri Aurobindo Institute of Management & Science |Indore (Mp) |

Affiliated To DAVV Indore

ABSTRACT

Hair care products consist of hair oil, shampoos, conditioners and hair color.

Hair care products comprise many different brands and varieties, but they boil

down to a handful of specific hair care functions: cleaning, conditioning, styling

and coloring the hair. The world hair care products industry witnessed 3%

expansion in 2010, generating revenue of almost $49 billion and volume sales of

more than 15 billion units, according to Market Line. The market is expected to

reach almost $58 billion in 2015, representing 18% expansion over a five-year

period. The market should hit a volume of almost 18 billion units in 2015 for a

19% growth rate. Branding play an important role especially in marketing of

products in hair care market, brand preference of any products may affects its

sale. Any products having high brand preference of customer slowly leads to

brands loyalty also. This research study aims towards identifying the key

elements /factors ,which affects brand preference of a customer in hair care

markets as well as finding the correlation between the various brands of hair

oil, shampoos, conditioners and hair color through structured questionnaires and

the statistical tools lastly to get the detailed insight of attitude characteristics

of hair care concept the relationship between a specific brand in different

function products on consumer buying behavior.

KEYWORD: Hair Oil, Shampoos, Conditioners and Hair Color.

INTRODUCTION

Haircare products comprise many different brands and varieties, but they boil down to a

handful of specific haircare functions: cleaning, conditioning, styling and coloring the

hair.henna, Indigo, Amla, Neem, Shikakai...those are just a few names natural hair care

products in olden days. They are herbs and plants that are usually natural hair care products for

healthy hair .Healthy hair comes from healthy care products.





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'hair care' is taken to mean care of hair on the human head, but mention may be made of

processes and services which impact hair on other parts of the body. This includes men's and

women's facial, pubic, and other body hair, which may be colored, trimmed, shaved, plucked,

or otherwise removed with treatments such as waxing, sugaring, and threading. These services

are offered in salons, barbershops, and day spas, and products are available commercially for

home use. Laser hair removal and electrolysis are also available, though these are provided (in

the US) by licensed professionals in medical offices or specialty spas. Washing hair removes

excess sweat and oil, as well as unwanted products from the hair and scalp. Often hair is

washed as part of a shower or bathing with shampoo, a specialized surfactant. Shampoos work

by applying water and shampoo to the hair. The shampoo breaks the surface tension of the

water, allowing the hair to become soaked. This is known as the wetting action. The wetting

action is caused by the head of the shampoo molecule attracting the water to the hair shaft.

Conversely, the tail of the shampoo molecule is attracted to the grease, dirt and oil on the hair

shaft. The physical action of shampooing makes the grease and dirt become an emulsion that is

then rinsed away with the water. This is known as the emulsifying action. Sulfate free

shampoos are less harming on color treated hair than normal shampoos that contain sulfates.

Sulfates strip away natural oils as well as hair dye. Sulfates are also responsible for the foaming

effect of shampoos. Shampoos have a pH of between 4 and 6 and do not contain soap. Soapless

shampoos are acidic and therefore closer to the natural pH of hair. Acidic shampoos are the

most common type used and maintain or improve the condition of the hair as they don't swell

the hair shaft and don't strip the natural oils. Conditioners are often used after shampooing to

smooth down the cuticle layer of the hair, which can become roughened during the physical

process of shampooing. There are three main types of conditioners: anti-oxidant conditioners,

which are mainly used in salons after chemical services and prevent creeping oxidation;

internal conditioners, which enter into the cortex of the hair and help improve the hair's internal

condition (also known as treatments); and external conditioners, or everyday conditioners,

which smooth down the cuticle layer, making the hair shiny, comb able and smooth.

Conditioners can also provide a physical layer of protection for the hair against physical and

environmental damage. Hair coloring is the process of adding pigment to or removing pigment

from the hair shaft. Hair coloring processes may be referred to as coloring or bleaching,

depending on whether you are adding or removing pigment. Temporary hair tints simply coat

the shaft with pigments which later wash off.

Most permanent color changes require that the cuticle of the hair be opened so the color change

can take place within the cuticle. This process, which uses chemicals to alter the structure of

the hair, can damage the cuticle or internal structure of the hair, leaving it dry, weak, or prone

to breakage. After the hair processing, the cuticle may not fully close, which results in coarse

hair or an accelerated loss of pigment. Generally, the lighter the chosen color from one's initial

hair color, the more damaged it may be. Other options for applying color to hair besides





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chemical dyes include the use of such herbs as henna and indigo, or choosing ammonia-free

solutions.

The hair care market is often considered a mature market with little potential for expansion;

however, the majority of hair product categories have experienced substantial growth over the

past decade. This companys hair care product line caters to several different segments by hair type, texture, and color. The companys products have grown to include some of the best-known brands in women's beauty worldwide.

Maintaining market leadership in a highly competitive market, developing differentiated

products, and building customer loyalty were the primary goals for this client. They wanted to

gain a deeper understanding of the target and user segments and their needs and to gauge the

opportunity for existing and new products. The buying decision for hair care products not only

depend on Brand but also on personal Experience, packaging, sales promotion ,personal

selling, advertising ,product trustworthiness and brand loyalty .

Increasing awareness among consumers has made manufacturers realized that a one size fits all & no varieties approach is no longer enough to attract customers. the demand for customized offerings has resulted in the emergence of niche segments in the Indian hair care

market

It is vital that hair care products do not actually damage the hair under the pretext of

beautifying it. The hair must also be able to resist attack. Therefore, every product is subjected

to real "torture tests" on a number of strange machines so that only the survivors will be

worthy of actually being used on hair.

LITERATURE REVIEW

Ruchita Saxena (2008) has explored the facts that Hindustan Unilever (HUL) has

increased its share in the shampoo market even as rivals Procter & Gamble (P&G) and

CavinKare have suffered erosion. She also mentioned that according to retail

measurement figures released by AC Nielsen, market leader HULs share grew from

46.9% in January to March (2007) to 47.8% in the October to December (2006) quarter

and in the same period, P&Gs market share fell from 25% to 23.7% and third placed

CavinKares from 12.6% to 12%.

P. Guru Ragavendran et al (2009) emphasized in their research that the survey helped

them in understanding the consumer perception on brand awareness and position of

product in the market. It was observed that consumers expectations were Quality,

benefits offered and





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packaging of shampoos. Based on the results obtained, integrated marketing

communication was suggested; as a result an improvement of 8% to 12.6% was

observed in target population.

Albert Ferror et al (2012) concluded in their study that the European market of

perfumery and cosmetics is the largest in the world. Germany has the largest market in

the Europe, followed by France, UK, Italy and Spain. These countries are the big 5 of

the sector, and they are leaders in number of new product launches and in volume of

production, exports and imports.

Keller (2003) argued that famous brand names can assimilate product benefits and lead to higher recall of advertised benefits thannon-famous brand names. There are

many unfamiliar brand names and alternatives available in the market place. Consumers

may preferto trust major famous brand names for satisfying purposes.

These prestigious brand names and their images attract consumers to purchase the brand

& bring about repeat purchasing behaviour andreduce price related switching

behaviours (Cadogan & Foster, 2000).

.Kohli & Thakor (1997) argued that a brand name involves the creation of an image or

the development of a brand identity and is an expensive and time consuming process.

The development of a brand name is an essential part of the process since the name is

the basis of a brands image. Brand name is important for the firm to attractcustomers

to purchase the product and influences repeat purchasing behaviour. Consumers tend

to perceive the products from an overall perspective, associating with the brand name a

ll the attributes andsatisfaction experienced by the purchase and use of the product and

indeed, any negative associations that might exist.

Duff (2007) investigated the niche market in womens cosmetics and observed that

cosmetics buyers were becoming more fashion conscious and were demanding products

with more attractive design; furthermore, consumers have a tendency to use different

makeup designs for different occasions. It is further argued that design or visual

appearance is the important part of the product, which includes line, shape and details

affecting consumer perception towards a brand.

Sproles & Kendall (1986) defined fashion consciousness as an awareness of new

designs, changing fashions and attractive styling, as well as the desire to buy something

exciting and trendy. They also observed that brands that supply stylish packages of

features can at tract loyal consumers who are fashion conscious. Fashion leaders or

followers usually purchase or continue repeatedly to purchase their products in stores





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that are highly fashionable. They gain satisfaction from using the latest brands and

designs which also satisfies the consumers ego.

Hair colour has defined cultures, social status, professions, age and self-image; so when

humans discovered ways to change hair color, it signify a major step in self-expression.

This self expression, however, has always been influenced by innovative science. By

dyeing the hair with Revlon Color Silk, and any other brand the product creates a

moist and healthy look for the hair; thus, making the hair look better.

Dr. Himani Sharma and Shallu Mehta (2012) said that Males frequency of using the

shampoo is very less as compared to females and the consumers do not concentrate on

the natural shampoos, they use it only for the purpose of cleaning, not for to make their

hair healthier and stronger. The frequency of shampoo usage in males is very low. They

use shampoo on special occasions such as weddings, parties etc. The maximum

respondents i.e.51.39% prefers the TV for the advertisement and the consumers are not

satisfied from the quality of the shampoo and also the free gifts distributed with them.

Sachet is more preferred as compared to bottles for the purpose of packaging of

shampoo.

Guthrie, Kim & Jung (2008) examined women's perceptions of brand personality in

relation to women's facial image and cosmetic usage .This study sought to develop a

better understanding of how various factors influence perceptions of cosmetic brands in

the USA. The survey included items measuring facial image, cosmetic usage,

brand personality and brand attitude. The findings showed that an effective brand perso

nality was important across all three brands, althoughconsumer perceptions pertaining

to the remaining brand personality traits differed. The study found that consumers'

facial image influenced the total quantity of cosmetics used. Results also indicated that

a relationship existed between facial image and brand perceptions .Khraim (2011)

argued that product quality plays a significant role in influencing consumers to be brand

loyal customers. Additionally, the overall findings of the study showed that, amongst

others, UAE consumers preferred brand name, product quality, price, promotion, store

environment and service quality as relevant factors attributable to brand loyalty. All

these factors showed positive relationships with brand loyalty, except design which had

no relationship. Undeniably, the cosmetics industry is one area which offers vast

potential in the consumer market where there is an increase in social activities. More

reliable and positive findings on this topic would have an impact on consumers,

marketers and policy-makers. Marketers should find it useful to understand how loyalty

factors can affect consumer buying behavior in the marketplace, which can help in

segmenting consumers and markets for their brands and marketing communication. By

examining how cosmetic usage determines brand perceptions, companies can improve





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their marketing strategies toenhance customer satisfaction and increase their customer

base. Moreover, by identifying the brand personalities that attractconsumers, companies

can pinpoint the characteristics customers look for in a product, which in turn can be

used to enhance brand image.

Cadogan & Foster (2000) argued that price is probably the most important

consideration for the average consumer. Consumers with high brand loyalty are willing

to pay a premium price for their favoured brand, so their purchase intention is not easily

affected by price. In addition, customers have a strong belief in the price and value of

their favorite brands, so much so that they would compare and evaluate prices with

alternative brands (Keller, 2003). Consumer satisfaction can also be built by comparing

price with perceived costs and values. If the perceived values of the product are greater

than cost, it is observed that consumers will purchase that product. Loyal customers are

willing to pay a premium even if the price has increased because the perceived risk is

very high and they prefer to pay a higher price to avoid the risk of any change (Yoon &

Kim, 2000)

RESEARCH METHODOLOGY

What is the market size of hair care products? Do hair care brands compete with traditional hair care products ? What are the major brands in hair care? Whether there is association combination between various hair care products brands.

Research objective

To study consumer preference for hair care products with respect to its various brands

To analyze the relationship between a specific brand combination and its buying

behavior in hair care products.

To understand and select the key variables of attitude characteristics of hair care

products

To identifying the key elements /factors ,which affects brand preference of a customer

in hair care markets.

To know the impact of effectiveness of marketing strategies (Advertisement,

promotional Schemes, celebrity Endorsement) on the brand preference of the consumer.

Hypothesis

Ho There is no significance relationship in specific brand combination of hair care products

and buying behavior of consumer





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H1 - There is significance relationship in specific brand combination of hair care products and

buying behavior of consumer

Research methodology

Research Design

The research work is the descriptive research design .Descriptive research design is adopted for

fact gathering work, which helped in exploring the reasons combination of brand preference

and also finding out the insights of the problem.

DATA COLLECTION

The following techniques were adopted for data collection :

PRIMARY DATA ) COMMUNICATION APPROACH

Primary data was collected through face to face interviews while filling up questionnaires. (100

RESPONDENTS) It is a better method in cases where slight probing is required

SECONDARY DATA

Relevant information was gathered from magazines, newspapers and project reports that

formed the secondary data.

POPULATION /UNIVERSE

SAMPLE FRAME :

Target audience used from indore . All age group people both male and Female in Indore city

will be consider as sample units.

Sampling Methods : The sampling technique which would be used in random sampling.

Sampling Size : 100 prospect used as the respondent.

Result and Discussion

Table 1 Showing Response of Hair Care Products Brand Combination Preferences

S.N

O

HAIR

OIL

respon

se

HAIR

SHAMP

OO

respon

se

HAIR

CONDITION

ERS

respon

se

HAIR

COLOU

R

response





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1 bajaj

almond

drops -

8 Sunsilk 9 Rejoice Hair

conditioner

4 natural

mehedi

19

2 Dabur

amla

6 Clinic

Plus

7 Garnier

Fructis

Fortifying

Cream

Conditioner

5 godrej

expert

6

3 marico

parachu

te

3 Pantene 7 TRESemme

conditioner

4 streax

hair

colour

8

4 nihar

shanti

amla

3 Head &

Shoulder

s

8 Sunsilk

Thermashine

Conditioner

8 Facia

Glamor

6

5 hair

and cair

oil

2 Garnier

Fructis

6 Clinic Plus

Soft And

Silky Cream

Conditioner:

10 garnier 16

6 sesa 3 Patanjali

Kesh

Kanti

Hair

Cleanser:

9 Dove

Nourishing

Oil Care Daily

Treatment

Conditioner

9 L'oreal 19

7 himani

navratn

a hair

oil

6 Dove 10 LOreal Paris

Fall Repair

3X AntiHair

Fall

Conditioner:

9 Revlon

india

12

8 dove

elixir

4 Dabur

Vatika

5 LOreal Total

Repair

6 Wella

Kolestint

:

9

9 KESH

KING

11 Himalaya

anti-hair

fall

4 Herbal

Essences

Hello

5 Matrix: 6





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shampoo Hydration

10 clear

tech

6 Loreal

Paris

4 Neutrogena

Triple

Moisture

Deep

Recovery

Hair Mask:

6 Color

Mate:

8

11 Dabur

vatika

11 Tresemm

e

5 Organic

Surge

Moisture

Boost

conditioner

5 Shahnaz

Husain:

11

12 John

sonsbab

y

adult

10 Johnson

s Baby

Shampoo

adult

4 Himalaya

Protein

Conditioner-

Repair and

Regeneration

4 Nice N'

Easy

5

13

Navratn

a Cool

Oilema

mi ltd

5 oriflame

shampoo

4 Infusium(

Moisture)

Ologie

Conditioner:

4 Naturtint 5

14 clinic

plus

5 REJOIC

E

5 Boots

Coconut and

Almond

Leave-In

Conditioner:

4 Godrej

Nupur

Mehendi

11

15 Patanj

ali

Cocon

ut Oil:

6 Herbal

Essences

3 streax hair

conditioner

7 Dr

Jains:

6

16 Patanjal

i Divya

Badam

Rogan

3 Park

Avenue

Beer

2 sesa 2 HERBA

L

ESSENC

11





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Almon

d Oil

Review

Shampoo E

17 Rejoice

Hair

Oil

4 Matrix

Biolage

3 lotus 4 CLAIRO

L

6

18 ASWI

NI

2 ASWINI 2 revlon india 3 Baba

Ramdev

Patanjali

21

19 ayur

hair oil

2 AYur

Herbal

Amla

Shikakai

With

Reetha

3 ASWINI 1 Ayur

Natural

Rajasth

ani

Heena

Mehendi

6

total 100 100 100 10

0

1 To analysis the relationship between a specific brand combination and its buying behavior

in hair care products using LINEAR INDEPENDENCE MATRIX

v1 = ( 8 , 6 , 3 , 3 , 2 , 3 , 6 , 4 , 11 , 6 , 11 , 10 , 5 , 5 , 6 , 3 , 4 , 2 , 2 )

v2 = ( 9 , 7 , 7 , 8 , 6 , 9 , 10 , 5 , 4 , 4 , 5 , 4 , 4 , 5 , 3 , 2 , 3 , 2 , 3 )

v3 = ( 4 , 5 , 4 , 8 , 10 , 9 , 9 , 6 , 5 , 6 , 5 , 4 , 4 , 4 , 7 , 2 , 4 , 3 , 1 )

v4 = ( 8 , 3 , 4 , 3 , 9 , 11 , 5 , 3 , 5 , 6 , 7 , 2 , 3 , 4 , 6 , 5 , 4 , 11 , 1 )

The vectors v1,v2,v3,v4 are linearly independent.

ANOVA: Results

Source of Sum of d.f. Mean F

Variation Squares Squares

between 0.000 3 0.000 0.000

error 512.7 72 7.121

total 512.7 75





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The probability of this result, assuming the null hypothesis, is 1.00 There no significance

relationship in specific brand combination of hair care products and buying behavior of

consumer

THE FACTORS WHICH AFFECTS BRAND PREFERENCE OF A CUSTOMER IN

HAIR CARE MARKETS

S.NO FACTORS Weightage %

1 Quality,

3Error! Bookmark

not defined.

2 Contents,

2

3 Price,

5

4 Advertisements,

4

5 Packaging,

5

6 Fragrance,

3

7 Availability,

3

8 Consistency,

3

9 Suits the hair 8

10 Promotional scheme 6





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11 Display at the Shop,

6

12 Better shine,

6

13 Adds bounce & body,

9

14 More manageable, and

4

15 Relieves dryness

3

16 No side effect

9

17 Brand

7

18 Popularity

6

19 Dynamism

3

20 Emotional benefits

5

21 total 100 %

Results- The above table reflect that the above factors effects the Brand Preference Of a

Customer in Hair Care Markets and factor which effects more to consumer is Adds

bounce & body, Suits the hair and Brand Popularity according to weightage given by

consumer s by both GENDERS.





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To know the impact of effectiveness of marketing strategies (Advertisement, promotional

Schemes, celebrity Endorsement) on the brand preference of the consumer.

Marketing strategies, in the present atmosphere of global competition, is a powerful social and

economic force. Consumers look to it for information in respect of products, brands and

Service that might help them in selection and to meet their material needs.

Figure Table showing effectiveness of marketing strategies on the brand preference &

CONSUMER weightage

Marketing strategies Percentage (weighted)

urban

Percentage (weighted) Rural

Advertising 23 19

Promotional Schemes 48 39

Celebrity Endorsement 29 42

Total 100 100

Marketing strategy attempts to persuade potential customers to purchase or consume a product

or service. It is designed in such a way that it creates and reinforces brand image and brand

loyalty. Thus, it plays a very important role in forming consumer buying behavior for hair care

products. However, consumer have fiction and facts which cannot ignore. First we should talk

about the facts and fictions then only we can measure the marketing strategy effectiveness on

consumer buying behavior.

Myths, FACTS AND CONSUMER SATISFACTION





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The consumer feels that by using artificial hair care products, they will lose their hair. People

like to use traditional products which they feel that they are free from chemicals. Grand parents

and parents pressurize them to use what they have used before. 30% respondents have found

that due to use of shampoo they have lost their hair. 22% agreeing that hair fall is not only due

to use of shampoo, but also stress and food habits. Age group above 50 finds that modern hair

products available in the market are responsible for hair fall and Ammonium In shampoo and

color dye is harmful for hair. Another form of the side effect problem of Cowlicks. It appears

when the growth direction of the hair forms a spiral pattern.

Another problem comes due to Hair loss or baldness (technically known as alopecia is a loss

of hair from the head or body. Baldness can refer to general hair loss or male pattern baldness

specifically. Some types of baldness can be caused by alopecia areata, an autoimmune disorder.

The extreme forms of alopecia areata are alopecia totalis, which involves the loss of all head

hair, and alopecia Universalis, which involves the loss of all hair from the head and the body.

Hair color creates allergy irritation or swelling of eye and head due to use of stronger dye

People believe that dont colour your hair when you are pregnant. Baby absorb the chemicals

indirectly and not safe for her . Its hard to return to your natural hair colour after dyeing it

Washing your hair everyday will rob it of its natural oils

Nothing lathered externally can nourish hair, or make it grow longer than it can. The oil coats

each shaft of hair, but its only the oil that is shining and not your hair. So it doesnt mean that

your hair is any healthier. In fact, oil tends to attract dust and dirt and becomes a breeding

ground for infections. A shampoo and conditioner are better options. Of course, an oil massage

cools you down and makes it to every girls/boy luxe needs. Oiling your hair for about 30 to

45 minutes once a week along with a hot towel routine allows the essential ingredients of the

oil to soak into the scalp. This not only relaxes you but may work to give you smoother, more

manageable hair. All other claims belong to the trash.

There is absolutely no correct schedule for shampooing your hair. Washing your mane is

essential before it gets dirty! Otherwise, particles of grime could damage your hair when you

comb it. Harsh products like soap can harm your hair but a good shampoo with conditioner will

not only clean it, it will also improve the texture and shinehowever often you wash it. for

instance, if you have oily hair, shampooing regularly is necessary to keep the scalp grime-free.

The key here is to find the correct shampoo for your hair type. Expert hair stylist Dilshad

Pastakia says, Shampoo is merely a cleanser and as long as its a mild one, you can shampoo

everyday.

. As you brush, you damage the hair shaft. Just brushing two to three times to detangle is the

way to go. Start at the ends of the hair, holding the strands about halfway up to prevent tugging

at the root and pulling out the hair. This method also prevents split ends. Excessive brushing





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can put such stress on your hair that it splits, breaks or gets uprooted more easily. Excessive

brushing also stimulates the sebaceous glands, which produce extra sebum or natural oil, and

can make your hair lank and greasy. brushing your hair only helps to increase the blood

circulation in your scalp. This in turn activates the sebaceous glands that produce sebum. So it

is not the 100 strokes of the brush that helps hair remain healthy, but an activation of the

glands. This activation can be achieved through less harsh methods such as a a massage and

can give the same result as well as prevent your hair from

There's no scientific evidence that shampoo will make your hair grow faster. For most people,

hair grows about half an inch a month, and staying healthy will help your hair grow to its

potential Keeping your hair clean, conditioned, and well-cut will help make the most of your

locks, and if you want a bit more body, look for products that leave a coating on hair to give

the impression of added thickness.

Many people are plagued by flaky scalps in winter, when indoor air is especially dry.

Seborrheic dermatitis (cradle cap in infants), sensitivity to yeast, diet deficiencies, and stress

are also common causes of dandruff. And a fungus called malassezia, which we all have, flares

up in some people to cause severe dandruff. If you have dandruff, see a dermatologist for

accurate diagnosis and treatment, but don't worry. Whether you suffer from dandruff depends

on a lot of different factors, but you can't "catch" dandruff from other people.

Tight hats may damage your hair, but they won't make you go bald .

Hair conditioners should use once in a week or twice in months. It can damage your hair.Its

myths or facts .

This is few myths, facts, which make psychological barriers in, hair product consumer

satisfaction. After surveying company makes following criteria to know the marketing

effectiveness.

1) SALES

2) MARKET SHARE

3 )NET PROFITS

Average success (sales +MARKET SHARE+NET PROFITS)

Conclusion

Hair care products association between specific brand combinations is not seen among

respondents. Their buying behavior is totally depends on some factors which encourage them





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to buy particular brands .marketing strategy works to some extent as there are myths and facts

about the hair care products and buying behavior of the consumer .There are many brands of

hair care products but people buy specific brands and change frequently due to new brands

introduce in market. trial of a new product i.e. brand switching is often induced by heavy

advertisements, recommendations of the retailers, neighbors or friends. It is seen that people

are shifting to Ram Dev Patanjali products. The marketer has to concentrate more on the

natural Hair care products as they are formed through natural ingredients instead of synthesized

chemicals. Thus in that way these natural herbs help the hair by making it shiner, lighter and

healthier. And also there is a need to communicate this message to the consumers. Sachet is

more preferred as compared to bottles for the purpose of packaging of hair care products and

increase the free gift distribution by making joint ventures among different brands of hair care

product should be distributed.

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Date post:	09-Nov-2015
Category:	Documents
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