JJUUMMPBPBAALLL,L, INC.INC.

Marketing StrategyMarketing Strategy

Teen/Kids DivisionTeen/Kids Division

11stst Quarter Quarter

JJUUMMPBPBAALLL, INC.L, INC.

New ProductsNew ProductsRainbow BasketballRainbow Basketball

Super Jump Super Jump Basketball Basketball SneakersSneakers

Ultimate Sports Ultimate Sports WatchWatch

Glow Kids SneakersGlow Kids Sneakers

JJUUMMPBPBAALLL, INC.L, INC.

Target TeensTarget TeensSports are a HUGE Sports are a HUGE part of their livespart of their lives School teamsSchool teams ClubsClubs Weekend activitiesWeekend activities

Spend moneySpend money

We know where We know where they arethey are InternetInternet

www.bolt.com www.bolt.com

http://teensites.org http://teensites.org

TelevisionTelevisionWeekday afternoonsWeekday afternoons

Sat./Sun. morningsSat./Sun. mornings

MagazinesMagazines MallsMalls

JJUUMMPBPBAALLL, INC.L, INC.

……And Their MomsAnd Their MomsPurchasing powerPurchasing power

Easy to targetEasy to target MagazinesMagazines Daytime televisionDaytime television

JJUUMMPBPBAALLL, INC.L, INC.

The RolloutThe RolloutDATEDATE

Rainbow Rainbow BasketballBasketball

Super Jump Basketball Super Jump Basketball SneakersSneakers

Ultimate Sports Ultimate Sports WatchWatch Glow Kids SneakersGlow Kids Sneakers

February 15February 15 Delivered to all Delivered to all retail storesretail stores

February 24February 24 Available on the Available on the InternetInternet

March 15March 15 Limited Edition Limited Edition announcedannounced

April 1April 1 Limited Edition Limited Edition available on the available on the Internet ONLYInternet ONLY

April 15April 15 5 new colors introduced—5 new colors introduced—all all available on the Webavailable on the Web

May 1May 1 Limited Edition in Limited Edition in stores stores

Red, blue, and pink ONLY in Red, blue, and pink ONLY in storesstores

June 15June 15 Meeting to plan Meeting to plan Christmas WatchChristmas Watch

July 15July 15 Announce launch at Announce launch at Sports Merchandising Sports Merchandising ConventionConvention

July 16July 16 Available in the store and Available in the store and on the Interneton the Internet

JJUUMMPBPBAALLL, INC.L, INC.

Who’s Who?Who’s Who?

David RisherPresident

Merchandise Marketing and Development

Regina QuantasAdministrative Assistant

Merchandise Marketing and Development

Chris KeatingVice President, Marketing

Teen/Kids

Laura SmithVice President, Marketing

Women

Dennis LynneVice President, Marketing

Men

Michelle RichardsDirector

Equipment and Accessories

Peter BondDirector

Apparel and Shoes

Janet BoyleSenior Director

Publicity

David WinterCoordinator

Equipment and Accessories

Lisa LanskyCoordinator

Apparel and Shoes

Omar BanksCoordinator

Publicity

JJUUMMPBPBAALLL,L, INC.INC.

Sales AnalysisSales Analysis

JJUUMMPBPBAALLL, INC.L, INC.

October SalesOctober Sales

$19,658.45

$9,076.83

$14,680.30

$17,443.76

$7,531.63

$6,331.87

$30,629.03

$11,321.13

$10,181.46

$0.00

$10,000.00

$20,000.00

$30,000.00

$40,000.00

$50,000.00

$60,000.00

SA

LE

S

STORE

CATALO

G

INTE

RNET

SALES SOURCE

JUMPBALL, INC., OCTOBER SALES

SNEAKERS BASKETBALLS WATCHES

JJUUMMPBPBAALLL, INC.L, INC.

Internet SalesInternet SalesHighest sales activity from InternetHighest sales activity from Internet

Eating away at catalog salesEating away at catalog sales

Quick links on teen/parent Web sites Quick links on teen/parent Web sites facilitate traffic to www.jumpball.com facilitate traffic to www.jumpball.com

JJUUMMPBPBAALLL, INC.L, INC.

Store SalesStore SalesHighest traffic from adults—not kidsHighest traffic from adults—not kids

Sales are increasing, but not Sales are increasing, but not dramaticallydramatically

Retail expansion on as-needed basisRetail expansion on as-needed basis

JJUUMMPBPBAALLL, INC.L, INC.

Catalog SalesCatalog SalesSteadily decreasingSteadily decreasing

Competition with InternetCompetition with Internet

Plan to eliminate catalog by next Plan to eliminate catalog by next yearyear