1. Always On, Connected, & With YouThe Importance of Mobile In A Brands Media Mix David Veneski || U.S. Media @dveneski

2. Morning! Glad To Be Here 3. Finally!!! 4. Were on the cusp of a change as significant as the transition froma dial-up Internet experience to a broadband experience. This is a fundamental shift in how people access the Web and acorresponding shift in what they do when they get there. 5. Its not either/or its Because 6. Our Philosophy: Mobile IS DigitalConsumers Are Simply, Connected 7. The Road To Success Is Not StraightAnd Is Sometimes A Little Lonely 8. 5 Things We Think AboutBefore Jumping In 9. #1: The Ecosystem 10. #2: Our Intended Customer 11. #3: Their Wants & Needs 12. #4: Our Vision 13. #5: Taking A Risk But We Always Remember 14. Consumers are much moreinterested in their own lives than they are in brands And they are much moreinterested in BRANDS, than theyare in ADVERTISING 15. Brands should start to see themselvesas networks of the unacquainted linking like-minded strangerstogether under a common cause orinterest.Brands should provide spaces,channels and platforms that connectpeople and give them a voice and acommunity. Grant McCracken / Chief Cultural Officer 16. Intel The Escape iAd 17. Remember, Its Just The Beginning 18. Thank You For Having Me