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| Date post: | 12-May-2015 |
| Category: |
Business |
| Upload: | ignite-boston |
| View: | 679 times |
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Toys to Tools – to $
It's a geek tradition.
Machinimait's not just for geeks anymore
Hollywood just got their first viral video talent agency
Our team member, Bernhard Drax – an internationally known film score composer and machinimist – spoke on machinima at
Sundance this year.
Machinimait's not just for geeks anymore
Emarketer says that within the next couple years, online video advertising will be a US$4B industry
The average online video ad is a $10K spend – much machinma costs half that.
Machinima for the mainstream
Cheaper and faster than North Korean off-shoring Perfect for presentations, ads, music videos and
educational and other shorts Marketing needs novel marketing strategies that
remove consumer time shifting ad avoidance
“Burma Shave” serial ads Ads integrated within entertainment products
Adult Swim shows that low/medium quality of animation doesn't bar acceptance
The Virtual Backlot
Virtual worlds allow standing sets Private servers insure performance/privacy The avatar as puppet – voice talent comes later
Tools 3D mouse Open source environments (soon to include the SL
platform, for these purposes) Unencumbered rights Better “maneuvering” tools for cinematography Facial animation integration Filling in the Uncanny Valley
The Evolution of the Avatar
Avatar ethology The extension of self Inherently, a fashion industry
Expression libraries For producers For consumers For individuals
Oil, meet water
My former unofficial job title was “Speaker to Animals”
(we aren't all entirely evil)(trust me...)
In the footsteps of Jim Henson
tuna_avaster_25.jpg
...adopting the model of ILM/Pixar
Since 1975, Industrial Light & Magic (ILM) has been providing post-production visual effects services to the entertainment industry. Motion pictures, commercials, trailers, music videos and special venue projects have utilized ILM's unequaled artistry in techniques such as model making, matte painting, computer-generated imagery, digital animation and a variety of related processes required in the
production of visual effects. Groundbreaking software required for digital image production has been developed and shared with the industry at large and adopted by other companies and software manufacturers. ILM regularly consults with some of the industry's most highly regarded filmmakers on proof of concept tests. ILM has been associated with fourteen movies which have earned the Oscar for Best Visual Effects and has been awarded seventeen technical achievement awards from the Academy of Motion Picture Arts and Sciences.
http://www.ilm.com/ilm_services.html
