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Social Media IDLO Microfinance Project Bucharest, July 21- 23, 2008 Jerry Michalski 1
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Social Media
IDLO Microfinance ProjectBucharest, July 21-23, 2008
Jerry Michalski
1
Four separate sections
Introduction to Social Media Hands-on work session Applications in microfinance The big picture
2
Session goals
Understand social software See which tools might be useful for your
group Discuss the larger forces at work Find and harness useful sources of
online information Show your teenager something s/he
doesn’t know
3
Who’s Jerry?
1987-1998 as a technology industry analyst Avocation vocation Identifying trends Bridging business, society and tech Famous boss (Esther Dyson)
1998-now: independent consultant “Guide to the relationship economy”
Raised in Peru and Argentina Champion for ordinary people
4
Important context
The dominant worldwide platform:
5
Today: Calls, SMS, Web Remittances (
G-Cash) Soon:
Pictures Video Your bank Much moreSullivan:
You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor to the Global Economy
How the Web works (in 5 mins)
6
What is it? What can it do? How has it evolved?
Introduction to social media
7
What we’ll cover
Web 1.0 Weblogs Wikis Other tools
Web 2.0 Media sharing Social networking services Mashups Other tools – and concepts
8
Weblogs
Component parts Posts Permalinks Comments Blogroll
One person or small group Useful microfinance blogs
MicroCapital.org Acumen Fund blog
9
Newest Post
Blogrol
l
Title
Wikis
“Wiki-wiki” means “quick” in Hawaiian Group editable websites
Make page links [like this] Four examples
Wikipedia (e.g., its page on microfinance) TaxAlmanac.org (Intuit) BarCamp.org (“unconferences”) A site I set up for you (on a free service)
10
Web 1.0 communication tools Email, mailing lists Instant messaging (IM) Voice over IP (VoIP)
11
Personal Home Pages
Justin Hall (1994) Weblogs (1997) Search EnginesGooglePopdexTechnoratiFeedsterThe Blogosphere
RSS Feeds
RSS Aggregators
Ward Cunningham
Wiki (1995)
A Map
Other services
Flickr
del.icio.us
Google Maps
Mashups
CamelCase
CamelCase
Web 2.0
More interactive More connected More social More open More complicated and unpredictable
13
Media sharing
Photo sharing: Flickr (now part of Yahoo) Video sharing: YouTube (now part of
Google) Link sharing: del.icio.us (now part of Yahoo) Event calendars: Upcoming (Yahoo also) Library sharing: Shelfari Document sharing: Google Docs …almost anything you can think of Two key features: tagging and social
networking
14
Social networking sites
All the sites on the previous page Facebook
One person’s profile And thousands of Facebook “apps”
MySpace, Bebo Multiplayer virtual worlds
Second Life World of Warcraft
Hundreds of others
15
Mashups
HousingMaps.com ChicagoCrime.org (arson) digglicious (Digg + del.icio.us) ProgrammableWeb Made possible by
RSS (Really Simple Syndication) APIs (Application Programming Interfaces)
16
Microblogging
Twitter “I just left a great meeting…” China’s recent earthquake Company customer service
Twitter Search (formerly Summize) Enhancements
Twistory TweetStats TwitArcs
17
Our workshop’s “tag” is…18
IDLO2008RO
What makes a good tag19
Memorable (yet private) Short Unique No permission needed
Photos on Flickr
Links on del.icio.us
Videos on YouTube
Blog posts and more
Recent conference hashtags BlogHer Supernova
20
And more
Lifestreaming FriendFeed (mine)
How-to 5min Life Videopedia Howcast
Where to? PickupPal, IsAnyoneGoingTo
Market makers CellBazaar, Tradenet
21
Let’s use several of these tools, slowly.
Hands-on work session23
Hands on…
Google Apps Blogging Microblogging Wikis Social networking Bookmark sharing Media sharing Lifestreaming Tagging
24
Where is social media already in use? Where might it be of future use?
Applications in microfinance
25
All the stakeholders26
Other int’l resources• UN, NGOs, etc.• Volunteer corps•Global idea banks• Supranational movements
Government ministries• Finance• Development • Central bank• Women’s rights
Asia
Europe
The Americas
Africa
IDLO
MNCs(banks)
Apex Orgs(funds, accel.)
Global market makers• Kiva• MicroPlace• Etsy
And more27
Asia
Europe
The Americas
Africa
IDLO
MNCs(banks)
Apex Orgs(funds, accel.)
MFIsBorrowers
LendingCircles
Their Families• Health• Education• Knowledge• Bias/access• Housing• Remittances
Their Markets• Demand• Logistics• Coordination• Intermediaries
Weblogs
IDLO wiki resource page Microfinance Focus Microfinance Gateway MIX (Microfinance Information
eXchange)
28
Remittances and payments
Contopronto G-Cash M-Pesa TextPayMe Wizzit Obopay mChek M-Pay
29
Open source microfinance
Mifos Initiative Sevak Solutions
30
One incident, six paths
Earthquake and tsunamis Flickr photos of the missing YouTube videos of the event Public databases of the missing Weblogs for breaking events Wikis for sharing what works Twitter and social network news
31
Let’s be consultants32
Larger transformationsKey issuesPoints of leverage
The big picture33
Not just a technology shift
Costs have plummeted Power has shifted Let go of control Assume good behavior
Let community fix bad behavior Emphasis on
Social Open
34
Persistence35
Exhaust data36
Weaving a global brain37
Mobs or collective intelligence? Mackay (1841): …the Madness of Crowds Hardin (1968):
The Tragedy of the Commons
Shirky: Here Comes Everybody Tapscott: Wikinomics Surowiecki: The Wisdom of Crowds Rheingold: Smart Mobs Benkler: Sharing Nicely
38
Openness: a framework
Open Source Open Content Open Process
Mix and match
39
Education
Open open everything Stop the coercion Release the curiosity
40
Innovation
Profit motive often kills innovation Wright Brothers AIN vs. the Internet
Talent and ingenuity are out there everywhere
41
The Web is an aleph43
El Aleph
Jorge Luis Borges (1899-1986)
On the back part of the step, toward the right, I saw a small iridescent sphere of almost unbearable brilliance. At first I thought it was revolving; then I realized that this movement was an illusion created by the dizzying world it bounded. The Aleph's diameter was probably little more than an inch, but all space was there, actual and undiminished. Each thing (a mirror's face, let us say) was infinite things, since I distinctly saw it from every angle of the universe. I saw the teeming sea; I saw daybreak and nightfall; I saw the multitudes of America; I saw a silvery cobweb in the center of a black pyramid; I saw a splintered labyrinth (it was London); I saw, close up, unending eyes watching themselves in me as in a mirror; I saw all the mirrors on earth and none of them reflected me; I saw in a backyard of Soler Street the same tiles that thirty years before I'd seen in the entrance of a house in Fray Bentos; I saw bunches of grapes, snow, tobacco, lodes of metal, steam; I saw convex equatorial deserts and each one of their grains of sand; I saw a woman in Inverness whom I shall never forget; I saw her tangled hair, her tall figure, I saw the cancer in her breast; I saw a ring of baked mud in a sidewalk, where before there had been a tree; I saw a summer house in Adrogué and a copy of the first English translation of Pliny -- Philemon Holland's -- and all at the same time saw each letter on each page (as a boy, I used to marvel that the letters in a closed book did not get scrambled and lost overnight); I saw a sunset in Querétaro that seemed to reflect the color of a rose in Bengal; I saw my empty bedroom; I saw in a closet in Alkmaar a terrestrial globe between two mirrors that multiplied it endlessly; I saw horses with flowing manes on a shore of the Caspian Sea at dawn; I saw the delicate bone structure of a hand; I saw the survivors of a battle sending out picture postcards; I saw in a showcase in Mirzapur a pack of Spanish playing cards; I saw the slanting shadows of ferns on a greenhouse floor; I saw tigers, pistons, bison, tides, and armies; I saw all the ants on the planet; I saw a Persian astrolabe; I saw in the drawer of a writing table (and the handwriting made me tremble) unbelievable, obscene, detailed letters, which Beatriz had written to Carlos Argentino; I saw a monument I worshipped in the Chacarita cemetery; I saw the rotted dust and bones that had once deliciously been Beatriz Viterbo; I saw the circulation of my own dark blood; I saw the coupling of love and the modification of death; I saw the Aleph from every point and angle, and in the Aleph I saw the earth and in the earth the Aleph and in the Aleph the earth; I saw my own face and my own bowels; I saw your face; and I felt dizzy and wept, for my eyes had seen that secret and conjectured object whose name is common to all men but which no man has looked upon -- the unimaginable universe.
I felt infinite wonder, infinite pity.
