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2A New Model for Open Sharing
I. Item 1
II.Item 2
III.Item 3
IV.Item 4
V. Item 5
2A New Model for Open Sharing
3A New Model for Open Sharing
› “MIT OpenCourseWare Update” is award-winning, monthly email newsletter
• As of February 10, 2006 – 38,308 self-registered subscribers
• Growing at rate of 1000 new subscribers every six to eight weeks
• Only information we have on subscribers is email address
› Email survey invitation sent to all subscribers
• Survey conducted Jan. 11 at 3 pm EST, to Jan. 14 at 3 pm EST
• Utilized NetRaker’s “WebEffective Intelligence Platform”
Introduction
4A New Model for Open Sharing
Response
› Survey tool initially set to receive 1000 respondents
• Crossed that threshold by 8 pm EST on January 11
• Re-instrumented survey to receive 5000 respondents
• Sent follow-up email inviting subscribers to retake survey on January 12
› Results at 3 pm on January 14:
• 3828 subscribers opened survey, 1903 completed survey
• 5.1% response rate from entire subscriber base
• 49% survey completion rate
• According to http://www.researchinfo.com
– With 1885 surveys completed, we have 95% confidence level at +/- 2.2 percent margin of error
5A New Model for Open Sharing
How Long A Subscriber?
› The majority of subscribers to the MIT OpenCourseWare email newsletter have received it for more than a year
6A New Model for Open Sharing
What is Your Educational Role?
›Educational roles of our newsletter subscribers closely correlate the results of our 2005 Web site user survey
7A New Model for Open Sharing
›46% of subscribers from U.S.A. or Canada – correlates with percentage of MIT OCW traffic from North America
›But other sizable populations from:• Australia• China• India• Taiwan• Various countries of Western Europe and Latin America
›Subscribers also reported from:• Kazakhstan• Saudi Arabia• Syria• Ukraine• Vietnam
Where Are You From?
8A New Model for Open Sharing
How Did You Discover Newsletter?
›Majority discovered newsletter on MIT OCW Web site, but 19% were referred by colleague or newsgroup
9A New Model for Open Sharing
What Do You Do with Newsletter?
›Subscribers browse through content, seeking useful links. Very few – less than 1% – delete without reading
10A New Model for Open Sharing
Design of Newsletter
›Overwhelming majority either agree or strongly agree that the design of the newsletter is clear, easy-to-use
KEY
= Strongly Agree= Agree= Disagree= Strongly disagree
11A New Model for Open Sharing
Newsletter Helps You Access Content
›Overwhelming majority either agree or strongly agree that the newsletter helps them access MIT OCW content
KEY
= Strongly Agree= Agree= Disagree= Strongly disagree
12A New Model for Open Sharing
What Features Are Most Useful?
› Subscribers find links to new courses, and links to new features on the MIT OCW Web site, to be most useful feature of newsletter
› Mixed results on following features:
• “Digging Deeper” exploration of single course’s materials
• News about MIT OCW initiative as whole
• Links to other opencourseware projects
› Limited interest in MIT OCW FAQs
13A New Model for Open Sharing
Giving to MIT OpenCourseWare
›27% are aware that MIT OCW solicits voluntary financial donations from users
›13% have visited the “Give Now” page›2% have actually made a donation to MIT OCW›46% would be willing to make a donation in the future
CONCLUSION: We need to make a better case for why MIT OCW deserves their money!
14A New Model for Open Sharing
Sample Survey Open Feedback
› Publish user case studies
› Develop RSS feed for instant new course updates
› Tighten up the writing – less text, more links
› Increase frequency of newsletter
› Honor scared ground of education and refrain from turning the MIT OCW email newsletter into yet another political machine
› Improve aesthetics of by sending HTML version
› Continue to publish as text-only – please do not change to more graphic stuff, like most companies now do
› Inform users of MIT OCW staff international meetings and speaking tours
› Offer multilingual versions of newsletter (Spanish especially)
› Publish more “Digging Deeper” explorations of good courses
› Less on similar initiatives from other institutions that are also undertaking OCW. These other programs are nowhere near as advanced as MIT.
› I think you are doing an excellent job and continue doing so. Don’t let it fail!!!
› I’d be interested about MIT life and activities: research programs and so on.
15A New Model for Open Sharing
Conclusion
A typical subscriber to the MIT OCW email newsletter is a self-learner from the United States who:
› Subscribed after seeing link on MIT OCW Web site
› Browses through content looking for links of interest
› Finds the newsletter clear and easy-to-use
› Finds the newsletter better helps him/her utilize MIT OCW content
› Finds links to new courses most useful
› Occasionally forwards newsletter to a friend or colleague
› Is semi-interested in supporting MIT OCW with a financial gift
› Has not had any technical difficulties using email newsletter