Join us on Friday, April 13 at noon for a roundtable discussion luncheon, mod- erated by John Lindsey, Western Newspapers, Inc. We’ve invited: Linda Bishop • Abrazo Health Care ADDRESS CORRECTION REQUESTED Register Jos Anshell • Moses Anshell Randy Johnson • Cliff Castle Casino Learn how to keep the lifeblood of your newspaper fl owing! Mike Leeds, sales training coach, will cover a dozen ways to grab your customers’ attention and increase your sales. CONTINUED ON PAGE 3
APRIL 2007 Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004 - 1947 “PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429 ADDRESS CORRECTION REQUESTED ANAgrams A community newspaper from community newspaper people Workshop to feature industry experts, lively happy hour Register NOW for the ANA Spring Workshop! Roundtable Best Ideas Session Join us on Friday, April 13 at noon for a roundtable discussion luncheon, mod- erated by John Lindsey, Western Newspapers, Inc. We’ve invited: Heather Bruce • R&R Partners Linda Bishop • Abrazo Health Care Abbie Fink • HMA Public Relations Karen Hallgrisom • Air Marketing Randy Johnson • Cliff Castle Casino Jos Anshell • Moses Anshell And others!!! Tim J. McGuire Frank Russell Chair Walter Cronkite School of Journalism and Mass Communications Writing off newspapers is premature The newspaper industry has been a lot like a gossip victim the past few years. First, people whis- pered forecasts of gloom behind the industry’s back. Then, the hints of doom became louder and more obvious. Now, it seems as if no one is reluctant to shout from rooftops that the newspaper industry is dying and that there is nothing that can be done. Week magazine published a full page of angst titled, “The Decline of the American Newspaper.” The Economist avoided subtlety com- pletely last year when its cover impolitely inquired, “Who killed the newspaper?” Critics lament declining cir- culation and a dramatic loss of advertising, especially classified ads. They scold the newspaper industry for an assortment of sins, including the failure to recognize the digital revolution, journalistic self-indul- gence, greedy harvesting of profits and arrogance. The circulation declines are undeniable. Some metropolitan newspapers have lost 10 percent of their circulation in the past three years. Classified revenues at some big newspapers are off by $50 mil- lion to $100 million in the same period. Layoffs and news-hole reductions are breathtaking. Short- sighted corporations are trying to cut their way to better profit margins. The bad news is clear, but there are some deeper complexities that must be considered, some good, some bad. • The largest newspapers are suffering the steepest declines. • Community newspapers serv- ing their readers well are, for the most part, thriving. • The digital and global revo- lutions beleaguer every industry, including television. • Media companies used to “push” information to consumers with morning newspaper delivery or the 6 p.m. news. The Internet and 24-hour television news offer consumers the capability to “pull” news whenever they want it, so the consumption of news is increasingly fragmenting. Consumers are now in control. • Advertising is fundamentally changing. In addition to the push- pull problem, the Internet allows advertisers to narrowly target their messages to potential buyers rather than taking a scattershot approach to the masses. • Although declines are evi- dent, the amount of advertising in a Sunday newspaper is still formida- ble, and profits at most newspapers remain admirable. • The business model of news- papers based on mass advertising is under assault, but if the death of CONTINUED ON PAGE 3 Learn how to keep the lifeblood of your newspaper flowing! Mike Leeds, sales training coach, will cover a dozen ways to grab your customers’ attention and increase your sales. Technology guru Lisa Griffin, of the Tennessee Press Association Institute for Newspaper Technol- ogy, will be teaching a course on Adobe InDesign, Wednesday, April 11, 2007 and Thursday, April 12, 2007. Wednesday’s class will focus on basics, and Thursday’s class will be for advanced students. Register now, and learn how to make Adobe InDesign work for you! Mark Henschen, the circulation director of the North County Times will be presenting Circulation Sales Channel Metrics: Maximiz- ing Scarce Resources, a system to get the most out of every sales chan- nel you have. See and understand the impact of EZ-Pay on your units. Bill Shannon, circulation director at The Daily News (Longview, Wash.), is speaking on Teaming Up Single Copy and Bulk Sales Success, how to sell value-added advertising pro- grams that include potential single copy, bulk and paid sampling sales. For all of you interested in the Newspapers in Education program, Pat Oso, NIE Coordinator, will be hosting a custom NIE workshop. If you have questions about approach- ing school districts, marketing or recruiting teachers, come find out how to make it happen! And who wouldn’t enjoy a fun- filled happy hour where we present awards to the winners of ANA’s annual Excellence in Advertising Competition? You don’t want to miss that! Register soon! You can register online at www.ananews.com or call (602) 261-7655 ext. 110 for more information. See you there!
Transcript
APRIL 2007
Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers
ANAgramsArizona Newspapers Association1001 N. Central Avenue, Suite 670Phoenix, AZ 85004 - 1947
A community newspaper from community newspaper people
Workshop to feature industry experts, lively happy hour
Register
NOWfor the
ANA Spring Workshop!
Roundtable BestIdeas SessionJoin us on Friday, April 13 at noon for a roundtable discussion luncheon, mod-erated by John Lindsey, Western Newspapers, Inc. We’ve invited:
Heather Bruce• R&R Partners
Linda Bishop• Abrazo Health Care
Abbie Fink• HMA Public Relations
Karen Hallgrisom• Air Marketing
Randy Johnson• Cliff Castle Casino
Jos Anshell• Moses Anshell
And others!!!
Tim J. McGuireFrank Russell ChairWalter Cronkite School of Journalism and Mass Communications
Writing off newspapers is premature
The newspaper industry has been a lot like a gossip victim the past few years. First, people whis-pered forecasts of gloom behind the industry’s back. Then, the hints of doom became louder and more obvious.
Now, it seems as if no one is reluctant to shout from rooftops that the newspaper industry is dying and that there is nothing that can be done.
Week magazine published a full page of angst titled, “The Decline of the American Newspaper.” The Economist avoided subtlety com-pletely last year when its cover impolitely inquired, “Who killed the newspaper?”
Critics lament declining cir-culation and a dramatic loss of advertising, especially classifi ed ads. They scold the newspaper industry for an assortment of sins, including the failure to recognize the digital revolution, journalistic self-indul-gence, greedy harvesting of profi ts and arrogance.
The circulation declines are undeniable. Some metropolitan newspapers have lost 10 percent of their circulation in the past three years. Classifi ed revenues at some big newspapers are off by $50 mil-lion to $100 million in the same period. Layoffs and news-hole reductions are breathtaking. Short-sighted corporations are trying to cut their way to better profi t margins.
The bad news is clear, but there are some deeper complexities that must be considered, some good, some bad.
• The largest newspapers are suffering the steepest declines.
• Community newspapers serv-ing their readers well are, for the
most part, thriving.• The digital and global revo-
lutions beleaguer every industry, including television.
• Media companies used to “push” information to consumers with morning newspaper delivery or the 6 p.m. news. The Internet and 24-hour television news offer consumers the capability to “pull” news whenever they want it, so the consumption of news is increasingly fragmenting. Consumers are now in control.
• Advertising is fundamentally changing. In addition to the push-pull problem, the Internet allows advertisers to narrowly target their messages to potential buyers rather than taking a scattershot approach to the masses.
• Although declines are evi-dent, the amount of advertising in a Sunday newspaper is still formida-ble, and profi ts at most newspapers remain admirable.
• The business model of news-papers based on mass advertising is under assault, but if the death of
CONTINUED ON PAGE 3
Learn how to keep the lifeblood of your newspaper fl owing! Mike Leeds, sales training coach, will cover a dozen ways to grab your customers’ attention and increase your sales.
Technology guru Lisa Griffi n, of the Tennessee Press Association Institute for Newspaper Technol-ogy, will be teaching a course on Adobe InDesign, Wednesday, April 11, 2007 and Thursday, April 12, 2007. Wednesday’s class will focus
on basics, and Thursday’s class will be for advanced students. Register now, and learn how to make Adobe InDesign work for you!
Mark Henschen, the circulation director of the North County Times will be presenting Circulation Sales Channel Metrics: Maximiz-
ing Scarce Resources, a system to get the most out of every sales chan-nel you have. See and understand the impact of EZ-Pay on your units. Bill Shannon, circulation director at The Daily News (Longview, Wash.), is speaking on Teaming Up Single Copy and Bulk Sales Success, how to sell value-added advertising pro-grams that include potential single copy, bulk and paid sampling sales.
For all of you interested in the Newspapers in Education program, Pat Oso, NIE Coordinator, will be hosting a custom NIE workshop. If you have questions about approach-ing school districts, marketing or recruiting teachers, come fi nd out how to make it happen!
And who wouldn’t enjoy a fun-fi lled happy hour where we present awards to the winners of ANA’s annual Excellence in Advertising Competition? You don’t want to miss that!
Register soon! You can register online at www.ananews.com or call (602) 261-7655 ext. 110 for more information. See you there!
APRIL 20072
Government / Public PolicyObjectivesBuild on 2003, including creating a formal plan for 2005/6; Re-craft Legislative Alert; Note key legis-lation that requires editor/publisher calls; Simplify way editors/publishers can send an e-mail to key legislators on issues; Create a grid noting each legislator’s committee assignments; Match leg-islative leadership to Editors & Publishers; Host Legislative Breakfast in January 2006 instead of Legislative Lunch in Fall; Further build allies/government access groups; Continue “Public Access Counselor” legislation and emphasize “Training;” Support banning suits against public records requestors.The CommitteeTeri Hayt, Chairman; Independent Newspapers (Phoenix); Michael Chihak, Tucson Citizen; Janet DelTufo, Wickenburg Sun; Melanie Larson, The Explorer (Tucson); Teri Hayt, Arizona Daily Star (Tucson); David J. Bodney, Steptoe & Johnson, Phoenix; Ward Bushee, Arizona Republic (Phoe-nix); Tom Arviso, The Navajo Times (Window Rock); Kevin Kemper, University of Arizona; John Moody, ANA Legislative Counsel, Jennings, Strouss & Salmon, Phoenix.
Awards CommitteeObjectivesStudy contest entries and develop an online contest submission form; Study and reshape Hall of Fame criteria, make them less subjective and Improve bios; Work with the University of Arizona to improve the Zenger Award; FOI – broader distribution of news release to improve publicity; Improve ad agency category.The CommitteeDon Rowley, Chairman, The Sun (Yuma); Perri Collins, ANA; Paula Casey; Business Manager, ANA
Finance CommitteeObjectivesThis committee reviews the monthly fi nancial reports and questions the staff on budget vari-ances, in order to report to the full board. It also is responsible for working with the staff to develop the annual budget for ANA and Ad Services.The CommitteeThe secretary-treasurer, past president, and one additional direc-tor are appointed to the Finance Committee each year. Currently Michael Chihak, Tucson Citizen, is chairman; Mike Quinn, Past President, and Terry Alvarez, East Valley Tribune.
ANA/Ad Services Board of DirectorsPresidentPam Mox One-Year Director/Non-Daily Green Valley News and Sun (520) 625-5511 ...................... [email protected]
First Vice PresidentJohn Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. (Phoenix) (480) 497-0048 [email protected]
Second Vice PresidentDon Rowley Two-Year Director/Daily Arizona Daily Sun (Flagstaff) (928) 774-4545 ..................... [email protected]
Third Vice PresidentVacant Vacant (602) 261-7655 .....................offi [email protected]
Teri Hayt Two-Year Director/At-large Arizona Daily Star (Tucson) (520) 573-4220 ..................... [email protected]
Dick Larson One-Year Director/Daily Western Newspapers Inc. (928) 634-5898 ............. [email protected]
Elvira Espinoza Two-Year Director/At-large La Voz (Phoenix) (602) 444-3835 ....... [email protected]
Mike Quinn Past President Today’s News-Herald (928) 453-4237 ................ [email protected]
Arizona Newspapers Foundation Board of DirectorsThe foundation is an educational, charitable non-profi t corporation for education. Its primary mis-sion is to teach newspaper people and teachers how to use a newspaper in a classroom. Its goal in 2007 is to become revenue independent.
Chairman of the BoardJosie Cantu-Weber, Tucson Citizen (928) 453-4237 .............. [email protected]
mittee, ask your publisher to send an e-mail to [email protected]. Your ideas are what makes this association valuable. Join a commit-tee and make a difference!
Marketing, Member RevenueObjectivesANA revenue enhancements; Assist members with political advertising sales; ANA directory; Statewide online classifi ed ads; Public Notice promotion; Effective communications to members; Digital archiving of newspapers; Recognize adver-tising business partners in ad awards contest; The CommitteeDick Larson, Chairman, Western Newspapers; Steve Stevens, Today’s News Herald, Lake Havasu City; Lisa Miller, The Sun (Yuma); Mark Bollin, Green Valley News & Sun; Terry Alvarez, East Valley Tribune (Mesa); Blake Dewitt, Western Newspapers; Cindy Meaux, Ad Place-ment Manager, ANA; Sharon Schwartz, Network Advertising Manager, ANA; John Alexander, Foothills Focus.
First Amendment CoalitionObjectivesProvide journalists from member newspapers with educational information and a legal hot line for access issues. ANA is responsible for 12 seats on this board of directors. ANA AppointeesDan Burnette, West Valley View; Joseph Reaves, Arizona Republic; Terry Ross, Yuma Daily Sun; Josie Cantu-Weber, Tucson Citi-zen; David Bodney, Steptoe & Johnson; Ben Hanson, Daily Courier; Linda Wienandt, Associ-ated Press; Mark Kimble, Tucson Citizen, and Kevin Kemper, University of Arizona.
Education Task ForceObjectivesConventions: Spring Marketing Workshop in May (Wed-Fri) and Fall Convention in October (Thursday-Saturday), First two days of both are computer training and half-day of sessions eliminated; Regional Education – Need trainers; On-line training -- too expensive? List Serves for various professions; NIE – fund raising; curricu-lum; marketing; Update Public notice laws and Ad guidelines; Constitution Day Sept.. 17 – create NIE material; NIE Training at conventions; half-day session; NIE Regional North/South full day NIE training. Additional volunteers needed.The CommitteeJohn Wolfe, Chairman, Green Valley News & Sun; Michael Chihak, Tucson Citizen; Pat Oso, Statewide NIE Coordinator, ANF; Paula Casey, Business Manager, ANA.
ANAgrams is published every month by theArizona Newspapers Association 1001 N. Central Ave., Suite 670
Phoenix, AZ 85004-1947(602) 261-7655 • Fax: (602) 261-7525
www.ananews.comwww.publicnoticeads.com
ANAStaff
Executive DirectorJohn F. Fearing ..................................... Ext. 105 [email protected]
Business ManagerPaula Casey .......................................... Ext. 102 [email protected]
Media BuyerCindy Meaux ..........................................Ext. 112 [email protected]
Public Notice wars heating up?John FearingExecutive Director
With all the talk about the end of the print newspaper, it almost feels old hat to talk about public notices and the legislative intent of requiring their publication in newspa-pers. I almost sound like Chicken Little.
Your association may sound the alarm but publishers and their staff are the ones who must answer the call.
Member publisher, I ask, do you know if your staff is uploading its notices to our national Web site PublicNoticeAds.com? We don’t either. I assigned the task to one of our staff members, and she began keeping a spreadsheet of the number of notices each member uploaded.
This generated a “score card” that was sent to member publish-ers and it alerted them if someone stopped uploading notices.
Because of the classifi ed aggre-gation push, the “score cards” have been placed on the back burner. Member publishers are on their own.
Please ask your staff if they still are uploading. Participation is impera-tive to success. If we stand together, we will have a greater chance of survival.
This public notice project has been under-way for nearly 10 years. Has it been effective? We
think so. And I think it will be our savior in the future.
In Washington, D.C., in March, I attended several meetings about legislative events across the country and learned that many state press associations are fi ghting statewide bills that would move public notices to internet only publication.
The Sky is Falling, The Sky is Falling.
Sometimes Chicken Little knows what he’s talking about.
P.S. We have planned an excit-ing and informative spring workshop for you, so don’t forget to register for it right away.
Legal ServicesAnother benefi t ofANA membership
Advertising andNewsroom AnswerLine
Miller, LaSota & Peters, PLC(602) 296-0955 *First hour free to all ANA member newspapers.
Media Hotline
Perkins, Coie, Brown & Bain(602) 351-8000Funded by First Amendment Coalition of Arizona Inc. No cost up to the initiation of litigation.
HR Hotline
Steptoe & Johnson, LLP(602) 257-5200Up to two hours of consultation and advice available to publishers and department heads of ANA-member newspapers.
* Please note the NEW AnswerLine phone number.
3APRIL 2007
A few weeks ago, I sent out a request to NIE folks across the state asking what issues you would like to see addressed in a session at ANA’s Spring Conference. Your responses were enough to fi ll several sessions. We have only one session but we will address as many of these issues as possible.
As usual, I have lots and lots of suggestions, but there will be time to brainstorm and share with one another as well. Here is a list of the main concerns we will address. If your issue is not listed, bring it to the session.
• Review NIE basics on setting up a smoothly running program
• How do I approach school
AnswerLine number changes
district administrators? Which administrators?
• How do I get the attention of principals?
• How do I recruit more teach-ers for NIE?
• “What qualifi es as a class-room for audit bureaus?” and more audit questions.
• Summer programs?• How do I market my NIE
program?• How do I plan for a teacher
workshop?• NIE Content/VendorsPlease join us on Friday, April
NIE session answers questionsBy Pat OsoArizona Newspapers in Education Coordinator
newspapers is inevitable, it does not appear that it will be swift.
There is a temptation to view all this as just one more 21st-century reality that does not affect us until we consider the last month of news coverage. The bizarre wall-to-wall coverage of Anna Nicole Smith and Britney Spears may be the “canary in the coal mine” for what weaker newspapers might mean for soci-ety.
No matter how much you enjoy beating up the print media, and no matter how many times the newspa-per industry shoots itself in the foot with plagiarism, fabrication and con-fl ict-of-interest scandals, for the past 50 years, American newspapers have been our newsgathering stalwarts.
It is newspapers that uncover scandals like the one at the Walter Reed Army Medical Center. It is newspapers that have been out front on social change, repeatedly holding government accountable and attempting to avoid celebrity obsession.
CONTINUED FROM PAGE 1
Newspapers under siege create a profound ethical hazard for journal-ists. Concern over profi ts and abject fear over ubiquity of the Internet threaten newspaper ethics.
In the new media world, con-cerns such as harm to story subjects, treatment of identifi ed but not charged suspects, privacy, balance, fairness, taste and accountability stand to get steamrollered by a desperate search for profitable audiences and the chaos of the Web where knee-jerk immediacy and irresponsibility often stretch ethical boundaries.
Newspaper journalism fails too frequently in its ethical quest, but an America without solid newspapers protecting and leading civil discourse is an America that would make the framers of our Constitution despair.
If you are a discerning reader who recognizes the role journalism plays in fortifying our democracy, the raging discussion about the future of newspapers matters to you.
Reprinted from the Arizona Republic, March 18, 2007.
Writing off newspapers is premature
Three prominent journalists attracted more than 100 students, alumni, and faculty from Arizona State University to the Evelyn Smith Music Theatre--engrossing the audience in a civic debate on issues facing journalists today.
Newspapers Under Siege: Ethics on the Firing Line was the focus of this year’s Paul J. Schatt lecture series.
“Civil discourse must be served by journalists. It is the underpinning of American society. Where will that come from, if not from news-papers?” asked Tim McGuire, the Frank Russell Chair in the Business of Journalism at the Walter Cronkite School of Journalism and Mass Communication.
Mediator Kristin Gilger, assis-tant dean of professional programs at the Cronkite School, guided the discussion with questions like, “Is the end near” for newspapers?
Jennie Buckner, former vice-president and editor of the Charlotte Observer, held that this is indeed the end of a era for print newspapers, and that “we must face the facts.”
“Newspapers have been losing readers at a steady pace year after year. I don’t think newspapers will die; I don’t think journalism will die,” said Buckner in the discus-sion, stressing that the industry must “wake-up.”
Buckner won an Emmy for her series “Taking Back our Neighbor-hood” and “Hunger in the Land of Plenty,” attesting to her passion for community involvement.
Buckner has previous ly addressed journalism drifting towards tabloid news and trivia in
her keynote address at the 1998 Batten Awards, an award for journal-ists whose work supported “people’s involvement in the life of their com-munity.”
She stated that the “if it bleeds it leads” philosophy undermines the credibility of journalists. Her solu-tion: empower readers with civic journalism instead of feeding an “entertainment-addicted society.”
Jim Crutchfi eld, visiting Pro-fessor in Journalism Ethics at the Cronkite School, worried that the death of newspapers depended heav-ily on putting a value on the content in newspapers for advertisers.
In newspapers’ heyday, said Buckner, a 20 percent profi t margin was the norm, but now eight per-cent is enough to keep a newspaper afl oat.
“I’m worried about the six or seven percent profi t margins,” said Crutchfi eld
Buckner asserted that there is still hope for the relationship between print newspapers and online newspapers, but the two mediums should be differentiated from each other so that “people are actually get-ting excited about the different medi-ums and their different strengths.”
Throughout the debate McGuire also gave an optimistic outlook for successful convergence of print journalism and the internet.
“Journalism and the service of civil discourse in our society will fl ourish,” said McGuire.
Schatt taught for over 30 years at ASU. He died in 2005. The lec-ture series was established by Laura Schatt, to keep his spirit and passion for journalism alive.
ciation’s Advertising, Newsroom and Circulation AnswerLine telephone number has changed.
You can now call attorney John Moody with your questions at 602-296-0955.
ANA provides this service to member edi-tors, report-ers, circula-tion managers and advertis-ing person-nel who may have questions r e l a t i n g t o political cov-
erage, advertising, libel, fair reporting and pri-vacy concerns for from ANA-member newspapers.
The first hour of the
attorney’s time is paid for by ANA, with subsequent hours receiving a 10 percent discount.
Moody has been the friendly voice behind the ANA AnswerLine for over two years. Don’t hesitate to call him if you have a question.
Ad reps put cash in their pocketsTwo lucky classified sales
reps walked away with a little extra money last month because they sold statewide ads in the Arizona State-wide Classifi ed Advertising Network (AzCAN).
Cathie Towell, The (Kingman) Standard, won $200, and Connie Dahlin, The Glendale Star, won $500 by participating in the Hidden Treasure Bonus Promotion.
“It’s fantastic,” said Dahlin.“I’m going to have a grand-
child in June,” she said, and plans to splurge on the newborn. “I’m going to have fun with it.”
“At fi rst I thought you guys made a mistake,” said Towell, after receiving her check in the mail.
“When I hear of a business that would benefi t from statewide ads, I do mention it,” she said.
“It’s an easy way to make a little extra money,” she said.
Several times each year, ANA will hold a bonus program for reps who sell AzCAN ads.
For more information about how your newspaper classifi ed ad representative can benefit from AzCAN, contact Sharon Schwartz at (602) 261-7655, ext. 108.
APRIL 20074
There is positive news on the horizon for the newspaper industry. Despite predictions for minimal advertising growth during 2007, earlier-than-usual presidential pri-maries could change that forecast for the better. Initially considered a slow year because of the absence of elections and an Olympics, 2007 will see an increase in ad spending after all. Moving more presidential primaries to January and February of 2008 will create a jump start on the campaign season.
Although television will garner the biggest bucks in a free-for-all campaign expected to top $1 billion in spending, Arizona newspapers still stand to profi t from the many candidates who need to gain early recognition in 2007.
As more and more crit-ics complain about all those empty sound bites, it’s pos-sible that issues could be explored in more detail via the printed page. Issue ads should be encouraged by newspaper advertising departments. It’s still one of the best places to reach intel-ligent, high-income voters with crucial information.
Slated for January are primaries for one or both parties in Iowa, Nevada, New Hampshire and South Carolina. States tentatively adopting February for at least one of their presidential launches are Ala-bama, Arizona, Arkansas, California, Colorado, Delaware, D.C., Florida, Hawaii, Idaho, Illinois, Kansas, Louisiana, Maine, Michigan, Mis-souri, Montana, New Jersey, Nevada, New Mexico, North Dakota, Ohio, Oklahoma, Tennessee, Utah, Vir-ginia, West Virginia and Wisconsin. More than half of the U.S. population will have the opportunity to vote in those fi rst two months of 2008.
Why the push for more ad spending? For one thing, of course, there’s no incumbent. So all the par-ties are seeking candidates. This is the fi rst election in 80 years in which neither major party has an incumbent president or vice president running for the nation’s top spot.
“Ralph Nader for President 2008” items have been on sale for the perennial third-party or indepen-dent candidate for months already. Other blips on the radar screen are expected from the Constitution Party, the Green Party and the Libertarian Party.
Pundits are predicting one of the most wide-open contests in the last dozen or so elections. That may not hold true by next spring, after all those primaries narrow the fi eld. But for now the advertising opportunities are also wide open for newspapers.
Another plus for newspapers is the push in many states to ban those annoying recorded phone calls that are made to residences by parties and candidates during the 11th hour of most campaigns. You probably had a dozen per day during the two weeks leading up to Election Day 2006. If
these unpopular pitches are banned, newspapers may pick up those remaining ad dollars.
Discussion among tele-vision executives centers on what happens when all the candidates want to place their TV plugs on the eve-ning news in key markets of states having primaries. All of their news fi ts into a 30- or 60-minute time slot. Unlike newspapers, that can add an extra four pages to
any section quickly, TV news is a locked-in format. How-ever, with the convergence of media today, many tele-vision stations will quickly be adding Web productions that can carry candidate’s messages. Perhaps Arizona
newspapers can plan a similar strategy to incorporate print ads into their own Web editions.
Another side of the coin is to ask if American citizens will be overexposed to political campaigns with the process so extended. Voters say they hate negative campaigning. Candidates always say they will avoid it. Yet, time after time, mud-slinging starts early and lasts longer than anyone wants it to.
Several firsts make this an interesting campaign. For the fi rst time, we have major party, serious candidates who are Black, Hispanic, female and Mormon. One candidate even formally announced on the “Late Show with David Letterman.” How soon will the White House ad push begin? Experts think paid messages will start appearing soon, certainly by this summer, especially in the above-listed states. Will your paper be ready?
Dr. Randy Hines teaches at Susquehanna University in Selin-sgrove, Pa. He can be reached by phone at (570) 372-4079 or by e-mail at [email protected].
Political ad spending may boost newspapers’ bottom line in 2007By Randy Hines
Dean Prichard, of Oracle’s his-toric High Jinks Ranch, died March 18 after a short illness. He was a long-time Arizona journalist. Most recently he was editor of the national edition of the Tombstone Epitaph that was read by history buffs around the world.
Prichard is a World War II vet-eran and a 1950 graduate of Univer-sity of Arizona. He has worked for the Arizona Daily Star, Kansas City Star, Detroit Free Press and the J. Walter Thompson Company.
At Fairchild Publications of New York he was the bureau chief of Northern Europe and the Soviet Union. At the Reader’s Digest he
covered Asia and Australia. Upon his return to Arizona
in 1974, he purchased Buffalo Bill Cody’s old High Jinks Ranch on a mountain top near Oracle and spent 20 years restoring it.
It is now a National Historic Site and a stop on the state-wide Arizona Trail.
From there he set about teach-ing journalism at the U of A and writing and editing a local weekly newspaper serving the surrounding area. He also produced the Epitaph each month using the old type faces and style of the original Tombstone newspaper.
An avid horseman, he ran cattle below his home and worked as a trail guide in the high country.
In 2004, he wrote and pub-lished a science-fi ction novel. Tinr’s Journal -- The Alien Prophecy, a Metaphysical Autobiography. It culminated with alien intervention in 2076 when survivors of Earth’s religious wars live in fortifi ed bio-spheres. The local Biosphere 2 fi g-ured prominently in the story.
Dean continued to produce The Epitaph until he had a tragic accident last year that left him paralyzed from the neck down. He spent his last days in a nursing home in Tucson.
By Ellie MattauschEditor and publisher, The Oracle
Arizona historian, journalist Dean Prichard remembered
Hillary R. Clinton
Barack Obama
John McCain
Two Cronkite students take home photojournalism awards
Two students of the Walter Cronkite School of Journalism and Mass Communication swept the fi rst student awards given by the National Press Photographers Association.
Senior Elias Johnson fi nished fi rst in the in-depth category and former student Ian Schwartz scored fi rst and second in the weekly assign-ments category. The two categories are the fi rst student awards in the association’s annual Best of Photo-journalism competition.
Johnson’s winning story pro-filed Anthony Robles of Mesa, a one-legged wrestler who is trying out for the wrestling team at Arizona State University.
Schwartz’s stories focused on proposed development at Papago Park in east Phoenix and on last year’s massive immigration reform march in downtown Phoenix. Schwartz, who also was named the nation’s best television reporter for 2006 by the Broadcast Education Association, graduated from ASU in May 2006 and works as a reporter at
WHOI-TV (ABC) in Peoria, Ill.Commenting on the Papago
Park story, the judges wrote that Schwartz “fi gured out that the way to make this story interesting was to show how people enjoy the park. We’ve seen professionals go out and shoot this assignment and come back with a bunch of real estate shots and shots of signs ... but no people. Seeing people use the park makes this story work.”
Cronkite School Dean Chris-topher Callahan applauded the stu-dents. “Elias and Ian found ways to capture compelling video of emotion and confl ict to tell their stories,” he said.
The National Press Photogra-phers Association is dedicated to the advancement of photojournal-ism and high ethical standards of professional performance. NPPA members include still and television photographers, editors, students and businesses that serve the photojour-nalism industry.
5APRIL 2007
NEW FACES IN NEW PLACES
Somewhere in the back of our minds, I know many of us might like to return to the “Lou Grant” era.
Life was good. You did your daily few hundred words or minute-thirty broadcast story, maybe a weekly takeout or that infamous fi ve-part special package on city hall corruption, the disease of the month or the latest consumer scam.
Except your readers were slowly fi nding ways to leave you. They didn’t particularly like you, and it irked them that they could buy 100 types of phones but were stuck with a handful of take-it-or-leave-it information providers. And then came the Internet.
“I’ll come right out and say it: It’s time for newspapers to stop giving away the store. We as an industry need to start charging for – or at the very least con-trolling – use of our products online,” San Francisco Chronicle/SFGate.com colum-nist David Lazarus recently wrote. And later: “My thinking is that this is approach-ing a life-or-death struggle for news-papers, and an antitrust exemption may be the only way that the industry can smoothly make the transition to a digital future. Put simply, we need to charge a fair price for our products, and we need to do so together.”
That could be dismissed as a momentary loss of sense. But because I suspect this secretly is harbored by more than one journal-ist, temporarily cheered by Viacom’s
billion-dollar lawsuit against You-Tube and a Belgian ruling against Google News, it’s worth looking at why going back to the future is a very bad idea.
The strongest argument is that it just ignores reality. First, papers have always “given away” the news, if you ignore the ads. What they charged for was the distribution and scarcity. You are not going to make scarce again that which is now abundant.
Lazarus seems to assume no other sources of news, but the typical metro area, even a small one, has TV, radio (some still do news), commu-nity papers, etc. Even if you could get 90 percent of those to conspire, there’s going to be leakage. All it
takes is a little leakage and you lose because (and I hate to say it) “they” – you know, those readers Lazarus seems to want to be at war with – don’t care as much about your product anymore.
Part of it is our fault, our tendency to churn out commod-
itized news. But our readers have changed, too. Bombarded by wall-to-wall news and information, much of which they’d rather not deal with anyhow, they are willing to snack and get on with their lives, not eat your full meal.
My grandfather read at least two newspapers after work. My mother read one, often falling asleep with it
A very bad idea for newspapersBy Doug Fisher
Doug Fisher
CONTINUED ON PAGE 8
Attitude: It all starts here. As Henry Ford said, “Think you can, think you can’t. Either way you’ll be right.”
Benefits: People don’t buy products. They buy what those prod-ucts can do for them. Sell benefi ts.
Campaigns: Don’t emphasize individual ads. Show your customers how to promote their businesses with long-term advertising campaigns.
Design: Use graphic techniques that make ads stand out on the page (white space, big graphics, easy-to-navigate layouts, etc.).
Expectations: It’s not realistic to expect to close every prospect every time. Sometimes, the objective is just to advance the sale .
Fast: Return phone calls and e-mails quickly. Don’t keep people waiting.
Goals: Establish accountability with specifi c goals for yourself and your advertisers.
Headline: Research shows that eight out of ten readers don’t read further than the headline. Learn how to write good ones.
Illustration: “A picture or diagram that helps make something clear or attractive.” An ad’s illustra-tion should clarify the headline and attract attention.
Jam: The letter B is taken, so we’ll use the musician’s term for brainstorming. Set aside some time to bounce ad ideas around.
Knowledge: The more you know – about your product and your customers – the more you’ll sell.
Listen: Like the old saying, we have two ears and one mouth because we should listen twice as much as we talk.
Measure: Strive to create ads that generate measurable results. Nothing sells like success.
Niche: This is a world of niche audiences. Personalize your adver-tising to hit the bull’s-eye.
Objections: Since most of them are predictable, there are few excuses to be caught off guard.
Proofread: There’s a big dif-ference between $995 and $9.95
Questions: Ask open-ended questions to gather information.
Reason: Create urgency. Give readers a reason to buy now.
Strategy: Go beyond budgets, schedules and fl ow charts. Formulate creative strategies for advertisers.
Truth: Honesty is still the best policy. The fastest way to lose readers is to make “unbelievable, fantastic, one-of-a-kind” claims.
Unique: Look for ways to dif-ferentiate each advertiser from the competition.
Variety: Develop differ-ent ways to explain your selling points.
Win-Win: Sure, it has become a cliché. But it is hard to fi nd a better selling compass. Help your custom-ers win, and along the way, you’ll win, too.
X-height: Know more about typography than a few font names and the difference between serif and san serif type. X-height is a good place to start.
Yes: The most important word in customer service. If you’re asked about something that is out of your realm of expertise, say, “Yes, I’ll look into that for you,” instead of “That’s not my job.”
Zero: The number of sales you’ll make if you don’t ask for the order.
E-mail John Foust for informa-tion about his training videos for advertising departments: [email protected].
By John Foust
Advertising sales from A to ZTEMPE, Ariz. (AP) -- The
former publisher of the Akron Beacon Journal has been named director of student media at Arizona State University.
James Crutchfield, 58, also a professor at the Walter Cronkite School of Journalism and Mass Communication, stepped down from his position as publisher of the Beacon Journal following the sale
of parent company Knight Ridder last year.
He joined Arizona State as a visiting professor in journalism ethics this semester.
As director of student media, Crutchfi eld will oversee the depart-ment that publishes the university’s independent student newspaper, a weekly magazine and the school’s cable TV station.
Pollster Bruce Merrill, who created the statewide Cronkite/Eight poll, will retire at the end of the semester from his faculty position at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
Although Merrill will no longer be teaching, he will continue his work
with the Cronkite/Eight poll, a major force on the Arizona political land-scape that is nationally recognized. Merrill is nationally known for cre-ating the Media Research Program, used to conduct public opinion polls and to train students in the design and interpretation of polls.
This semester the University of Arizona became the fi fth university in the nation to have a student chap-ter of the National Association of Hispanic Journalists.
NAHJ is a national organization that seeks to improve racial diversity in the newsroom and promotes His-panic journalists and the issues.
Approximately 20 students have joined the chapter. An anony-mous donor is currently paying dues for any student who wishes to join.
In 2005, Hispanics were the largest minority group in the depart-ment, said Jeannine Relly, faculty advisor for the student chapter of
NAHJ.The new chapter is still explor-
ing what kind of direction it will take and what role it will play for the members.
One of the group’s goals is to help promote diversity in the industry to provide a voice for Hispanics.
“This is important because ... our community has been misrepre-sented in the past, and if you look at a lot of newsrooms, there isn’t much diversity and that’s one thing we’re looking to change,” said co-president Nathan Olivarez-Giles, a journalism and Mexican-American studies senior.
UA students form NAHJ groupBy Claire Conrad
APRIL 20076
6
APRIL 2007
SUNSHINE WEEK UPDATE
“Today, Congress took an important step towards restoring openness and transparency in gov-ernment,” said Rep. Henry Waxman (D-Calif.), chairman of the Commit-tee on Oversight and Government Reform.
“Over the past six years, the Bush administration has done every-thing it can to operate in secret, to avoid public scrutiny, and to limit congressional oversight. I am pleased that Congress is reversing this course by passing four criti-cally important good government bills with strong bipartisan support,”
Waxman said, after the House of Representatives passed four measures during Sunshine Week that promote and preserve open government.
The bills passed and the votes were: H.R. 1309 (308-117) to strengthen FOIA and improve public access to government information; H.R. 1255 (333-93) to nullify an executive order limiting access to presidential records; H.R. 985 (331-94) granting improved protec-tion to federal whistleblowers; and H.R. 1254 (390-34) to require the release of presidential library donor information.
Kevin Cloe, publisher of the Wickenburg Sun (left) was awarded the Special Achievement Award this year by incoming Chamber of Com-merce President Gary Turner (right). This award has been given only four times to deserving individuals who contribute their leadership skills to the community. This year, the board recognizes and presents this special achievement award to a man who displayed grace under fi re, persever-ance, and strength in representing the truth in his reporting.
Juan Jimenez (left) and Vic Porto (right) were the recipients of The Wickenburg Sun’s Annual Employee Appreciation Awards. Jimenez, a graphic artist, was selected for the Publisher’s Extra Mile Award for his creativity, as well as his work as computer trouble-shooter. Advertising Director Vic Porto was selected by Publisher Kevin Cloe as the 2006 Employee of the Year for creating successful, innovative advertising ideas in the newspaper and producing another record year in advertising sales.
Wickenburg full of winners
Walt Nett, a journalist with nearly 30 years of reporting and editing in Arizona and Califor-nia, has been named editor of the EXPLORER Newspaper, announced Publisher Melanie Larson.
“We are all looking forward to his experience, knowledge of the region and his leadership abilities,” Larson said.
Nett, 52, was most recently an assistant editor with City News Ser-vice, a regional wire service based in Los Angeles.
“I feel very fortunate that this opportunity has presented itself. Tucson’s a competitive market with several large players. That presents some unique challenges and oppor-tunities for a suburban newspaper,” Nett said.
Nett also said that one of his goals is to be part of a newspaper that is a “welcome guest in the reader’s home every week.”
“Readers need the information we provide,” he said. “But I’d like to feel that we’re getting in the front door every week not only because readers need what’s on our pages,
but also because they really want what we’ve got.”
“A native of Evanston, Ill., Nett has called Tucson home for about 40 years. A graduate of Catalina High School and the University of Arizona, he got his start in journal-ism on the staff of his high school newspaper, The Trumpeteer, and was a high school sports correspondent for the Tucson Daily Citizen.
He has held editing jobs with the Fresno Bee and the Bakersfi eld Californian. He also wrote the Tucson Weekly column “Media Watch.”
He worked for the Arizona Daily Star for 12 years covering business and local and state gov-ernment. He was involved in the development and launch of the Star’s online operation, azstarnet.com, as the newspaper’s fi rst online editor.
Nett began his professional career in 1975, as a sports writer with the Arizona Territorial, a now-defunct weekly newspaper that covered Tucson’s northwest side – the area now served by the EXPLORER.
Explorer welcomes new editor
County officials who are responsible for maintaining area emergency-response plans in Ari-zona are not willing to share that information with the public, even though it’s required by federal law.
As part of a national audit, journalists and volunteers across the country descended on local emergency-management offi ces and asked for the Comprehensive Emer-gency Response Plans for their com-munities. Offi cials said “no” more than one-third of the time, and one in fi ve provided only partial reports.
None of the fi ve Local Emer-gency Planning Committee offi ces contacted in Arizona provided the complete plans. Some offi ces refused to give any information at all. Offi ces in Maricopa, Cochise, Yavapai and Pima counties and on the Gila River Reservation were visited.
Congress passed a law about two decades ago requiring every community to develop, update and make public plans for action in cases of chemical or hazardous-materials spills. The federal law also requires annual reviews of the law and public notifi cation of its availability.
Officials around the country who denied requests frequently cited
national-security or terrorism con-cerns, despite the fact that the 1986 law provides for withholding sensi-tive information in what’s called a Tier II report.
Dan Roe, executive director of the Arizona Emergency Response Commission, said local jurisdictions are caught “between a rock and a hard spot” when it comes to releas-ing public documents.
Officials in some states ran background checks on citizen audi-tors or sent police to follow them.
Warren Leek, director of the Maricopa County Department of Emergency Management said that if people wanted access to informa-tion on facilities outside the vicin-ity of their home or workplace or behaved in a manner that raised the staff’s suspicions, the staff would not release the document immediately.
“If there’s something that kind of raised our hackles and made us concerned that they might be a potential threat . . . we would delay giving them the information and would probably go to authorities who could do some background checking,” Leek said. “As far as
Offi cials withhold documentsMonica Alonzo-Dunsmoor and Corinne PurtillThe Arizona Republic
CONTINUED ON PAGE 9
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APRIL 2007
WINDOW ROCK, Ariz. - Bill Donovan laughs when he describes the four times he was fi red from the Navajo Times for writing stories critical of tribal government. The joking stops when he tells of the day 20 years ago when the newspaper was shut down.
On Feb. 19, 1987, under then-Chairman Peter MacDonald Sr., the tribe closed the only daily newspaper in Indian Country at the time, citing an audit of the paper that MacDonald said revealed debts to the IRS and mismanagement.
The newspaper, like most tribal newspapers today, was owned and controlled by the tribe. There was no freedom of the press, and staff members constantly struggled with interference by tribal government.
“There has always been this fi ght within the paper because tech-nically, the chairman of the tribe is the publisher of the newspaper,” said Donovan, a freelance writer. “There’s a feeling that you have to be at least somewhat supportive of the administration.”
Navajo Times, then called the Navajo Times Today, survived the shutdown, which spurred discussion of a free press in Indian Country.
The Navajo Nation Council has since granted the newspaper its independence - a unique feat for newspapers in Indian Country, said Mike Kellogg, president of the Native American Journalists Asso-ciation.
“Government leaders are becoming more aware of what a free press does for citizens. It keeps them better informed, it allows them to ask tougher questions and it allows them not to risk being fi red if they ask the tough questions,” said Kellogg, busi-ness manager for the Navajo Times Today when it closed.
MacDonald beat out incumbent Chairman Peterson Zah in the 1986 election. Then-publisher Mark Trah-ant wrote an editorial endorsing Zah, and staff members suspect that and other stories critical of MacDonald’s administration led to the paper’s demise.
“We thought management would be changed, but MacDon-ald went to an extreme,” said Tom Arviso Jr., a former sports writer for the paper and now its editor. “You have to understand what tribal poli-tics is about. It gets personal.”
While covering MacDonald’s campaign, Betty Reid said she often was criticized for simply being on the newspaper’s staff. Tribal mem-
bers called her a “gossip teller,” since there’s no word for reporter in the Navajo language.
The tribal newspaper was Reid’s fi rst job, and she vowed it would be her last at a tribally funded newspaper after the shutdown.
“That was the fi rst time free-dom of the press took center stage in my mind,” said Reid, who now works for The Arizona Republic in Phoenix.
The 78-year-old MacDonald, now living in Tuba City, Ariz., denies he retaliated against the Navajo Times.
“So if they did support Zah editorially, I didn’t think it made any difference,” MacDonald said. “I won, so why should I take revenge?”
MacDonald said the audit, con-ducted shortly after he took offi ce, showed the newspaper owed the IRS thousands of dollars - which Trahant acknowledged - and that advertising money and funds appropriated by the tribe were used for travel, golfi ng and expensive dinners.
“Immediately we wanted to put a stop to it,” MacDonald said, explaining there needed to be a move toward profi tability.
The Navajo Times started as an education newsletter in 1961 and became a weekly two years later. The paper had lost nearly $1 million after switching from a weekly to a daily in 1984, but Trahant said the Times was
losing less money each year.
Trahant met with MacDonald and suggested ways to turn a profi t, such as a management buyout and creation of a tribal media company. MacDon-ald didn’t bite.
M a c D o n -ald reopened the Navajo Times as a weekly in June 1987 with plans to have it become independent of the tribe by the end of his term to “elimi-nate the suspicion that there is con-trol somewhere,” he said.
But the Navajo Nat ion Counci l removed MacDon-ald f rom off ice during a corruption scandal in 1989.
Though he was convicted of federal conspiracy charges, MacDonald later was pardoned by the tribal council and former President Bill Clinton.
Arviso returned to the news-paper in 1988 with a goal to pay off past debts and then break free from the tribe.
Instead, Arviso had bomb threats called in, his tires were slashed, people threatened his life and he was suspended by former Navajo President Albert Hale.
A feeling of relief swept over Arviso in October 2003 when the tribal council voted 66-1 to approve the newspaper’s independence and create the Navajo Times Publishing Co. Inc.
“It feels good now, the work we do, because we’re doing it for ourselves,” Arviso said. “We real-ize when we’re staying out late and working those extra hours, we understand we’re doing it now for the people. It makes it so much more enjoyable.”
Today, more than 300 tribal publications exist in the United States.
The most widely circulated include the Navajo Times, the Cher-okee Phoenix, Indian Country Today and the Native American Times, said Kim Baca, interim executive director of the Native American Journalists Association.
She said some 64 tribes have
Tom Arviso Jr., publisher of the Navajo Times, Feb. 16, 2007, in Flagstaff, Ariz. Arviso was a sports reporter in the late 80s when the then Navajo tribally-owned newspaper was closed by the tribal government.
Navajo Times endures shutdown and gains independenceBy Felicia FonsecaAssociated Press
adopted provisions stipulating a free press in their constitutions.
The Navajo Nation doesn’t have a constitution, but the tribal council passed a resolution in the late 1990s stating the government could not interfere with the Navajo Times.
However, in approving inde-pendence, the Navajo Nation gave the publishing company an initial investment of $500,000, making the government the sole shareholder. The paper still must report to the tribe on its audit each year.
Arviso is fi ne with that, as long as the Navajo Nation considers its government to be for the people _ not for the president and not for council delegates.
He hopes one day to buy the 500,000 shares from the tribe.
“I’d like to have my employees own stock,” he said. “I’d like to be a major investor, so that it truly is independent.”
As for switching back to a daily, Arviso and other staffers say it’s not likely any time soon.
“We had our one shot and the tribe blew it,” Donovan said.
APRIL 20078
Who gets paid more — teachers at your high school or your cross-town rival? Did your university’s president receive a bigger raise last year than most professors?
Unlike some open records requests, accessing salary informa-tion at your high school or university can offer a better glimpse into your school’s chain of command.
Besides knowing how much your high school’s principal or university’s president may have earned last year, salary information can be a great starting point for other enterprise stories.
Only public schools are obli-gated to disclose salary information. At private schools, you may be able to fi nd some salary information for top administrators by requesting the school’s Form 990 tax form, which all non-profi t organizations are required to fi le with the federal government.
Once you know which category your school falls under, you are ready to begin.
Obtaining your institution’s salary information depends on which offi ce manages the school’s budget and salaries. But your school district or college’s fi nancial offi ce generally is a good place to start.
Check to see if you can obtain your school district or university budget from the library. Your ques-tion could be answered without having to confront an administrator or wait for a response to an open records request.
Before you slap an open records request letter down on an adminis-trator’s desk, always ask to see the salary information fi rst. Use request letters only when if one is requested or if your verbal request is denied.
How do you write an open record request letter? You could contact a media law professor, but an even easier option is to visit the State Open Records Law Letter Generator on the Student Press Law Center Web site, it’s free, easy and is individually tailored to the open records laws in your state.
To find out how one public university handles salary informa-tion requests, the Student Press Law Center checked out the University of Maryland in College Park, Md.
Dale Anderson, director of university human resources, said his offi ce discloses salary information it is obligated to share whenever a person provides an open records
request letter. Typically, requests are fulfi lled
for free as long as it does not take a staff member more than two hours to compile the requested informa-tion, Anderson said. If it takes longer —for requesting all salaries at the university, for instance — the school passes its supply and labor costs onto the requestor.
Anderson said that The Dia-mondback, Maryland’s student news-paper, and area labor unions typically request salary information from his offi ce. The newspaper requests sala-ries for every university employee every year, pays the university for administrative costs and publishes information in a special section in April.
Diamondback News Editor Kevin Litten said the university salary special section is one of the most popular issues of the year, and helps generate additional advertising revenue. He forwarded a copy of the most recent salary information to the SPLC, which the paper requested in the spring of 2006.
“Students love to see what their professors make,” Litten said. “We get calls constantly from people who want to get a copy of it.”
Litten said that knowing how much professors and administrators make could have a strategic advan-tage, as well.
“I do know that it is used for renegotiating salaries and luring away faculty,” he said, based on the calls received about university sala-ries at The Diamondback.
While examining salary infor-mation, keep in mind that many faculty and staff can earn additional money that does not come from the state, which is not included in salary reports, Anderson said.
“If they have other provisions in their contract, that’s not going to be in there,” Anderson said.
For example, a headline a Dia-mondback headline could say: “Uni-versity president earns more than football coach,” because according to the salary database, Maryland Presi-dent Dan Mote’s $376,350 salary was nearly $155,000 greater than coach Ralph Friedgen’s 2005 earnings.
However, Friedgen’s actual compensation jumped to almost $1.7 million in 2006 when you include additional contract incen-tives, according to a Diamondback story.
Remember that although the
Using open records: Public school salary information can lead to better stories
numbers alone might not make the story, the information can be handy to have around when that next big story breaks.
By Jared TaylorStudent Press Law Center staff writer
Michael CrowArizona State UniversitySalary: $609,194
John D. HaegerNorthern Arizona UniversitySalary: $370,581
Dr. Robert N. SheltonUniversity of ArizonaSalary: $570,020
in her lap. I scan the papers before I leave in the morning and vow to read them when I get home, but it’s mostly to check for things that didn’t pop up online during the day (often not on my local newspaper sites). And I struggle through sleepiness to do it. I can function well without them, and I don’t think I’m atypical.
So what Lazarus suggests is to create really great content and then put it behind a wall when people increasingly find that content by search engine or other referral. And if you have great content you’d want people fl ocking to it, wouldn’t you? (At least your advertisers would).
Raise the walls and you also encourage competitors because it no longer takes a few million to buy a printing press. The daunting cost of entry, that Economics 101 concept that kept profi ts high, is almost nil. More competition is just what you want right now?
Take away the ability of others, like Drudge and Huffi ngton, to link to you, as Lazarus suggests, and you not only lose referrals, you encour-age others to do their own reporting. Or maybe they start by summarizing your stories, but without ever sending people to your site. Then your com-petitors link to that (it is the “Web,” after all). Before long, your readers, most of whom just wanted the fi rst fi ve to seven inches of that 60-inch opus anyhow, can get it – or a sum-mary of it – and with feedback and commentary that actually enriches the content.
You will have encouraged a parallel knowledge economy that you will have a hard time tracking. And that violates one of the basic prin-ciples of “war” – keep your “enemy” where you can see him.
Finally, there is the reality Laza-rus acknowledges. The feds have to grant an exemption. What the feds give, they can take away. And you think the industry’s collective chain is being jerked already?
The horse has left the barn, the train has left the station, and all the cliches and antitrust exemptions in the world won’t change that. So let’s get back to fi guring out how to make it all work in the new economy, the one that’s reality.
Because Lazarus was right on one thing: It’s a life-or-death moment.
Doug Fisher, a former AP news editor, teaches journalism at the University of South Carolina and can be reached at dfi [email protected] or 803-777-3315.
CONTINUED FROM PAGE 4
A bad idea
9APRIL 2007
Local news web sites offering content generated by users are secur-ing a valuable place in the media landscape and are likely to continue as important sources of community news, according to a report released today by J-Lab: The Institute for Interactive Journalism.
“Citizen sites are developing as new forms of bridge media, linking traditional news with forms of civic participation,” said J-Lab director, Jan Schaffer, the author of the report, which was funded by a grant from the Ford Foundation.
Citizen media sites have rap-idly emerged since 2004. But rather than delivering comprehensive news and “fi nished stories,” most sites are “forming as fusions of news and schmooze” that pay particular attention to key issues in their com-munities, Schaffer said.
The report, “Citizen Media: Fad or the Future of News: The rise and prospects of hyperlocal journalism,” was commissioned to determine the prospects for sustainability of these fl edgling enterprises. It relied on in-depth interviews of 31 different sites and a 60-question survey that targeted 500 citizen sites.
“This report is the most com-prehensive I have seen in document-ing the community media revolu-tion,” said Dean Thomas Kunkel of the University of Maryland’s Merrill College of Journalism, which houses J-Lab.
“It quantifies what has been inherently diffi cult to quantify. And it shows in great detail how different entrepreneurs are employing differ-ent models and with different goals in mind.”
Most citizen media ventures are shoestring labors of love, funded out of the founders’ own pockets, and staffed by volunteer content
contributors. While they’d like more readers and revenues, site found-ers nevertheless professed a solid resolve to continue: 51% said they didn’t need to make money to keep going; 82% said they planned to continue “indefi nitely.” Nearly all would welcome reinforcements and the ability to make even token pay-ments to writers.
“While not all individual sites will continue to operate, we proj-ect that the phenomenon of citizen media will be sustainable, with new sites coming online in serial fashion to replace those that collapse as their founders burn out,” Schaffer said.
A sizable majority, 73%, of the survey respondents, pronounced their sites to be a “success,” based largely on the impact in their com-munities.
Respondents said their sites provided local news and information not found elsewhere, built connec-tions to the community and helped local media to improve. Asked to describe community impact:
• 82% said they provided oppor-tunities for dialogue.
• 61% said they watchdogged local government.
• 39% said they helped the com-munity solve problems.
• 27% said they increased voter turnout.
• 17% said they increased the number of candidates running for offi ce.
The full report is available online at the Knight Citizen News Network, www.kcnn.org.
This article was reprint from the Institute for Interactive Journal-ism. J-Lab helps news organizations and citizens use new media technolo-gies to create fresh ways for people to participate in public life.
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being able to hold the information completely, the law . . . doesn’t give us that option.”
There are no guidelines in county, state or federal law explain-ing who counts as a “suspicious” person.
If a public record is available to one person, it’s legally available to everyone, said David Bodney, a First Amendment attorney who represents The Republic.
“(The county’s) approach invites a discriminatory, uneven practice of sharing public records with members of the public,” Bodney said.
Mike Evans, emergency ser-vices coordinator in Cochise County, willingly handed over part of the plan, sections of which hadn’t been updated for more than 10 years.
“Evans...said he had a 10-year-old version of the plan in the back of his car,” Brady McCombs, a reporter for the Arizona Daily Star, wrote in his audit report.
Offi cials at the Gila River Res-ervation offi ce in Sacaton provided a 2003 summary version outlining the community’s plan of action in an emergency but not the full report. Local emergency coordina-tor Beverly Gerlaugh said plans were being updated, but she never
mailed a portion of the report that was requested.
Staff members at the Camp Verde office, which is required to have a copy of the Emergency Response Plan, told a volunteer audi-tor they didn’t have a copy.
It took Pima County offi cials about a month to provide one.
David Lenox, emergency-management coordinator for the Pima County Offi ce of Emergency Management, told Erica Meltzer, also a Daily Star reporter, that she might not get the information she requested.
“When I asked why not, he said that even though I didn’t fit the profi le, I might be a terrorist,” Meltzer wrote.
CONTINUED FROM PAGE 6
Emergency-response plans audit
Terry Alvarez, third vice presi-dent of the Arizona Newspapers Association, has been named clas-sified advertising manager at the Pittsburgh Post-Gazette.
Alvarez was most recently clas-sifi ed advertising director at the East
Valley Tribune in Mesa, Ariz.Carla Royter, Recruitment and
Real Estate Advertising Manager for the East Valley Tribune, has been promoted to classified advertising director.
Alvarez moves to Pittsburgh,Royter moves up
APRIL 200710
In late 2005, I received an e-mail from a colleague at Apple con-cerning the release of their product, Aperture. Aperture is a photo-editing pro-gram developed with the professional pho-tographer in mind. A few days after get-ting the e-mail from Apple, I received a message from Adobe announcing the beta release of their new photo-editing pro-gram, Lightroom, also geared toward the professional photog-rapher. Betas are soft-ware used during the development of applications. Usually only insiders get their hands on these betas.
Adobe, however, tried a new strategy with Lightroom. By releas-ing the beta to the public, they hoped to create a loyal following of Light-room users before the product was placed on the market. I guess I’m an insider.
Many software companies send me their products to try out before releasing them to the public. In February, a few weeks before it was shipped to customers, Adobe sent me a copy of Lightroom 1.0. I had tried the free beta available from Adobe’s
Web site, but I couldn’t wait to take the real thing for a spin. Although the commercial version varies greatly
f rom Photoshop , the product is titled Adobe Photoshop Lightroom. I sup-pose Adobe hopes the goodwill toward its fl agship photo editing software will rub off on Lightroom. Upon opening the applica-tion, new users will immediately take note of the simpler
interface, compared to Photoshop.
Let me interject a side note. I love Photoshop. I’ve been using this industry standard since the ‘80s, and it’s been thirteen years since I taught my fi rst Photo-shop class in Chattanooga, Tennes-see. One drawback of Photoshop, if you want to call it that, is that it has become so feature-filled that it’s impossible for anyone to know everything about the application. There is so much to it, users often feel overwhelmed by the number of buttons, tools and palettes. Light-room is much more streamlined.
This brings up another point. Lightroom isn’t meant as a replace-ment for Photoshop. You probably won’t design ads or create many of Photoshop’s special effects in Light-room. What you can do is edit photos so they will look their best when printed. And you can do it faster than you can in Photoshop. I edited a few pictures of my family to send to the print shop this week. I was amazed at how quickly and easily I could edit photos in Lightroom with no special training.
When you open Lightroom, you see a single window, which can contain a single or multiple images, with a fi lmstrip along the bottom. The workspace seemed somewhat familiar from my experience using Aperture, with libraries and folders located in panels on the left side of the screen. To begin, users import photos into libraries. The Library module has controls used to search for and display specific photos and data. The library also lets you group photos into collections or a temporary collection called a Quick Collection, or use keyword tags and metadata to fi nd your photos.
Comparing photos is as simple as clicking on the photos you wish to view and pressing the Survey View button. Then, with the click of
a mouse button, you can eliminate photos on the screen until you have just one or two in the image window. Once I found the image I wanted to work on, I moved to the Develop module to make adjustments. While working in this module, I especially appreciated the ability to see the original photo next to the adjusted image. The images are in sync, meaning if I zoom in or move around the original image, the correspond-ing image moves with it.
Tools including Temp, Tint, Exposure, Recovery, Light, Blacks, Brightness, Contrast, Vibrance and Saturation appear to the immediate right of the images, making adjust-ments a snap. A tonal curve lies just below these tools. In addition, preset tonal adjustments, including options like Medium Contrast, Strong Con-trast and Grayscale Conversion, are available on the left side of the screen. There is also a nice Red Eye tool below the image area. The Develop module offers a Crop Tool and Straighten Slider, as well as slid-
Lightroom users have lots of sliders to adjust color and detail in photos.
New Adobe program sheds fresh light on photo editingBy Kevin SlimpInstitute of Newspaper Technology
Check back every month for more reviews and tips from technology guru Kevin Slimp
ers to adjust luminance and color to reduce noise.
A much written-about feature is Lightroom’s ability to work with Camera Raw images quickly and easily. Users of Photoshop will be amazed at how much faster Light-room handles these images. There’s so much more I could tell you about Adobe Lightroom. But it might be more effective for you to download the free 30- day demo from adobe.com and try it yourself.
Adobe is offering a $100 dis-count for Lightroom purchases through April 30, 2007. After that, the price will be $299 (US). Rec-ommended system requirements are Macintosh OSX 10.4.3, 1 GHz PowerPC G4 processor or Micro-soft® Windows® XP SP2, Intel® Pentium 4® Processor, and 768 MB RAM and a 1024x768 resolution screen. Adobe Photoshop Lightroom is a Universal Binary application that will run natively on PowerPC and new Intel-based Macintosh systems.
11APRIL 2007
Our Job Bank helps journal-ists and others find openings at Arizona newspapers.
1. Positions Available are published once in ANAgrams and provided to prospective applicants for 30 days, unless the newspaper asks the ad be continued.
2. Positions Wanted are pub-lished once in ANAgrams at no cost. Ads should faxed to (602) 261-7525 or e-mailed to Perri Col-lins, [email protected].
3. Only member newspapers may advertise help wanted. All of the ads are also posted on the ANA Web site at http://ananews.com/JobBank.
ANA can help you
Positions Available
www.ananews.com/jobbankJob Bank
ANA Calendar
EDITORIAL ASSISTANT. The Glendale Star and Peoria Times has an opening for a full-time edi-torial assistant to design and pagi-nate news pages, to coordinate and produce departmental news and feature coverage and to upload and maintain news and information on our newspaper Web sites. Appli-cants must have strong written and verbal communication skills, a high command of spelling, gram-mar and English composition and be profi cient in Associated Press style applications and guidelines. A Bachelor of Arts degree in jour-nalism, media or a professional equivalent is required. Applicants must also be profi cient with Micro-soft Word, InDesign and Photo-Shop software on a P.C. network, as well as the ability to manipulate digital images and artwork in the creation and design of news pages and tabloid publications. Additional duties will include the creation and design of monthly and quarterly publications, special sections and supplements and the opportunity to report, write and photograph select local news, busi-ness and feature assignments. We offer a competitive compensation package that includes a compre-hensive health, dental, disability and life insurance program, paid holidays and vacation. Most duties are assigned in house and only minimal travel may be required. The position is open and available effective March 29, 2007. Candi-dates interested in applying should send a current resume and profes-sional references to Bill Toops, Pueblo Publishers, Inc., by e-mail to [email protected], by fax to (623) 842-6017 or by mail to 7122 N. 59th Ave., Glendale, AZ 85301-2436. (Mar. 20)
GRAPHIC DESIGNER. Oversee and assist with production of the publication error free and on time each week. Handle newspaper pagination for each week’s issue; maintain smooth workflow in collaboration with the Editor, Managing Editor and Produc-tion Director. Assign and oversee design of all news graphics. Help to establish deadlines for special projects in collaboration with the Editor, Managing Editor, and Project Editor and ensure they are met. As with all copy, the Business
Journal’s goal is 100 percent accu-racy. Must monitor fl ow of all copy each day to ensure it meets Busi-ness Journal production deadlines. Work with the production depart-ment on deadline day, checking and signing off on pages before electronic transfer to printer. Work with reporters as necessary to fi nal-ize story graphics; work collab-oratively and cooperatively with all reporters and editors. Graphic Designer must have a working knowledge of libel law, and should fl ag potentially actionable items for the Editor. College degree or comparable work experience required. Newspaper and maga-zine page design experience highly desirable. Adobe InDesign, Photo-shop, Adobe Illustrator, Acrobat. A working knowledge of Word, PowerPoint and Excel a plus. We are seeking a team player with excellent design skills and the abil-ity to work on and meet deadlines. Strong communications skills and a positive, can-do attitude are imperative! Please send resumes to Ilana Lowery, Editor, 101 N. First Ave, Ste. 2300, Phoenix, AZ 85308. Phone: 602-308-6513, e-mail: [email protected]. (Mar. 13)
ADVERTISING ACCOUNT EXECUTIVE. Join our grow-ing advertising sales team. Well established B2B publication seeks enthusiastic individual with prior advertising sales experience. Base pay with commission & bonus package. Benefits and 401K. Great territory and work environ-ment. If you want to work in a fun environment with the free-dom to create your own success, then please apply. Fax resume to 602.253.7636, or e-mail to: [email protected]. (Mar. 1)
SALES REP. The only locally published telephone directory located in the mountain environ-ment of Prescott Valley, AZ is looking for an experienced Sales Rep for our Community Directory publication. The publications are for Northern Arizona. Candidates could live in Flagstaff, Sedona, or Cottonwood. The right candidate must have excellent communica-tion skills. Yellow page advertis-ing sales, Ability to develop and sell Yellow page advertising to various types of business. Some travel required. Sales experience required. The position offers high income potential and an excellent benefi ts package. NSE and EEOC.
Send resume to Jeff Westra Human Resources Director, Community Directory, P.O. Box 312 Prescott, AZ 86302 or e-mail to [email protected]. No phone calls please. (Feb. 28)
SALES AND MARKETING REP-RESENTATIVE NEEDED. The EXPLORER Newspaper group is looking for the right team member. Publishing since 1993, the EXPLORER has become the leading news source for one of the fastest growing areas of Pima County, the north/northwest. The applicant needs experience in print sales, servicing clients beyond reproach and working with others in a positive environment. First year base plus commission, after, commissions up to 19% and full benefi ts package available. If you are tired of not being appreciated, and you enjoy helping your clients build their businesses - then send your resume to: [email protected], no phone calls please. (Feb. 26)
EDUCATION REPORTER. A promotion from within has created an opening for an education/youth reporter at the Mohave Valley Daily News in Bullhead City, Ariz. The position involves covering four school districts and issues of interest to the youth of our com-munity. The Mohave Valley Daily News is a morning newspaper with a circulation of 11,000, published six days a week. The paper is located in northwest Arizona on the banks of the Colorado River, right across from casino town of Laughlin, Nev., and a mere 15 minutes from Lake Mohave; 45 minutes from Lake Havasu. Send cover letter, resume, clips and references to Managing Editor Wayne R. Agner; Mohave Valley Daily News; 2435 S. Miracle Mile; Bullhead City, AZ 86442; or e-mail info to [email protected]. (Feb. 14)
GRAPHIC ARTIST. Immediate opening at a fast paced weekly newspaper. The Desert Advocate is looking for a graphic artist with web experience and working knowledge of Quark and Adobe Suite. Candidate must possess page/ad layout and web design. Must have at least two years working experience. Send resume along with salary requirements, references and three samples of best work in .pdf format. E-mail [email protected]. (Feb. 14)
CalendarApril 11-12, 2007
• InDesign CS Training with Lisa Griffin. Chaparral Suites, Scottsdale, Ariz.
April 11-13, 2007
• ANA Spring Advertising, Marketing and Circula-tion Workshop. Chaparral Suites, Scottsdale, Ariz.
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