06081One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Mr. and Mrs. Jones123 Main Street, Anytown, USA

Prepared for:

Copyright MMV. This publication is confidential to Richard A. Weidel Corporation and its Associates. No part of this publication may be reproduced in any form, or by any means without prior written permission from the publisher.

Market Value Analysis

06082One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Thank YouFor This Opportunity

I would like to assure you in advance that you are working with a Real Estate professional and I will strive to meet all your objectives, including selling your home at the best possible price in the shortest amount of time. 

My first goal is to help you establish the market value of your home.  This can only be accomplished by thoroughly understanding the local housing market and its fluctuations.  

You will find information on my company and background that will help you appreciate that you will be represented by an Associate and organization with a rich history of knowledge and experience. We are experts in marketing Real Estate to achieve the objective of finding the best qualified Buyer for your home.

I welcome the opportunity to serve your Real Estate needs and ask that you contact me with any questions, now or during the on-going home marketing/selling process.

Thank you for your time and consideration.

Sincerely,

Your NameSales Associate

Your NameSales Associate

Cell: (000) 000-0000E-mail: yourname@weidel.comWeb: weidel.com/firstname.lastname

Office AddressCity, State ZipOffice: (000) 000-0000

06083One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Personal QualificationsPersonal Qualifications

Dedicated to Providing the Highest Level of Quality Service

Professional Credentials Licensed REALTOR® Since 1995

Member of the National Association of REALTORS®

Member of the New Jersey Association of REALTORS®

Member of the Mercer County Association of REALTORS®

Member of TREND Multiple Listing Service Certified Relocation Counselor

Professional Achievements Weidel Million Dollar Sales Club, Since 2000

NJAR Circle of Excellence, Since 2002

Personal Dedicated to providing the best possible professional and quality service

Priorities include a high degree of quality and control of successfully executed sales

Testimonials“ One of the best in the business!”

“Joe is very professional, honest and upfront in how he conducts his business. He offers his clients experience,

knowledge and creative marketing.”

“ We're proud that Joe has been a loyal Weidel Associate and continues to be a Top Producer, year after year.”

“Joe offers top notch service and always works in the best interest of the client.”

06084One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

A Tradition of Premier ServiceA Tradition of Premier Service

06085One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Local Expertise, Worldwide PresenceLocal Expertise, Worldwide PresenceOffices, Affiliations and Services Around the World

• Multiple Weidel Branch Offices and Specialized Marketing Divisions Located in Central and Northern NJ and Eastern PA

• 900 Affiliate Branch Offices from New York City to Philadelphia Metropolitan Areas

• Affiliation with Over 1 Million Sales Associates through the National Association of REALTORS®

• A National Real Estate Network of 5,500 Offices in Over 25 Countries with 160,000 Sales Associates and $321+ Billion Annual Sales Volume

• A Worldwide Luxury Real Estate Network of Over 1,000 Firms and 15,000 Sales Associates

• Local Affiliation with Over 70,000 Cooperating MLS REALTORS® and Boards of REALTORS®

• Mortgage, Insurance and Title Services

• Home Warranty Options

• Exceptional Marketing Vehicles

• Real Estate Pre-licensing School

Weidel’s membership with Leading Real Estate Companies of the World™ and Who’s Who in Luxury Real Estate™ provides strength and support, plus a worldwide network of Referral Associates

06086One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

06087One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Staging: Home Enhancement TipsStaging: Home Enhancement TipsMore Ways to Get More for Your Home

06088One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

First Impressions Count!

The First Impression Clean and tidy entrance Functional doorbell Polish door hardware Clean glass ___________________

General Maintenance Oil squeaky doors Tighten doorknobs Replace burned-out lights Clean and repair windows Touch up chipped paint Repair cracked plaster Repair leaking taps and toilets ___________________

Spic and Span Shampoo carpets Clean washer, dryer and tubs Clean furnace Clean fridge and stove Clean and freshen bathrooms Wash windows, sliding doors ___________________

ConditionsSafety concerns while showing to buyers________________________________________________________________________________________________________________________________

Curb Appeal Cut lawns Trim shrubs and lawn edging Weed and edge gardens Pick up any litter Clear walk and driveway of leaves Repair gutters and eaves Touch up exterior paint Close garage doors Clean and tidy garbage cans/outside storage areas ___________________

The Spacious Look Clear stairs and halls Store excess furniture Clear counters and stove Make closets neat and tidy Unobstructed views of living/storage areas ___________________

The Buying Atmosphere Be absent during showings Turn on all lights Light fireplace Adjust heat or central air Open drapes in the daytime Play quiet background music Keep pets outdoors ___________________

Preparing Your Home for Sale Checklist

A small investment in time and money will give your home an advantage over other listings in the

area.

06089One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Establishing ValueFactors That Influence the Pricing of Your Home

When reviewing current market statistics, it is important to take into consideration all of the factors that influence market value.

Some factors are determined by the market and others are in the control of the Seller.

Seller-Determined Factors• Motivation• Terms and conditions• Curb appeal• Condition of property• Availability• Broker choice

- Marketing program- Negotiation- Pricing strategy

Market-Determined Factors• Location of property• Size of dwelling & lot• Architectural style

• Supply & demand • Interest rates• Economic conditions • Competition

060810One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Positioning Your Home in the MarketCreating a Competitive Bidding Environment

to Attract Maximum Buyer Interest

Attracts “lookers”

Implies low motivation

Reduces the number of showings

Makes comparable but lower-priced homes look more appealing

May under-appraise and Buyer may not be able to secure a loan

After initial surge, excitement and momentum are lost

Overpricing

The pricing triangle illustrates all of the potential Buyers in the market for any given home. The higher the asking price above fair market value on the triangle, the lower the percentage of Buyer’s Agents and/or Buyers who will be interested in seeing the home.

As the asking price rises to the peak of the triangle, the number of potential Buyers begins to decline. When a home is priced too high above fair market value, there may be no interest at all due to the buying public’s perception that the Seller may not be truly motivated to sell the home.

As the asking price declines toward the base of the triangle, more Buyer’s Agents become inclined to show the home to their clients and potential Buyers are more likely to make an offer.

Ideally, the asking price of a home should be listed within a competitive range, taking into consideration actual fair market value. Pricing at this level is the best way to create a competitive bidding environment between multiple interested Buyers—which will help you obtain the upper edge of top dollar.

060811One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Benefits of a Competitive Bidding EnvironmentCapture Immediate Resource of Ready, Willing and Qualified Buyers

A primary function of a Buyer’s Agent is finding and working with prospective Buyers.

Buyer’s Agents are constantly searching for new properties to show to their clients. This often results in Agents having a pent-up demand of ready, willing, and qualified Buyers looking for “just the right home.” For this reason, the majority of showings by Buyer’s Agents occur when a new listing first enters the market through the Multiple Listing System (MLS).

After this group of Agents and Buyers have been made aware of, or have seen the property, showing activity diminishes to only those new Buyers now entering the market.

Therefore, it is beneficial to establish a competitive asking price during the initial market exposure by taking advantage of that pool of prospective Buyers. As in the concept of an auction, a competitive environment must be created where multiple Buyers may be interested in purchasing the home.

Property generates most interest/greatest number of showings when first on the market

Pent-up demand of ready, willing and qualified Buyers

Pricing too high and reducing the price later bypasses the excitement and activity

May be necessary to drop the price below market value to compete with well-priced listings

060812One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Effects of Market AgeHow It Can Affect the Sale Price of Your Home

A flawed marketing plan which causes limited Buyer flow

Initially overpricing a property

Age becomes a factor when Buyer’s Agents and their Buyers start to wonder why a property has been on the market so long and question why it has not sold.

By the time an appropriate marketing plan is implemented to maximize Buyer flow, or the asking price is reduced in line with current market supply and demand, the property may have been on the market so long that Buyer’s Agents and prospective buyers will perceive that something is wrong with the home.

In order to compensate for Market Age it may become necessary to reduce the asking price of a property below its true market value to generate renewed Buyer interest. Additionally, any offer to purchase is likely to be below the true market value of the property, based on the Buyer’s knowledge of the home’s Market Age.

Market Age typically occurs for two reasons:

060813One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Understanding Your Market Value Analysis

What is a Market Value Analysis?A market value analysis is a highly educated estimate of the highest probable list price for which your home will sell in the current market within a reasonable length of time. That amount of time depends upon the conditions in your particular community. As your Sales Associate, I will inspect the home, analyze the factors that influence the market and, along with you, reach a value conclusion that is the most probable price for which your home could be sold.

The Market Value AnalysisThere are different approaches which can be applied. In the case of the single family home, the “comparative sales approach” is the most commonly used. In this technique, similar homes in the area which have been recently sold are compared to your home. If there have been too few recent sales, we may have to consider slightly older sales or go outside the immediate community. I will gather data about sales and listings, study closely the terms of those sales and analyze the information.

Other information about your home, including the deed, taxes, zoning, transfers of ownership, restrictions, assessments, etc. – may also be examined as an aid in establishing the fair market value of your home.

In evaluating your home, I will study the neighborhood characteristics, including the proximity to services such as schools, places of worship and shopping. I will also consider the current market for a home like yours, buying trends that might affect its sale, as well as the availability and terms of financing which influence a person’s ability to purchase a home.

The preparation of our market value analysis is a measure of our commitment to providing the highest standard of quality, result-oriented service.

060814One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Listings Currently on the Market

Listings Currently Under Contract

Sold Listings

Expired and Withdrawn Listings

Market Conditions

We have carefully considered the different features in each of the presented properties, and based on location, community, etc., our research indicates these properties represent your closest competition in the marketplace.

The market study we have prepared represents a range of properties that have sold, as well as a range of properties that are currently available. This analysis has not been performed in accordance with the Uniform Standards of Professional Appraisal Practice which require valuers to act as unbiased, disinterested third parties with impartiality, objectivity and independence and without accommodation of personal interest. It is not to be construed as an appraisal and may not be used for any purpose.

A sampling of Multiple Listing Service (MLS) Comparables have been printed for your review (see following pages).

060815One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Market SummaryThe market study we have prepared represents a range of properties that have sold, as well as a range of properties that are currently available. This Comparative Market Value Analysis is not an appraisal and should not be considered the equivalent of an appraisal.

Evaluation of Market Conditions(financial, economic, appreciation, Buyer/Seller flow, etc.)

Range of Homes Sold $ to $

Range of Homes Currently for Sale

$ to $

Percentage of Homes Withdrawn/Expired %

Summary Comments/Recommendations (repairs, showing, contingencies, competitive list price, probable range of offers, etc.)

060816One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Market Value Gain

ADDRESS:

DATE:

Original Purchase Date

Estimated Market Value / Sales Price $

Original Purchase Price - $

Estimated Market Value Gain $

Estimated Market Value % Increase %

You might be wondering if selling or buying a home right now is a smart financial decision. The fact is, homeownership is key to building long term wealth, regardless of when someone sells or buys. Studies show that over time, most homeowners have steadily built equity. According to the National Association of REALTORS® and the U.S. Department of Housing and Urban Development, during the past three decades home values have steadily increased.

If you have been waiting for the right time to sell or buy a home, you should know the facts. Weidel Real Estate can evaluate the current market and advise you of your options.

Thanks to the power of appreciation, a home’s market gain is impressive, particularly over time.

060817One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Estimated Seller’s ProfitADDRESS:

DATE:

NOTE: Complete Section A in full. Complete Section B if loan information is available.

Estimated Market Value / Sales Price

$

SECTION A (COSTS)

Legal Fees (if applicable) $

Closing Fee (if applicable) $

Sellers Title Fees $

State Transfer Tax $

Brokerage Fee $

Termite and/or Other Inspections (if applicable)

$

Municipal Assessments/Liens (if applicable)

$

Other: $

Other: $

Other: $

Other: $

Approximate Total Cost to Seller $

SECTION B (EQUITY)

Less Approximate Mortgage Balance (include all loans)

- $

Approximate Equity $

Less Approximate Cost to Seller (Section “A” above)

- $

Estimated Seller’s Profit $

Less any interest charges and less pro-ration of taxes, insurance and mortgage insurance premium. These figures submitted are estimates and approximations only, and in most cases, may vary according to the actual sale price and other negotiable terms of the sale. Their accuracy is not guaranteed.

060818One Million Transactions Annually • $321 Billion in Annual Home Sales • 120,000 Agents

Property Profile